381 lines
12 KiB
Markdown
381 lines
12 KiB
Markdown
# Content Tracks: SEO-First & Product-First
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**Date Created:** January 9, 2026
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**Purpose:** Two parallel content strategies for Banatie
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**Status:** Active
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**Source:** Keyword research ($3.60 DataForSEO) + strategic discussion
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---
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## Overview
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Два параллельных трека контента:
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| Track | Цель | Измерение успеха |
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|-------|------|------------------|
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| **SEO-First** | Трафик, domain authority, ранжирование | Позиции в Google, organic traffic |
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| **Product-First** | Conversion, validation, brand positioning | User engagement, signups, feedback |
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**Принцип:** SEO-first даёт трафик. Product-first конвертит и валидирует. Оба нужны параллельно.
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---
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## TRACK 1: SEO-FIRST
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**Цель:** Low-hanging SEO fruits. Начать ранжироваться сейчас → результаты через 3-6 месяцев.
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### Validated Opportunities
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| # | Контент | Volume | KD | Тип | Приоритет | Brief |
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|---|---------|--------|----|----|-----------|-------|
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| 1 | **Placeholder Images API** | 14,800 | 32 | Landing + Guide | 🔥 HIGH | `0-inbox/placeholder-images-api.md` |
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| 2 | **Midjourney Alternatives for Developers** | 1,300 | 3 | Listicle | 🔥 URGENT | `0-inbox/midjourney-alternatives-developers.md` |
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| 3 | **Dark Mode Placeholder Images** | 4,400 | 2 | Docs section | MEDIUM | Data в `research/keywords/placeholder-niche-deep-dive-2026-01-02.md` |
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| 4 | **Advertising Images Guide** | 1,600 | 4 | Guide | MEDIUM | `0-inbox/advertising-images-guide.md` — нужна SERP validation |
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### Needs SERP Validation
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| Keyword | Volume | KD | Риск |
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|---------|--------|----|------|
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| marketing images | 2,900 | 19 | Может быть stock photo intent |
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| social media images | 1,900 | 14 | Может быть stock photo intent |
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| blog images | 720 | 7 | Низкий риск |
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### Include as Sections (не standalone)
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| Keyword | Volume | KD | Где включить |
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|---------|--------|----|--------------|
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| test images | 6,600 | 9 | H2 в Placeholder guide |
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| lorem picsum | 880 | 15 | Comparison в Placeholder |
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| placeholder api | 880 | 28 | Placeholder guide |
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### Skip (validated as wrong intent)
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| Keyword | Volume | Причина |
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|---------|--------|---------|
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| banner images | 27,100 | Stock photo intent, dominated by Unsplash/Adobe |
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---
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### SEO Content Details
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#### 1. Placeholder Images API (PRIMARY)
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**Target:** `/placeholder-images` landing page
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**Keywords cluster:**
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- placeholder images (14,800)
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- placeholder api (880)
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- lorem picsum (880) — comparison
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- dummy images (720)
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- test images (6,600) — as section
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**SERP Validation:** ✅
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- "AI placeholder images" в related searches
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- Competitors beatable (placehold.co, Lorem Picsum)
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- 100% developer intent
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**Differentiation:**
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| Feature | placehold.co | Lorem Picsum | Banatie |
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|---------|--------------|--------------|---------|
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| Real images | ❌ | ✓ (random) | ✓ (contextual) |
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| AI-generated | ❌ | ❌ | ✓ |
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| Prompt-based | ❌ | ❌ | ✓ |
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| Live URLs | ❌ | ❌ | ✓ |
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**Content structure:**
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1. What are placeholder images (answer base intent)
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2. Best placeholder image services (comparison)
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3. AI Placeholder Images: Next Generation (our pitch)
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4. Getting started with Banatie Live URLs
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5. Code examples (HTML, React, Next.js)
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**Outreach opportunity:** loremipsum.io ranks with "15 Best Placeholder Generators" — get listed.
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---
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#### 2. Midjourney Alternatives for Developers (URGENT)
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**Target:** Blog post (dev.to, cross-post)
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**Why urgent:** Volume declining rapidly (8.1K → 1.3K). Window closing.
