diff --git a/ROADMAP.md b/ROADMAP.md
index b223979..30b8fe5 100644
--- a/ROADMAP.md
+++ b/ROADMAP.md
@@ -218,76 +218,6 @@
 
 ---
 
-## 📊 Research Insights Summary
-
-### Direction 2 (AI Coding Agents) ⭐ VALIDATED
-
-**🟢 Strong Signals:**
-- Massive user base (36K+ r/cursor members)
-- Stock photos pain (generic, overused)
-- Willingness to pay ($20-200/mo for AI tools)
-- Manual Midjourney workflow tedious
-- Aspect ratio limitations
-- Image optimization time-consuming
-- Paid MCP business model works
-
-**ICP Match:** 70-80% confidence
-- Founder IS the ICP (uses Claude Code)
-- Technical fit = perfect (MCP + SDK)
-- Market size = huge
-- Fast to revenue
-
-### Direction 1 (Agencies) - Secondary
-
-**🟢 Signals:**
-- "Placeholder hell" validated
-- Client approval blocked without realistic images
-
-**⚠️ Concerns:**
-- ICP mismatch (agencies ≠ validated audience)
-- Unclear if AI solves approval problem
-- Longer sales cycle (B2B)
-
-### Direction 6 (E-commerce) - Parking Lot
-
-**🟢 Signals:**
-- Huge market ($50B product photography)
-- Clear use case (1 photo → 100 variations)
-
-**🔴 Problems:**
-- ICP mismatch (no-code preference)
-- Free tier competition (16K-31K images/month FREE)
-- Pivot required (3-6 months)
-
----
-
-## 🎯 Validated ICP Segments (A/B/C/D)
-
-**A) Studios/Agencies - Decision Maker**
-- CEO/Founder/Manager in 3-10 person team
-- Higher ACV ($149/mo potential)
-- Longer sales cycle
-
-**B) Power Users - Tech Champion** ⭐ PRIMARY
-- Tech leads using Cursor/Claude Code
-- Already pay $20-200/mo for AI tools
-- Fast decision, can influence team adoption
-
-**C) Freelancers - Solo Decision**
-- Most price-sensitive
-- Fast decision (no approval needed)
-- Credits > subscription preference
-
-**D) AI-Savvy Freelancers - Power Solo** ⭐ SECONDARY
-- Active AI tool users (Cursor, ChatGPT)
-- High project volume
-- Time = money mindset
-
-**Technical Product:** SAME for all segments
-- Differences only in GTM (messaging, pricing emphasis, channels)
-
----
-
 ## 🔮 Future Milestones (After Validation)
 
 ### Post-Validation Phase (1-2 weeks after GO)
diff --git a/research/INDEX.md b/research/INDEX.md
index 1087095..cae2a0a 100644
--- a/research/INDEX.md
+++ b/research/INDEX.md
@@ -150,11 +150,6 @@ This folder contains all passive research conducted to validate ICP hypotheses f
 **Technical Product:** SAME for all segments
 **GTM Strategy:** DIFFERS by segment (messaging, pricing emphasis, channels)
 
-**Confidence Ranking:**
-1. 🥇 Direction 2 (AI Coding Agents) - 70-80% - GO for interviews
-2. 🥈 Direction 1 (Agencies) - 60-70% - Secondary exploration
-3. 🥉 Direction 6 (E-commerce) - 30-40% - Parking lot
-
 ---
 
 ## 📈 Research Outcomes & Next Steps