diff --git a/INDEX.md b/INDEX.md
index 3aa9650..ac65ff4 100644
--- a/INDEX.md
+++ b/INDEX.md
@@ -1,9 +1,9 @@
 # Banatie Strategy Documentation Index
 
-**Last Updated:** November 2, 2025  
-**Total Documents:** 13 (numbered in strategy/execution) + research (prefixed)  
-**Next Available Number:** 13  
-**Project Stage:** Pre-launch / ICP Validation
+**Last Updated:** November 3, 2025
+**Total Documents:** 18 (numbered in strategy/execution) + research (prefixed)
+**Next Available Number:** 18
+**Project Stage:** Pre-launch / MVP Development
 
 ---
 
@@ -23,12 +23,17 @@
 - 06 - Future Topics Backlog
 - 07 - Validated ICP (AI Developers)
 - 08 - Validation Plan
-- 09 - MVP Scope
+- 09 - MVP Scope (Archived, superseded by 15)
 - 10 - Pricing Strategy
 - 11 - Technical Architecture
 - 12 - Current Tech State
+- 13 - Competitive Analysis
+- 14 - ICP Segmentation Unified
+- 15 - MVP Scope v2 Realistic
+- 16 - Product Features
+- 17 - Week 1 Launch Checklist
 
-**Next to assign:** 13
+**Next to assign:** 18
 
 ---
 
@@ -44,8 +49,10 @@
 - [Validated ICP](strategy/07-validated-icp-ai-developers.md)
 
 **For execution:**
+- [Week 1 Launch Checklist](execution/17-week-1-launch-checklist.md) ⭐ ACTIVE
+- [MVP Scope v2 Realistic](execution/15-mvp-scope-v2-realistic.md)
+- [Product Features](execution/16-product-features.md)
 - [Pricing Strategy](execution/10-pricing-strategy.md)
-- [MVP Scope](execution/09-mvp-scope.md)
 - [Validation Plan](execution/08-validation-plan.md)
 
 ---
@@ -95,11 +102,23 @@ Critical: Solo founder, family of 5, $6K/month sole income, 15-20 hrs/week avail
 Confidence: HIGH (80%) - founder IS the ICP  
 Target: Developers using Claude Code/Cursor who build web projects
 
-**[11 - Technical Architecture](strategy/11-technical-architecture.md)** (v1.0, Nov 1)  
-*Platform architecture, tech stack, 6-stage pipeline*  
-Status: ✅ Validated  
+**[11 - Technical Architecture](strategy/11-technical-architecture.md)** (v1.0, Nov 1)
+*Platform architecture, tech stack, 6-stage pipeline*
+Status: ✅ Validated
 Stack: Express, Next.js, Gemini 2.5 Flash, MinIO, PostgreSQL, Cloudflare
 
+**[13 - Competitive Analysis](strategy/13-competitive-analysis.md)** (v1.0, Nov 2)
+*Competitive landscape, positioning, moats*
+Status: ✅ Updated with Runware + ImageKit research
+Key competitors: Runware ($0.0006), ImageKit ($0.10-0.25), positioning as DX premium
+Primary moat: Prompt Enhancement (3-6 months to replicate)
+
+**[14 - ICP Segmentation Unified](strategy/14-icp-segmentation-unified.md)** (v1.0, Nov 2)
+*Unified product approach, A/B/C/D segments*
+Status: ✅ Validated - One product, multiple entry points
+Key insight: Direction 1 (Agencies) + Direction 2 (AI Developers) = SAME product
+Segments: A (Studios/Agencies), B (Power Users - PRIMARY), C (Freelancers), D (AI-Savvy Freelancers - SECONDARY)
+
 ---
 
 ## 🎯 Execution Documents
@@ -116,9 +135,9 @@ Goal: 10-15 interviews to validate willingness to pay
 Timeline: Oct 20 - Nov 3, 2025  
 Channels: Reddit, Indie Hackers, Discord
 
-**[09 - MVP Scope](execution/09-mvp-scope.md)** (Oct 20)  
-*Must-have features, 4-6 week dev timeline*  
-Status: ⏳ Pending validation results  
+**[09 - MVP Scope](execution/09-mvp-scope.md)** (Oct 20)
+*Must-have features, 4-6 week dev timeline*
+Status: 📚 Archived - Superseded by 15-mvp-scope-v2-realistic.md (Nov 2)
 Core: MCP integration, Prompt Enhancement, CDN, @references
 
 **[10 - Pricing Strategy](execution/10-pricing-strategy.md)** (v2.0, Oct 20)  
@@ -128,14 +147,35 @@ Tiers:
 - Credits: $20-100 for 200-1500 gens
 - Pro: $49/month for 500 gens
 
+### MVP Development & Launch (Week 1)
+
+**[15 - MVP Scope v2 Realistic](execution/15-mvp-scope-v2-realistic.md)** (v2.0, Nov 2)
+*Realistic timeline for MVP development*
+Status: 🔄 Planning - Based on actual dev capacity
+Replaces: 09-mvp-scope.md
+Timeline: Week 1 (Prompt URLs), Week 2-3 (MCP/SDK/CLI), Week 4+ (Production features)
+Current blockers: DB schema update (2 days), endpoints alignment (2 days)
+
+**[16 - Product Features](execution/16-product-features.md)** (v1.0, Nov 2)
+*Complete feature inventory and roadmap*
+Status: 📝 Living document
+Core features: Prompt Enhancement (PRIMARY MOAT), 6 aspect ratios, Prompt URLs, MCP, SDK, CLI
+Priority matrix with timelines and status tracking
+
+**[17 - Week 1 Launch Checklist](execution/17-week-1-launch-checklist.md)** (Nov 2)
+*Step-by-step ultra-minimal launch guide*
+Status: Ready to execute ⭐
+Goal: 3-5 early adopters try it, 1 pays (any amount)
+Includes: Pre-launch checklist, launch day schedule, Reddit/Discord copy templates, success criteria
+
 ### Technical Documentation
 
-**[12 - Current Tech State](execution/12-the-current-tech-state.md)** (v1.0, Nov 1)  
-*Business-focused overview of platform capabilities*  
-Status: 📝 Working Document  
+**[12 - Current Tech State](execution/12-the-current-tech-state.md)** (v1.0, Nov 1)
+*Business-focused overview of platform capabilities*
+Status: 📝 Working Document
 Key: Platform mostly production-ready, gaps identified
 
-**[Appendix 1](execution/appendex1.md)** - SDK code examples  
+**[Appendix 1](execution/appendex1.md)** - SDK code examples
 **[Appendix 2](execution/appendex2.md)** - Use cases & conversion
 
 ---
@@ -172,8 +212,17 @@ Key: Platform mostly production-ready, gaps identified
 
 **Note:** Discussions use date-based naming (YYYY-MM-DD-topic.md)
 
-**[2025-10-19 - Initial Strategic Session](discussions/2025-10-19-initial-strategic-session.md)**  
-*First strategic session - 2 hours with @men*  
+**[2025-11-02 - Unified Product Strategy](discussions/2025-11-02-unified-product-strategy.md)** ⭐ LATEST
+*Major strategic session - 3 hours with @men*
+Outcomes:
+- Unified product decision (Direction 1 + 2 = SAME product)
+- Week 1 launch plan created (ultra-minimal experiment)
+- Competitive analysis completed (Runware, ImageKit)
+- ICP segmentation refined (A/B/C/D segments)
+- 5 new documents created (13-17)
+
+**[2025-10-19 - Initial Strategic Session](discussions/2025-10-19-initial-strategic-session.md)**
+*First strategic session - 2 hours with @men*
 Outcomes:
 - ICP direction clarified (AI developers)
 - Pricing model validated (hybrid)
@@ -195,17 +244,22 @@ Current priorities:
 
 ### Critical path for new @men sessions:
 ```
-ROADMAP.md → 02-reality-check.md → research/passive-research-methodology.md → research/INDEX.md
+ROADMAP.md → 02-reality-check.md → 14-icp-segmentation-unified.md → 17-week-1-launch-checklist.md
 ```
 
