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feat: add content tracks

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INDEX.md
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# Banatie Strategy Documentation Index # Banatie Strategy Documentation Index
**Last Updated:** January 9, 2026 **Last Updated:** January 9, 2026
**Total Documents:** 22 (numbered in strategy/execution) + research (prefixed) **Total Documents:** 22 (numbered in strategy/execution) + research (prefixed) + content
**Next Available Number:** 22 **Next Available Number:** 22
**Project Stage:** Pre-launch / MVP Development **Project Stage:** Pre-launch / MVP Development
@ -15,6 +15,7 @@
- Deleted documents don't free up numbers - Deleted documents don't free up numbers
- **Exception:** `discussions/` uses date-based format (YYYY-MM-DD-topic.md) - **Exception:** `discussions/` uses date-based format (YYYY-MM-DD-topic.md)
- **Exception:** `research/` uses flat structure with prefixes (direction-, signals-, analysis-, seo-) - **Exception:** `research/` uses flat structure with prefixes (direction-, signals-, analysis-, seo-)
- **Exception:** `content/` uses descriptive names (CONTENT-TRACKS.md)
**Currently Used:** **Currently Used:**
- 01 - Market Positioning - 01 - Market Positioning
@ -61,7 +62,8 @@
- [Validation Plan](execution/08-validation-plan.md) - [Validation Plan](execution/08-validation-plan.md)
**For SEO & Content:** ⭐ ACTIVE **For SEO & Content:** ⭐ ACTIVE
- [Placeholder SEO Sprint](execution/19-placeholder-seo-sprint.md) - Current sprint plan ⭐ - [Content Tracks](content/CONTENT-TRACKS.md) - SEO-First + Product-First strategy ⭐ NEW
- [Placeholder SEO Sprint](execution/19-placeholder-seo-sprint.md) - Current sprint plan
- [SEO Keyword Research: Placeholder Images](research/seo-keyword-research-placeholder-images.md) - Entry point cluster - [SEO Keyword Research: Placeholder Images](research/seo-keyword-research-placeholder-images.md) - Entry point cluster
- [Research Index](research/INDEX.md) - All research documentation - [Research Index](research/INDEX.md) - All research documentation
@ -153,6 +155,34 @@ Covers: MCP/SDK/CLI = table stakes, Template System reframe, 70/30 allocation, V
--- ---
## 📝 Content Strategy ⭐ NEW
**[CONTENT-TRACKS.md](content/CONTENT-TRACKS.md)** (Jan 9, 2026)
*Two parallel content strategies: SEO-First + Product-First*
Status: 🔄 Active
Source: Keyword research ($3.60 DataForSEO) + strategic discussion
**SEO-First Track:**
- Placeholder Images API (14,800 vol, KD 32) — 🔥 HIGH
- Midjourney Alternatives (1,300 vol, KD 3) — 🔥 URGENT
- Dark Mode Placeholders (4,400 vol, KD 2) — MEDIUM
- Advertising Images (1,600 vol, KD 4) — needs SERP validation
**Product-First Track:**
- Live URLs Guide — 🔥 HIGH (core feature)
- Claude Code + Banatie Workflow — 🔥 HIGH (ICP content)
- Cursor Image Generation — HIGH (blocked by MCP)
- MCP APIs Compared — MEDIUM
- Vibecoding Tutorial — MEDIUM (future SEO bet)
**Related files in banatie-content:**
- `0-inbox/placeholder-images-api.md`
- `0-inbox/midjourney-alternatives-developers.md`
- `0-inbox/claude-code-image-generation-mcp.md`
- `research/keywords/research-report-2026-01-09.md`
---
## 🎯 Execution Documents ## 🎯 Execution Documents
### Validation & Launch Planning ### Validation & Launch Planning
@ -246,11 +276,12 @@ Key: Platform mostly production-ready, gaps identified
- ✅ Reusable methodology documented - ✅ Reusable methodology documented
- ✅ ICP refined to A/B/C/D segments - ✅ ICP refined to A/B/C/D segments
**SEO Research Phase (Dec 26, 2025):** ⭐ NEW **SEO Research Phase (Dec 26, 2025 - Jan 9, 2026):** ⭐ UPDATED
- ✅ DataForSEO MCP Server integrated - ✅ DataForSEO MCP Server integrated
- ✅ First keyword cluster researched ("placeholder images") - ✅ Placeholder images cluster validated (14.8K vol, KD 32)
- ✅ Content plan with 5 articles defined - ✅ AI coding keywords = 0 volume (problem-aware ≠ search behavior)
