feat: reality check update

This commit is contained in:
Oleg Proskurin 2025-11-01 16:46:44 +07:00
parent 613e1aa928
commit 8f5bb4857f
1 changed files with 43 additions and 73 deletions

View File

@ -8,19 +8,34 @@
## Current Situation ## Current Situation
Oleg. The solo founder and creator of Banatie. The only developer of the project. Own all tech, business and marketing processes.
### Personal & Family Context ### Personal & Family Context
**Family composition:** 5 people total **Family composition:** 5 people total
- 2 adults (Oleg + Ekaterina) - 2 adults (Oleg + Ekaterina)
- 2 children (Daniel, born 2019; Kirill, born Oct 7, 2024) - 2 children (Daniel, born 2019; Kirill, born Oct 7, 2024 - around over 1y.o. by November of 2025)
- 1 grandmother (living with family) - 1 grandmother (living with family) - actively helping with Kirill
**Location:** Koh Samui, Thailand **Location:** Koh Samui, Thailand
- 5-year DTV multi-visa for digital nomads - 5-year DTV multi-visa for digital nomads
- Can live and work remotely legally - Can live and work remotely legally
- Rent a house in a resort
**Critical upcoming expense:** Private school for Daniel **Remote Work:** Working remotely on a europe based company.
- Entity registered in USA.
- Payments via deel.com
- Russian speaking team
- Global customers
- Oleg personally works on a product, that is modern AI website builder
- Oleg rent a separate room in co-working to work in convenient isolated environment
**Home Office:**
- Oleg has an additional working place in his home
- Oleg has two laptops: one is normally located in co-working and dedicated for work and another one is usually at home for side projects. Oleg own both of them
**Critical upcoming expense:** International school for Daniel
- Current budget: NO allocation for this - Current budget: NO allocation for this
- Timing: Upcoming (exact date TBD) - Timing: Upcoming (2026)
- Impact: Major financial pressure point - Impact: Major financial pressure point
--- ---
@ -30,7 +45,7 @@
### Current Income & Expenses ### Current Income & Expenses
**Current employment:** **Current employment:**
- Position: Frontend Developer / Tech Lead - Position: software engineer / senior/lead level
- Employer: IT company (platform for generating designed websites from templates + AI components) - Employer: IT company (platform for generating designed websites from templates + AI components)
- Monthly income: **$6,000 USD** - Monthly income: **$6,000 USD**
- Status: **ONLY income source for entire family** - Status: **ONLY income source for entire family**
@ -65,41 +80,42 @@
### Available Time for Banatie ### Available Time for Banatie
**Current allocation:** **Current allocation:**
- Weekday evenings: 2-3 hours (after family time) - Weekday evenings: 2-3 hours (after the main work time)
- Weekends: 8-10 hours (Saturday + Sunday) - Weekends: 4-8 hours (Saturday + Sunday)
- **Total: ~15-20 hours/week** - **Total: ~15-20 hours/week**
**Constraint:** Full-time employment + newborn (Kirill, 2 weeks old as of this discussion) **Constraint:** Full-time employment + family
- High risk of burnout - High risk of burnout
- Family time non-negotiable - Family time
- Sleep deprivation factor (newborn care) - Age 45 y.o.
### Technical Capabilities (Force Multiplier) ### Technical Capabilities (Force Multiplier)
**Core skills:** **Core skills:**
- 8+ years frontend development (React, Next.js) - 8+ years web engineer (React, Next.js, NodeJS)
- Deep expertise: Headless CMS (Sanity, Storyblok, Hygraph, Contentful, Crystallize, Payload) - Deep expertise: Headless CMS (Sanity, Storyblok, Hygraph, Contentful, Crystallize, Payload)
- Additional: Shopify, modern web stack, API integration - Additional: Shopify, modern web stack, API integration
- Strong: JavaScript, TypeScript, HTML, CSS, Web APIs, Tailwind CSS - Strong: JavaScript, TypeScript, HTML, CSS, Web APIs, Tailwind CSS
- Postgres, Mongo
- Technical mindset
- AI SDK, Mastra
**Secret weapon: Agent Coding** **Secret weapons:**
- Proficient with Claude Code (uses at day job too) - Agent Coding: Proficient with Claude Code (uses at day job too)