 ### For strategic pivots:
 ```
-01-market-positioning.md → research/INDEX.md → research/direction-2-strong-signals-part2.md → 07-validated-icp.md
+01-market-positioning.md → 13-competitive-analysis.md → 14-icp-segmentation-unified.md → research/INDEX.md
 ```
 
-### For tactical execution:
+### For tactical execution (ACTIVE):
 ```
-08-validation-plan.md → 09-mvp-scope.md → 10-pricing-strategy.md
+15-mvp-scope-v2-realistic.md → 16-product-features.md → 17-week-1-launch-checklist.md
+```
+
+### Legacy path (archived):
+```
+08-validation-plan.md → 09-mvp-scope.md (superseded by 15) → 10-pricing-strategy.md
 ```
 
 ---
@@ -222,26 +276,37 @@ ROADMAP.md → 02-reality-check.md → research/passive-research-methodology.md
 
 ## 🔍 Key Relationships
 
-**Market Positioning (01) informs:**
-- Validated ICP (07) - target audience selection
+**Market Positioning (01) + Competitive Analysis (13) inform:**
+- Validated ICP (07) + ICP Segmentation (14) - target audience selection
 - Pricing Strategy (10) - competitive benchmarking
-- MVP Scope (09) - feature prioritization
+- MVP Scope v2 (15) - feature prioritization
+- Positioning: DX premium vs infrastructure play
 
 **Reality Check (02) constrains:**
-- Validation Plan (08) - time allocation (15-20 hrs/week)
-- MVP Scope (09) - what's realistic in 4-6 weeks
-- Pricing Strategy (10) - break-even requirements ($100-500 MRR)
+- MVP Scope v2 (15) - realistic timeline with blockers
+- Week 1 Launch (17) - ultra-minimal approach
+- Product Features (16) - priority matrix
 
-**Research (research/) validates:**
-- Validated ICP (07) - external confirmation
-- ICP Segmentation (A/B/C/D segments documented in research/INDEX.md)
-- Interview Questions (03) - pain points to validate
-- Validation Plan (08) - where to find respondents
+**Research (research/) + Competitive Analysis (13) validate:**
+- ICP Segmentation (14) - unified product approach
+- Direction 1 + 2 = same product, different entry points
+- Prompt Enhancement as PRIMARY MOAT (3-6 months to replicate)
+
+**ICP Segmentation (14) drives:**
+- Product Features (16) - which interfaces to build (MCP vs Prompt URLs)
+- Week 1 Launch (17) - target segments B/D (developers first)
+- GTM strategy - sequential launch approach
+
+**MVP Scope v2 (15) → Product Features (16) → Week 1 Launch (17):**
+- Active execution path
+- 15 defines timeline and blockers
+- 16 details all features with priorities
+- 17 provides step-by-step launch guide
 
 **Technical Architecture (11) + Current Tech State (12) define:**
 - What platform can do (architecture + implementation status)
-- MVP Scope (09) - what MUST be built vs already done
-- Launch readiness - gap analysis
+- MVP Scope v2 (15) - what MUST be built vs already done
+- Product Features (16) - technical feasibility
 
 **Discussion Framework (FRAMEWORK.md) guides:**
 - All strategic sessions
@@ -292,6 +357,6 @@ ROADMAP.md → 02-reality-check.md → research/passive-research-methodology.md
 
 ---
 
-**Last maintained by:** @men  
-**Version:** 3.0 (research folder restructured to flat + prefixes)  
-**Next review:** After ICP validation complete (Nov 3, 2025)
+**Last maintained by:** @men
+**Version:** 4.0 (5 new documents added: 13-17, unified product strategy integrated)
+**Next review:** After Week 1 launch (Nov 9-10, 2025)
diff --git a/ROADMAP.md b/ROADMAP.md
index 30b8fe5..7befe9e 100644
--- a/ROADMAP.md
+++ b/ROADMAP.md
@@ -15,11 +15,66 @@
 
 ## 🎯 Current Status
 
-**Phase:** Pre-launch / ICP Validation  
-**Sprint:** Interview Preparation (Day 1 of 2)  
-**Focus:** A/B/C/D Segmentation Framework Complete  
-**Next Milestone:** Begin validation interviews (10-14 across segments)  
-**Last Updated:** November 2, 2025
+**Phase:** Pre-launch / MVP Development
+**Sprint:** Tech Debt Clear + Prompt URLs (Days 1-7)
+**Focus:** Unified product approach (Direction 1 + 2 combined)
+**Next Milestone:** Ultra-minimal launch (Week 1 - Prompt URLs + Manual payments)
+**Last Updated:** November 3, 2025 (documentation integrated)
+
+---
+
+## 🔄 Active Sprint: MVP Development (Nov 2-10)
+
+### DECISION: Unified Product Approach
+
+**Key Insight:** Direction 1 (Agencies) + Direction 2 (AI Developers) = SAME product
+- Technical implementation identical
+- Difference = entry point preference (MCP vs Prompt URLs)
+- Many users are BOTH (tech lead at agency)
+
+**Strategy:** Build one product, multiple interfaces
+
+---
+
+### Current Blockers (Days 1-4)
+- [ ] DB schema update (2 days)
+- [ ] Endpoints align with DB (2 days)
+
+### Week 1: Ultra-Minimal Launch (Days 5-9)
+
+**Tech (Days 5-7):**
+- [ ] Prompt URLs (3 days) - Universal entry point
+
+**Non-tech (Day 8):**
+- [ ] Landing page (2 hours) - Single page, hero + pricing + CTA
+- [ ] Docs page (2 hours) - Prompt URLs + API examples
+- [ ] Signup flow (30 min) - Google Form, manual process
+
+**Launch Day 9:**
+- [ ] Reddit r/cursor post (morning)
+- [ ] Discord Cursor channel (morning)
+- [ ] Respond to comments (all day)
+- [ ] Manual API key distribution
+
+**Goal:** 3-5 early adopters try it, 1 pays (any amount)
+
+**Mental model:** Experiment, not mass launch. Coffee with customer, not opening cafe.
+
+### Week 2-3: Developer Tools
+- [ ] MCP Server (3 days)
+- [ ] SDK TypeScript/Python (2 days)
+- [ ] CLI (2 days)
+- [ ] Automated payments (2-3 days)
+
+**Goal:** 10-20 paying users
+
+### Week 4+: Production Features
+- [ ] CDN integration (1 day)
+- [ ] Image transformations (1 day)
+- [ ] Focal point detection (2-3 days)
+- [ ] Admin UI (3-5 days)
+
+**Goal:** 50+ users, validate segments
 