- ⏳ Additional clusters pending - ✅ Two-track content strategy defined (SEO + Product)
- ✅ SERP analysis completed for top keywords
**Primary Finding:** Direction 2 (AI Coding Agents) = ⭐ 70-80% confidence **Primary Finding:** Direction 2 (AI Coding Agents) = ⭐ 70-80% confidence
- [direction-2-strong-signals-part2.md](research/direction-2-strong-signals-part2.md) - Complete research - [direction-2-strong-signals-part2.md](research/direction-2-strong-signals-part2.md) - Complete research
@ -331,9 +362,9 @@ ROADMAP.md → 02-reality-check.md → 14-icp-segmentation-unified.md → 17-wee
15-mvp-scope-v2-realistic.md → 16-product-features.md → 17-week-1-launch-checklist.md 15-mvp-scope-v2-realistic.md → 16-product-features.md → 17-week-1-launch-checklist.md
``` ```
### For SEO & Content (NEW): ### For SEO & Content (UPDATED):
``` ```
research/seo-keyword-research-*.md → ROADMAP.md (Content Sprint) → blog articles content/CONTENT-TRACKS.md → research/seo-keyword-research-*.md → banatie-content/0-inbox/
``` ```
### Legacy path (archived): ### Legacy path (archived):
@ -371,8 +402,13 @@ research/seo-keyword-research-*.md → ROADMAP.md (Content Sprint) → blog arti
- Direction 1 + 2 = same product, different entry points - Direction 1 + 2 = same product, different entry points
- Prompt Enhancement as PRIMARY MOAT (3-6 months to replicate) - Prompt Enhancement as PRIMARY MOAT (3-6 months to replicate)
**SEO Research (research/seo-*) drives:** ⭐ NEW **Content Tracks (content/) drives:** ⭐ NEW
- Content Marketing Sprint (ROADMAP.md) - SEO-First: Landing pages, docs, blog posts for traffic
- Product-First: Core docs, tutorials for conversion
- Links to briefs in banatie-content/0-inbox/
**SEO Research (research/seo-*) informs:**
- Content Tracks (content/CONTENT-TRACKS.md)
- Landing page creation (website) - Landing page creation (website)
- Blog content strategy (dev.to, Hashnode) - Blog content strategy (dev.to, Hashnode)
@ -413,11 +449,16 @@ research/seo-keyword-research-*.md → ROADMAP.md (Content Sprint) → blog arti
- Marketing campaigns - Marketing campaigns
- Sales processes - Sales processes
**Content strategy** → `content/` ⭐ NEW
- Content tracks and priorities
- SEO vs Product content plans
- Editorial calendars
**Research findings** → `research/` (use prefixes) **Research findings** → `research/` (use prefixes)
- `direction-N-*.md` - Research directions - `direction-N-*.md` - Research directions
- `signals-*.md` - Strong signals found - `signals-*.md` - Strong signals found
- `analysis-*.md` - Strategic analysis - `analysis-*.md` - Strategic analysis
- `seo-keyword-research-*.md` - SEO keyword research ⭐ NEW - `seo-keyword-research-*.md` - SEO keyword research
- `methodology-*.md` - Research methods (if needed) - `methodology-*.md` - Research methods (if needed)
**Session summaries** → `discussions/` (date-based: YYYY-MM-DD-topic.md) **Session summaries** → `discussions/` (date-based: YYYY-MM-DD-topic.md)
@ -443,5 +484,5 @@ research/seo-keyword-research-*.md → ROADMAP.md (Content Sprint) → blog arti
--- ---
**Last maintained by:** @men **Last maintained by:** @men
**Version:** 4.4 (Template System + Validation Approaches added Jan 9, 2026) **Version:** 4.5 (Content Tracks added Jan 9, 2026)
**Next review:** After validation approach selected **Next review:** After content execution begins

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# Content Tracks: SEO-First & Product-First
**Date Created:** January 9, 2026
**Purpose:** Two parallel content strategies for Banatie
**Status:** Active
**Source:** Keyword research ($3.60 DataForSEO) + strategic discussion
---
## Overview
Два параллельных трека контента:
| Track | Цель | Измерение успеха |
|-------|------|------------------|
| **SEO-First** | Трафик, domain authority, ранжирование | Позиции в Google, organic traffic |
| **Product-First** | Conversion, validation, brand positioning | User engagement, signups, feedback |
