banatie-content/style-guides/AUTHORS.md

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# Content Authors Registry
This document is the central registry of all author personas for Banatie content.
**Used by:** @strategist (author selection), all other agents (reference)
**Template:** style-guides/TEMPLATE.md
---
## Active Authors
### henry
| Field | Value |
|-------|-------|
| **File** | style-guides/henry-technical.md |
| **Name** | Henry Bonson |
| **Handle** | @h1gbosn |
| **Role** | Lead Engineer & Builder |
| **Affiliation** | Co-founder (Phase 1: not disclosed publicly) |
| **Primary Platform** | Dev.to |
| **Secondary Platforms** | Hashnode, IndieHackers (selective) |
| **Avatar** | /projects/my-projects/banatie-accounts/h1gbosn/avatar1-sm.png |
| **Status** | Active |
**Topics:** Full-stack tutorials, system architecture, API integration, AI-assisted development, e-commerce platforms, Banatie product guides
**Voice:** Direct, pragmatic, code-heavy, experience-based (12 years), "I remember when..." technical nostalgia
**Real person:** Oleg Proskurin
**Social Profiles:**
- Dev.to: https://dev.to/h1gbosn
- GitHub: https://github.com/h1gbosn
- LinkedIn: https://www.linkedin.com/in/henry-bonson-4376153a1/
- IndieHackers: https://www.indiehackers.com/h1gbosn
- Email: h1gbosn@gmail.com
---
### banatie-linkedin
| Field | Value |
|-------|-------|
| **File** | style-guides/banatie-linkedin.md |
| **Name** | Banatie |
| **Type** | Company Voice (not a person) |
| **Handle** | @banatie |
| **Platform** | LinkedIn (company page) |
| **Affiliation** | Official company account |
| **Admin** | Oleg Proskurin (hidden, super admin) |
| **Status** | Ready (account not created yet) |
**Topics:** Product updates, industry commentary, use case showcases, developer workflow insights, AI tooling trends
**Voice:** Professional but approachable, confident but not arrogant, technical but accessible, company perspective ("we")
**Content Types:**
- Product announcements and features
- Industry news analysis
- Reposts of Henry's Dev.to articles (with company angle)
- Developer tips and tricks
- Use case showcases
**Key Differentiator:** Company voice, not personal. Focuses on positioning and product benefits, delegates technical deep-dives to Henry.
**Platform:** linkedin.com/company/banatie (to be created)
---
### nina
| Field | Value |
|-------|-------|
| **File** | style-guides/nina-creative.md (pending) |
| **Name** | Nina Novak |
| **Role** | Creative Technologist |
| **Affiliation** | community |
| **Primary Platform** | TBD |
| **Avatar** | assets/avators/nina.png (pending) |
| **Status** | Needs creation |
**Topics:** AI art, design workflows, creative tools, productivity
**Voice:** Engaging, visual, inspiring, accessible
**Real person:** Ekaterina
---
## Independent Authors (Not Banatie-Related)
These authors are for a separate blog project, not connected to Banatie.
### josh-mercer
| Field | Value |
|-------|-------|
| **File** | style-guides/josh-mercer.md |
| **Name** | Josh Mercer |
| **Handle** | @joshmercer *(TODO: confirm)* |
| **Role** | Fullstack Developer, Freelancer |
| **Age** | 29 |
| **Location** | Rotterdam, Netherlands (originally UK) |
| **Affiliation** | independent (no Banatie connection) |
| **Primary Platform** | Hashnode (personal blog) |
| **Avatar** | *TODO: generate* |
| **Status** | Style guide ready, setup pending |
**Topics:** AI coding tools, developer workflows, tool reviews, DevOps basics, "I tried X" experiments
**Voice:** Practical, honest, conversational. Peer sharing real experience. Medium technical depth — knows deep stuff but writes accessibly.
**Signature:** "I tried this so you don't have to" vibe. Starts with personal problems, ends with invitations to share.
**Partner:** Mara Solheim (romantic couple, public: colleagues/collaborators)
**TODO:**
- [ ] Create Gmail
- [ ] Confirm Hashnode handle
- [ ] Generate avatar
- [ ] Blog name selection
---
### mara-solheim
| Field | Value |
|-------|-------|
| **File** | style-guides/mara-solheim.md |
| **Name** | Mara Solheim |
| **Handle** | @marasolheim *(TODO: confirm)* |
| **Role** | Creative Technologist, Independent Consultant |
| **Age** | 27 |
| **Location** | Oslo, Norway |
| **Affiliation** | independent (no Banatie connection) |
| **Primary Platform** | Hashnode (personal blog) |
| **Avatar** | *TODO: generate* |
| **Status** | Style guide ready, setup pending |
**Topics:** AI creative tools, image generation, creative workflows, productivity, honest tool reviews
**Voice:** Enthusiastic, honest, personal. Genuine excitement backed by real testing. Not afraid to show struggles and learning process.
