feat: update roadmap
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ROADMAP.md
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ROADMAP.md
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# Banatie Project Roadmap
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## 📅 Date Management Approach
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**Philosophy:** Dates for completed work (track velocity), estimates for future work (reduce stress).
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- ✅ **Completed tasks:** Record actual completion date
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- 🔄 **In progress:** Show start date + estimated duration
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- 📅 **Future tasks:** Show estimated duration only (e.g., "2-4 weeks", "3 months")
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- 🎯 **Milestones:** Relative timeframes from key decision points (e.g., "Month 3 after validation")
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**Why:** With 15-20 hrs/week availability, fixed deadlines create false pressure. Relative estimates allow flexibility while tracking actual velocity for better future planning.
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---
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## 🎯 Current Status
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**Phase:** Pre-launch / ICP Validation
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**Date:** October 30, 2025
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**Version:** 1.0
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**Next Milestone:** Complete ICP validation by Nov 3, 2025
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**Version:** 1.1
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**Next Milestone:** Complete ICP External Validation
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---
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## 🚀 Active Sprint (Oct 20 - Nov 3)
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## ✅ Completed Sprint: Foundation (Oct 20 - Oct 30)
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### ✅ COMPLETED
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- [x] Market positioning clarified (converge AI gen + CDN, not pure AI image generation)
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- [x] ICP hypothesis validated internally (founder IS the ICP - AI-powered developers)
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- [x] Pricing strategy drafted (hybrid credits + subscription model)
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- [x] MVP scope defined (MCP + core features, 4-6 week timeline)
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- [x] Documentation framework established (filesystem MCP approach)
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- [x] Market positioning clarified (Completed: Oct 25, 2025)
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- [x] ICP hypothesis validated internally - founder IS the ICP (Completed: Oct 28, 2025)
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- [x] Pricing strategy drafted - hybrid credits + subscription model (Completed: Oct 29, 2025)
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- [x] MVP scope defined - MCP + core features (Completed: Oct 30, 2025)
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- [x] Documentation framework established - filesystem MCP approach (Completed: Oct 30, 2025)
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### 🔄 IN PROGRESS
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- [ ] **ICP External Validation** (DUE: Nov 3, 2025)
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Owner: Oleg
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Status: 0 / 10 interviews completed
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Blocker: Need to post on Reddit/Indie Hackers
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---
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**Action items:**
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## 🔄 Active Sprint: ICP External Validation
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**Started:** Oct 31, 2025
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**Est. duration:** 2 weeks
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**Owner:** Oleg
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### Status
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- Interviews completed: **0 / 10**
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- Decision: GO/PIVOT/STOP pending
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### Tasks
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- [ ] Create throwaway Reddit account (stealth mode)
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- [ ] Post in r/ClaudeAI: "How do you handle images in Claude Code?"
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- [ ] Post in r/ChatGPTCoding: "AI-assisted devs: image generation workflow?"
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@ -33,27 +51,27 @@
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- [ ] Make GO/PIVOT/STOP decision based on results
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### ⏸️ BLOCKED / WAITING
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- [ ] MVP development (blocked by ICP validation - need confirmed feature priorities)
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- [ ] Beta user outreach (blocked by validation - need validated messaging)
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- [ ] Pricing finalization (pending ICP confirmation of willingness to pay)
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- [ ] MVP development (blocked by: need confirmed feature priorities from validation)
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- [ ] Beta user outreach (blocked by: need validated messaging)
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- [ ] Pricing finalization (blocked by: need ICP confirmation of willingness to pay)
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---
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## 📅 Upcoming Milestones
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### Week 1-2 (Nov 4-17): POST-VALIDATION
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### Post-Validation Phase (1-2 weeks after validation decision)
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**IF GO decision (60%+ willing to use, 40%+ willing to pay $20+):**
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- [ ] Finalize MVP scope based on validated top 3 needs from interviews
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- [ ] Begin MCP server development (Week 1: Core generation pipeline)
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- [ ] Begin MCP server development
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- [ ] Prepare beta access list from interviews (early adopters identified)
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- [ ] Plan soft launch strategy (Reddit post schedule, messaging)
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**IF PIVOT decision (<60% interest OR weak willingness to pay):**
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- [ ] Select alternative ICP (agencies? e-commerce? different dev segment?)