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**Keywords:**
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- midjourney alternative (1,300, KD 3)
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- midjourney api (720, KD 35)
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- ai image generator api (590, KD 32)
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**Angle:** "5 Midjourney Alternatives with API Access for Developers"
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**Include competitors:**
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- Replicate
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- fal.ai
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- Runware
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- DALL-E API
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- Banatie (our positioning)
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**Key message:** Midjourney = Discord-only, no API. Developers need programmatic access.
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---
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#### 3. Dark Mode Placeholder Images
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**Target:** `/docs/placeholders/dark-mode`
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**Keywords:**
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- image placeholder dark (4,400, KD 2)
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- placeholder image dark (1,300, KD 6)
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**Why separate:** Combined 5.7K volume, ultra-low KD. Easy win.
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**Content:** How to generate dark-mode-friendly placeholders with Live URLs.
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---
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#### 4. Advertising Images Guide
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**Target:** Blog post or guide
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**Keywords:**
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- advertising images (1,600, KD 4)
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- promotional images (880, KD 17)
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**Status:** Needs SERP validation before writing. Could be stock photo intent like "banner images".
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**Angle if validated:** "How developers can generate advertising images programmatically"
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---
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## TRACK 2: PRODUCT-FIRST
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**Цель:** Core product positioning, conversion, validation. Нужно независимо от SEO volume.
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### Core Content
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| # | Контент | SEO Vol | Зачем нужен | Тип | Приоритет | Brief |
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|---|---------|---------|-------------|-----|-----------|-------|
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| 1 | **Live URLs Guide** | ~0 | Core feature documentation | Docs + Landing | 🔥 HIGH | Нет brief, core docs |
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| 2 | **Claude Code + Banatie Workflow** | 10-20 | ICP контент, позиционирование | Tutorial | 🔥 HIGH | `0-inbox/claude-code-image-generation-mcp.md` |
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| 3 | **Cursor Image Generation Workflow** | ~0-50 | ICP контент, workflow demo | Tutorial | HIGH | `0-inbox/cursor-image-generation-workflow.md` |
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| 4 | **MCP Image APIs Compared** | ~0 | Competitive positioning | Comparison | MEDIUM | `0-inbox/mcp-image-apis-compared.md` |
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| 5 | **Vibecoding Images Tutorial** | ~0 | Future SEO, trend positioning | Tutorial | MEDIUM | Нет brief |
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### Blocked Content
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| Контент | Блокер |
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|---------|--------|
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| MCP Integration Guide | MCP feature must ship first |
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| Cursor Workflow (полный) | MCP feature must ship first |
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---
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### Product Content Details
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#### 1. Live URLs Guide (CORE)
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**Target:** `/docs/live-urls/` + `/live-urls` landing
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**Why critical:**
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- Core differentiator от всех конкурентов
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- Без гайда пользователь не поймёт главную фичу
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- Validation scenario для interviews
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**Content structure:**
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1. What are Live URLs
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2. How they work (URL → generation → CDN)
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3. Use cases (placeholders, prototypes, production)
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4. Code examples (HTML, React, Next.js)
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5. Prompt syntax and parameters
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6. Best practices
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---
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#### 2. Claude Code + Banatie Workflow
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**Target:** Tutorial (blog + docs)
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**Keywords (low but exact ICP):**
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- can claude code generate images (20 vol)
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- claude code image generation (10 vol)
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**Why important despite low volume:**
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- Direct hit на наш ICP
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- Показывает что мы понимаем workflow
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- Может ранжироваться по unexpected queries
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- Needed для validation interviews
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**Content structure:**
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1. The problem: broken images in Claude Code projects
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2. Current solutions (copy stock photos manually)
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3. Better way: Banatie integration
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4. Step-by-step setup
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5. Real examples with prompts
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6. Before/after comparison
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---
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#### 3. Cursor Image Generation Workflow
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**Target:** Full tutorial (blog + cross-post)
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**Why important:**
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- Cursor = massive user base
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- AI-first developers = our ICP
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- Detailed tutorial = conversion
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- Competitors have docs, we need tutorial
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**Content structure:**
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1. The old way (context switching pain)
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2. The new way (MCP integration)
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3. Setup guide (step-by-step)
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4. Real use cases with code
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5. Comparison: Banatie vs other MCP servers
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6. Advanced features (@name, project organization)
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**Note:** Partially blocked until MCP ships. Can prepare outline and screenshots.
