# Content Tracks: SEO-First & Product-First

**Date Created:** January 9, 2026  
**Purpose:** Two parallel content strategies for Banatie  
**Status:** Active  
**Source:** Keyword research ($3.60 DataForSEO) + strategic discussion

---

## Overview

Два параллельных трека контента:

| Track | Цель | Измерение успеха |
|-------|------|------------------|
| **SEO-First** | Трафик, domain authority, ранжирование | Позиции в Google, organic traffic |
| **Product-First** | Conversion, validation, brand positioning | User engagement, signups, feedback |

**Принцип:** SEO-first даёт трафик. Product-first конвертит и валидирует. Оба нужны параллельно.

---

## TRACK 1: SEO-FIRST

**Цель:** Low-hanging SEO fruits. Начать ранжироваться сейчас → результаты через 3-6 месяцев.

### Validated Opportunities

| # | Контент | Volume | KD | Тип | Приоритет | Brief |
|---|---------|--------|----|----|-----------|-------|
| 1 | **Placeholder Images API** | 14,800 | 32 | Landing + Guide | 🔥 HIGH | `0-inbox/placeholder-images-api.md` |
| 2 | **Midjourney Alternatives for Developers** | 1,300 | 3 | Listicle | 🔥 URGENT | `0-inbox/midjourney-alternatives-developers.md` |
| 3 | **Dark Mode Placeholder Images** | 4,400 | 2 | Docs section | MEDIUM | Data в `research/keywords/placeholder-niche-deep-dive-2026-01-02.md` |
| 4 | **Advertising Images Guide** | 1,600 | 4 | Guide | MEDIUM | `0-inbox/advertising-images-guide.md` — нужна SERP validation |

### Needs SERP Validation

| Keyword | Volume | KD | Риск |
|---------|--------|----|------|
| marketing images | 2,900 | 19 | Может быть stock photo intent |
| social media images | 1,900 | 14 | Может быть stock photo intent |
| blog images | 720 | 7 | Низкий риск |

### Include as Sections (не standalone)

| Keyword | Volume | KD | Где включить |
|---------|--------|----|--------------|
| test images | 6,600 | 9 | H2 в Placeholder guide |
| lorem picsum | 880 | 15 | Comparison в Placeholder |
| placeholder api | 880 | 28 | Placeholder guide |

### Skip (validated as wrong intent)

| Keyword | Volume | Причина |
|---------|--------|---------|
| banner images | 27,100 | Stock photo intent, dominated by Unsplash/Adobe |

---

### SEO Content Details

#### 1. Placeholder Images API (PRIMARY)

**Target:** `/placeholder-images` landing page

**Keywords cluster:**
- placeholder images (14,800)
- placeholder api (880)
- lorem picsum (880) — comparison
- dummy images (720)
- test images (6,600) — as section

**SERP Validation:** ✅ 
- "AI placeholder images" в related searches
- Competitors beatable (placehold.co, Lorem Picsum)
- 100% developer intent

**Differentiation:**
| Feature | placehold.co | Lorem Picsum | Banatie |
|---------|--------------|--------------|---------|
| Real images | ❌ | ✓ (random) | ✓ (contextual) |
| AI-generated | ❌ | ❌ | ✓ |
| Prompt-based | ❌ | ❌ | ✓ |
| Live URLs | ❌ | ❌ | ✓ |

**Content structure:**
1. What are placeholder images (answer base intent)
2. Best placeholder image services (comparison)
3. AI Placeholder Images: Next Generation (our pitch)
4. Getting started with Banatie Live URLs
5. Code examples (HTML, React, Next.js)