- Enables faster development without getting stuck - Enables faster development without getting stuck
- **This is why solo development is viable despite time constraints** - **This is why solo development is viable despite time constraints**
- Strong motivation
- Workaholism, the habit of investing oneself in work
**Current MVP status:** **Weak Points:**
✅ Core API service (Express + Node.js) - technical mindset instead of entrepreneurial mindset. Need mentor with strong entrepreneurial skills and vision
✅ UI application (Next.js) - lack of experience in launching own products
✅ Basic feature set: - Perfectionism, the desire to bring a product to perfection. Does not know when to stop technical development
- Text-to-image generation (Gemini 2.5 Flash Image) - Tendency toward over-engineering. Need a strict partner who will make sure that Oleg doesn't get too caught up in the technical implementation and forget about the business goal of the project.
- Image upload - 45 y.o., not so much energy as when Oleg was 30 y.o.
- Get all images
- API key management
- Authorization via API key
✅ Code snippet generation (curl, Python, SDK, MCP) for every UI action
✅ Documentation skeleton (needs content)
**Infrastructure:**
**Existing Infrastructure:**
- Hosting: Family VPS (Contabo, Singapore location) - Hosting: Family VPS (Contabo, Singapore location)
- Current services: NextCloud + multiple services for domain/Docker management - Current services: NextCloud + multiple services for domain/Docker management
- Plan: Migrate to dedicated VPS when needed - Plan: Migrate to dedicated VPS when needed
@ -278,31 +294,6 @@
**Abort criteria:** After 6 months, if <$500 MRR and no PMF signals → shut down **Abort criteria:** After 6 months, if <$500 MRR and no PMF signals → shut down
---
## Realistic Outcomes (Probability Assessment)
### Best Case (20% probability)
- Nail ICP immediately, fast PMF
- $5K MRR by month 9
- $10K+ MRR by month 18
- Full-time leap successful
- **Outcome:** Sustainable family business, financial freedom
### Base Case (50% probability)
- Find PMF after 1-2 pivots
- $2-3K MRR by month 12
- Hybrid work arrangement with employer
- Slow but steady growth to $6-8K MRR by month 24
- **Outcome:** Meaningful side income, eventual full-time potential
### Worst Case (30% probability)
- No PMF after multiple attempts
- <$1K MRR by month 12
- Shut down to preserve sanity/family
- **Outcome:** Learned expensive lessons, back to day job 100%
---
## Key Decisions Already Made ## Key Decisions Already Made
@ -326,28 +317,6 @@
--- ---
## Accountability Check-Ins
**Weekly review (Sundays):**
- Hours worked on Banatie this week
- Key accomplishments
- Blockers/challenges
- Health check (burnout signs?)
**Monthly review (last Sunday of month):**
- MRR update
- Customer count
- Churn rate
- Progress toward phase goals
- Adjust strategy if needed
**Quarterly review (every 3 months):**
- Major pivot/continue/shut-down decision
- Financial reassessment
- Family situation update
- Next quarter OKRs
---
## Support System ## Support System
@ -360,7 +329,7 @@
- Agent coding tools: Maintain velocity despite time constraints - Agent coding tools: Maintain velocity despite time constraints
**Mentorship:** **Mentorship:**
- @men (business mentor): Strategic guidance, accountability, market knowledge - @men AI agent (business mentor): Strategic guidance, accountability, market knowledge
**Community:** **Community:**
- Dev.to, Indie Hackers, Twitter/X: Build in public, feedback, support - Dev.to, Indie Hackers, Twitter/X: Build in public, feedback, support
@ -368,5 +337,6 @@
--- ---
**Document owner:** @men + Oleg (joint) **Document owner:** @men + Oleg (joint)
**Last updated:** 2025-11-01
**Next review:** After ICP validation (2-3 weeks) **Next review:** After ICP validation (2-3 weeks)
**Related docs:** `strategy/01-market-positioning-and-segments.md`, `execution/03-icp-research-questions.md` **Related docs:** `strategy/01-market-positioning-and-segments.md`, `execution/03-icp-research-questions.md`