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Banatie Project Roadmap

📅 Date Management Approach

Philosophy: Dates for completed work (track velocity), estimates for future work (reduce stress).

  • ✅ Completed tasks: Record actual completion date
  • 🔄 In progress: Show start date + estimated duration
  • 📅 Future tasks: Show estimated duration only
  • 🎯 Milestones: Relative timeframes from key decision points

Why: With 15-20 hrs/week availability, fixed deadlines create false pressure.

🎯 Current Status

Phase: Pre-launch / Full Stack Deployed Sprint: Placeholder SEO Sprint ⭐ ACTIVE Focus: Capture 31K+ monthly placeholder image searches Next Milestone: Landing page /placeholder-images + Docs section live Last Updated: January 2, 2026

See: 19-placeholder-seo-sprint.md

✅ Completed: Production Infrastructure (Dec 15-23, 2025)

Landing Page (Dec 15, 2025)

  • Landing page deployed to banatie.app
  • Cloudflare CDN + Cache Rules configured
  • Google Search Console verified
  • Umami Analytics connected
  • SEO meta tags + OG image configured
  • PageSpeed 95+ mobile achieved

Full Stack Deployment (Dec 23, 2025)

  • API service deployed → api.banatie.app
  • PostgreSQL running (isolated instance)
  • MinIO storage configured → cdn.banatie.app
  • MinIO Console → storage.banatie.app
  • Master API key generated
  • Caddy reverse proxy configured for all endpoints
  • DNS records added (api, cdn, storage subdomains)
  • Full API testing (generation, upload, CDN URLs) — planned by Dec 27

See: 18-production-infrastructure.md

DataForSEO Integration (Dec 26, 2025) ⭐ NEW

  • DataForSEO MCP Server connected to Claude Code
  • First keyword research completed — "placeholder images" cluster
  • Research methodology validated — $0.14 per full research cycle
  • Content opportunities identified — 5 articles with clear targets

See: research/seo-keyword-research-placeholder-images.md

Project Knowledge Integration (Dec 29-30, 2025) ⭐ NEW

  • BANATIE-CONTENT-INTEGRATION.md created in Project Knowledge
    • Navigation map for banatie-content repository
    • Multi-agent system (9 agents), content pipeline, research structure
    • Strategic input channels defined (inbox, Perplexity threads)
  • BANATIE-SERVICE-INTEGRATION.md created in Project Knowledge
    • Navigation map for banatie-service technical repository
    • Monorepo structure, API docs paths, landing components
    • Production URLs, deployment commands, key differentiators

Purpose: Enable @men to find authoritative information across repositories during strategy sessions.

Placeholder Niche Discovery (Jan 2, 2026) ⭐ NEW

  • Deep dive research completed — 31K+ monthly searches discovered
  • Zero-KD keywords identified — 10+ keywords with KD 0-5
  • Direct user validation found — r/ClaudeAI quote about MCP for placeholders
  • Execution plan created — 19-placeholder-seo-sprint.md

See: 19-placeholder-seo-sprint.md

Known Issues (Minor)

  • Healthcheck: containers show "unhealthy" (no curl in images)
  • Cache permission: landing warns about .next/cache

🔄 Active Sprint: Placeholder SEO Sprint

Track A: Landing Page /placeholder-images (Priority 1)

  • Verify Live URLs support ?width=X&height=Y parameters
  • Create MVP landing page (text-only, Hero + How It Works + Code + CTA)
  • Deploy and submit to GSC
  • Enhance with visuals and interactive size grid

Target: 14,800+ monthly searches (KD 17-18)

Track B: Docs Section /docs/placeholders/ (Priority 2)

  • Create /docs/placeholders/ overview page
  • Create /docs/placeholders/dark-mode/ (4,400 vol, KD 2) ← HIGHEST PRIORITY
  • Create /docs/placeholders/profiles/ (720 vol, KD 0)
  • Create /docs/placeholders/sizes/ (1,000+ vol combined)