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- [ ] Prepare new interview script tailored to alternative ICP
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- [ ] Run 5-10 more interviews (deadline: 1-2 weeks)
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- [ ] Final GO/STOP decision with hard deadline
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- [ ] Run 5-10 more interviews (est. 1-2 weeks)
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- [ ] Final GO/STOP decision
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**IF STOP decision (<40% interest, no one willing to pay):**
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- [ ] Document learnings (what didn't work, what insights gained)
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@ -63,39 +81,40 @@
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---
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### Week 3-8 (Nov 18 - Jan 5, 2026): MVP DEVELOPMENT
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### MVP Development Phase (4-6 weeks)
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*(Assuming GO decision)*
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**Development timeline (4-6 weeks):**
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- **Week 3-4:** Core generation pipeline + MCP integration
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**Est. duration: 4-6 weeks total**
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- **Weeks 1-2:** Core generation pipeline + MCP integration
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- REST API endpoints finalized
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- Prompt Enhancement Agent working
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- Image generation with @name references
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- Basic storage + CDN integration
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- **Deliverable:** Working API (generate + upload + references)
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- **Week 5:** MCP implementation
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- **Week 3:** MCP implementation
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- MCP server setup (follow spec)
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- Implement 3 tools: banatie_generate, banatie_upload, banatie_list_images
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- Test with Claude Desktop
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- Documentation for MCP usage
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- **Deliverable:** Working MCP integration
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- **Week 6:** Transformations + UI refinement
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- **Week 4:** Transformations + UI refinement
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- Image transformation service (Imageflow or Cloudflare)
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- Refine demo UI (code snippets, transformation previews)
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- Dashboard (history, usage stats)
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- API key management
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- **Deliverable:** Functional UI for testing
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- **Week 7:** Payments + polish
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- **Week 5:** Payments + polish
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- Stripe integration (credit packs: $20, $50, $100)
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- Free tier limits enforcement (10/month with watermark)
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- Landing page copy + design
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- API documentation (REST + MCP)
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- **Deliverable:** Monetization-ready product
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- **Week 8:** Beta testing + iteration
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- **Week 6:** Beta testing + iteration
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- Invite 5-10 validated users from research
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- High-touch onboarding (help with MCP setup)
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- Gather feedback, fix critical bugs
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@ -104,21 +123,21 @@
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---
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### Month 4-6 (Jan-Mar 2026): SOFT LAUNCH & GROWTH
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### Soft Launch & Growth Phase (Months 3-6 after validation)
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**Month 4 (Jan):** First paying customers
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**Month 3:** First paying customers
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- Goal: 5-10 beta users onboarded
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- 50+ generations completed
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- 2+ users purchase credits (willingness to pay validated)
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- Target MRR: $200-500
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**Month 5 (Feb):** Soft launch to communities
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**Month 4:** Soft launch to communities
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- Post in r/ClaudeAI: "Show HN: Generate images from Claude Code via MCP"
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- Indie Hackers build-in-public post
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- Dev.to technical content (tutorial: "Automate image gen in Next.js with Claude Code")
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- Target MRR: $500-1,000
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**Month 6 (Mar):** Growth optimization
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**Month 5:** Growth optimization
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- SEO content (start ranking for "AI image generation API", "Claude Code images")
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- Community building (Discord, Reddit presence)
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- Case studies from early users
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@ -126,9 +145,10 @@
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---
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## 🎯 Long-term Goals (6-12 months)
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## 🎯 Long-term Goals (Relative Milestones)
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### Month 6: Side Project Validation Checkpoint
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### Month 6 Checkpoint: Side Project Validation
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**Timeframe:** ~6 months after validation
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**Success criteria:**
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- MRR: $1-2K
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- Customers: 10-20 paying
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---
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### Month 9: Hybrid Mode Decision
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### Month 9 Checkpoint: Hybrid Mode Decision
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**Timeframe:** ~9 months after validation
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**Success criteria:**
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- MRR: $3-5K
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- Customers: 30-50 paying
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---
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### Month 12: Full-time Leap Evaluation
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### Month 12 Checkpoint: Full-time Leap Evaluation
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**Timeframe:** ~12 months after validation
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**Success criteria:**
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- MRR: $6K+ (current salary replacement)
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- OR: 12-month runway saved + high confidence in growth
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**Decision:** Go full-time on Banatie OR continue hybrid
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**Long-term vision (24-36 months):**
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**Long-term vision (24-36 months from validation):**
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- $15-30K MRR: Sustainable solo/small team business