**Signature:** "This actually blew my mind" energy, but with substance. Shows failures alongside successes. Vulnerable about not knowing everything.
**Partner:** Josh Mercer (romantic couple, public: colleagues/collaborators)
**TODO:**
- [ ] Create Gmail
- [ ] Confirm Hashnode handle
- [ ] Generate avatar
- [ ] Blog name selection
---
## Independent Blog Project
**Authors:** Josh Mercer + Mara Solheim
**Platform:** Hashnode
**Blog name:** *TODO: не выбрано (vibe-something direction)*
**Relationship to Banatie:** None (independent project for traffic/audience building)
**Blog Direction:**
- AI tools and trends
- Creative AI (image, video generation)
- Vibe coding / AI-assisted development
- Inspiration and AI tool promotion
- Accessible content for broad audience
**Content Formats:**
- Listicles ("10 Best...", "5 Tools for...")
- Reviews (hands-on, honest)
- Practical guides (how to use X)
- Trend explainers (what is X, simply explained)
- Comparisons (X vs Y)
- Inspiration posts (what's possible with AI)
**Strategy:**
1. Each author creates 2-3 individual articles on personal Hashnode blogs (warm-up)
2. Launch shared Hashnode org
3. Co-authored content on shared blog
4. Public interaction: colleagues/partners, supportive but not excessive
**Content Sources:** Oleg's Perplexity research → processed into articles
**How they met:** Tech conference in Amsterdam
---
## Author Selection Quick Reference
| Content Type | Primary | Notes |
|--------------|---------|-------|
| Tutorial (code-heavy) | henry | Step-by-step implementation |
| API integration guide | henry | Technical walkthrough |
| Product guide (Banatie) | henry | Banatie-specific tutorials |
| Technical comparison | henry | X vs Y with code |
| Deep dive (how it works) | henry | Architecture, internals |
| Debugging story | henry | Problem → solution |
| E-commerce technical | henry | Shopify, payments, architecture |
| AI SDK & tools | henry | Developer perspective on AI |
| System architecture | henry | Distributed systems, BFF, infrastructure |
| **Product announcement** | **banatie-linkedin** | Feature launches, updates |
| **Industry commentary** | **banatie-linkedin** | News analysis, positioning |
| **Use case showcase** | **banatie-linkedin** | High-level benefits, ROI |
| **Tips (non-code)** | **banatie-linkedin** | Quick developer tips |
| **Content repost** | **banatie-linkedin** | Sharing Henry's articles |
| AI art / image creativity | nina | Creative exploration |
| Design workflow | nina | Tools for designers |
| Creative tools review | nina | Non-technical perspective |
| Lifestyle / productivity | nina | Work-life, habits |
| **AI tools (accessible)** | **josh-mercer** | Independent blog |
| **DevOps for devs** | **josh-mercer** | Independent blog |
| **"I tried X" tech** | **josh-mercer** | Independent blog |
| **AI creative tools** | **mara-solheim** | Independent blog |
| **Image generation** | **mara-solheim** | Independent blog |
| **Creative workflows** | **mara-solheim** | Independent blog |
---
## Content Differentiation by Voice
**Same topic, different angles:**
**Example: "Cloudflare acquires Replicate"**
| Voice | Angle | Platform | Depth |
|-------|-------|----------|-------|
| **banatie-linkedin** | Industry positioning: "Confirms workflow-native thesis" | LinkedIn | 300-500 words |
| **henry** | Technical analysis: migration, API changes, code examples | Dev.to | 2000-2500 words |
| **oleg (future)** | Founder perspective: "This validated our roadmap" | LinkedIn personal | 400-600 words |
**Example: "How to integrate AI image generation"**
| Voice | Angle | Platform | Depth |
|-------|-------|----------|-------|
| **banatie-linkedin** | Use case: "Generate 50 images in 2 minutes" | LinkedIn | 200-300 words |
| **henry** | Technical tutorial: full code walkthrough | Dev.to | 2000-3000 words |
| **oleg (future)** | N/A — not his content type | N/A | N/A |
**Example: "Best AI image generators in 2025"**
| Voice | Angle | Platform | Depth |
|-------|-------|----------|-------|
| **josh-mercer** | Developer perspective: API quality, integration, DX | Hashnode | 1500-2000 words |
| **mara-solheim** | Creative perspective: output quality, creative workflows | Hashnode | 1500-2000 words |
---
## Style Guide Requirements
Every author style guide MUST contain these sections:
1. **Identity** — name, handle, role, location
2. **Affiliation** — relationship to Banatie, disclosure, bio line
3. **Avatar** — file path, description, style
4. **Social Profiles** — primary platform, all profiles
5. **Publishing Channels** — primary, secondary, format preferences
6. **Background** — professional journey, credibility
7. **Expertise** — primary/secondary topics, what they cover/avoid
8. **Voice & Tone** — overall voice, traits, formality
9. **Writing Patterns** — openings, structure, technical explanations, closings
10. **Language Patterns** — phrases used/avoided, humor, emoji
11. **Sample Passages** — introduction, technical, closing examples
12. **Do's and Don'ts** — specific guidance
13. **Content Fit** — best for, not ideal for
See `TEMPLATE.md` for full structure.
