feat: update structure
This commit is contained in:
parent
a7ec53f3f0
commit
8204eeb3d7
27
CLAUDE.md
27
CLAUDE.md
|
|
@ -34,11 +34,12 @@ banatie-strategy/
|
|||
│ └── [other execution docs]
|
||||
│
|
||||
├── research/ # Passive research (flat structure)
|
||||
│ ├── method-*.md # Research methodology documents
|
||||
│ ├── direction-N-*.md # Research directions (expandable)
|
||||
│ ├── signals-*.md # Strong signals found
|
||||
│ ├── analysis-*.md # Synthesis and discussion outcomes
|
||||
│ └── MIGRATION-GUIDE.md # Guide for copying from Project Knowledge
|
||||
│ ├── INDEX.md # Research overview and navigation
|
||||
│ ├── banatie-research-directions-tracker.md # Main research directions (0-10)
|
||||
│ ├── banatie-research-directions-tracker-extension1.md # Extended directions (11-12)
|
||||
│ ├── passive-research-methodology.md # Research methodology guide
|
||||
│ ├── direction-N-strong-signals.md # Research findings for direction N
|
||||
│ └── analysis-*.md # Strategic analysis and synthesis
|
||||
│
|
||||
├── discussions/ # Strategic session history
|
||||
│ └── YYYY-MM-DD-topic.md
|
||||
|
|
@ -49,12 +50,16 @@ banatie-strategy/
|
|||
|
||||
### File Naming Rules
|
||||
|
||||
**Research folder (FLAT structure with prefixes):**
|
||||
- `direction-N-name.md` - Research directions (N = reference number)
|
||||
- `signals-name.md` - Strong signals and findings
|
||||
- `analysis-name.md` - Strategic analysis and synthesis
|
||||
- `methodology-name.md` - Research methodologies (if needed)
|
||||
- `INDEX.md` - Overview and methodology
|
||||
**Research folder (FLAT structure with descriptive names):**
|
||||
- `INDEX.md` - Research overview and navigation (links to all research docs)
|
||||
- `banatie-research-directions-tracker*.md` - Research direction trackers and planning
|
||||
- Main tracker: Directions 0-10 with hypothesis, questions, scoring
|
||||
- Extensions: Additional directions (11-12, etc.)
|
||||
- `passive-research-methodology.md` - Complete research methodology guide
|
||||
- `direction-N-strong-signals.md` - Research findings for direction N (where N = direction number)
|
||||
- Example: `direction-2-strong-signals.md`, `direction-2-strong-signals-part2.md`
|
||||
- `analysis-*.md` - Strategic analysis and synthesis across directions
|
||||
- Example: `analysis-icp-segmentation-abcd.md`
|
||||
|
||||
**Main documentation (numbered):**
|
||||
- Sequential numbering across strategy/ and execution/ (01, 02, 03... 99)
|
||||
|
|
|
|||
38
INDEX.md
38
INDEX.md
|
|
@ -143,39 +143,29 @@ Key: Platform mostly production-ready, gaps identified
|
|||
|
||||
## 🔬 Research Documents
|
||||
|
||||
**See:** [research/method-passive-research.md](research/method-passive-research.md) for detailed methodology
|
||||
**📂 Complete Research Documentation:** [research/INDEX.md](research/INDEX.md)
|
||||
|
||||
### Research Structure (Flat with Prefixes)
|
||||
### Research Status Summary
|
||||
|
||||
**Methodology:**
|
||||
- [method-passive-research.md](research/method-passive-research.md) - Complete research guide
|
||||
**Phase 1 Completed (Oct 31 - Nov 2, 2025):**
|
||||
- ✅ 3 directions researched with strong signals (Directions 1, 2, 6)
|
||||
- ✅ 10 research directions mapped (Directions 0-10)
|
||||
- ✅ 2 extensions scoped (Directions 11-12: E-commerce, NoCode)
|
||||
- ✅ Reusable methodology documented
|
||||
- ✅ ICP refined to A/B/C/D segments
|
||||
|
||||
**Directions:**
|
||||
- [direction-1-agencies-placeholder-hell.md](research/direction-1-agencies-placeholder-hell.md)
|
||||
- [direction-2-ai-coding-agents.md](research/direction-2-ai-coding-agents.md) ⭐ STRONGEST
|
||||
- [direction-6-gemini-ecommerce.md](research/direction-6-gemini-ecommerce.md)
|
||||
- *(Additional directions from Project Knowledge to be added)*
|
||||
|
||||
**Signals:**
|
||||
- [signals-summary.md](research/signals-summary.md) - Aggregate findings
|
||||
- *(Copy from Project Knowledge: direction-1/2/6-strong-signals.md)*
|
||||
|
||||