 ---
 
@@ -218,6 +273,107 @@
 
 ---
 
+## 📊 Research Insights Summary
+
+### UNIFIED APPROACH (Direction 1 + 2 Combined)
+
+**Key Discovery:** Same product serves both segments
+- Tech implementation: Identical
+- Backend: Same (enhancement, CDN, transformations)
+- Interfaces: Multiple (MCP, SDK, Prompt URLs, Web UI)
+
+**Decision:** Build once, launch to both
+
+---
+
+### Direction 2 (AI Coding Agents) ⭐ PRIMARY LAUNCH
+
+**🟢 Strong Signals:**
+- Massive user base (36K+ r/cursor members)
+- Stock photos pain (generic, overused)
+- Willingness to pay ($20-200/mo for AI tools)
+- Manual Midjourney workflow tedious
+- Aspect ratio limitations
+- Image optimization time-consuming
+- Paid MCP business model works
+
+**ICP Match:** 70-80% confidence
+- Founder IS the ICP (uses Claude Code)
+- Technical fit = perfect (MCP + SDK)
+- Market size = huge
+- Fast to revenue
+
+**Launch Strategy:** Week 1 (Prompt URLs + MCP)
+
+---
+
+### Direction 1 (Agencies) ⭐ SECONDARY LAUNCH
+
+**🟢 Signals:**
+- "Placeholder hell" validated
+- Client approval blocked without realistic images
+- Stock photos unprofessional
+
+**ICP Match:** 60-70% confidence (different personas, but overlapping needs)
+
+**Launch Strategy:** Week 2-3 (same product, different messaging)
+
+---
+
+### Direction 6 (E-commerce) - Parking Lot
+
+**🟢 Signals:**
+- Huge market ($50B product photography)
+- Clear use case (1 photo → 100 variations)
+
+**🔴 Problems:**
+- ICP mismatch (no-code preference)
+- Free tier competition (16K-31K images/month FREE)
+- Pivot required (3-6 months)
+
+**Decision:** Skip for now
+
+---
+
+## 🎯 ICP Segments (Unified Product)
+
+**See detailed doc:** [14-icp-segmentation-unified.md](strategy/14-icp-segmentation-unified.md)
+
+**A) Studios/Agencies** - Decision Maker (CEO/Manager)
+- 3-10 person teams
+- Client work focus
+- Higher ACV potential ($99-149/mo)
+- Prefer: REST API, Web UI, Prompt URLs
+- Use case: Client mockup approval
+
+**B) Power Users - Tech Champion** ⭐ PRIMARY LAUNCH
+- Tech leads using Cursor/Claude Code
+- Already pay $20-200/mo for AI tools
+- Fast decision, can influence team
+- Prefer: MCP, SDK, CLI
+- Use case: Coding workflow automation
+
+**C) Freelancers** - Solo Decision
+- Most price-sensitive
+- Fast decision (no approval)
+- Prefer: REST API, Web UI, Prompt URLs
+- Use case: Per-project images
+- Credits > subscription
+
+**D) AI-Savvy Freelancers - Power Solo** ⭐ SECONDARY LAUNCH
+- Active AI tool users (Cursor, ChatGPT)
+- High project volume, time=money
+- Prefer: MCP, SDK, Prompt URLs
+- Use case: Fast delivery
+- Either model works
+
+**Key Insight:** Many users are BOTH segments (e.g., tech lead at agency)
+
+**Technical Product:** SAME for all segments  
+**GTM Strategy:** DIFFERS by segment (messaging, pricing emphasis, channels)
+
+---
+
 ## 🔮 Future Milestones (After Validation)
 
