feat: reality check update
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## Current Situation
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## Current Situation
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Oleg. The solo founder and creator of Banatie. The only developer of the project. Own all tech, business and marketing processes.
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### Personal & Family Context
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### Personal & Family Context
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**Family composition:** 5 people total
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**Family composition:** 5 people total
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- 2 adults (Oleg + Ekaterina)
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- 2 adults (Oleg + Ekaterina)
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- 2 children (Daniel, born 2019; Kirill, born Oct 7, 2024)
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- 2 children (Daniel, born 2019; Kirill, born Oct 7, 2024 - around over 1y.o. by November of 2025)
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- 1 grandmother (living with family)
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- 1 grandmother (living with family) - actively helping with Kirill
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**Location:** Koh Samui, Thailand
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**Location:** Koh Samui, Thailand
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- 5-year DTV multi-visa for digital nomads
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- 5-year DTV multi-visa for digital nomads
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- Can live and work remotely legally
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- Can live and work remotely legally
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- Rent a house in a resort
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**Critical upcoming expense:** Private school for Daniel
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**Remote Work:** Working remotely on a europe based company.
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- Entity registered in USA.
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- Payments via deel.com
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- Russian speaking team
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- Global customers
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- Oleg personally works on a product, that is modern AI website builder
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- Oleg rent a separate room in co-working to work in convenient isolated environment
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**Home Office:**
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- Oleg has an additional working place in his home
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- Oleg has two laptops: one is normally located in co-working and dedicated for work and another one is usually at home for side projects. Oleg own both of them
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**Critical upcoming expense:** International school for Daniel
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- Current budget: NO allocation for this
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- Current budget: NO allocation for this
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- Timing: Upcoming (exact date TBD)
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- Timing: Upcoming (2026)
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- Impact: Major financial pressure point
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- Impact: Major financial pressure point
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---
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@ -30,7 +45,7 @@
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### Current Income & Expenses
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### Current Income & Expenses
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**Current employment:**
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**Current employment:**
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- Position: Frontend Developer / Tech Lead
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- Position: software engineer / senior/lead level
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- Employer: IT company (platform for generating designed websites from templates + AI components)
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- Employer: IT company (platform for generating designed websites from templates + AI components)
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- Monthly income: **$6,000 USD**
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- Monthly income: **$6,000 USD**
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- Status: **ONLY income source for entire family**
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- Status: **ONLY income source for entire family**
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@ -65,41 +80,42 @@
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### Available Time for Banatie
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### Available Time for Banatie
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**Current allocation:**
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**Current allocation:**
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- Weekday evenings: 2-3 hours (after family time)
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- Weekday evenings: 2-3 hours (after the main work time)
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- Weekends: 8-10 hours (Saturday + Sunday)
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- Weekends: 4-8 hours (Saturday + Sunday)
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- **Total: ~15-20 hours/week**
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- **Total: ~15-20 hours/week**
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**Constraint:** Full-time employment + newborn (Kirill, 2 weeks old as of this discussion)
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**Constraint:** Full-time employment + family
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- High risk of burnout
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- High risk of burnout
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- Family time non-negotiable
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- Family time
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- Sleep deprivation factor (newborn care)
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- Age 45 y.o.
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### Technical Capabilities (Force Multiplier)
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### Technical Capabilities (Force Multiplier)
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**Core skills:**
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**Core skills:**
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- 8+ years frontend development (React, Next.js)
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- 8+ years web engineer (React, Next.js, NodeJS)
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- Deep expertise: Headless CMS (Sanity, Storyblok, Hygraph, Contentful, Crystallize, Payload)
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- Deep expertise: Headless CMS (Sanity, Storyblok, Hygraph, Contentful, Crystallize, Payload)
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- Additional: Shopify, modern web stack, API integration
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- Additional: Shopify, modern web stack, API integration
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- Strong: JavaScript, TypeScript, HTML, CSS, Web APIs, Tailwind CSS
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- Strong: JavaScript, TypeScript, HTML, CSS, Web APIs, Tailwind CSS
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- Postgres, Mongo
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- Technical mindset
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- AI SDK, Mastra
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**Secret weapon: Agent Coding**
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**Secret weapons:**
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- Proficient with Claude Code (uses at day job too)
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- Agent Coding: Proficient with Claude Code (uses at day job too)
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- Enables faster development without getting stuck
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- Enables faster development without getting stuck
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- **This is why solo development is viable despite time constraints**
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- **This is why solo development is viable despite time constraints**
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- Strong motivation
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- Workaholism, the habit of investing oneself in work
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**Current MVP status:**
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**Weak Points:**
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✅ Core API service (Express + Node.js)
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- technical mindset instead of entrepreneurial mindset. Need mentor with strong entrepreneurial skills and vision
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✅ UI application (Next.js)
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- lack of experience in launching own products
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✅ Basic feature set:
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- Perfectionism, the desire to bring a product to perfection. Does not know when to stop technical development
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- Text-to-image generation (Gemini 2.5 Flash Image)
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- Tendency toward over-engineering. Need a strict partner who will make sure that Oleg doesn't get too caught up in the technical implementation and forget about the business goal of the project.