**Analysis:**
|
||||
- [analysis-icp-segmentation-abcd.md](research/analysis-icp-segmentation-abcd.md) ⭐ NEW - A/B/C/D framework
|
||||
|
||||
### Key Research Insights
|
||||
|
||||
**Direction 2 (AI Coding Agents): 70-80% confidence** ⭐
|
||||
**Primary Finding:** Direction 2 (AI Coding Agents) = ⭐ 70-80% confidence
|
||||
- [direction-2-strong-signals-part2.md](research/direction-2-strong-signals-part2.md) - Complete research
|
||||
- ICP match = excellent (founder IS the ICP)
|
||||
- Market size = huge (36K+ r/cursor members)
|
||||
- Willingness to pay = validated ($20-200/mo)
|
||||
- Technical fit = perfect (MCP + SDK)
|
||||
|
||||
**ICP Segmentation (A/B/C/D):**
|
||||
- **A:** Studios/Agencies (CEO decision) - Direction 1 focus
|
||||
- **B:** Power Users (Tech leads with Cursor) - Direction 2 PRIMARY
|
||||
- **C:** Freelancers (Solo decision) - Cross-direction
|
||||
- **D:** AI-savvy Freelancers - Direction 2 SECONDARY
|
||||
- **A:** Studios/Agencies (CEO decision, higher ACV) - Direction 1 focus
|
||||
- **B:** Power Users (Tech leads with Cursor/Claude Code) - ⭐ PRIMARY
|
||||
- **C:** Freelancers (Solo decision, price-sensitive) - Cross-direction
|
||||
- **D:** AI-savvy Freelancers (High volume, time=money) - ⭐ SECONDARY
|
||||
|
||||
---
|
||||
|
||||
|
|
|
|||
22
ROADMAP.md
22
ROADMAP.md
|
|
@ -35,17 +35,25 @@
|
|||
|
||||
## ✅ Completed: Passive Research Phase 1 (Oct 31 - Nov 2)
|
||||
|
||||
- [x] Direction 1 research (Agencies + Placeholder Hell) - Strong signals
|
||||
- [x] Direction 2 research (AI Coding Agents) - ⭐ STRONGEST validation
|
||||
- [x] Direction 6 research (Gemini/E-commerce) - Parking lot (ICP mismatch)
|
||||
- [x] Direction 0 research (Initial Exploration) - Completed Oct 31, 2025
|
||||
- [x] Direction 1 research (Agencies + Placeholder Hell) - Strong signals found
|
||||
- [x] Direction 2 research (AI Coding Agents) - ⭐ STRONGEST validation (70-80% confidence)
|
||||
- [x] Direction 6 research (Gemini/E-commerce) - Parking lot (ICP mismatch with no-code preference)
|
||||
- [x] Directions 11-12 scoped (E-commerce deep-dive, NoCode builders) - Future exploration if needed
|
||||
- [x] Research methodology documented ([passive-research-methodology.md](research/passive-research-methodology.md)) - Reusable framework
|
||||
- [x] Research direction trackers created (10 directions mapped, 2 extensions planned)
|
||||
- [x] Research navigation hub created ([research/INDEX.md](research/INDEX.md))
|
||||
- [x] A/B/C/D segmentation framework created
|
||||
- [x] Research documentation restructured (flat + prefixes)
|
||||
- [x] Research documentation restructured (flat + descriptive names)
|
||||
|
||||
**Key Outcomes:**
|
||||
- Direction 2 = 70-80% confidence (AI coding agents)
|
||||
- ICP refined to 4 segments: A/B/C/D
|
||||
- Direction 2 = 70-80% confidence (AI coding agents using Cursor/Claude Code)
|
||||
- ICP refined to 4 segments: A (Studios), B (Power Users) ⭐, C (Freelancers), D (AI-savvy Freelancers) ⭐
|
||||
- Technical product = same for all segments
|
||||
- GTM differs by segment (messaging, pricing, channels)
|
||||
- GTM differs by segment (messaging, pricing emphasis, outreach channels)
|
||||
- 10 research directions mapped (0-10), 2 extensions scoped (11-12)
|
||||
- Reusable research methodology established for future validation sprints
|
||||
- Complete research documentation system created
|
||||
|
||||
---
|
||||
|
||||
|
|
|
|||
|
|
@ -0,0 +1,257 @@
|
|||
# Research Documentation Index
|
||||
|
||||
**Last Updated:** November 2, 2025
|
||||
**Purpose:** Navigation hub for all Banatie research materials
|
||||
**Status:** 📝 Living document
|
||||
|
||||
---
|
||||
|
||||
## 📋 Overview
|
||||
|
||||
This folder contains all passive research conducted to validate ICP hypotheses for Banatie.app. The research follows a structured methodology of exploring multiple directions, documenting findings with verifiable sources, and synthesizing insights into actionable strategic decisions.