 ### Post-Validation Phase (1-2 weeks after GO)
@@ -329,7 +485,14 @@
 
 ---
 
-**Roadmap Owner:** @men + Oleg  
-**Last Updated:** November 2, 2025  
-**Next Review:** After ICP validation complete (Nov 10, 2025)  
-**Version:** 3.0 (Research phase 1 completed, interview prep active)
+**Roadmap Owner:** @men + Oleg
+**Last Updated:** November 3, 2025
+**Next Review:** After Week 1 launch (Nov 9-10, 2025)
+**Version:** 3.1 (Documentation integrated: 13-17, unified product strategy active)
+
+**Related Documents:**
+- [13-competitive-analysis.md](strategy/13-competitive-analysis.md) - Competitive landscape
+- [14-icp-segmentation-unified.md](strategy/14-icp-segmentation-unified.md) - Unified ICP segments
+- [15-mvp-scope-v2-realistic.md](execution/15-mvp-scope-v2-realistic.md) - Realistic MVP plan
+- [16-product-features.md](execution/16-product-features.md) - Feature roadmap
+- [17-week-1-launch-checklist.md](execution/17-week-1-launch-checklist.md) - Launch execution guide ⭐
diff --git a/discussions/2025-11-02-unified-product-strategy.md b/discussions/2025-11-02-unified-product-strategy.md
new file mode 100644
index 0000000..572c4bf
--- /dev/null
+++ b/discussions/2025-11-02-unified-product-strategy.md
@@ -0,0 +1,340 @@
+# Session Summary: Unified Product Strategy
+
+**Date:** November 2, 2025 (Evening)  
+**Topic:** Research review + MVP planning  
+**Status:** ✅ Key decisions made
+
+---
+
+## 🎯 MAJOR DECISION: Unified Product Approach
+
+**Problem:** Direction 1 (Agencies) vs Direction 2 (AI Developers) - which to choose?
+
+**Solution:** BOTH. Same product, multiple entry points.
+
+**Rationale:**
+1. Technical implementation = 100% identical
+2. Backend = same (enhancement, generation, CDN)
+3. Difference = entry point preference (MCP vs Prompt URLs)
+4. Many users are BOTH (tech lead at agency uses Cursor + presents to clients)
+
+**Implication:** Build once, launch to both segments sequentially
+
+---
+
+## 🏆 Key Insights from Research
+
+### Competitive Landscape (New Info)
+
+**Runware:** $13M funding, $0.0006/image (166x cheaper)
+- BUT: Infrastructure only, no quality layer
+- Target: Volume buyers
+- We don't compete on price
+
+**ImageKit:** Enterprise scale, URL-based generation
+- Validates Prompt URLs concept works at scale
+- Target: E-commerce, marketing
+- We compete on developer focus + quality
+
+**Our Moats (Updated Priority):**
+1. ⭐ **Prompt Enhancement** (PRIMARY) - 3-6 months to replicate
+2. ⭐ **Consistency System (@references)** - unique, post-MVP
+3. Production Pipeline - deep integration, developer focus
+
+**NOT a moat:** MCP (can be built in 1 week)
+
+---
+
+### Pricing Strategy
+
+**$0.10/image = validated**
+- ImageKit effective cost = same range
+- Justified through quality layer + complete pipeline
+
+**Free tier strategy:**
+- NOT competing with free (OpenRouter 50/day, Google AI Studio 500-1000/day)
+- Our free tier = testing only (10/month with watermark)
+- Paid = production use (data privacy, professional quality)
+
+**Positioning:**
+- Runware = AWS (cheap infrastructure)
+- Banatie = Vercel (DX premium)
+
+---
+
+## 📋 MVP Scope (Realistic Timeline)
+
+### Current Blockers (Days 1-4)
+- DB schema update (2 days)
+- Endpoint alignment (2 days)
+
+### Week 1: Ultra-Minimal Launch (Days 5-7)
+**Ship:**
+- Prompt URLs (3 days)
+- Manual payments via Stripe invoice
+- Manual API key distribution
+
+**Launch to:** 5-10 early adopters on r/cursor
+
+**Goal:** Validate core value (prompt enhancement visible)
+
+### Week 2-3: Developer Tools
+**Add:**
+- MCP Server (3 days)
+- SDK (2 days)
+- CLI (2 days)
+- Automated payments (2-3 days)
+
+**Goal:** 10-20 paying users
+
+### Week 4+: Production Features
+**Add:**
+- CDN (1 day)
+- Transformations (1 day)
+- Focal point detection (2-3 days) ← IMPORTANT: Don't forget
+- Admin UI (3-5 days)
+
+**Goal:** 50+ users, validate segments
+
+---
+
+## 🎨 Key Product Decisions
+
+### Prompt Enhancement
+- ✅ **Always enabled, cannot disable**
+- ✅ This is our primary value
+- ✅ Justified cost increase (text-to-text + image gen)
+- ✅ If in free limit = OK, this is what we sell
+
+### Entry Points Priority
+1. **Prompt URLs** (Week 1) - Universal, simplest
+2. **MCP Server** (Week 2) - Developer hook
+3. **SDK** (Week 2) - Programmatic control
+4. **CLI** (Week 2) - Terminal workflows
+
+### Features Priority
+**MVP (must-have):**
+- Prompt Enhancement ✅
+- 6 Aspect Ratios ✅
+- Prompt URLs ⏳
+- MinIO storage ✅
+
+**Post-MVP (validate need):**
+- @references consistency
+- Team features
+- Focal point detection
+- WordPress plugin
+
+---
+
+## 📢 Go-to-Market Strategy
+
+### Phase 1: Developer Focus (Weeks 1-2)
+**Target:** Segment B (Power Users) + D (AI Freelancers)
+
+**Why first:**
+- Founder IS the ICP
+- Fast validation
+- Product-led growth
+- MCP = differentiator
+
+**Channels:**
+- r/cursor, Discord
+- Dev.to posts
+- Twitter #AIcoding
+
+**Message:** "MCP for image generation in Cursor"
+
+---
+
+### Phase 2: Agency Expansion (Weeks 3-4)
+**Target:** Segment A (Studios) + C (Freelancers)
+
+**Why second:**
+- Product validated with developers
+- Same tech, different messaging
+- Add client approval use case
+
+**Channels:**
+- r/webdev, r/freelance
+- LinkedIn (careful - employer risk)
+- Agency communities
+
+**Message:** "Speed up client approval with AI mockups"
+
+---
+
+### Phase 3: Optimize (Weeks 5-8)
+**Analyze:**
+- Which segment converts better?
+- Which has higher LTV?
+- Which churns less?
+
+**Action:** Double down on winner
+
+---
+
+## ⚠️ Risks & Open Questions
+
+### Risks
+1. **Free tier competition** (16K-31K/month free via OpenRouter + Google)
+   - Mitigation: Premium positioning, quality differentiation
+   
+2. **Prompt enhancement cost** (additional API call)
+   - Monitor: Calculate actual cost per generation
+   - Decision point: If exceeds free limit
+
+3. **Segment confusion** (trying to serve everyone)
+   - Mitigation: Sequential launch, clear messaging per segment
+
+### Open Questions
+1. Which transformation service? (Need name)
+2. Focal point implementation details
+3. Admin UI approach (custom vs nextjs-saas-starter)
+4. Payment automation complexity
+
+---
+
+## 📝 Documents Created/Updated
+
+**Created:**
+- `/strategy/13-competitive-analysis.md` (Runware, ImageKit insights)
+- `/strategy/14-icp-segmentation-unified.md` (A/B/C/D with one product approach)
+- `/execution/15-mvp-scope-v2-realistic.md` (real timelines, priorities)
+- `/execution/16-product-features.md` (all features including focal point)
+- `/execution/17-week-1-launch-checklist.md` (step-by-step launch guide)
+
+**Updated:**
+- `/ROADMAP.md` (unified approach, realistic MVP timeline)
+
+**To review later:**
+- 01-market-positioning-v4.md (in project-knowledge, not on disk yet)
+- COMPETITIVE-ANALYSIS-QUICK-REF.md (in project-knowledge)
+- UPDATES-SUMMARY.md (in project-knowledge)
+
+---
+
+## 🚀 Launch Strategy (Week 1)
+
+### Mental Model: Experiment, NOT Product
+
+**Week 1 MVP = Coffee with potential customer**
+- NOT: Mass launch, professional polish, 100 users
+- YES: 3-5 early adopters, validation, feedback
+
+**Goal:**
+- Prove someone will pay (even $20)
+- Discover which feature matters (MCP vs URLs?)
+- Validate ICP hypothesis
+
+---
+
+### What's Needed BESIDES Code
+
+**1. Landing Page (2 hours)**
+```
+Hero: "Generate professional images without leaving Cursor"
+What: 3 bullets (enhancement, aspect ratios, CDN)
+Pricing: Free/Credits/Pro (simple)
+CTA: Email signup
+```
+
+**2. Documentation (2 hours)**
+```
+Prompt URLs format + example
+API curl example
+"Email us for API key"
+```
+
+**3. Signup Flow (30 min)**
+- Google Form: Name, Email, Use case
+- Manual review → Invoice → API key
+
+**Total non-tech:** ~5 hours
+
+---
+
+### Launch Day (Day 9)
+
+**Morning: Soft launch**
+- r/cursor post (Show HN style)
+- Discord Cursor channel
+- Message: Problem, Solution, Early access
+
+**Afternoon: Engage**
+- Answer every question
+- Collect feedback
+- Send API keys to first 3-5
+
+**Success metrics:**
+- Minimum: 3 try, 1 pays
+- Strong: 5+ try, 2+ pay
+- Failure: <2 try, no payment
+
+---
+
+### Week 2-3: Iterate Based on Feedback
+
+**If success:**
+- Fix top 2 issues
+- Build most requested feature (MCP?)
+- Expand reach (Dev.to)
+
+**If unclear:**
+- 1-on-1 calls with early adopters
+- Iterate messaging/features
+
+**If failure:**
+- Analysis session
+- Pivot or rethink
+
+---
+
+## 🎯 Next Actions
+
+**For Oleg:**
+1. Clear DB blocker (Days 1-2)
+2. Align endpoints (Days 3-4)
+3. Build Prompt URLs (Days 5-7)
+4. Setup manual Stripe invoicing (Day 8)
+5. Launch to 5-10 early adopters
+
+**For next session with @men:**
+1. Discuss messaging for r/cursor launch post
+2. Plan interview questions (if needed after early adopters)
+3. Review payment automation approach
+4. Discuss focal point detection implementation
+
+---
+
+## 🎓 Key Learnings
+
+**Product Strategy:**
+- Direction 1 + 2 = same product, different entry points
+- Many users are BOTH segments (tech lead at agency)
+- Build once, launch sequentially
+
+**Competitive Position:**
+- NOT competing on price (Runware $0.0006)
+- Competing on quality layer + DX (Vercel approach)
+- Prompt Enhancement = primary moat
+
+**Launch Philosophy:**
+- Week 1 = experiment, not product
+- 3-5 users > 100 confused visitors
+- Manual processes OK (automate after validation)
+- Simple better than polished for early adopters
+
+**Next Critical Path:**
+1. Clear tech debt (Days 1-4)
+2. Build Prompt URLs (Days 5-7)
+3. Create landing/docs (Day 8, 5 hours)
+4. Launch to r/cursor (Day 9)
+5. Collect feedback, iterate (Days 10+)
+
+---
+
+**Session completed:** November 2, 2025 ~23:30  
+**Session duration:** ~3 hours  
+**Next session:** After DB blocker cleared OR for launch planning  
+**Critical files:** [17-week-1-launch-checklist.md](../execution/17-week-1-launch-checklist.md) (execute this)
diff --git a/execution/09-mvp-scope.md b/execution/09-mvp-scope.md
index 2d4bd5b..d34b96b 100644
--- a/execution/09-mvp-scope.md
+++ b/execution/09-mvp-scope.md
@@ -1,5 +1,10 @@
 # MVP Scope: Banatie for AI Developers
 