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- Hire 1-2 people (support, marketing, or tech)
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- Consider Ekaterina full-time on admin/ops
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## 🚦 Decision Gates
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### GATE 1: ICP Validation (Current - Nov 3, 2025)
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### GATE 1: ICP Validation (ACTIVE - Est. 2 weeks)
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**Started:** Oct 31, 2025
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**Success criteria (ALL must be met):**
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- 60%+ interviews say "I would use this" (6 out of 10)
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**Possible outcomes:**
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- ✅ **GO** → Build MVP for AI developers (strong signals)
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- 🔄 **PIVOT** → Test different ICP (weak signals, 1-2 more weeks)
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- 🔄 **PIVOT** → Test different ICP (weak signals, add 1-2 weeks)
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- 🛑 **STOP** → Shut down or fundamental rethink (no market fit)
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**Review meeting:** Nov 4, 2025 with @men
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**Review:** Upon completion with @men
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---
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### GATE 2: MVP Launch Readiness (Week 8 - Late Dec 2025)
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### GATE 2: MVP Launch Readiness (Week 6 of MVP development)
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**Timeframe:** ~6-8 weeks after Gate 1 GO decision
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**Success criteria:**
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- MCP integration works reliably (95%+ success rate)
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**Possible outcomes:**
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- ✅ **LAUNCH** → Soft launch to r/ClaudeAI, Indie Hackers
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- 🔄 **ITERATE** → 1-2 more weeks bug fixes, UX improvements
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- 🔄 **ITERATE** → Add 1-2 weeks for bug fixes, UX improvements
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- 🛑 **PIVOT** → Different approach needed (MCP too complex? Different features?)
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**Review meeting:** Late December 2025
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**Review:** Upon completion
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---
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### GATE 3: PMF Validation (Month 6 - March 2026)
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### GATE 3: PMF Validation (Month 6 checkpoint)
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**Timeframe:** ~6 months after Gate 1 GO decision
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**Success criteria:**
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- $1-2K MRR achieved
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- 🔄 **OPTIMIZE** → Refine product, improve conversion
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- 🛑 **PIVOT/STOP** → No PMF achieved after 6 months, reassess fundamentally
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**Review meeting:** April 2026
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**Review:** Upon reaching timeframe
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---
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**Updated:** Weekly (every Sunday evening)
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### Validation Metrics (Current Sprint - Oct 20 - Nov 3)
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### Validation Metrics (Active Sprint)
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**Sprint started:** Oct 31, 2025
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- Interviews completed: **0 / 10**
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- Positive responses ("I would use"): **- / -**
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- Willing to pay $20+: **- / -**
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- Early access requests: **- / -**
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### Development Metrics (After validation - Nov+)
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### Development Metrics (After GO decision)
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- MVP features completed: **- / 8**
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- Beta users onboarded: **- / 10**
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- Generations completed: **- / 50**
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- Credit purchases: **- / 2**
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### Business Metrics (Post-launch - Jan+)
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### Business Metrics (Post-launch)
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- **MRR:** $0
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- **Paying customers:** 0
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- **Churn rate:** N/A
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## 📋 Action Items Summary
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**This Week (Oct 30 - Nov 3):**
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**Active Sprint (ICP Validation - Started Oct 31):**
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1. Create throwaway Reddit account
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2. Post validation questions in r/ClaudeAI and r/ChatGPTCoding
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3. Conduct 10 text-based interviews
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4. Document results in validation scorecard
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5. Make GO/PIVOT/STOP decision by Nov 3
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5. Make GO/PIVOT/STOP decision
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**Next Week (Nov 4-10) - IF GO:**
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**After Validation - IF GO:**
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1. Finalize MVP scope based on interview insights
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2. Set up development environment (if not already done)
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3. Begin MCP server implementation
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4. Prepare beta access list
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**Next Week (Nov 4-10) - IF PIVOT:**
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**After Validation - IF PIVOT:**
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1. Select alternative ICP
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2. Prepare new interview script
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3. Begin second validation round
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3. Begin second validation round (est. 1-2 weeks)
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---
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@ -380,8 +409,8 @@
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---
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**Roadmap Owner:** @men + Oleg (joint ownership)
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**Last Review:** October 30, 2025
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**Next Review:** November 4, 2025 (post-validation decision)
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**Last Updated:** October 31, 2025
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**Next Review:** Upon completion of ICP validation
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**Version Control:** Track major changes via Git commits
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---
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@ -390,4 +419,5 @@
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- Update metrics: Every Sunday evening
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- Review roadmap: After each decision gate
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- Update action items: As completed or priorities change
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- Archive completed sprints: Monthly cleanup
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- Archive completed sprints: When moving to next phase
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- Mark tasks complete: Record actual completion dates for velocity tracking
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