|
||||
|
||||
**Research Structure:** Flat folder with descriptive filenames (no nested folders)
|
||||
**Output Format:** Markdown files with strong signals, evidence links, and strategic analysis
|
||||
**Current Phase:** Phase 1 completed (Directions 0, 1, 2, 6) → Interview preparation active
|
||||
|
||||
---
|
||||
|
||||
## 🛠️ Methodology
|
||||
|
||||
**[passive-research-methodology.md](passive-research-methodology.md)** - Complete research guide (battle-tested)
|
||||
|
||||
**Purpose:** Reusable framework for conducting passive research before customer interviews
|
||||
**Key Principles:**
|
||||
- Observe real pain (Reddit/forums) before asking filtered questions
|
||||
- Multiple search variations per topic (3-5) to avoid false negatives
|
||||
- Document findings continuously with verifiable links
|
||||
- Collaborative decision-making (Oleg + @men)
|
||||
|
||||
**When to use:** Before any new ICP validation or market exploration
|
||||
|
||||
---
|
||||
|
||||
## 📊 Research Direction Trackers
|
||||
|
||||
### [banatie-research-directions-tracker.md](banatie-research-directions-tracker.md)
|
||||
**Main research planning document - Directions 0-10**
|
||||
|
||||
**Structure:** Each direction includes:
|
||||
- Hypothesis to validate
|
||||
- Key questions to answer
|
||||
- Specific search topics (5-7 per direction)
|
||||
- Findings section (filled during research)
|
||||
|
||||
**Directions Mapped:**
|
||||
- ✅ Direction 0: Initial Exploration (COMPLETED)
|
||||
- 📋 Direction 1: Prompt URLs + No-Code Generation
|
||||
- ✅ Direction 2: AI Agent Ecosystem (COMPLETED - ⭐ STRONGEST)
|
||||
- ⏳ Direction 3: Marketing Agencies Pain
|
||||
- ⏳ Direction 4: E-commerce Product Variations
|
||||
- ⏳ Direction 5: Technical Writers + Documentation
|
||||
- ✅ Direction 6: Gemini 2.5 Flash Specific Demand (COMPLETED)
|
||||
- ⏳ Direction 7: Indie Hackers + Side Projects
|
||||
- ⏳ Direction 8: No-Code Builders (Webflow, Framer)
|
||||
- ⏳ Direction 9: Content Creators + YouTubers
|
||||
- ⏳ Direction 10: SaaS Founders (Marketing Pages)
|
||||
|
||||
### [banatie-research-directions-tracker-extension1.md](banatie-research-directions-tracker-extension1.md)
|
||||
**Extended research directions - Directions 11-12**
|
||||
|
||||
**Deep-dive directions discovered from Direction 6 findings:**
|
||||
- ⏳ Direction 11: E-commerce Product Photography (n8n workflows, $50B market)
|
||||
- ⏳ Direction 12: NoCode Automation Builders (n8n, Make, Zapier users)
|
||||
|
||||
**Status:** Parking lot (ICP mismatch with no-code preference, long sales cycle)
|
||||
|
||||
---
|
||||
|
||||
## 🔬 Completed Research (Strong Signals)
|
||||
|
||||
### [direction-1-strong-signals.md](direction-1-strong-signals.md)
|
||||
**Research:** Agencies + Placeholder Hell
|
||||
**Status:** ✅ COMPLETED - Strong signals found
|
||||
**Confidence:** Medium (60-70%)
|
||||
|
||||
**Key Findings:**
|
||||
- "Placeholder hell" validated (projects stall waiting for client content)
|
||||
- Client approval blocked without realistic demo images
|
||||
- Agencies struggle with generic stock photos for pitches
|
||||
- Pain is real but ICP mismatch (agencies ≠ validated AI developer audience)