+**⚠️ Note:** This document has been superseded by [15-mvp-scope-v2-realistic.md](15-mvp-scope-v2-realistic.md) (November 2, 2025)
+**Status:** 📚 Archived - Kept for historical reference
+
+---
+
 **Date:** October 20, 2025
 **Target ICP:** AI-powered developers (Claude Code, Cursor users)
 **Development Timeline:** 4-6 weeks
diff --git a/execution/15-mvp-scope-v2-realistic.md b/execution/15-mvp-scope-v2-realistic.md
new file mode 100644
index 0000000..da65e35
--- /dev/null
+++ b/execution/15-mvp-scope-v2-realistic.md
@@ -0,0 +1,299 @@
+# MVP Scope v2: Realistic Timeline
+
+**Date:** November 2, 2025  
+**Status:** 🔄 Planning - Based on actual dev capacity  
+**Version:** 2.0 (replaces 09-mvp-scope.md)
+
+---
+
+## Current State (Nov 2)
+
+**DONE:**
+- ✅ API endpoints for generation
+- ✅ Prompt Enhancement (working, always on)
+- ✅ 6 Aspect Ratios (Gemini native)
+- ✅ MinIO storage connected
+- ✅ Web UI base exists
+
+**BLOCKERS:**
+- 🔴 DB schema update (2 days)
+- 🔴 Endpoints align with DB (2 days)
+
+**Total blockers:** 4 days before new features
+
+---
+
+## Feature Priorities
+
+### Priority A: BLOCKING REVENUE (Must-have for first $ )
+
+**1. Prompt URLs** (3 days after blocker)
+- Universal entry point
+- Works without MCP/SDK
+- Validated by ImageKit success
+- Simplest for users
+
+**2. Manual Payments** (1 day)
+- Stripe invoice manual
+- Email API key
+- Track usage manually
+
+**3. Auth basics** (0 days)
+- Manual API key generation
+- Email to user
+- No admin UI needed yet
+
+**TOTAL:** 4 days work  
+**TIMELINE:** Week 1 after blockers clear
+
+---
+
+### Priority B: AUTOMATION (Week 2-3)
+
+**4. MCP Server** (3 days)
+- Cursor/Claude Code integration
+- Primary for Segment B/D
+- Differentiator vs stock photos MCP
+
+**5. SDK** (2 days)
+- TypeScript/Python
+- Programmatic generation
+- For technical users
+
+**6. CLI** (2 days)
+- Terminal workflows
+- Nice-to-have for power users
+
+**7. Automated Payments** (2-3 days)
+- Stripe Checkout integration
+- Auto API key generation
+- Usage tracking
+
+**TOTAL:** 9-10 days work  
+**TIMELINE:** Weeks 2-3
+
+---
+
+### Priority C: PRODUCTION (Week 4+)
+
+**8. CDN** (1 day)
+- Cloudflare integration
+- MinIO → CDN pipeline
+- Better performance
+
+**9. Image Transformations** (1 day)
+- Service already selected
+- Resize, format, optimize
+
+**10. Focal Point Detection** (2-3 days)
+- AI determines focus (face, product)
+- Smart cropping for aspect ratios
+- Quality feature for agencies
+
+**11. Admin UI** (3-5 days)
+- API key management
+- Usage dashboard
+- User management
+
+**TOTAL:** 7-10 days work  
+**TIMELINE:** Week 4+
+
+---
+
+### Priority D: POST-MVP (After validation)
+
+**12. @references Consistency System**
+- Only if validated need
+- Estimate: 1-2 weeks
+
+**13. Team Features**
+- For agencies (Segment A)
+- Multi-user accounts
+- Estimate: 1 week
+
+**14. WordPress Plugin**
+- If high demand
+- Estimate: 1 week
+
+---
+
+## Non-Tech Requirements (Day 8)
+
+### Landing Page (2 hours)
+**Single page with:**
+- Hero: "Generate professional images without leaving Cursor"
+- What it does: 3 bullet points (enhancement, aspect ratios, CDN)
+- Pricing: Free/Credits/Pro (3 lines)
+- CTA: Email signup
+
+**Tech:** Single HTML, Tailwind, Vercel deploy
+
+### Documentation (2 hours)
+**Single page with:**
+- Prompt URLs format + example
+- API curl example
+- "Email us for API key"
+
+**No:** Advanced usage, troubleshooting, examples library
+
+### Signup Flow (30 min)
+- Google Form: Name, Email, Use case
+- Auto-reply: "API key within 24h"
+- Manual review → Invoice → API key
+
+---
+
+## Launch Sequence
+
+### Week 1: Ultra-Minimal Launch (Experiment)
+
+**This is NOT:**
+- ❌ Mass launch (no Product Hunt)
+- ❌ Professional site (simple = OK)
+- ❌ 100 users goal
+
+**This IS:**
+- ✅ Experiment with 3-5 early adopters
+- ✅ Validation: will anyone pay?
+- ✅ Discovery: which features matter?
+
+**Ready:**
+- Prompt URLs (tech)
+- Landing page (2h)
+- Docs page (2h)
+- Signup form (30min)
+
+**Launch to:**
+- r/cursor (36K members)
+- Discord Cursor channel
+
+**Reddit post template:**
+```
+Title: Show HN: Generate images in Cursor without context switching
+
+Problem: Stock photos generic. Midjourney = Discord workflow.
+Solution: Prompt URLs with AI enhancement.
+
+<img src="banatie.app/gen?prompt=hero+image&aspect=16:9" />
+
+Early access: 10 free images. $20 for 200 after.
+Looking for 5-10 early users for feedback.
+```
+
+**Goal:** 
+- 3-5 people try it
+- 1 person pays (any amount)
+- Clear feedback pattern
+
+---
+
+### Week 2-3: Developer Tools
+
+**Add:**
+- MCP Server
+- SDK
+- CLI
+- Automated payments
+
+**Launch to:**
+- Broader developer audience
+- Product Hunt (maybe)
+
+**Goal:** 10-20 paying users
+
+---
+
+### Week 4+: Production Features
+
+**Add:**
+- CDN
+- Transformations
+- Focal point
+- Admin UI
+
+**Launch to:**
+- Agencies (Segment A)
+- Broader market
+
+**Goal:** 50+ users, validate segments
+
+---
+
+## Success Metrics by Phase
+
+**Week 1 (Minimal):**
+- 3-5 early adopters
+- 1-2 paying (any amount)
+- Positive feedback on quality
+
+**Week 2-3 (Developer):**
+- 10-20 users total
+- 5+ paying
+- MCP or SDK actively used
+
+**Week 4+ (Production):**
+- 50+ users
+- 20+ paying
+- Clear winner segment identified
+
+---
+
+## Decision Points
+
+**After Week 1:**
+- Quality validated? (enhancement working?)
+- Willing to pay? (any conversions?)
+- GO/PIVOT decision
+
+**After Week 3:**
+- Which interface used most? (MCP vs Prompt URLs vs SDK)
+- Which segment converts? (B/D vs A/C)
+- Double down or adjust
+
+**After Week 4:**
+- Is there PMF signal?
+- Revenue trajectory clear?
+- Scale or rethink
+
+---
+
+## What We're NOT Building (Yet)
+
+❌ @references - no validated demand  
+❌ Multiple models - Gemini only  
+❌ Complex admin UI - manual OK  
+❌ Team features - single user first  
+❌ Integrations - API sufficient  
+❌ Advanced analytics - basic tracking OK  
+
+**Principle:** Ship fast, validate, iterate
+
+---
+
+## Risks & Mitigation
+
+**Risk:** Complexity creep (want to build everything)  
+**Mitigation:** Strict priority system, ship Week 1 no matter what
+
+**Risk:** Payment complexity blocks launch  
+**Mitigation:** Manual invoices, automate later
+
+**Risk:** No one wants to pay  
+**Mitigation:** Week 1 shows value, pivot if needed
+
+---
+
+## Current Focus (Nov 2-6)
+
+**Days 1-2:** Clear DB blocker  
+**Days 3-4:** Endpoint alignment  
+**Days 5-7:** Prompt URLs  
+**Day 8:** Manual payment setup  
+
+**Target:** Launch-ready by Nov 9-10
+
+---
+
+**Owner:** Oleg  
+**Last updated:** November 2, 2025  
+**Next review:** After Week 1 launch
diff --git a/execution/16-product-features.md b/execution/16-product-features.md
new file mode 100644
index 0000000..5ab8ca4
--- /dev/null
+++ b/execution/16-product-features.md
@@ -0,0 +1,312 @@
+# Product Features Overview
+
+**Date:** November 2, 2025  
+**Status:** 📝 Living document - feature roadmap  
