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Banatie Strategy Documentation Index

Last Updated: 2025-11-01 Total Documents: 13 (numbered) + discussions (date-based) Next Available Number: 12 (or 15 if keeping 12-14 reserved) Project Stage: Pre-launch / ICP Validation

📊 Numbering System

Rule: Sequential numbering across all documentation (01-99)

  • Each number is used only once
  • New document = next available number
  • Deleted documents don't free up numbers
  • Exception: discussions/ folder uses date-based format (YYYY-MM-DD-topic.md)

Currently Used:

  • 01 - Market Positioning
  • 02 - Reality Check
  • 03 - ICP Research Questions
  • 06 - Future Topics Backlog
  • 07 - Validated ICP (AI Developers)
  • 08 - Validation Plan
  • 09 - MVP Scope
  • 10 - Pricing Strategy
  • 11 - Technical Architecture
  • 12 - Current Tech State

Released from numbering:

  • 04 - Moved to discussions/ with date-based naming
  • 05 - Never created, number freed

Next to assign: 13

📖 Quick Links

For new sessions START HERE:

For strategic decisions:

📂 Strategy Documents

Core Strategic Foundation

01 - Market Positioning (v2.0, Oct 20)
Positioning, competitors, market size ($25B+ dev tools)
Status: ✅ Validated
Key insight: We're NOT in "AI Image Generation" ($400M) - we're in "Developer Tools for AI-Powered Development" ($25B+ subset)

02 - Reality Check (Oct 19)
Founder situation, financial goals, constraints
Status: 📝 Living document, review monthly
Critical: Solo founder, family of 5, $6K/month sole income, 15-20 hrs/week available, newborn (Kirill, Oct 7, 2024)

07 - Validated ICP (v1.0, Oct 20)
AI-powered developers as primary ICP
Confidence: HIGH (80%) - founder IS the ICP
Target: Developers using Claude Code/Cursor who build web projects regularly

11 - Technical Architecture (v1.0, Nov 1) Platform architecture, tech stack, 6-stage pipeline, MVP release strategy Status: ✅ Validated Stack: Express, Next.js, Gemini 2.5 Flash Image, MinIO, PostgreSQL, Cloudflare, Imageflow Key differentiators: Flow-based generation, on-demand URL generation, @name references, transformation pipeline

🎯 Execution Documents

Validation & Launch Planning

03 - ICP Research Questions (v2.0, Oct 20)
Interview script, validation framework for AI developers
Status: 🔄 In use - validation in progress
Goal: 10-15 interviews to validate willingness to use + pay

08 - Validation Plan (Oct 20)
2-week sprint plan, 10-15 interviews, stealth outreach strategy
Timeline: Oct 20 - Nov 3, 2025
Channels: Reddit (r/ClaudeAI, r/ChatGPTCoding), Indie Hackers, Discord

09 - MVP Scope (Oct 20)
Must-have features, 4-6 week dev timeline, launch criteria
Status: ⏳ Pending validation results
Core features: MCP integration, Prompt Enhancement, CDN delivery, @name references, credit payments

10 - Pricing Strategy (v2.0, Oct 20)
Hybrid model: Credits + Subscription, based on Oleg's feedback
Tiers:

  • Free: 10 gens/month (with watermark)
  • Credits: $20-100 for 200-1500 gens (90-day expiry)
  • Pro: $49/month for 500 gens + exclusive features

Technical Appendices

12 - Current Tech State (v1.0, Nov 1) Business-focused overview of platform capabilities and market readiness Status: 📝 Working Document (updates as features complete) Key insight: Platform mostly production-ready with core features operational. Gaps: DB integration, transformations, CDN, VPS deployment, marketing landing.

Appendix 1 - SDK code examples Flow-based generation, on-demand URL generation patterns

Appendix 2 - Use cases & conversion strategy Target scenarios, UI proposal, MVP requirements

💬 Discussion History

Note: Discussions use date-based naming (YYYY-MM-DD-topic.md), excluded from cross-project numbering.

2025-10-19 - Initial Strategic Session First strategic session - 2 hours with @men Outcomes:

  • ICP direction clarified (AI developers, not agencies initially)
  • Pricing model validated (hybrid credits + subscription)
  • Reality check documented (constraints, timeline, financial goals)
  • Documentation framework established

📋 Backlog & Future

06 - Future Topics (Oct 19)
Upcoming discussions prioritized by urgency
Current priorities:

  • Soon: MVP scope finalization, pricing finalization, pre-launch strategy
  • Eventually: Social media strategy, Google Ads, employer discovery risk management ("свечение фейса")

🔗 Document Dependencies

Critical path for new @men sessions:

ROADMAP.md → 02-reality-check.md → 07-validated-icp.md → [relevant execution doc]

For strategic pivots:

01-market-positioning.md → discussions/2025-10-19-initial-strategic-session.md → 06-future-topics-backlog.md

For tactical execution:

08-validation-plan.md → 09-mvp-scope.md → 10-pricing-strategy.md

📈 Document Status Legend

  • ✅ Validated - confirmed through research/data
  • 🔄 In Progress - actively being executed
  • ⏳ Pending - waiting for prerequisite
  • 🔮 Future - planned but not yet started
  • 📝 Living - continuously updated

🔍 Key Relationships

Market Positioning (01) informs:

  • Validated ICP (07) - target audience selection
  • Pricing Strategy (10) - competitive benchmarking
  • MVP Scope (09) - feature prioritization

Reality Check (02) constrains:

  • Validation Plan (08) - time allocation (15-20 hrs/week)
  • MVP Scope (09) - what's realistic in 4-6 weeks
  • Pricing Strategy (10) - break-even requirements ($100-500 MRR)

Validated ICP (07) drives:

  • ICP Research Questions (03) - interview script
  • Validation Plan (08) - where to find respondents
  • MVP Scope (09) - which features matter most
  • Pricing Strategy (10) - willingness to pay validation

Technical Architecture (11) + Current Tech State (12) define:

  • What the platform can do (architecture + implementation status)
  • MVP Scope (09) - what MUST be built vs. what's already done
  • Validation Plan (08) - which features to showcase in interviews
  • Launch readiness - gap analysis between current state and market needs

Discussion Framework (05) guides:

  • All future strategic sessions
  • Documentation creation process
  • Decision-making workflows

📝 Quick Reference: Where to Save New Documents

Strategic decisions & insights → strategy/

  • Market analysis updates
  • ICP pivots or refinements
  • Positioning changes
  • Competitive intelligence

Plans & execution tasks → execution/

  • Launch plans
  • Feature specifications
  • Marketing campaigns
  • Sales processes

Session summaries → discussions/ (use date-based format: YYYY-MM-DD-topic.md)

  • Strategic planning sessions
  • Major decision meetings
  • Retrospectives

Ideas & parking lot → backlog/

  • Future features
  • Potential experiments
  • Topics for later discussion

Navigation tip: Use Ctrl+F to search by topic, document name, or status emoji.

Maintenance: Update this INDEX.md whenever:

  • New document created (assign next number, add to relevant section)
  • Document status changes (update emoji and notes)
  • New relationships identified (add to Dependencies section)
  • Quarterly review (prune deprecated docs, reorganize if needed)

Last maintained by: @men
Version: 2.0
Next review: After ICP validation complete (Nov 3, 2025)