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---
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#### 4. MCP Image APIs Compared
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**Target:** Comparison article (blog)
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**Why important:**
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- Shows we understand ecosystem
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- Honest comparison = trust
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- Competitive positioning
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**Compare:**
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- Replicate MCP
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- Together AI MCP
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- fal.ai MCP
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- Banatie MCP
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- Amazon Bedrock MCP
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**Criteria:**
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- Setup time
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- Cost per image
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- Project organization
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- Developer experience
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**Key message:** "You don't need cheapest. You need the one that fits your workflow."
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---
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#### 5. Vibecoding Images Tutorial
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**Target:** Tutorial (blog)
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**Why despite 0 volume:**
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- Vibecoding = explosive trend (10 → 135K in 3 months)
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- Search behavior not formed yet
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- Early indexed content = advantage when demand comes
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- Shows we understand the movement
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**Content structure:**
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1. What is vibecoding
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2. The image problem in vibecoding
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3. How Banatie solves it
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4. Workflow examples
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5. Live URLs for rapid prototyping
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---
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## Site Structure Plan
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### Landing Pages (banatie.app)
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```
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/placeholder-images ← SEO landing (14.8K vol)
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/live-urls ← Product feature landing
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/integrations/cursor ← Workflow landing (when MCP ready)
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/integrations/claude-code ← Workflow landing
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```
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### Documentation
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```
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/docs/
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├── getting-started/
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├── live-urls/ ← Core feature docs (Product-first)
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├── placeholders/ ← SEO + utility
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│ ├── dark-mode/ ← 4.4K vol, KD 2
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│ ├── sizes/
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│ └── profiles/
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├── integrations/
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│ ├── mcp/
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│ ├── cursor/
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│ └── claude-code/
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└── api-reference/
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```
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### Blog (dev.to, cross-post)
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- Midjourney Alternatives (URGENT, SEO)
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- MCP Servers Compared (Product)
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- Claude Code + Banatie Workflow (Product)
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- Cursor Image Generation (Product, when MCP ready)
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---
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## Priority Summary
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### TOP 5 (делать первыми)
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1. **Placeholder Images Landing** — SEO foundation (14.8K vol) ✅ Brief ready
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2. **Live URLs Documentation** — core product story
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3. **Midjourney Alternatives** — URGENT, easy win (KD 3) ✅ Brief ready
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4. **Claude Code Workflow Tutorial** — ICP content ✅ Brief ready
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5. **Cursor Workflow Tutorial** — ICP content (blocked by MCP) ✅ Brief ready
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### SECONDARY
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6. Dark Mode Placeholders (docs section)
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7. Advertising Images (needs SERP validation)
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8. MCP Comparison Article
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9. Vibecoding Tutorial (future SEO bet)
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---
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## Research Files Reference
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**Keyword Research:**
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- `banatie-content/research/keywords/research-report-2026-01-09.md` — final report
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- `banatie-content/research/keywords/serp-analysis-2026-01-09.md` — SERP validation
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- `banatie-content/research/keywords/placeholder-niche-deep-dive-2026-01-02.md` — placeholder deep dive
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- `banatie-content/research/keywords/ai-web-dev-images-2026-01-09.md` — main research
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**Content Briefs:**
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- `banatie-content/0-inbox/placeholder-images-api.md`
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- `banatie-content/0-inbox/midjourney-alternatives-developers.md`
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- `banatie-content/0-inbox/advertising-images-guide.md`
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- `banatie-content/0-inbox/claude-code-image-generation-mcp.md`
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- `banatie-content/0-inbox/cursor-image-generation-workflow.md`
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- `banatie-content/0-inbox/mcp-image-apis-compared.md`
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---
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## Key Insights from Research
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1. **Solution keywords > Problem keywords**
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- "placeholder images" (14.8K) vs "how to get images for vibe coding" (0)
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- Target what people search, not what they need
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2. **Generic > AI-prefixed**
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- "placeholder images" (14.8K, KD 32) vs "ai image generator" (high KD)
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- Position as "images for developers" not "AI image generator"
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3. **Long-tail questions = ~0 volume**
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- People don't google problems, they google solutions
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- Don't target question keywords standalone
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4. **SEO ≠ Market validation**
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- SEO shows search behavior, not real pain
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- Customer interviews still needed
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---
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**Document Owner:** @men + Oleg
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**Last Updated:** January 9, 2026
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**Related:** `BANATIE-CONTENT-INTEGRATION.md`
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