chore: establish folders

FRAMEWORK.md

@@ -525,7 +525,7 @@ Include at top of document:
 1. Decision documentation (see above)
 2. Action item format (see above)
 3. Problem-solving canvas (in dedicated template file)
-4. Customer interview script (see `03-icp-research-questions.md`)
+4. Customer interview script (see `execution/03-icp-research-questions.md`)
 5. Weekly check-in format (in dedicated template file)
 6. Monthly review structure (in dedicated template file)
 

ROADMAP.md

@@ -273,7 +273,7 @@
 - **Factors:** Building side project while employed, same industry (web dev, AI)
 - **Current exposure:** Public presence needed for marketing (Twitter, LinkedIn, dev.to)
 - **Monitor:** LinkedIn/social mentions, colleague conversations
-- **Mitigation strategies:** (see `06-future-topics-backlog.md` - "свечение фейса")
+- **Mitigation strategies:** (see `backlog/06-future-topics-backlog.md` - "свечение фейса")
   - Use separate brand identity (Banatie, not personal)
   - Delay LinkedIn posting until closer to launch
   - Focus on dev.to, Indie Hackers (less employer monitoring)

backlog/06-future-topics-backlog.md

@@ -44,7 +44,7 @@ Until ICP is validated (selected + customer interviews complete), most other str
 ## Urgent Topics (Schedule Within 1 Week)
 
 ### None at present
-(ICP validation is the only urgent item - see separate doc `03-icp-research-questions.md`)
+(ICP validation is the only urgent item - see separate doc `execution/03-icp-research-questions.md`)
 
 ---
 
@@ -300,12 +300,12 @@ Until ICP is validated (selected + customer interviews complete), most other str
 
 ### ✅ Market Positioning & Segments
 **Completed:** Oct 19, 2025
-**Output:** `01-market-positioning-and-segments.md`
+**Output:** `strategy/01-market-positioning-and-segments.md`
 **Key decisions:** Converging AI gen + CDN, targeting developers, not enterprises initially
 
 ### ✅ Reality Check & Timeline
 **Completed:** Oct 19, 2025
-**Output:** `02-reality-check.md`
+**Output:** `strategy/02-reality-check.md`
 **Key decisions:** 3-phase approach, keep job until $6K MRR, hybrid at 6 months
 
 ### ✅ Business Terminology & Concepts

discussions/04-discussion-summary.md

@@ -360,7 +360,7 @@
 9. When to involve Ekaterina (wife) in admin/ops?
 10. Hybrid work negotiation with employer (timing, approach)
 
-**Documented in:** `06-future-topics-backlog.md`
+**Documented in:** `backlog/06-future-topics-backlog.md`
 
 ---
 
@@ -384,19 +384,19 @@
 
 ## Appendix: Document Library Created
 
-1. **`01-market-positioning-and-segments.md`**
+1. **`strategy/01-market-positioning-and-segments.md`**
    - Market structure, Banatie's position, competitive landscape
    - AI generation outlook, target hypotheses, positioning strategy
 
-2. **`02-reality-check.md`**
+2. **`strategy/02-reality-check.md`**
    - Oleg's situation, financial needs, constraints
    - Phase-based timeline, risk assessment, realistic outcomes
 
-3. **`03-icp-research-questions.md`**
+3. **`execution/03-icp-research-questions.md`**
    - Self-assessment framework, interview script
    - Validation criteria, decision matrix
 
-4. **`04-discussion-summary.md`** (this document)
+4. **`discussions/04-discussion-summary.md`** (this document)
    - Session protocol, key insights, decisions made
    - Action items, risks, quotes
 
@@ -404,7 +404,7 @@
    - How to conduct productive discussions
    - Documentation best practices, decision logging
 
-6. **`06-future-topics-backlog.md`**
+6. **`backlog/06-future-topics-backlog.md`**
    - Topics for future sessions
    - Prioritization and context for each
 

execution/03-icp-validation-v3.md

@@ -1050,9 +1050,9 @@ If the market says "fal.ai is good enough," that's a GIFT (saves you 6 months).
 
