---
slug: canva-ai-video-features
title: "Canva's AI Video Features: What's Actually Useful and What's Just Hype"
author: mara-solheim
status: inbox
priority: VERY HIGH
created: 2026-01-10
source: seo-research-josh-mara-warmup
urgency_reason: "Massive volume (49,500) with surprisingly low KD (16) — rare opportunity"
---

# Idea

## Discovery

**Source:** SEO Research for Josh & Mara warmup articles — 2026-01-10
**Evidence:**
- "canva ai video generator" = 49,500 monthly searches (!!)
- KD: 16-25 (LOW for this volume — exceptional)
- Search intent: Informational
- Target audience: Existing Canva users, small business owners, social media managers, non-designers

## Why This Matters

MASSIVE OPPORTUNITY:
- 49,500 searches = highest volume in entire research
- KD 16 = very low competition for this volume
- Most rare high-volume/low-competition keyword found
- Many people already have Canva subscriptions
- They want to know what's possible WITHOUT additional tools

## Content Angle

**Title:** "Canva's AI Video Features: What's Actually Useful and What's Just Hype"

**Mara's Approach:**
- Honest evaluation of Canva's AI video tools
- Help users understand what they can do with existing subscription
- Compare quality to dedicated AI video platforms
- "This actually blew my mind" moments vs "This disappointed me" honesty
- Practical examples from real projects

**Structure:**
1. Opening: "I've been putting off writing about Canva's AI. Everyone's covered it, right? But I needed to test it for actual projects..."
2. What Canva AI video features exist (overview)
3. Feature-by-feature testing with real results
4. Honest comparison: Canva AI vs dedicated tools (Runway, etc.)
5. When Canva AI is enough, when you need something else
6. Closing: "For most creators, this changes everything..."

## Why This Works for Mara

Perfect match for her expertise:
- Accessibility focus (non-technical creators)
- Honest approach builds trust
- Shows the struggle AND success
- UX design background helps explain interface
- Can help people maximize tools they already have
- "I need to share this" genuine enthusiasm

## Keywords Cluster

| Keyword | Vol | KD | Priority |
|---------|-----|----|----------|
| canva ai video generator | 49,500 | 16 | PRIMARY |
| canva ai features | 3,600 | — | Include |
| canva text to video | 2,400 | — | Feature |
| canva ai image generator | 8,100 | — | Related |

## Secondary Keywords

- "how to use canva ai"
- "canva video generator tutorial"
- "is canva ai worth it"
- "canva ai vs runway"

## Strategic Positioning

**Key Insight:** People already pay for Canva, they want to know:
1. What AI features they have access to
2. How to use them effectively
3. Whether they need additional tools
4. Real examples of what's possible

Mara can answer all of this from practical experience.

## Content Format

**Mara's Style:**
- Hands-on testing format
- Show her actual Canva projects
- Include screenshots/results
- Honest assessment (good AND bad)
- Practical use cases
- Accessible for broad audience

## Differentiation

Most Canva AI content is:
- Generic feature lists
- Overly promotional
- No honest critique

Mara's angle:
- Real testing on actual projects
- Honest about limitations
- Helps readers decide if Canva AI is enough
- Shows when to use vs when to upgrade

## Notes

- PRIORITY #1 for Mara — exceptional volume/KD ratio
- Should be first or second article published
- Many readers will already be Canva users
- Low barrier to try (most have existing accounts)
- Mara's vulnerability ("I almost gave up...") resonates here
- Can lead to follow-up content comparing to other tools

## Publication Priority

**VERY HIGH** — This should be Mara's first or second published article. The volume/KD ratio is too good to delay.
