# Content Plan: First 30 Days

## Content Calendar Framework

### Posting Schedule

| Platform | Frequency | Best Time (Moscow) | Content Type |
|----------|-----------|-------------------|--------------|
| Telegram | 3x/week | 10:00, 19:00 | Free worksheets, tips, behind-the-scenes |
| Pinterest | Daily | Auto-schedule | Worksheet pins, skill tip pins |
| Instagram | 3x/week | 12:00, 20:00 | Carousels, reels, stories |

---

## Week 1: Launch Week

### Day 1 — Grand Opening
- **Telegram:** Channel intro post. Who we are, what we do, first free worksheet set
- **Pinterest:** Upload 10 worksheet page pins across skill boards
- **Instagram:** Carousel "5 signs your child needs better worksheets"

### Day 2
- **Telegram:** Free download — Space Exploration set (3 pages)
- **Pinterest:** 5 more pins with educational keywords

### Day 3
- **Instagram:** Reel — "Plain worksheet vs our worksheet" side-by-side comparison
- **Pinterest:** 5 skill-tip pins ("What is number decomposition and why it matters")

### Day 5
- **Telegram:** Skill Spotlight — "Why 'addition through 10' is the most important 1st grade skill"
- **Instagram:** Story poll: "What theme would your child love?"

### Day 7
- **Telegram:** Free download — Collecting Asteroids set
- **Pinterest:** Upload all Collecting Asteroids pages as pins
- **Instagram:** Carousel showcasing Collecting Asteroids with explanation

---

## Week 2: Build Routine

### Day 8
- **Telegram:** "How to use our worksheets effectively" — 3 tips for parents
- **Instagram:** Behind-the-scenes: how a worksheet is designed

### Day 10
- **Telegram:** Free download — Asteroid Splitting set
- **Pinterest:** 5 new pins
- **Instagram:** Reel — child solving a fun worksheet (animated mockup)

### Day 12
- **Telegram:** Skill Spotlight — "Number decomposition: the foundation of mental math"
- **Instagram:** Carousel: "3 math skills your 7-year-old should practice"

### Day 14
- **Telegram:** Free download — Cargo Filling set
- **Pinterest:** Upload new pins
- **Instagram:** "What theme should we create next?" — engagement post

---

## Week 3: Expand & Engage

### Day 15
- **Telegram:** Announce custom worksheet service (soft launch)
- **Instagram:** Carousel: how personalization works

### Day 17
- **Telegram:** Free download — Space Route set
- **Pinterest:** Batch pin upload

### Day 19
- **Instagram:** Testimonial (from beta tester or friend's child)
- **Telegram:** "What skill does your child struggle with?" — engagement question

### Day 21
- **Telegram:** Announce new theme (e.g., underwater adventure)
- **Instagram + Pinterest:** Preview pins of new theme

---

## Week 4: Convert & Grow

### Day 22
- **Telegram:** "Custom worksheet spotlight" — show a personalized example
- **Instagram:** Reel showing the personalization process

### Day 24
- **Telegram:** Free download — new theme sample
- **Pinterest:** New theme pins

### Day 26
- **Instagram:** "Meet the maker" — personal story post
- **Telegram:** Behind-the-scenes: the technology behind quick custom creation

### Day 28-30
- **Telegram:** Week 4 recap + announce upcoming content
- **Instagram:** Month-1 milestone post
- **Pinterest:** Audit pin performance, double down on top performers

---

## Content Templates

### Telegram Post Template (Free Download)
```
🆕 Новый набор заданий: [Название]

[Краткое описание — какой навык отрабатывается]

📝 Что внутри:
• [N] страниц с заданиями
• Тема: [тема]
• Возраст: [возраст]
• Навык: [навык]

⬇️ Скачать бесплатно: [ссылка]

Понравилось? Поделитесь с другими родителями! 💜
```

### Pinterest Pin Description Template
```
Free printable [skill name] worksheet for [age] year olds.
[Theme] themed math practice — engaging, beautiful, print-ready.
Perfect for: [specific use case].
Download free at [URL].

#printableworksheets #mathforkids #[theme] #[skill] #homeschool #education #grade1 #grade2
```

### Instagram Carousel Template
```
Slide 1: Hook — "Your child hates math practice? Maybe it's not the math."
Slide 2: The problem — boring worksheets
Slide 3: Our approach — themed, skill-targeted
Slide 4-5: Worksheet examples (screenshots)
Slide 6: Free download CTA
```

---

## Hashtag Strategy

### English:
#printableworksheets #mathworksheets #homeschoolmath #educationalprintables #mathforkids #grade1math #grade2math #funlearning #mathpractice #elementarymath #homeschoolresources #printandlearn

### Russian:
#рабочиелисты #математикадлядетей #математика1класс #математика2класс #распечатайизанимайся #домашнееобучение #развивашки #подготовкакшколе #занятиясдетьми #прописи

### Theme-specific (rotate):
#spacetheme #underwaterworld #dinosaurtheme #fairytaletheme