**Принцип:** SEO-first даёт трафик. Product-first конвертит и валидирует. Оба нужны параллельно.
---
## TRACK 1: SEO-FIRST
**Цель:** Low-hanging SEO fruits. Начать ранжироваться сейчас → результаты через 3-6 месяцев.
### Validated Opportunities
| # | Контент | Volume | KD | Тип | Приоритет | Brief |
|---|---------|--------|----|----|-----------|-------|
| 1 | **Placeholder Images API** | 14,800 | 32 | Landing + Guide | 🔥 HIGH | `0-inbox/placeholder-images-api.md` |
| 2 | **Midjourney Alternatives for Developers** | 1,300 | 3 | Listicle | 🔥 URGENT | `0-inbox/midjourney-alternatives-developers.md` |
| 3 | **Dark Mode Placeholder Images** | 4,400 | 2 | Docs section | MEDIUM | Data в `research/keywords/placeholder-niche-deep-dive-2026-01-02.md` |
| 4 | **Advertising Images Guide** | 1,600 | 4 | Guide | MEDIUM | `0-inbox/advertising-images-guide.md` — нужна SERP validation |
### Needs SERP Validation
| Keyword | Volume | KD | Риск |
|---------|--------|----|------|
| marketing images | 2,900 | 19 | Может быть stock photo intent |
| social media images | 1,900 | 14 | Может быть stock photo intent |
| blog images | 720 | 7 | Низкий риск |
### Include as Sections (не standalone)
| Keyword | Volume | KD | Где включить |
|---------|--------|----|--------------|
| test images | 6,600 | 9 | H2 в Placeholder guide |
| lorem picsum | 880 | 15 | Comparison в Placeholder |
| placeholder api | 880 | 28 | Placeholder guide |
### Skip (validated as wrong intent)
| Keyword | Volume | Причина |
|---------|--------|---------|
| banner images | 27,100 | Stock photo intent, dominated by Unsplash/Adobe |
---
### SEO Content Details
#### 1. Placeholder Images API (PRIMARY)
**Target:** `/placeholder-images` landing page
**Keywords cluster:**
- placeholder images (14,800)
- placeholder api (880)
- lorem picsum (880) — comparison
- dummy images (720)
- test images (6,600) — as section
**SERP Validation:** ✅
- "AI placeholder images" в related searches
- Competitors beatable (placehold.co, Lorem Picsum)
