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slug title author status priority created source urgency_reason
install-claude-code How to Install Claude Code: Complete Setup Guide for Mac, Linux & Windows josh-mercer inbox HIGH 2026-01-10 seo-research-josh-mara-warmup High volume (8,100) with achievable KD (22) + trending topic NOW

Idea

Discovery

Source: SEO Research for Josh & Mara warmup articles — 2026-01-10 Evidence:

  • "install claude code" = 8,100 monthly searches
  • KD: 22 (LOW-MEDIUM — very achievable!)
  • Search intent: Transactional/Informational
  • Target audience: Developers who heard about Claude Code and want to try it, devs moving from Cursor/Copilot, terminal-native developers

Why This Matters

Excellent opportunity:

  • 8,100 searches = high volume
  • KD 22 = very achievable for new blog
  • Claude Code is trending NOW
  • Clear transactional intent (ready to install)
  • Step-by-step guides rank well

Content Angle

Title: "How to Install Claude Code: Complete Setup Guide for Mac, Linux & Windows"

Josh's Approach:

  • Comprehensive step-by-step installation guide
  • Cover ALL platforms (Mac, Linux, Windows)
  • Include common errors and troubleshooting
  • Show what first session looks like
  • Practical examples of initial use
  • Document actual installation experience

Structure:

  1. Opening: "Installed Claude Code yesterday. Here's exactly what I did..."
  2. Prerequisites (what you need first)
  3. Installation: macOS
    • Homebrew method
    • Direct download method
    • Verification steps
  4. Installation: Linux
    • apt/dnf/pacman methods
    • Common errors on Linux
  5. Installation: Windows
    • WSL setup (if needed)
    • Native Windows install
  6. Initial configuration
    • API keys (if needed)
    • First commands to try
  7. Troubleshooting common issues
    • Permissions problems
    • PATH issues
    • Common error messages
  8. What to try first (practical examples)
  9. Closing: "You're set up. Here's what to do next..."

Why This Works for Josh

Perfect for his expertise:

  • Technical tutorial format
  • Multi-platform coverage shows thorough knowledge
  • Documenting actual process = his style
  • "Here's the gotchas I hit" honesty
  • Helps readers avoid his mistakes
  • Practical next steps

Keywords Cluster

Keyword Vol KD Priority
install claude code 8,100 22 PRIMARY
claude code download 2,900 — Include
how to use claude code 1,900 28 Follow-up
claude code vs cursor 4,400 — Related

Secondary Keywords

  • "claude code setup"
  • "claude code installation guide"
  • "install claude code mac"
  • "install claude code linux"
  • "install claude code windows"

Key Sections Required

Prerequisites:

  • Node.js version requirements
  • Terminal basics
  • Account needs (if any)

Platform-Specific:

  • macOS: Homebrew vs manual
  • Linux: package manager variations
  • Windows: WSL vs native

Configuration:

  • Config file location
  • Initial settings
  • API setup (if applicable)

Troubleshooting:

  • Permission denied errors
  • Command not found issues
  • PATH configuration
  • Common installation failures

First Steps:

  • Basic commands to try
  • Example workflow
  • Where to get help

Content Format

Josh's Style:

  • Clear step-by-step instructions
  • Code blocks with actual commands
  • Screenshots of terminal output
  • "I ran into this..." asides
  • Platform-specific callouts
  • Troubleshooting based on real errors

Differentiation

Most installation guides:

  • Generic, copy-paste from docs
  • No troubleshooting
  • Single platform only

Josh's angle:

  • "Here's what actually happened when I installed"
  • All platforms covered thoroughly
  • Real errors and solutions
  • Terminal output examples
  • What to do after installation

Strategic Value

Why This Article Matters:

  • Second highest volume in Josh's set (8.1k)
  • KD 22 = very achievable quick win
  • Claude Code trending NOW — capture traffic
  • Natural lead-in to "how to use" article
  • Establishes Josh as Claude Code expert

Notes

  • Claude Code is trending heavily right now
  • Official docs may be sparse — Josh fills gap
  • Transactional intent = ready-to-install readers
  • Multi-platform coverage = comprehensive value
  • Josh's "here's the errors I got" = practical help
  • Can update as Claude Code evolves

Related Content Chain

This starts a content cluster:

  1. Install Claude Code ← this article
  2. How to Use Claude Code (natural next article)
  3. Claude Code vs Cursor (comparison)
  4. Best Claude Code workflows (advanced)

Publication Priority

HIGH PRIORITY — Should be Josh's second or third article. High volume (8.1k), achievable KD (22), and Claude Code is trending NOW. Natural pairing with "How to Use Claude Code" article.