**Outreach opportunity:** loremipsum.io ranks with "15 Best Placeholder Generators" — get listed.

---

#### 2. Midjourney Alternatives for Developers (URGENT)

**Target:** Blog post (dev.to, cross-post)

**Why urgent:** Volume declining rapidly (8.1K → 1.3K). Window closing.

**Keywords:**
- midjourney alternative (1,300, KD 3)
- midjourney api (720, KD 35)
- ai image generator api (590, KD 32)

**Angle:** "5 Midjourney Alternatives with API Access for Developers"

**Include competitors:**
- Replicate
- fal.ai
- Runware
- DALL-E API
- Banatie (our positioning)

**Key message:** Midjourney = Discord-only, no API. Developers need programmatic access.

---

#### 3. Dark Mode Placeholder Images

**Target:** `/docs/placeholders/dark-mode`

**Keywords:**
- image placeholder dark (4,400, KD 2)
- placeholder image dark (1,300, KD 6)

**Why separate:** Combined 5.7K volume, ultra-low KD. Easy win.

**Content:** How to generate dark-mode-friendly placeholders with Live URLs.

---

#### 4. Advertising Images Guide

**Target:** Blog post or guide

**Keywords:**
- advertising images (1,600, KD 4)
- promotional images (880, KD 17)

**Status:** Needs SERP validation before writing. Could be stock photo intent like "banner images".

**Angle if validated:** "How developers can generate advertising images programmatically"

---

## TRACK 2: PRODUCT-FIRST

**Цель:** Core product positioning, conversion, validation. Нужно независимо от SEO volume.

### Core Content

| # | Контент | SEO Vol | Зачем нужен | Тип | Приоритет | Brief |
|---|---------|---------|-------------|-----|-----------|-------|
| 1 | **Live URLs Guide** | ~0 | Core feature documentation | Docs + Landing | 🔥 HIGH | Нет brief, core docs |
| 2 | **Claude Code + Banatie Workflow** | 10-20 | ICP контент, позиционирование | Tutorial | 🔥 HIGH | `0-inbox/claude-code-image-generation-mcp.md` |
| 3 | **Cursor Image Generation Workflow** | ~0-50 | ICP контент, workflow demo | Tutorial | HIGH | `0-inbox/cursor-image-generation-workflow.md` |
| 4 | **MCP Image APIs Compared** | ~0 | Competitive positioning | Comparison | MEDIUM | `0-inbox/mcp-image-apis-compared.md` |
| 5 | **Vibecoding Images Tutorial** | ~0 | Future SEO, trend positioning | Tutorial | MEDIUM | Нет brief |

### Blocked Content

| Контент | Блокер |
|---------|--------|
| MCP Integration Guide | MCP feature must ship first |
| Cursor Workflow (полный) | MCP feature must ship first |

---

### Product Content Details

#### 1. Live URLs Guide (CORE)

**Target:** `/docs/live-urls/` + `/live-urls` landing

**Why critical:** 
- Core differentiator от всех конкурентов
- Без гайда пользователь не поймёт главную фичу
- Validation scenario для interviews

**Content structure:**
1. What are Live URLs
2. How they work (URL → generation → CDN)
3. Use cases (placeholders, prototypes, production)
4. Code examples (HTML, React, Next.js)
5. Prompt syntax and parameters
6. Best practices

---

#### 2. Claude Code + Banatie Workflow

**Target:** Tutorial (blog + docs)

**Keywords (low but exact ICP):**
- can claude code generate images (20 vol)
- claude code image generation (10 vol)

**Why important despite low volume:**
- Direct hit на наш ICP
- Показывает что мы понимаем workflow
- Может ранжироваться по unexpected queries
- Needed для validation interviews

**Content structure:**
1. The problem: broken images in Claude Code projects
2. Current solutions (copy stock photos manually)
3. Better way: Banatie integration
4. Step-by-step setup
5. Real examples with prompts
6. Before/after comparison

---

#### 3. Cursor Image Generation Workflow

**Target:** Full tutorial (blog + cross-post)

**Why important:**
- Cursor = massive user base
- AI-first developers = our ICP
- Detailed tutorial = conversion
- Competitors have docs, we need tutorial

**Content structure:**
1. The old way (context switching pain)
2. The new way (MCP integration)
3. Setup guide (step-by-step)
4. Real use cases with code
5. Comparison: Banatie vs other MCP servers
6. Advanced features (@name, project organization)