- 100% developer intent
**Differentiation:**
| Feature | placehold.co | Lorem Picsum | Banatie |
|---------|--------------|--------------|---------|
| Real images | ❌ | ✓ (random) | ✓ (contextual) |
| AI-generated | ❌ | ❌ | ✓ |
| Prompt-based | ❌ | ❌ | ✓ |
| Live URLs | ❌ | ❌ | ✓ |
**Content structure:**
1. What are placeholder images (answer base intent)
2. Best placeholder image services (comparison)
3. AI Placeholder Images: Next Generation (our pitch)
4. Getting started with Banatie Live URLs
5. Code examples (HTML, React, Next.js)
**Outreach opportunity:** loremipsum.io ranks with "15 Best Placeholder Generators" — get listed.
---
#### 2. Midjourney Alternatives for Developers (URGENT)
**Target:** Blog post (dev.to, cross-post)
**Why urgent:** Volume declining rapidly (8.1K → 1.3K). Window closing.
**Keywords:**
- midjourney alternative (1,300, KD 3)
- midjourney api (720, KD 35)
- ai image generator api (590, KD 32)
**Angle:** "5 Midjourney Alternatives with API Access for Developers"
**Include competitors:**
- Replicate
- fal.ai
- Runware
- DALL-E API
- Banatie (our positioning)
**Key message:** Midjourney = Discord-only, no API. Developers need programmatic access.
---
#### 3. Dark Mode Placeholder Images
**Target:** `/docs/placeholders/dark-mode`
**Keywords:**
- image placeholder dark (4,400, KD 2)
- placeholder image dark (1,300, KD 6)
**Why separate:** Combined 5.7K volume, ultra-low KD. Easy win.
**Content:** How to generate dark-mode-friendly placeholders with Live URLs.
---
#### 4. Advertising Images Guide
**Target:** Blog post or guide
**Keywords:**
- advertising images (1,600, KD 4)
- promotional images (880, KD 17)
**Status:** Needs SERP validation before writing. Could be stock photo intent like "banner images".
**Angle if validated:** "How developers can generate advertising images programmatically"
---
## TRACK 2: PRODUCT-FIRST
**Цель:** Core product positioning, conversion, validation. Нужно независимо от SEO volume.
### Core Content
| # | Контент | SEO Vol | Зачем нужен | Тип | Приоритет | Brief |
|---|---------|---------|-------------|-----|-----------|-------|
| 1 | **Live URLs Guide** | ~0 | Core feature documentation | Docs + Landing | 🔥 HIGH | Нет brief, core docs |
| 2 | **Claude Code + Banatie Workflow** | 10-20 | ICP контент, позиционирование | Tutorial | 🔥 HIGH | `0-inbox/claude-code-image-generation-mcp.md` |
| 3 | **Cursor Image Generation Workflow** | ~0-50 | ICP контент, workflow demo | Tutorial | HIGH | `0-inbox/cursor-image-generation-workflow.md` |
| 4 | **MCP Image APIs Compared** | ~0 | Competitive positioning | Comparison | MEDIUM | `0-inbox/mcp-image-apis-compared.md` |
| 5 | **Vibecoding Images Tutorial** | ~0 | Future SEO, trend positioning | Tutorial | MEDIUM | Нет brief |
### Blocked Content
| Контент | Блокер |
|---------|--------|
| MCP Integration Guide | MCP feature must ship first |
| Cursor Workflow (полный) | MCP feature must ship first |
---
### Product Content Details
#### 1. Live URLs Guide (CORE)
**Target:** `/docs/live-urls/` + `/live-urls` landing
**Why critical:**
- Core differentiator от всех конкурентов
- Без гайда пользователь не поймёт главную фичу
- Validation scenario для interviews
**Content structure:**
1. What are Live URLs
2. How they work (URL → generation → CDN)
3. Use cases (placeholders, prototypes, production)
4. Code examples (HTML, React, Next.js)
5. Prompt syntax and parameters
6. Best practices
---
#### 2. Claude Code + Banatie Workflow
**Target:** Tutorial (blog + docs)
**Keywords (low but exact ICP):**
- can claude code generate images (20 vol)
- claude code image generation (10 vol)