+**Version:** 1.0
+
+---
+
+## Core Features (MVP)
+
+### 1. Prompt Enhancement ⭐ PRIMARY MOAT
+
+**What:** AI improves user prompts for professional quality
+
+**How:**
+- User provides generic prompt: "hero image for SaaS"
+- System enhances: "Professional SaaS hero image, modern gradient background, clean UI elements, high contrast, 4K quality, corporate aesthetic"
+- Gemini generates with enhanced prompt
+
+**Status:** ✅ Working, always enabled
+
+**Why it matters:**
+- This is our main competitive advantage
+- Justifies $0.10 vs $0.0006 commodity
+- Users get professional quality without prompt engineering skills
+
+**Cannot be disabled** - this is the value we sell
+
+---
+
+### 2. Six Aspect Ratios (Native)
+
+**Options:**
+- 16:9 (landscape, hero sections)
+- 9:16 (portrait, mobile)
+- 4:3 (classic, presentations)
+- 3:4 (portrait, alternative)
+- 1:1 (square, social media)
+- 3:2 (standard photo)
+
+**Status:** ✅ Working (Gemini native support)
+
+**Why it matters:**
+- Solves manual editing pain
+- No cropping or resizing needed
+- Validated pain point in research
+
+---
+
+### 3. Prompt URLs
+
+**What:** Generate images via URL
+
+**Format:**
+```
+https://banatie.app/gen?prompt=hero+image+saas&aspect=16:9
+```
+
+**Status:** ⏳ To build (3 days)
+
+**Why it matters:**
+- Universal entry point (no setup)
+- Works in HTML directly
+- Validated by ImageKit success
+- Simplest for non-technical users
+
+**Entry point for Segments A/C** (agencies, freelancers)
+
+---
+
+### 4. MCP Server
+
+**What:** Cursor/Claude Code integration
+
+**How:**
+```json
+// In Cursor config
+{
+  "mcpServers": {
+    "banatie": {
+      "command": "npx",
+      "args": ["-y", "@banatie/mcp-server"]
+    }
+  }
+}
+```
+
+**Status:** ⏳ To build (3 days)
+
+**Why it matters:**
+- Primary entry point for developers
+- Automation vs manual Midjourney
+- Differentiation vs stock photos MCP
+
+**Entry point for Segments B/D** (AI developers)
+
+---
+
+### 5. SDK (Programmatic)
+
+**Languages:** TypeScript, Python
+
+**Example:**
+```typescript
+import { Banatie } from '@banatie/sdk';
+
+const image = await banatie.generate({
+  prompt: "hero image for SaaS",
+  aspectRatio: "16:9"
+});
+
+console.log(image.url); // CDN URL
+```
+
+**Status:** ⏳ To build (2 days)
+
+**Why it matters:**
+- For technical users
+- Programmatic control
+- Batch generation
+
+---
+
+### 6. CLI
+
+**Example:**
+```bash
+banatie gen "hero image for SaaS" --aspect 16:9
+# → Returns CDN URL
+```
+
+**Status:** ⏳ To build (2 days)
+
+**Why it matters:**
+- Terminal workflows
+- Scripting/automation
+- Power user tool
+
+---
+
+## Production Features (Week 3-4)
+
+### 7. CDN Delivery
+
+**What:** Cloudflare CDN for global delivery
+
+**Why it matters:**
+- Fast load times worldwide
+- Production-ready URLs
+- Part of "complete pipeline" value prop
+
+**Status:** ⏳ To build (1 day)
+
+---
+
+### 8. Image Transformations
+
+**Service:** Selected (name?)
+
+**Capabilities:**
+- Resize (width, height)
+- Format conversion (PNG, JPEG, WebP)
+- Quality optimization
+- Compression
+
+**API:**
+```
+https://cdn.banatie.app/image-id?w=800&h=600&format=webp
+```
+
+**Status:** ⏳ To build (1 day)
+
+**Why it matters:**
+- Responsive images
+- Performance optimization
+- Common developer need
+
+---
+
+### 9. Focal Point Detection ⭐ QUALITY FEATURE
+
+**What:** AI detects subject focus (face, product, main element)
+
+**How:**
+1. After generation, run AI analysis
+2. Identify focal point coordinates (x, y)
+3. Store with image metadata
+4. Use for smart cropping
+
+**Use case:**
+```
+Original: 16:9 landscape with person on left
+Transform to: 9:16 portrait
+→ Smart crop centers on person, not random crop
+```
+
+**Status:** ⏳ Post-MVP (2-3 days)
+
+**Why it matters:**
+- Professional quality transformations
+- Prevents bad crops (cutting faces)
+- Differentiator for agencies
+
+**Target segment:** A (agencies doing client work)
+
+---
+
+## Post-MVP Features (After Validation)
+
+### 10. @references Consistency System
+
+**What:** Maintain style/objects across multiple images
+
+**Example:**
+```typescript
+// First generation
+const hero = await banatie.generate({
+  prompt: "SaaS hero @style:modern-gradient"
+});
+
+// Later generation maintains style
+const features = await banatie.generate({
+  prompt: "features section @style:modern-gradient"
+});
+// → Same color scheme, visual style
+```
+
+**Status:** 🔮 Future (needs validation)
+
+**Why it matters:**
+- Brand consistency
+- Style persistence
+- Potentially unique feature
+
+**Estimate:** 1-2 weeks build
+
+**Risk:** Complex, may not be needed for MVP
+
+---
+
+### 11. Team Features
+
+**For:** Segment A (agencies with multiple team members)
+
+**Features:**
+- Multi-user accounts
+- Role-based access
+- Shared image library
+- Usage by team member
+
+**Status:** 🔮 Future (after agency validation)
+
+**Estimate:** 1 week build
+
+---
+
+### 12. Advanced Analytics
+
+**Features:**
+- Generation history
+- Usage patterns
+- Cost tracking
+- Popular prompts
+
+**Status:** 🔮 Future (basic tracking sufficient for MVP)
+
+---
+
+### 13. Integrations
+
+**Potential:**
+- WordPress plugin
+- Figma plugin
+- Webflow app
+- Shopify app (if e-commerce pivot)
+
+**Status:** 🔮 Future (API-first approach for MVP)
+
+---
+
+## Feature Priority Matrix
+
+| Feature | Segment | Priority | Status | Days |
+|---------|---------|----------|--------|------|
+| Prompt Enhancement | All | 🔴 Critical | ✅ Done | - |
+| 6 Aspect Ratios | All | 🔴 Critical | ✅ Done | - |
+| Prompt URLs | All | 🔴 Critical | ⏳ Todo | 3 |
+| MCP Server | B/D | 🟡 High | ⏳ Todo | 3 |
+| SDK | B/D | 🟡 High | ⏳ Todo | 2 |
+| CLI | B/D | 🟡 Medium | ⏳ Todo | 2 |
+| CDN | All | 🟡 High | ⏳ Todo | 1 |
+| Transformations | All | 🟡 Medium | ⏳ Todo | 1 |
+| Focal Point | A | 🟢 Nice | 🔮 Future | 2-3 |
+| @references | ? | 🔵 Validate | 🔮 Future | 7-10 |
+| Team Features | A | 🔵 Validate | 🔮 Future | 5 |
+
+---
+
+## Technical Stack
+
+**Generation:** Gemini 2.5 Flash  
+**Storage:** MinIO  
+**CDN:** Cloudflare  
+**Transformations:** [Service name]  
+**Backend:** Express.js  
+**Database:** PostgreSQL  
+
+---
+
+**Owner:** Oleg  
+**Last updated:** November 2, 2025  
+**Next review:** After each feature completion
diff --git a/execution/17-week-1-launch-checklist.md b/execution/17-week-1-launch-checklist.md
new file mode 100644
index 0000000..aac0707
--- /dev/null
+++ b/execution/17-week-1-launch-checklist.md
@@ -0,0 +1,251 @@
+# Week 1 Launch Checklist
+
+**Date:** November 2, 2025  
+**Purpose:** Step-by-step guide for ultra-minimal launch  
+**Status:** Ready to execute
+
+---
+
+## 🎯 Goal
+
+**NOT:** Mass launch, 100 users, perfect product  
+**YES:** 3-5 early adopters, validation someone will pay, feedback
+
+---
+
+## ✅ Pre-Launch (Days 1-8)
+
+### Technical (Days 1-7)
+- [ ] Clear DB blocker (2 days)
+- [ ] Align endpoints (2 days)
+- [ ] Build Prompt URLs (3 days)
+- [ ] Test generation flow end-to-end