**Note:** Partially blocked until MCP ships. Can prepare outline and screenshots.

---

#### 4. MCP Image APIs Compared

**Target:** Comparison article (blog)

**Why important:**
- Shows we understand ecosystem
- Honest comparison = trust
- Competitive positioning

**Compare:**
- Replicate MCP
- Together AI MCP
- fal.ai MCP
- Banatie MCP
- Amazon Bedrock MCP

**Criteria:**
- Setup time
- Cost per image
- Project organization
- Developer experience

**Key message:** "You don't need cheapest. You need the one that fits your workflow."

---

#### 5. Vibecoding Images Tutorial

**Target:** Tutorial (blog)

**Why despite 0 volume:**
- Vibecoding = explosive trend (10 → 135K in 3 months)
- Search behavior not formed yet
- Early indexed content = advantage when demand comes
- Shows we understand the movement

**Content structure:**
1. What is vibecoding
2. The image problem in vibecoding
3. How Banatie solves it
4. Workflow examples
5. Live URLs for rapid prototyping

---

## Site Structure Plan

### Landing Pages (banatie.app)

```
/placeholder-images     ← SEO landing (14.8K vol)
/live-urls              ← Product feature landing
/integrations/cursor    ← Workflow landing (when MCP ready)
/integrations/claude-code ← Workflow landing
```

### Documentation

```
/docs/
├── getting-started/
├── live-urls/           ← Core feature docs (Product-first)
├── placeholders/        ← SEO + utility
│   ├── dark-mode/       ← 4.4K vol, KD 2
│   ├── sizes/
│   └── profiles/
├── integrations/
│   ├── mcp/
│   ├── cursor/
│   └── claude-code/
└── api-reference/
```

### Blog (dev.to, cross-post)

- Midjourney Alternatives (URGENT, SEO)
- MCP Servers Compared (Product)
- Claude Code + Banatie Workflow (Product)
- Cursor Image Generation (Product, when MCP ready)

---

## Priority Summary

### TOP 5 (делать первыми)

1. **Placeholder Images Landing** — SEO foundation (14.8K vol) ✅ Brief ready
2. **Live URLs Documentation** — core product story
3. **Midjourney Alternatives** — URGENT, easy win (KD 3) ✅ Brief ready
4. **Claude Code Workflow Tutorial** — ICP content ✅ Brief ready
5. **Cursor Workflow Tutorial** — ICP content (blocked by MCP) ✅ Brief ready

### SECONDARY

6. Dark Mode Placeholders (docs section)
7. Advertising Images (needs SERP validation)
8. MCP Comparison Article
9. Vibecoding Tutorial (future SEO bet)

---

## Research Files Reference

**Keyword Research:**
- `banatie-content/research/keywords/research-report-2026-01-09.md` — final report
- `banatie-content/research/keywords/serp-analysis-2026-01-09.md` — SERP validation
- `banatie-content/research/keywords/placeholder-niche-deep-dive-2026-01-02.md` — placeholder deep dive
- `banatie-content/research/keywords/ai-web-dev-images-2026-01-09.md` — main research

**Content Briefs:**
- `banatie-content/0-inbox/placeholder-images-api.md`
- `banatie-content/0-inbox/midjourney-alternatives-developers.md`
- `banatie-content/0-inbox/advertising-images-guide.md`
- `banatie-content/0-inbox/claude-code-image-generation-mcp.md`
- `banatie-content/0-inbox/cursor-image-generation-workflow.md`
- `banatie-content/0-inbox/mcp-image-apis-compared.md`

---

## Key Insights from Research

1. **Solution keywords > Problem keywords**
   - "placeholder images" (14.8K) vs "how to get images for vibe coding" (0)
   - Target what people search, not what they need

2. **Generic > AI-prefixed**
   - "placeholder images" (14.8K, KD 32) vs "ai image generator" (high KD)
   - Position as "images for developers" not "AI image generator"

3. **Long-tail questions = ~0 volume**
   - People don't google problems, they google solutions
   - Don't target question keywords standalone

4. **SEO ≠ Market validation**
   - SEO shows search behavior, not real pain
   - Customer interviews still needed

---

**Document Owner:** @men + Oleg  
**Last Updated:** January 9, 2026  
**Related:** `BANATIE-CONTENT-INTEGRATION.md`