|
||||
|
||||
**Strategic Decision:** Secondary market, revisit if primary ICP fails
|
||||
|
||||
---
|
||||
|
||||
### [direction-2-strong-signals.md](direction-2-strong-signals.md)
|
||||
**Research:** AI Coding Agents (Early Phase)
|
||||
**Status:** ⚠️ PARTIAL - Superseded by part2
|
||||
|
||||
**Note:** This file contains initial findings. For complete research, see direction-2-strong-signals-part2.md below.
|
||||
|
||||
---
|
||||
|
||||
### [direction-2-strong-signals-part2.md](direction-2-strong-signals-part2.md) ⭐ PRIMARY
|
||||
**Research:** AI Coding Agents + Image Generation (COMPLETE)
|
||||
**Status:** ✅ STRONGEST VALIDATION
|
||||
**Confidence:** Very High (70-80%)
|
||||
|
||||
**Key Findings:**
|
||||
1. ✅ Massive user base (36K+ r/cursor members building real projects)
|
||||
2. ✅ Stock photos pain validated (generic, overused, unprofessional)
|
||||
3. ✅ Willingness to pay confirmed ($20-200/mo for AI tools)
|
||||
4. ✅ Manual Midjourney workflow = tedious
|
||||
5. ✅ Aspect ratio limitations = real pain
|
||||
6. ✅ Image optimization = time-consuming
|
||||
7. ✅ Paid MCP business model validated ($5-20/mo for point tools)
|
||||
|
||||
**ICP Match:** 70-80% confidence
|
||||
- Founder IS the ICP (uses Claude Code daily)
|
||||
- Technical fit = perfect (MCP + SDK)
|
||||
- Market size = huge
|
||||
- Fast path to revenue
|
||||
|
||||
**Strategic Decision:** ✅ PRIMARY ICP - Proceed to customer interviews
|
||||
|
||||
---
|
||||
|
||||
### [direction-6-strong-signals.md](direction-6-strong-signals.md)
|
||||
**Research:** Gemini 2.5 Flash Specific Demand + E-commerce/NoCode
|
||||
**Status:** ✅ COMPLETED - Mixed signals
|
||||
**Confidence:** Low for ICP match (30-40%)
|
||||
|
||||
**Key Findings:**
|
||||
- ✅ Huge market ($50B product photography)
|
||||
- ✅ Clear use case (1 photo → 100 variations)
|
||||
- ✅ n8n + Nano Banana workflows actively used in production
|
||||
- ⚠️ Free tier preference (16K-31K images/month FREE)
|
||||
- ⚠️ No-code preference (not our validated technical ICP)
|
||||
- ⚠️ Long sales cycle for e-commerce (B2B)
|
||||
|
||||
**Strategic Decision:** Parking lot - Directions 11-12 created for future exploration if needed
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Strategic Analysis
|
||||
|
||||
### Key Insights Across All Research
|
||||
|
||||
**Market Validation:**
|
||||
- Direction 2 (AI Coding Agents) = ⭐ 70-80% confidence, strongest signals
|
||||
- Direction 1 (Agencies) = 60-70% confidence, ICP mismatch concern
|
||||
- Direction 6 (E-commerce/NoCode) = 30-40% confidence, pivot required
|
||||
|
||||
**ICP Segmentation (from Direction 2):**
|
||||
- **Segment A:** Studios/Agencies (3-10 people, CEO decision, higher ACV)
|
||||
- **Segment B:** Power Users ⭐ PRIMARY (Tech leads with Cursor/Claude Code)
|
||||
- **Segment C:** Freelancers (Solo, price-sensitive, fast decision)
|
||||
- **Segment D:** AI-savvy Freelancers ⭐ SECONDARY (High volume, time=money)
|
||||
|
||||
**Technical Product:** SAME for all segments
|
||||
**GTM Strategy:** DIFFERS by segment (messaging, pricing emphasis, channels)
|
||||
|
||||
**Confidence Ranking:**
|
||||
1. 🥇 Direction 2 (AI Coding Agents) - 70-80% - GO for interviews
|
||||
2. 🥈 Direction 1 (Agencies) - 60-70% - Secondary exploration
|
||||
3. 🥉 Direction 6 (E-commerce) - 30-40% - Parking lot
|
||||
|
||||
---
|
||||
|
||||
## 📈 Research Outcomes & Next Steps
|
||||
|
||||
**Phase 1 Completed (Oct 31 - Nov 2, 2025):**
|
||||
- ✅ 3 directions researched with strong signals
|
||||
- ✅ 10 directions mapped, 2 extensions scoped
|
||||
- ✅ Reusable methodology documented