+- [ ] Verify Prompt Enhancement working
+
+### Non-Technical (Day 8)
+
+**Landing Page (2 hours):**
+- [ ] Hero section with value prop
+- [ ] 3 bullet points (what it does)
+- [ ] Pricing (Free/Credits/Pro)
+- [ ] Email signup CTA
+- [ ] Deploy to Vercel/Netlify
+
+**Documentation (2 hours):**
+- [ ] Prompt URLs format + example
+- [ ] API curl example
+- [ ] "Email for API key" instruction
+- [ ] Deploy docs page
+
+**Signup Flow (30 min):**
+- [ ] Create Google Form (Name, Email, Use case)
+- [ ] Setup auto-reply email
+- [ ] Prepare API key email template
+
+**Stripe (1 hour):**
+- [ ] Create Stripe account if needed
+- [ ] Test invoice generation
+- [ ] Prepare invoice template
+
+---
+
+## 🚀 Launch Day (Day 9)
+
+### Morning (9-10 AM)
+
+**Reddit r/cursor:**
+- [ ] Post title: "Show HN: Generate images in Cursor without context switching"
+- [ ] Body: Problem → Solution → Early access call
+- [ ] Include example Prompt URL
+- [ ] Link to landing page
+
+**Discord Cursor:**
+- [ ] Post shorter version in #share channel
+- [ ] Monitor reactions
+
+### Throughout Day (10 AM - 10 PM)
+
+**Engagement:**
+- [ ] Answer every comment within 1 hour
+- [ ] Collect all feedback in spreadsheet
+- [ ] Note feature requests
+- [ ] Send API keys to first responders
+
+**Manual Process:**
+1. Someone fills Google Form
+2. Review submission (good fit?)
+3. If yes: Send Stripe invoice
+4. After payment: Email API key
+5. Check in next day: "How's it working?"
+
+---
+
+## 📊 Tracking (End of Day 9)
+
+**Count:**
+- Signups: _____
+- Paid: _____
+- Active users: _____
+- Feedback themes: _____
+
+**Questions to answer:**
+- [ ] Did anyone pay? (minimum validation)
+- [ ] What's the #1 requested feature?
+- [ ] Is messaging clear? (confused comments?)
+- [ ] Is enhancement value visible? (quality feedback?)
+
+---
+
+## 🎯 Success Criteria
+
+**Minimum Viable Success:**
+- ✅ 3 people try it
+- ✅ 1 person pays (any amount)
+- ✅ 5+ said "interesting, but need X"
+
+**Strong Signal:**
+- ✅ 5+ people try it
+- ✅ 2+ people pay
+- ✅ Clear feature request pattern (e.g., "all want MCP")
+
+**Failure Signal:**
+- ❌ <2 people try it
+- ❌ No one willing to pay
+- ❌ Confused responses ("what is this?")
+
+---
+
+## 🔄 Post-Launch (Days 10-14)
+
+### If Success:
+- [ ] Fix top 2 feedback issues (Days 10-11)
+- [ ] Build most requested feature (Days 12-14)
+- [ ] Plan Week 2 expansion (Dev.to post?)
+
+### If Unclear:
+- [ ] Schedule 1-on-1 calls with all early adopters
+- [ ] Ask: What worked? What didn't? Would you pay $X?
+- [ ] Iterate based on insights
+
+### If Failure:
+- [ ] Schedule analysis session with @men
+- [ ] Review: Wrong messaging? Wrong segment? Wrong product?
+- [ ] Decide: Pivot or stop?
+
+---
+
+## 📝 Copy Templates
+
+### Reddit Post
+
+```markdown
+Title: Show HN: Generate images in Cursor without context switching
+
+Hey r/cursor! Built a tool to generate images directly in your workflow.
+
+**Problem:** 
+- Stock photos (Unsplash MCP) = generic, overused
+- Midjourney = Discord, manual save, context switching
+
+**Solution:** 
+Prompt URLs that work like this:
+<img src="https://banatie.app/gen?prompt=hero+image&aspect=16:9" />
+
+**Our trick:** 
+AI enhances your prompt for professional quality.
+"hero image" → "professional SaaS hero, modern gradient, 4K, clean UI"
+
+**Early access:** 
+10 free images to try. $20 for 200 images after that.
+
+Link: [your-landing-page]
+
+Looking for 5-10 early users for feedback. 
+What features matter most to you?
+```
+
+### Auto-Reply Email
+
+```
+Subject: Your Banatie API Key (24h)
+
+Hi [Name],
+
+Thanks for your interest in Banatie!
+
+I'll review your submission and send:
+1. Stripe invoice for $20 (200 images credit)
+2. Your API key within 24 hours
+
+Quick start once you have your key:
+https://docs.banatie.app/quickstart
+
+Questions? Just reply to this email.
+
+- Oleg
+```
+
+### API Key Email
+
+```
+Subject: Your Banatie API Key
+
+Hi [Name],
+
+Your API key: [KEY]
+
+Quick start:
+<img src="https://banatie.app/gen?prompt=YOUR_PROMPT&aspect=16:9&key=[KEY]" />
+
+Docs: https://docs.banatie.app
+
+Feedback? I'm all ears. Reply anytime.
+
+- Oleg
+```
+
+---
+
+## 🎯 Day 9 Hourly Schedule (Example)
+
+**9:00 AM** - Post to Reddit r/cursor  
+**9:15 AM** - Post to Discord Cursor  
+**9:30 AM** - Monitor responses, respond immediately  
+**10:00 AM** - First signups coming in, review forms  
+**11:00 AM** - Send invoices to good fits  
+**12:00 PM** - Lunch break, check payment status  
+**1:00 PM** - First payment? Send API key!  
+**2:00 PM** - Check in with early users: "How's it working?"  
+**3:00 PM** - Compile feedback themes  
+**4:00 PM** - Continue responding to comments  
+**6:00 PM** - Evening check: metrics count  
+**8:00 PM** - Final responses, plan Day 10  
+**10:00 PM** - End tracking, write summary  
+
+---
+
+## 💡 Key Reminders
+
+**Week 1 = Experiment, not Product**
+- Simple is better than polished
+- 3-5 users > 100 confused visitors
+- Feedback > features
+- Fast iteration > perfect launch
+
+**You're selling to early adopters:**
+- They tolerate rough edges
+- They want to shape the product
+- They value solution over polish
+- They'll give honest feedback
+
+**Manual processes are OK:**
+- Email API keys manually
+- Send Stripe invoices manually
+- This doesn't scale, that's fine
+- Automate only after validation
+
+---
+
+**Created:** November 2, 2025  
+**Owner:** Oleg  
+**Execute:** After DB blocker cleared (Day 5-9)
diff --git a/strategy/13-competitive-analysis.md b/strategy/13-competitive-analysis.md
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+# Competitive Analysis
+
+**Date:** November 2, 2025  
+**Status:** ✅ Updated with Runware + ImageKit research  
+**Version:** 1.0
+
+---
+
+## Key Competitors
+
+### Runware AI ($13M funding)
+- **Price:** $0.0006/image (166x cheaper than us)
+- **Positioning:** Infrastructure play (AWS approach)
+- **Target:** High-volume, price-sensitive buyers
+- **Gaps:** No prompt enhancement, no consistency, REST only
+
+### ImageKit.io (Enterprise scale)
+- **Price:** $0.10-0.25/image effective
+- **Feature:** URL-based generation (validates Prompt URLs concept)
+- **Target:** E-commerce, marketing teams
+- **Gaps:** No prompt enhancement, no @references, no developer tools
+
+### Inference Infrastructure (Commodity)
+- fal.ai: $0.028/image
+- Replicate: $0.03/image
+- Together.ai: Similar
+- **Positioning:** Raw compute, no pipeline
+
+### Manual Tools
+- Midjourney: $0.05/image, Discord workflow, no API
+- DALL-E: Via OpenAI, no consistency
+
+---
+
+## Our Competitive Advantages
+
+### 1. Prompt Enhancement (PRIMARY MOAT)
+- Generic → Professional quality
+- 3-6 months to replicate
+- Always enabled, not optional
+- This is what justifies $0.10 vs $0.0006
+
+### 2. Consistency System (@references)
+- Style/object persistence across generations
+- Unique feature, no competitor has this
+- Post-MVP (needs validation)
+
+### 3. Production Pipeline