Target: Zero-KD keywords for quick wins

Track C: Homepage Quick Wins (Immediate)

  • Add placeholder keywords to homepage metadata
  • Update PromptUrlsSection subtitle to mention placeholders
  • Add internal link to /placeholder-images

Paused (Resume After Sprint)

  • ICP interview preparation
  • Content marketing articles for dev.to

📊 Production URLs Status

URL Purpose Status
https://banatie.app/ Landing page ✅ Live
https://api.banatie.app/ API service 🔄 Deployed (testing pending)
https://cdn.banatie.app/ Image CDN 🔄 Deployed (testing pending)
https://storage.banatie.app/ MinIO Console 🔄 Deployed (testing pending)

📅 Upcoming: Content Marketing Sprint (January 2025)

Duration: 2 weeks intensive Goal: Establish thought leadership, drive organic traffic

SEO-Driven Content (from keyword research) ⭐ NEW

Priority Content Type Target Keyword Volume KD Platform
🥇 Landing page placeholder images 14,800 32 banatie.app
🥇 Dev tutorial placeholder images api 90 12 dev.to + blog
🥈 Listicle placeholder image generator 480 32 dev.to + blog
🥈 Tutorial image placeholder html 320 34 blog
🥉 Blog post random image api 110 17 blog

See: research/seo-keyword-research-placeholder-images.md

Additional Planned Content

  • Personal articles (dev.to, LinkedIn): 2-3 pieces
  • Henry persona articles (dev.to, Hashnode): 4-6 pieces
  • Nina persona (Instagram, creative): ongoing

Platforms

  • dev.to
  • Hashnode
  • daily.dev
  • LinkedIn
  • Product Hunt (later)

🚦 Decision Gates

GATE 1: ICP Validation (Target: January 2025)

Success criteria:

  • 60%+ interviews say "I would use this"
  • 40%+ willing to pay $20+
  • 30%+ want early access
  • KILLER USE CASE identified

Possible outcomes:

  • ✅ GO → Full market launch
  • 🔄 PIVOT → Adjust positioning
  • 🛑 STOP → Fundamental rethink

GATE 2: First Revenue (Target: Q1 2025)

Success criteria:

  • 5-10 beta users onboarded
  • 50+ generations completed
  • 2+ users purchase credits

GATE 3: PMF Validation (Target: Q2-Q3 2025)

Success criteria:

  • $1-2K MRR achieved
  • <5% monthly churn
  • Organic word-of-mouth

📋 Backlog

Technical

  • Docs page with API examples
  • Signup flow automation
  • MCP Server implementation
  • SDK TypeScript/Python
  • CLI tool
  • Image transformations

Marketing

  • Reddit r/cursor launch post
  • Discord Cursor community engagement
  • Product Hunt launch
  • Case studies

SEO & Content ⭐ NEW

  • Research additional keyword clusters
  • Expand content-system to cover website pages
  • Competitor keyword gap analysis (fal.ai, runware.ai)

Infrastructure

  • Healthcheck fix in Dockerfiles
  • Self-hosted Umami migration
  • Email service integration

🎯 Success Definitions

Current Phase Success

  • ✅ Full stack deployed and working
  • ✅ Landing page live with good SEO
  • ✅ Keyword research methodology validated ⭐ NEW
  • ⏳ ICP validated externally
  • ⏳ First paying customers

Q1 2025 Success

  • $500-1K MRR
  • 10-20 active users
  • Clear PMF signals
  • Top-10 rankings for target keywords ⭐ NEW

Q2 2025 Success

  • $2-3K MRR
  • Sustainable growth
  • Content marketing working

Roadmap Owner: @men + Oleg Last Updated: January 2, 2026 Next Review: End of Placeholder SEO Sprint (mid-January) Version: 4.3 (Placeholder SEO Sprint added Jan 2, 2026)

Key Documents: