# Target Audience (ICP)

## Primary ICP: AI-First Developers

### Who They Are
Developers who use AI coding tools (Claude Code, Cursor, Copilot, Windsurf) as core part of their workflow. They build web applications and need images but hate context-switching.

### Demographics
- **Role:** Frontend developers, full-stack developers, indie hackers
- **Experience:** 2-10 years
- **Company:** Solo/freelance, small startups, indie projects
- **Location:** Global (English-speaking or English-proficient)
- **Tools:** VS Code/Cursor, Claude Code, GitHub Copilot, React/Next.js

### Psychographics
- Value efficiency and automation over manual processes
- Early adopters of AI tooling
- Prefer API-first solutions over GUI tools
- Willing to pay for time savings
- Active in developer communities (Reddit, HN, Discord, Twitter)

### Pain Points
1. **Context switching kills flow** — leaving IDE to generate images breaks concentration
2. **Manual file management is tedious** — download, rename, organize, import
3. **Consistency is hard** — keeping visual style consistent across project
4. **AI image tools aren't developer-friendly** — designed for artists, not devs

### Jobs to Be Done
- "Generate a hero image for my landing page without leaving my editor"
- "Get consistent placeholder images for my components"
- "Automate image generation in my build pipeline"
- "Create project-specific image assets programmatically"

### Where They Hang Out
- r/ClaudeAI, r/ChatGPTCoding, r/cursor
- Hacker News
- Dev Twitter/X
- Discord servers for AI coding tools
- Dev.to, Hashnode

### Buying Behavior
- Try free tier first
- Pay when they hit limits or need production features
- Monthly subscription preferred over usage-based (predictable costs)
- Will pay $10-50/month for tools that save significant time

---

## Secondary ICP: Web Dev Agencies (Small)

### Who They Are
Small web development agencies (3-10 people) building client websites and applications. Need images for multiple projects.

### Pain Points
- Managing images across many client projects
- Keeping brand consistency per client
- Time spent on asset preparation
- Client requests for quick visual iterations

### Value Proposition
- Project-based organization
- Consistent image generation per brand
- API integration into existing workflows
- Time savings across multiple projects

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## Tertiary ICP: E-commerce Builders

### Who They Are
Developers building e-commerce solutions (Shopify apps, custom stores). Need product-related images.

### Pain Points
- Product image generation/enhancement
- Lifestyle/marketing images
- Consistent product photography style
- Bulk image processing

### Value Proposition
- Product image generation
- Style consistency across catalog
- Integration with e-commerce platforms
- Bulk operations

---

## Anti-Personas (NOT Our Target)

### 1. Artists/Designers
- Want fine creative control
- Prefer Midjourney/Leonardo UI
- Don't need developer integrations
- **Why not us:** We're optimized for developer workflow, not creative exploration

### 2. Enterprise IT
- Need extensive compliance/security
- Require on-premise deployment
- Long procurement cycles
- **Why not us:** We're not enterprise-ready yet

### 3. Non-Technical Users
- Need GUI-based tools
- Don't understand APIs
- Want drag-and-drop interfaces
- **Why not us:** We're API-first, developer-focused

---

## Validation Status

- ✅ AI-first developers: Strong founder-market fit (Oleg's own experience)
- 🔄 Web agencies: Needs external validation
- 🔄 E-commerce: Needs external validation

## Content Implications

When writing content:
- Use technical terminology freely
- Reference AI coding tools specifically
- Focus on workflow integration, not image quality
- Assume reader knows React/Next.js basics
- Include code examples early and often
