122 lines
3.7 KiB
Markdown
122 lines
3.7 KiB
Markdown
---
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slug: canva-ai-video-features
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title: "Canva's AI Video Features: What's Actually Useful and What's Just Hype"
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author: mara-solheim
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status: inbox
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priority: VERY HIGH
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created: 2026-01-10
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source: seo-research-josh-mara-warmup
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urgency_reason: "Massive volume (49,500) with surprisingly low KD (16) — rare opportunity"
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---
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# Idea
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## Discovery
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**Source:** SEO Research for Josh & Mara warmup articles — 2026-01-10
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**Evidence:**
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- "canva ai video generator" = 49,500 monthly searches (!!)
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- KD: 16-25 (LOW for this volume — exceptional)
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- Search intent: Informational
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- Target audience: Existing Canva users, small business owners, social media managers, non-designers
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## Why This Matters
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MASSIVE OPPORTUNITY:
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- 49,500 searches = highest volume in entire research
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- KD 16 = very low competition for this volume
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- Most rare high-volume/low-competition keyword found
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- Many people already have Canva subscriptions
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- They want to know what's possible WITHOUT additional tools
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## Content Angle
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**Title:** "Canva's AI Video Features: What's Actually Useful and What's Just Hype"
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**Mara's Approach:**
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- Honest evaluation of Canva's AI video tools
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- Help users understand what they can do with existing subscription
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- Compare quality to dedicated AI video platforms
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- "This actually blew my mind" moments vs "This disappointed me" honesty
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- Practical examples from real projects
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**Structure:**
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1. Opening: "I've been putting off writing about Canva's AI. Everyone's covered it, right? But I needed to test it for actual projects..."
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2. What Canva AI video features exist (overview)
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3. Feature-by-feature testing with real results
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4. Honest comparison: Canva AI vs dedicated tools (Runway, etc.)
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5. When Canva AI is enough, when you need something else
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6. Closing: "For most creators, this changes everything..."
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## Why This Works for Mara
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Perfect match for her expertise:
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- Accessibility focus (non-technical creators)
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- Honest approach builds trust
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- Shows the struggle AND success
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- UX design background helps explain interface
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- Can help people maximize tools they already have
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- "I need to share this" genuine enthusiasm
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## Keywords Cluster
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| Keyword | Vol | KD | Priority |
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|---------|-----|----|----------|
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| canva ai video generator | 49,500 | 16 | PRIMARY |
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| canva ai features | 3,600 | — | Include |
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| canva text to video | 2,400 | — | Feature |
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| canva ai image generator | 8,100 | — | Related |
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## Secondary Keywords
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- "how to use canva ai"
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- "canva video generator tutorial"
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- "is canva ai worth it"
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- "canva ai vs runway"
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## Strategic Positioning
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**Key Insight:** People already pay for Canva, they want to know:
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1. What AI features they have access to
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2. How to use them effectively
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3. Whether they need additional tools
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4. Real examples of what's possible
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Mara can answer all of this from practical experience.
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## Content Format
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**Mara's Style:**
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- Hands-on testing format
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- Show her actual Canva projects
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- Include screenshots/results
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- Honest assessment (good AND bad)
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- Practical use cases
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- Accessible for broad audience
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## Differentiation
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Most Canva AI content is:
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- Generic feature lists
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- Overly promotional
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- No honest critique
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Mara's angle:
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- Real testing on actual projects
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- Honest about limitations
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- Helps readers decide if Canva AI is enough
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- Shows when to use vs when to upgrade
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## Notes
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- PRIORITY #1 for Mara — exceptional volume/KD ratio
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- Should be first or second article published
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- Many readers will already be Canva users
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- Low barrier to try (most have existing accounts)
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- Mara's vulnerability ("I almost gave up...") resonates here
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- Can lead to follow-up content comparing to other tools
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## Publication Priority
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**VERY HIGH** — This should be Mara's first or second published article. The volume/KD ratio is too good to delay.
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