123 lines
3.7 KiB
Markdown
123 lines
3.7 KiB
Markdown
# Target Audience (ICP)
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## Primary ICP: AI-First Developers
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### Who They Are
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Developers who use AI coding tools (Claude Code, Cursor, Copilot, Windsurf) as core part of their workflow. They build web applications and need images but hate context-switching.
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### Demographics
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- **Role:** Frontend developers, full-stack developers, indie hackers
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- **Experience:** 2-10 years
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- **Company:** Solo/freelance, small startups, indie projects
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- **Location:** Global (English-speaking or English-proficient)
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- **Tools:** VS Code/Cursor, Claude Code, GitHub Copilot, React/Next.js
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### Psychographics
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- Value efficiency and automation over manual processes
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- Early adopters of AI tooling
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- Prefer API-first solutions over GUI tools
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- Willing to pay for time savings
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- Active in developer communities (Reddit, HN, Discord, Twitter)
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### Pain Points
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1. **Context switching kills flow** — leaving IDE to generate images breaks concentration
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2. **Manual file management is tedious** — download, rename, organize, import
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3. **Consistency is hard** — keeping visual style consistent across project
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4. **AI image tools aren't developer-friendly** — designed for artists, not devs
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### Jobs to Be Done
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- "Generate a hero image for my landing page without leaving my editor"
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- "Get consistent placeholder images for my components"
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- "Automate image generation in my build pipeline"
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- "Create project-specific image assets programmatically"
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### Where They Hang Out
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- r/ClaudeAI, r/ChatGPTCoding, r/cursor
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- Hacker News
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- Dev Twitter/X
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- Discord servers for AI coding tools
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- Dev.to, Hashnode
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### Buying Behavior
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- Try free tier first
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- Pay when they hit limits or need production features
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- Monthly subscription preferred over usage-based (predictable costs)
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- Will pay $10-50/month for tools that save significant time
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---
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## Secondary ICP: Web Dev Agencies (Small)
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### Who They Are
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Small web development agencies (3-10 people) building client websites and applications. Need images for multiple projects.
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### Pain Points
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- Managing images across many client projects
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- Keeping brand consistency per client
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- Time spent on asset preparation
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- Client requests for quick visual iterations
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### Value Proposition
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- Project-based organization
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- Consistent image generation per brand
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- API integration into existing workflows
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- Time savings across multiple projects
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---
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## Tertiary ICP: E-commerce Builders
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### Who They Are
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Developers building e-commerce solutions (Shopify apps, custom stores). Need product-related images.
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### Pain Points
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- Product image generation/enhancement
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- Lifestyle/marketing images
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- Consistent product photography style
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- Bulk image processing
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### Value Proposition
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- Product image generation
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- Style consistency across catalog
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- Integration with e-commerce platforms
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- Bulk operations
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---
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## Anti-Personas (NOT Our Target)
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### 1. Artists/Designers
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- Want fine creative control
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- Prefer Midjourney/Leonardo UI
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- Don't need developer integrations
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- **Why not us:** We're optimized for developer workflow, not creative exploration
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### 2. Enterprise IT
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- Need extensive compliance/security
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- Require on-premise deployment
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- Long procurement cycles
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- **Why not us:** We're not enterprise-ready yet
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### 3. Non-Technical Users
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- Need GUI-based tools
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- Don't understand APIs
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- Want drag-and-drop interfaces
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- **Why not us:** We're API-first, developer-focused
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---
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## Validation Status
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- ✅ AI-first developers: Strong founder-market fit (Oleg's own experience)
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- 🔄 Web agencies: Needs external validation
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- 🔄 E-commerce: Needs external validation
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## Content Implications
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When writing content:
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- Use technical terminology freely
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- Reference AI coding tools specifically
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- Focus on workflow integration, not image quality
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- Assume reader knows React/Next.js basics
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- Include code examples early and often
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