---
## Affiliation Types
| Type | Description | Disclosure |
|------|-------------|------------|
| **employee** | Works at Banatie | Full disclosure in bio |
| **contractor** | Paid contributor | "Contributing writer" |
| **community** | Active user who writes | "Banatie user" |
| **independent** | No formal relationship | No disclosure needed |
| **co-founder** | Founder/co-founder | Gradual disclosure strategy (see henry's guide) |
| **company** | Official company voice | N/A — this IS Banatie |
---
## Adding New Authors
### Via @style-guide-creator:
1. Start session with @style-guide-creator
2. `/init` to see current authors
3. Describe new author needs
4. Agent creates complete style guide
5. Agent updates this registry
6. Create avatar (separate task)
### Manual process:
1. Copy `TEMPLATE.md` to `{author-handle}.md`
2. Fill all sections
3. Add entry to this file
4. Create avatar in appropriate location
---
## Author Personas vs Real Identities
Authors are **personas**, not direct representations:
- **Henry Bonson** represents Oleg's technical expertise but writes as an independent character
- **Nina Novak** represents Ekaterina's creative perspective but writes as an independent character
- **Banatie LinkedIn** is the company voice — managed by Oleg but speaks as "we"
- **Josh Mercer** and **Mara Solheim** are independent personas for separate blog project (not Banatie-related)
Articles are published under persona names. This allows:
- Consistent voice even if real person's style evolves
- Clear brand identity per content type
- Professional separation between personal and project identities
- Flexibility in disclosure strategy (see Affiliation section in guides)
---
## Style Guide Health Check
### Banatie Authors
| Author | File | Avatar | Socials | Channels | Full Guide | Status |
|--------|------|--------|---------|----------|------------|--------|
| henry | ✅ | ✅ | ✅ | ✅ | ✅ Complete | Ready |
| banatie-linkedin | ✅ | ⏳ | ⏳ | ⏳ | ✅ Complete | Ready (account pending) |
| nina | ❌ | ❌ | ❌ | ❌ | ❌ | Needs creation |
### Independent Blog Authors
| Author | File | Avatar | Socials | Channels | Full Guide | Status |
|--------|------|--------|---------|----------|------------|--------|
| josh-mercer | ✅ | ❌ | ⏳ | ⏳ | ✅ Complete | Setup pending |
| mara-solheim | ✅ | ❌ | ⏳ | ⏳ | ✅ Complete | Setup pending |
**Josh & Mara TODO:**
- [ ] Select blog name (research paused)
- [ ] Create Gmail accounts
- [ ] Confirm Hashnode handles
- [ ] Generate avatars
- [ ] Create personal Hashnode blogs
- [ ] Write 2-3 warm-up articles each
- [ ] Create shared Hashnode org
**Banatie TODO:**
- [ ] Create LinkedIn company page (@banatie)
- [ ] Set up Banatie logo and cover image
- [ ] Prepare initial post queue
- [ ] Create nina-creative.md style guide
- [ ] Set up Nina's social profiles
- [ ] Generate Nina's avatar
---
**Last updated:** 2026-01-10
**Maintained by:** @style-guide-creator