|
||||
- ✅ ICP refined to A/B/C/D segments
|
||||
- ✅ Primary market validated (AI Coding Agents)
|
||||
|
||||
**Next Phase: External Validation (Nov 4-10, 2025):**
|
||||
- 10-14 customer interviews across A/B/C/D segments
|
||||
- Validate willingness to pay ($20-50/mo)
|
||||
- Identify KILLER USE CASE (60%+ mention same pain)
|
||||
- Decision Gate 1: GO / PIVOT / STOP
|
||||
|
||||
**Success Criteria for GO:**
|
||||
- 60%+ say "I would use this" (6+ out of 10)
|
||||
- 40%+ willing to pay $20+ (4+ out of 10)
|
||||
- 30%+ want early access (3+ out of 10)
|
||||
- ONE specific pain mentioned by 60%+
|
||||
|
||||
---
|
||||
|
||||
## 🔄 Research Workflow (Quick Reference)
|
||||
|
||||
**For new research sessions:**
|
||||
|
||||
1. **Load Context:**
|
||||
- Read: ROADMAP.md, INDEX.md, 12-the-current-tech-state.md
|
||||
- Read: Research trackers (main + extensions)
|
||||
- Review: Completed research files
|
||||
|
||||
2. **Plan Searches:**
|
||||
- Choose direction from tracker
|
||||
- Propose 5-7 specific search queries
|
||||
- Discuss → Adjust → Execute
|
||||
|
||||
3. **Execute Iteratively:**
|
||||
- Run search → Scan → Share findings immediately
|
||||
- Multiple variations per topic (3-5)
|
||||
- Adjust strategy based on results
|
||||
|
||||
4. **Document Continuously:**
|
||||
- Create `direction-N-strong-signals.md`
|
||||
- Format: 🟢 STRONG / 🟡 MEDIUM / 🔴 WEAK signals
|
||||
- Include: URL, exact quote, context, interpretation
|
||||
|
||||
5. **Decide & Wrap:**
|
||||
- Summarize findings after 5-7 searches
|
||||
- Decide: Keep searching / Move on / Pivot
|
||||
- Update tracker with findings
|
||||
|
||||
---
|
||||
|
||||
## 📝 File Inventory
|
||||
|
||||
**Total Files:** 7 (excluding this INDEX.md)
|
||||
|
||||
**Planning Documents (2):**
|
||||
- banatie-research-directions-tracker.md (Directions 0-10)
|
||||
- banatie-research-directions-tracker-extension1.md (Directions 11-12)
|
||||
|
||||
**Methodology (1):**
|
||||
- passive-research-methodology.md (Reusable framework)
|
||||
|
||||
**Completed Research (4):**
|
||||
- direction-1-strong-signals.md (Agencies + Placeholder Hell)
|
||||
- direction-2-strong-signals.md (AI Agents - Partial)
|
||||
- direction-2-strong-signals-part2.md (AI Agents - Complete) ⭐
|
||||
- direction-6-strong-signals.md (Gemini/E-commerce/NoCode)
|
||||
|
||||
**Future Research:**
|
||||
- Directions 3, 4, 5, 7, 8, 9, 10 mapped but not yet researched
|
||||
- Directions 11, 12 scoped for future exploration if needed
|
||||
|
||||
---
|
||||
|
||||
## 🔗 Related Documentation
|
||||
|
||||
**For strategic context:**
|
||||
- [Main INDEX.md](../INDEX.md) - Complete project documentation map
|
||||
- [ROADMAP.md](../ROADMAP.md) - Current priorities and active sprint
|
||||
- [FRAMEWORK.md](../FRAMEWORK.md) - Discussion and documentation best practices
|
||||
|
||||
**For ICP decisions:**
|
||||
- [07-validated-icp-ai-developers.md](../strategy/07-validated-icp-ai-developers.md) - Primary ICP hypothesis
|
||||
- [02-reality-check.md](../strategy/02-reality-check.md) - Founder constraints
|
||||
|
||||
**For execution:**
|
||||
- [08-validation-plan.md](../execution/08-validation-plan.md) - Interview sprint plan
|
||||
- [03-icp-research-questions.md](../execution/03-icp-research-questions.md) - Interview script
|
||||
|
||||
---
|
||||
|
||||
**Document Owner:** @men + Oleg
|
||||
**Version:** 1.0
|
||||
**Next Review:** After external validation complete (Nov 10, 2025)
|
||||
**Maintenance:** Update when new research completed or insights synthesized
|
||||
Loading…
Reference in New Issue