 **Document owner:** @men
 **Related docs:**
-- `01-market-positioning-v3.md` (updated positioning)
+- `strategy/01-market-positioning-v3.md` (updated positioning)
-- `07-validated-icp-ai-developers.md` (needs update to "agentic coding")
+- `strategy/07-validated-icp-ai-developers.md` (needs update to "agentic coding")
-- `08-validation-plan.md` (needs update with new channels)
+- `execution/08-validation-plan.md` (needs update with new channels)
-- `09-mvp-scope.md` (needs update based on channel preferences)
+- `execution/09-mvp-scope.md` (needs update based on channel preferences)
 
 **Next action:** Complete 10-15 interviews within 2 weeks

execution/08-validation-plan.md

@@ -669,4 +669,4 @@ Oleg
 **Document owner:** @men
 **Timeline:** Oct 20 - Nov 3, 2025 (2 weeks)
 **Next milestone:** Go/Pivot/Stop decision by Nov 3
-**Related docs:** `07-validated-icp-ai-developers.md`, `09-mvp-scope.md`
+**Related docs:** `strategy/07-validated-icp-ai-developers.md`, `execution/09-mvp-scope.md`

execution/09-mvp-scope.md

@@ -774,4 +774,4 @@ banatie.generateBatch([
 **Document owner:** @men + Oleg (joint)
 **Status:** Draft for MVP development
 **Next review:** After validation complete (if GO decision)
-**Related docs:** `07-validated-icp-ai-developers.md`, `10-pricing-strategy.md`
+**Related docs:** `strategy/07-validated-icp-ai-developers.md`, `execution/10-pricing-strategy.md`

execution/10-pricing-strategy.md

@@ -598,4 +598,4 @@ Metadata: { included_credits: 500, overage_rate: 0.10 }
 
 **Document owner:** @men (based on Oleg's feedback)
 **Next review:** After beta testing (Month 2-3)
-**Related docs:** `07-validated-icp-ai-developers.md`, `09-mvp-scope.md`
+**Related docs:** `strategy/07-validated-icp-ai-developers.md`, `execution/09-mvp-scope.md`

strategy/01-market-positioning-v3.md

@@ -1077,8 +1077,8 @@ Now: Landing page in 45 min, start to finish.
 **Document owner:** @men
 **Next review:** After ICP validation complete
 **Related docs:**
-- `07-validated-icp-ai-developers.md` (needs update to "agentic coding developers")
+- `strategy/07-validated-icp-ai-developers.md` (needs update to "agentic coding developers")
-- `03-icp-research-questions.md` (needs update with expanded tool list)
+- `execution/03-icp-research-questions.md` (needs update with expanded tool list)
-- `08-validation-plan.md` (needs update with new channels)
+- `execution/08-validation-plan.md` (needs update with new channels)
-- `09-mvp-scope.md` (needs update with CLI + Prompt URLs)
+- `execution/09-mvp-scope.md` (needs update with CLI + Prompt URLs)
-- `10-pricing-strategy.md` (needs TCO analysis)
+- `execution/10-pricing-strategy.md` (needs TCO analysis)

strategy/02-reality-check.md

@@ -317,7 +317,7 @@
 
 ## Key Decisions Pending
 
-⏳ **ICP selection:** Which target audience to validate first? (see `03-icp-research-questions.md`)
+⏳ **ICP selection:** Which target audience to validate first? (see `execution/03-icp-research-questions.md`)
 ⏳ **MVP scope:** What to cut from initial launch?
 ⏳ **Pricing strategy:** Free tier or paid-only? Trial length?
 ⏳ **Launch timing:** When to go public? (pre-launch landing page now?)
@@ -369,4 +369,4 @@
 
 **Document owner:** @men + Oleg (joint)
 **Next review:** After ICP validation (2-3 weeks)
-**Related docs:** `01-market-positioning-and-segments.md`, `03-icp-research-questions.md`
+**Related docs:** `strategy/01-market-positioning-and-segments.md`, `execution/03-icp-research-questions.md`

strategy/07-validated-icp-ai-developers.md

@@ -534,4 +534,4 @@ Before committing to this ICP, validate:
 
 **Document owner:** @men (based on Oleg's self-assessment)
 **Next review:** After external validation complete
-**Related docs:** `08-validation-plan.md`, `09-mvp-scope.md`, `02-reality-check.md`
+**Related docs:** `execution/08-validation-plan.md`, `execution/09-mvp-scope.md`, `strategy/02-reality-check.md`