# ICP Segmentation: Unified Approach

**Date:** November 2, 2025  
**Status:** ✅ Validated - One product, multiple segments  
**Version:** 1.0

---

## Key Insight: ONE Product, Multiple Entry Points

**Technical implementation:** IDENTICAL for all segments  
**Difference:** Entry point preference + use case emphasis

---

## Segment Profiles

### A: Studios/Agencies (3-10 people)

**Profile:**
- Tech lead + 1-2 juniors
- Build sites for clients
- CEO/Manager makes buying decisions

**Pain Points:**
- Client approval blocked without realistic images
- Placeholder hell (projects stall 1-2 months)
- Generic stock photos = unprofessional

**Preferred Entry Points:**
- REST API (integration)
- Web UI (client presentations)
- Prompt URLs (easy for team)

**Use Case:** Client mockup approval

**Pricing Preference:** Subscription ($49-99/mo)

**Sales Cycle:** Medium (B2B, need demos)

---

### B: Power Users (Tech Leads) ⭐ PRIMARY

**Profile:**
- Uses Cursor/Claude Code daily
- Builds web projects with AI agents
- Can influence team adoption

**Pain Points:**
- Stock photos generic, overused
- Manual Midjourney workflow tedious
- Context switching between tools

**Preferred Entry Points:**
- MCP (Cursor integration) - PRIMARY
- SDK (programmatic)
- CLI (terminal)

**Use Case:** Coding workflow automation

**Pricing Preference:** Subscription ($49/mo)

**Sales Cycle:** Fast (self-serve, product-led)

**Budget:** Already pays $20-200/mo for AI tools

---

### C: Freelancers (Solo)

**Profile:**
- Builds sites for clients
- Price-sensitive
- Fast decision maker (no approval needed)

**Pain Points:**
- Stock photos unprofessional
- Client approval slow
- Budget constraints

**Preferred Entry Points:**
- REST API
- Web UI
- Prompt URLs

**Use Case:** Per-project images

**Pricing Preference:** Credits (pay-as-you-go)

**Sales Cycle:** Fast (self-serve)

---

### D: AI-Savvy Freelancers ⭐ SECONDARY

**Profile:**
- Active AI tool user (Cursor, ChatGPT)
- High project volume
- Time = money mindset

**Pain Points:**
- Manual workflows slow
- Generic images hurt quality
- Need fast turnaround

**Preferred Entry Points:**
- MCP (automation)
- SDK (if codes)
- Prompt URLs (if not)

**Use Case:** Fast project delivery

**Pricing Preference:** Credits or Subscription (high volume)

**Sales Cycle:** Fast (self-serve)

**Budget:** Already pays for AI tools

---

## Technical Product = SAME

**Backend:**
- Prompt enhancement (always on)
- Gemini 2.5 Flash generation
- 6 aspect ratios
- CDN delivery
- Transformations (with focal point)

**Interfaces:**
- MCP Server (for B/D)
- SDK (for B/D)
- CLI (for B/D)
- REST API (for all)
- Prompt URLs (for all)
- Web UI (for all)

**Features:**
- @references consistency (post-MVP)
- Team management (post-MVP, for A)
- Usage analytics (all)

---

## GTM Strategy: Sequential Launch

### Phase 1: Developer Focus (Weeks 1-4)

**Target:** B + D (AI developers)

**Why first:**
- Founder IS this ICP
- Fast validation
- Product-led growth
- MCP = differentiator

**Channels:**
- r/cursor, Discord
- Dev.to, Twitter
- Direct outreach

**Message:** "MCP for image generation in Cursor"

**Goal:** 5-10 paying users

---

### Phase 2: Agency Expansion (Weeks 5-8)

**Target:** A + C (agencies, freelancers)

**Why second:**
- Product validated
- Add use case messaging
- Same tech, different frame

**Channels:**
- r/webdev, r/freelance
- LinkedIn (careful)
- Agency communities

**Message:** "Speed up client approval with AI mockups"

**Goal:** 10-20 additional users

---

### Phase 3: Optimize (Weeks 9-12)

**Analyze:**
- Which segment converts better?
- Which has higher LTV?
- Which churns less?

**Action:** Double down on winner

---

## Messaging by Segment

### For B/D (Developers):
> "Generate unique images without leaving Cursor. MCP integration for AI coding workflows."

**Emphasis:** Automation, speed, quality

---

### For A (Agencies):
> "Speed up client approval with realistic AI mockups. Stop waiting for client content."

**Emphasis:** Client approval, professional quality, faster payment

---

### For C (Freelancers):
> "Stop using generic stock photos. Generate unique images for client sites."

**Emphasis:** Affordability, uniqueness, professionalism

---

## Overlap: Many people are BOTH

**Example:** Tech lead at small agency
- Morning: Codes in Cursor (uses MCP)
- Afternoon: Client presentation (uses Web UI)
- **Same person, two use cases**

This validates unified product approach.

---

**Last updated:** November 2, 2025  
**Next review:** After customer interviews validate segments