152 lines
4.3 KiB
Markdown
152 lines
4.3 KiB
Markdown
---
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slug: runway-ai-video-generator
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title: "Runway AI Video Generator: Everything You Need to Know Before You Start"
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author: mara-solheim
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status: inbox
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priority: MEDIUM
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created: 2026-01-10
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source: seo-research-josh-mara-warmup
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---
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# Idea
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## Discovery
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**Source:** SEO Research for Josh & Mara warmup articles — 2026-01-10
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**Evidence:**
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- "runway ai video generator" = 22,200 monthly searches (!!)
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- KD: 34 (MEDIUM — competitive but achievable)
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- Search intent: Informational/Navigational
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- Target audience: Creators considering premium AI video tools, video editors exploring AI integration, content creators with budget for quality tools
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## Why This Matters
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High-volume premium tool:
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- 22,200 searches = very high volume
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- KD 34 = medium difficulty, achievable with quality content
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- Runway = premium tier of AI video generation
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- People want to know if expensive tool is worth it
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- Mara's honest approach perfect for cost evaluation
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## Content Angle
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**Title:** "Runway AI Video Generator: Everything You Need to Know Before You Start"
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**Mara's Approach:**
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- Comprehensive Runway guide with honest cost evaluation
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- Cover Gen-3 Alpha (latest model)
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- Show what different credit amounts can actually produce
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- Include practical examples from her own projects
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- Be honest about whether cost is worth it
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- Help readers decide if they need premium tier
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**Structure:**
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1. Opening: "Runway is expensive. Everyone knows it. But is it worth it?"
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2. What is Runway AI (overview)
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3. Gen-3 Alpha: what makes it different
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4. Pricing breakdown: what credits actually buy
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5. Real examples: what I created and what it cost
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6. When Runway is worth it vs when it's not
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7. Tips for maximizing credits
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8. Alternatives to consider (brief)
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9. Closing: "Here's who Runway is actually for..."
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## Why This Works for Mara
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Perfect for her expertise:
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- Honest cost evaluation = her strength
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- Premium tool assessment needs credibility
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- She can show real project examples
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- "Is it worth it?" is exactly her approach
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- Helps readers make informed decision
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- Balanced view (not promotional, not negative)
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## Keywords Cluster
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| Keyword | Vol | KD | Priority |
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|---------|-----|----|----------|
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| runway ai video generator | 22,200 | 34 | PRIMARY |
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| runway ml pricing | 720 | 9 | Include (LOW KD!) |
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| runway gen 3 | 880 | — | Feature |
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| runway video ai | 1,300 | — | Synonym |
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## Secondary Keywords
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- "runway ai review"
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- "is runway ai worth it"
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- "runway ai cost"
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- "runway vs pika"
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- "runway ai tutorial"
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## Key Points to Cover
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**Pricing Reality:**
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- Credit system explained clearly
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- What you can actually make with X credits
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- Monthly costs for different usage levels
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- Free tier: what's included
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**Gen-3 Alpha:**
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- Quality improvements over Gen-2
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- Speed and consistency
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- When to use Gen-3 vs Gen-2
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- Cost difference
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**Use Cases:**
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- When Runway makes sense
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- When alternatives are better value
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- Professional vs hobbyist needs
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## Content Format
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**Mara's Style:**
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- Comprehensive guide
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- Show her actual Runway projects
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- Include cost breakdowns
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- Real examples with credit usage
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- Honest assessment of value
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- Help readers self-select
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## Differentiation
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Most Runway content:
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- Promotional (from Runway)
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- Or overly negative (from competitors)
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- Doesn't show real cost analysis
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Mara's angle:
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- "Here's what I actually spent and got"
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- Real project examples with costs
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- Honest assessment for different budgets
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- Helps readers decide if it's for them
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- Not trying to sell, trying to inform
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## Strategic Value
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**Why This Article Matters:**
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- Highest volume keyword in Mara's set (22.2k)
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- Establishes her as serious reviewer
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- Premium tool coverage = authority signal
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- Honest cost evaluation builds trust
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- Can reference in future comparison articles
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## Notes
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- Runway is premium/expensive — honesty essential
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- Credit system confusing for beginners — simplify
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- Gen-3 Alpha is latest — cover thoroughly
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- Many readers trying to justify the cost
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- Show both success and "this wasn't worth it" examples
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- Help readers understand total cost, not just subscription
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## Long-Tail Win
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**"runway ml pricing" = 720 vol, KD 9** — ULTRA LOW!
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- Can rank easily for this
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- Include comprehensive pricing section
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- Answer "how much does runway really cost"
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## Publication Priority
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**MEDIUM PRIORITY** — High volume (22.2k) but medium KD (34). Should come after CapCut/Canva (easier wins) but establishes Mara's authority on premium tools.
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