+- CDN delivery included
+- 6 aspect ratios built-in
+- Transformations (with focal point detection)
+- Zero manual work
+
+### 4. Developer Experience
+- MCP (Cursor/Claude Code)
+- SDK (programmatic)
+- CLI (terminal)
+- Prompt URLs (universal)
+
+---
+
+## Positioning vs Competitors
+
+**NOT competing on price:**
+- Runware = infrastructure ($0.0006)
+- Us = DX premium ($0.10)
+
+**Analogy:**
+- Runware = AWS S3 (cheap storage)
+- Us = Vercel (developer experience)
+
+**Effective cost comparison:**
+
+| Solution | List Price | Hidden Costs | Effective Total |
+|----------|-----------|--------------|-----------------|
+| Runware | $0.0006 | CDN setup, transformations, prompting, 10 min manual | $4-25/image |
+| Banatie | $0.10 | Zero | $0.10/image |
+
+**Target different buyers:**
+- Runware: Infrastructure teams, volume buyers
+- ImageKit: E-commerce, marketing teams
+- Banatie: AI developers, web agencies
+
+---
+
+## Why We Win
+
+### vs Runware:
+- Quality layer (enhancement)
+- Complete solution (not just generation)
+- Developer workflow (MCP, SDK, CLI)
+
+### vs ImageKit:
+- Developer-first (not marketing-first)
+- Prompt enhancement (not generic)
+- @references consistency (unique)
+
+### vs Midjourney:
+- Automation (API vs Discord)
+- Integration (MCP vs manual)
+- Speed (instant vs 5-10 min workflow)
+
+---
+
+## Free Tier Strategy
+
+**NOT competing with free:**
+- OpenRouter: 50/day free
+- Google AI Studio: 500-1000/day free
+- Combined: 16K-31K/month free
+
+**Our free tier = testing only:**
+- 10 images/month with watermark
+- All features included
+- Goal: Prove quality, convert to paid
+
+**Paid tier = production use:**
+- Data privacy (not used for training)
+- Professional quality (enhancement)
+- Production features (CDN, transformations)
+- Support
+
+**Messaging:**
+> "Free tier = hobby projects, generic quality.
+> Paid tier = professional work, client-ready quality."
+
+---
+
+**Last updated:** November 2, 2025  
+**Next review:** After 10 customer interviews
diff --git a/strategy/14-icp-segmentation-unified.md b/strategy/14-icp-segmentation-unified.md
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+# ICP Segmentation: Unified Approach
+
+**Date:** November 2, 2025  
+**Status:** ✅ Validated - One product, multiple segments  
+**Version:** 1.0
+
+---
+
+## Key Insight: ONE Product, Multiple Entry Points
+
+**Technical implementation:** IDENTICAL for all segments  
+**Difference:** Entry point preference + use case emphasis
+
+---
+
+## Segment Profiles
+
+### A: Studios/Agencies (3-10 people)
+
+**Profile:**
+- Tech lead + 1-2 juniors
+- Build sites for clients
+- CEO/Manager makes buying decisions
+
+**Pain Points:**
+- Client approval blocked without realistic images
+- Placeholder hell (projects stall 1-2 months)
+- Generic stock photos = unprofessional
+
+**Preferred Entry Points:**
+- REST API (integration)
+- Web UI (client presentations)
+- Prompt URLs (easy for team)
+
+**Use Case:** Client mockup approval
+
+**Pricing Preference:** Subscription ($49-99/mo)
+
+**Sales Cycle:** Medium (B2B, need demos)
+
+---
+
+### B: Power Users (Tech Leads) ⭐ PRIMARY
+
+**Profile:**
+- Uses Cursor/Claude Code daily
+- Builds web projects with AI agents
+- Can influence team adoption
+
+**Pain Points:**
+- Stock photos generic, overused
+- Manual Midjourney workflow tedious
+- Context switching between tools
+
+**Preferred Entry Points:**
+- MCP (Cursor integration) - PRIMARY
+- SDK (programmatic)
+- CLI (terminal)
+
+**Use Case:** Coding workflow automation
+
+**Pricing Preference:** Subscription ($49/mo)
+
+**Sales Cycle:** Fast (self-serve, product-led)
+
+**Budget:** Already pays $20-200/mo for AI tools
+
+---
+
+### C: Freelancers (Solo)
+
+**Profile:**
+- Builds sites for clients
+- Price-sensitive
+- Fast decision maker (no approval needed)
+
+**Pain Points:**
+- Stock photos unprofessional
+- Client approval slow
+- Budget constraints
+
+**Preferred Entry Points:**
+- REST API
+- Web UI
+- Prompt URLs
+
+**Use Case:** Per-project images
+
+**Pricing Preference:** Credits (pay-as-you-go)
+
+**Sales Cycle:** Fast (self-serve)
+
+---
+
+### D: AI-Savvy Freelancers ⭐ SECONDARY
+
+**Profile:**
+- Active AI tool user (Cursor, ChatGPT)
+- High project volume
+- Time = money mindset
+
+**Pain Points:**
+- Manual workflows slow
+- Generic images hurt quality
+- Need fast turnaround
+
+**Preferred Entry Points:**
+- MCP (automation)
+- SDK (if codes)
+- Prompt URLs (if not)
+
+**Use Case:** Fast project delivery
+
+**Pricing Preference:** Credits or Subscription (high volume)
+
+**Sales Cycle:** Fast (self-serve)
+
+**Budget:** Already pays for AI tools
+
+---
+
+## Technical Product = SAME
+
+**Backend:**
+- Prompt enhancement (always on)
+- Gemini 2.5 Flash generation
+- 6 aspect ratios
+- CDN delivery
+- Transformations (with focal point)
+
+**Interfaces:**
+- MCP Server (for B/D)
+- SDK (for B/D)
+- CLI (for B/D)
+- REST API (for all)
+- Prompt URLs (for all)
+- Web UI (for all)
+
+**Features:**
+- @references consistency (post-MVP)
+- Team management (post-MVP, for A)
+- Usage analytics (all)
+
+---
+
+## GTM Strategy: Sequential Launch
+
+### Phase 1: Developer Focus (Weeks 1-4)
+
+**Target:** B + D (AI developers)
+
+**Why first:**
+- Founder IS this ICP
+- Fast validation
+- Product-led growth
+- MCP = differentiator
+
+**Channels:**
+- r/cursor, Discord
+- Dev.to, Twitter
+- Direct outreach
+
+**Message:** "MCP for image generation in Cursor"
+
+**Goal:** 5-10 paying users
+
+---
+
+### Phase 2: Agency Expansion (Weeks 5-8)
+
+**Target:** A + C (agencies, freelancers)
+
+**Why second:**
+- Product validated
+- Add use case messaging
+- Same tech, different frame
+
+**Channels:**
+- r/webdev, r/freelance
+- LinkedIn (careful)
+- Agency communities
+
+**Message:** "Speed up client approval with AI mockups"
+
+**Goal:** 10-20 additional users
+
+---
+
+### Phase 3: Optimize (Weeks 9-12)
+
+**Analyze:**
+- Which segment converts better?
+- Which has higher LTV?
+- Which churns less?
+
+**Action:** Double down on winner
+
+---
+
+## Messaging by Segment
+
+### For B/D (Developers):
+> "Generate unique images without leaving Cursor. MCP integration for AI coding workflows."
+
+**Emphasis:** Automation, speed, quality
+
+---
+
+### For A (Agencies):
+> "Speed up client approval with realistic AI mockups. Stop waiting for client content."
+
+**Emphasis:** Client approval, professional quality, faster payment
+
+---
+
+### For C (Freelancers):
+> "Stop using generic stock photos. Generate unique images for client sites."
+
+**Emphasis:** Affordability, uniqueness, professionalism
+
+---
+
+## Overlap: Many people are BOTH
+
+**Example:** Tech lead at small agency
+- Morning: Codes in Cursor (uses MCP)
+- Afternoon: Client presentation (uses Web UI)
+- **Same person, two use cases**
+
+This validates unified product approach.
+
+---
+
+**Last updated:** November 2, 2025  
+**Next review:** After customer interviews validate segments