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- Image upload
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- 45 y.o., not so much energy as when Oleg was 30 y.o.
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- Get all images
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- API key management
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- Authorization via API key
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✅ Code snippet generation (curl, Python, SDK, MCP) for every UI action
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✅ Documentation skeleton (needs content)
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**Infrastructure:**
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**Existing Infrastructure:**
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- Hosting: Family VPS (Contabo, Singapore location)
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- Hosting: Family VPS (Contabo, Singapore location)
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- Current services: NextCloud + multiple services for domain/Docker management
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- Current services: NextCloud + multiple services for domain/Docker management
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- Plan: Migrate to dedicated VPS when needed
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- Plan: Migrate to dedicated VPS when needed
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**Abort criteria:** After 6 months, if <$500 MRR and no PMF signals → shut down
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**Abort criteria:** After 6 months, if <$500 MRR and no PMF signals → shut down
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---
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## Realistic Outcomes (Probability Assessment)
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### Best Case (20% probability)
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- Nail ICP immediately, fast PMF
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- $5K MRR by month 9
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- $10K+ MRR by month 18
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- Full-time leap successful
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- **Outcome:** Sustainable family business, financial freedom
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### Base Case (50% probability)
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- Find PMF after 1-2 pivots
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- $2-3K MRR by month 12
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- Hybrid work arrangement with employer
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- Slow but steady growth to $6-8K MRR by month 24
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- **Outcome:** Meaningful side income, eventual full-time potential
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### Worst Case (30% probability)
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- No PMF after multiple attempts
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- <$1K MRR by month 12
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- Shut down to preserve sanity/family
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- **Outcome:** Learned expensive lessons, back to day job 100%
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---
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## Key Decisions Already Made
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## Key Decisions Already Made
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## Accountability Check-Ins
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**Weekly review (Sundays):**
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- Hours worked on Banatie this week
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- Key accomplishments
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- Blockers/challenges
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- Health check (burnout signs?)
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**Monthly review (last Sunday of month):**
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- MRR update
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- Customer count
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- Churn rate
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- Progress toward phase goals
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- Adjust strategy if needed
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**Quarterly review (every 3 months):**
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- Major pivot/continue/shut-down decision
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- Financial reassessment
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- Family situation update
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- Next quarter OKRs
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## Support System
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## Support System
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- Agent coding tools: Maintain velocity despite time constraints
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- Agent coding tools: Maintain velocity despite time constraints
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**Mentorship:**
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**Mentorship:**
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- @men (business mentor): Strategic guidance, accountability, market knowledge
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- @men AI agent (business mentor): Strategic guidance, accountability, market knowledge
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**Community:**
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**Community:**
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- Dev.to, Indie Hackers, Twitter/X: Build in public, feedback, support
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- Dev.to, Indie Hackers, Twitter/X: Build in public, feedback, support
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**Document owner:** @men + Oleg (joint)
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**Document owner:** @men + Oleg (joint)
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**Last updated:** 2025-11-01
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**Next review:** After ICP validation (2-3 weeks)
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**Next review:** After ICP validation (2-3 weeks)
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**Related docs:** `strategy/01-market-positioning-and-segments.md`, `execution/03-icp-research-questions.md`
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**Related docs:** `strategy/01-market-positioning-and-segments.md`, `execution/03-icp-research-questions.md`
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