**Why important despite low volume:**
- Direct hit на наш ICP
- Показывает что мы понимаем workflow
- Может ранжироваться по unexpected queries
- Needed для validation interviews
**Content structure:**
1. The problem: broken images in Claude Code projects
2. Current solutions (copy stock photos manually)
3. Better way: Banatie integration
4. Step-by-step setup
5. Real examples with prompts
6. Before/after comparison
---
#### 3. Cursor Image Generation Workflow
**Target:** Full tutorial (blog + cross-post)
**Why important:**
- Cursor = massive user base
- AI-first developers = our ICP
- Detailed tutorial = conversion
- Competitors have docs, we need tutorial
**Content structure:**
1. The old way (context switching pain)
2. The new way (MCP integration)
3. Setup guide (step-by-step)
4. Real use cases with code
5. Comparison: Banatie vs other MCP servers
6. Advanced features (@name, project organization)
**Note:** Partially blocked until MCP ships. Can prepare outline and screenshots.
---
#### 4. MCP Image APIs Compared
**Target:** Comparison article (blog)
**Why important:**
- Shows we understand ecosystem
- Honest comparison = trust
- Competitive positioning
**Compare:**
- Replicate MCP
- Together AI MCP
- fal.ai MCP
- Banatie MCP
- Amazon Bedrock MCP
**Criteria:**
- Setup time
- Cost per image
- Project organization
- Developer experience
**Key message:** "You don't need cheapest. You need the one that fits your workflow."
---
#### 5. Vibecoding Images Tutorial
**Target:** Tutorial (blog)
**Why despite 0 volume:**
- Vibecoding = explosive trend (10 → 135K in 3 months)
- Search behavior not formed yet
- Early indexed content = advantage when demand comes
- Shows we understand the movement
**Content structure:**
1. What is vibecoding
2. The image problem in vibecoding
3. How Banatie solves it
4. Workflow examples
5. Live URLs for rapid prototyping
---
## Site Structure Plan
### Landing Pages (banatie.app)
```
/placeholder-images ← SEO landing (14.8K vol)
/live-urls ← Product feature landing
/integrations/cursor ← Workflow landing (when MCP ready)
/integrations/claude-code ← Workflow landing
```
### Documentation
```
/docs/
├── getting-started/
├── live-urls/ ← Core feature docs (Product-first)
├── placeholders/ ← SEO + utility
│ ├── dark-mode/ ← 4.4K vol, KD 2
│ ├── sizes/
│ └── profiles/
├── integrations/
│ ├── mcp/
│ ├── cursor/
│ └── claude-code/
└── api-reference/
```
### Blog (dev.to, cross-post)
- Midjourney Alternatives (URGENT, SEO)
- MCP Servers Compared (Product)
- Claude Code + Banatie Workflow (Product)
- Cursor Image Generation (Product, when MCP ready)
---
## Priority Summary
### TOP 5 (делать первыми)
1. **Placeholder Images Landing** — SEO foundation (14.8K vol) ✅ Brief ready
2. **Live URLs Documentation** — core product story
3. **Midjourney Alternatives** — URGENT, easy win (KD 3) ✅ Brief ready
4. **Claude Code Workflow Tutorial** — ICP content ✅ Brief ready
5. **Cursor Workflow Tutorial** — ICP content (blocked by MCP) ✅ Brief ready
### SECONDARY
6. Dark Mode Placeholders (docs section)
7. Advertising Images (needs SERP validation)
8. MCP Comparison Article
9. Vibecoding Tutorial (future SEO bet)
---
## Research Files Reference
**Keyword Research:**
- `banatie-content/research/keywords/research-report-2026-01-09.md` — final report
- `banatie-content/research/keywords/serp-analysis-2026-01-09.md` — SERP validation
- `banatie-content/research/keywords/placeholder-niche-deep-dive-2026-01-02.md` — placeholder deep dive
- `banatie-content/research/keywords/ai-web-dev-images-2026-01-09.md` — main research
**Content Briefs:**
- `banatie-content/0-inbox/placeholder-images-api.md`
- `banatie-content/0-inbox/midjourney-alternatives-developers.md`
- `banatie-content/0-inbox/advertising-images-guide.md`
- `banatie-content/0-inbox/claude-code-image-generation-mcp.md`
- `banatie-content/0-inbox/cursor-image-generation-workflow.md`
- `banatie-content/0-inbox/mcp-image-apis-compared.md`
---
## Key Insights from Research
1. **Solution keywords > Problem keywords**
- "placeholder images" (14.8K) vs "how to get images for vibe coding" (0)
- Target what people search, not what they need
2. **Generic > AI-prefixed**
- "placeholder images" (14.8K, KD 32) vs "ai image generator" (high KD)
- Position as "images for developers" not "AI image generator"
3. **Long-tail questions = ~0 volume**
- People don't google problems, they google solutions
- Don't target question keywords standalone
4. **SEO ≠ Market validation**
- SEO shows search behavior, not real pain
- Customer interviews still needed
---
**Document Owner:** @men + Oleg
**Last Updated:** January 9, 2026
**Related:** `BANATIE-CONTENT-INTEGRATION.md`