154 lines
4.9 KiB
Markdown
154 lines
4.9 KiB
Markdown
# Content Plan: First 30 Days
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## Content Calendar Framework
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### Posting Schedule
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| Platform | Frequency | Best Time (Moscow) | Content Type |
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|----------|-----------|-------------------|--------------|
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| Telegram | 3x/week | 10:00, 19:00 | Free worksheets, tips, behind-the-scenes |
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| Pinterest | Daily | Auto-schedule | Worksheet pins, skill tip pins |
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| Instagram | 3x/week | 12:00, 20:00 | Carousels, reels, stories |
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---
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## Week 1: Launch Week
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### Day 1 — Grand Opening
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- **Telegram:** Channel intro post. Who we are, what we do, first free worksheet set
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- **Pinterest:** Upload 10 worksheet page pins across skill boards
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- **Instagram:** Carousel "5 signs your child needs better worksheets"
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### Day 2
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- **Telegram:** Free download — Space Exploration set (3 pages)
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- **Pinterest:** 5 more pins with educational keywords
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### Day 3
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- **Instagram:** Reel — "Plain worksheet vs our worksheet" side-by-side comparison
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- **Pinterest:** 5 skill-tip pins ("What is number decomposition and why it matters")
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### Day 5
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- **Telegram:** Skill Spotlight — "Why 'addition through 10' is the most important 1st grade skill"
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- **Instagram:** Story poll: "What theme would your child love?"
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### Day 7
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- **Telegram:** Free download — Collecting Asteroids set
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- **Pinterest:** Upload all Collecting Asteroids pages as pins
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- **Instagram:** Carousel showcasing Collecting Asteroids with explanation
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---
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## Week 2: Build Routine
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### Day 8
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- **Telegram:** "How to use our worksheets effectively" — 3 tips for parents
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- **Instagram:** Behind-the-scenes: how a worksheet is designed
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### Day 10
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- **Telegram:** Free download — Asteroid Splitting set
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- **Pinterest:** 5 new pins
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- **Instagram:** Reel — child solving a fun worksheet (animated mockup)
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### Day 12
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- **Telegram:** Skill Spotlight — "Number decomposition: the foundation of mental math"
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- **Instagram:** Carousel: "3 math skills your 7-year-old should practice"
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### Day 14
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- **Telegram:** Free download — Cargo Filling set
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- **Pinterest:** Upload new pins
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- **Instagram:** "What theme should we create next?" — engagement post
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---
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## Week 3: Expand & Engage
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### Day 15
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- **Telegram:** Announce custom worksheet service (soft launch)
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- **Instagram:** Carousel: how personalization works
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### Day 17
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- **Telegram:** Free download — Space Route set
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- **Pinterest:** Batch pin upload
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### Day 19
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- **Instagram:** Testimonial (from beta tester or friend's child)
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- **Telegram:** "What skill does your child struggle with?" — engagement question
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### Day 21
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- **Telegram:** Announce new theme (e.g., underwater adventure)
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- **Instagram + Pinterest:** Preview pins of new theme
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---
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## Week 4: Convert & Grow
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### Day 22
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- **Telegram:** "Custom worksheet spotlight" — show a personalized example
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- **Instagram:** Reel showing the personalization process
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### Day 24
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- **Telegram:** Free download — new theme sample
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- **Pinterest:** New theme pins
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### Day 26
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- **Instagram:** "Meet the maker" — personal story post
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- **Telegram:** Behind-the-scenes: the technology behind quick custom creation
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### Day 28-30
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- **Telegram:** Week 4 recap + announce upcoming content
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- **Instagram:** Month-1 milestone post
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- **Pinterest:** Audit pin performance, double down on top performers
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---
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## Content Templates
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### Telegram Post Template (Free Download)
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```
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🆕 Новый набор заданий: [Название]
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[Краткое описание — какой навык отрабатывается]
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📝 Что внутри:
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• [N] страниц с заданиями
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• Тема: [тема]
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• Возраст: [возраст]
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• Навык: [навык]
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⬇️ Скачать бесплатно: [ссылка]
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Понравилось? Поделитесь с другими родителями! 💜
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```
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### Pinterest Pin Description Template
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```
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Free printable [skill name] worksheet for [age] year olds.
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[Theme] themed math practice — engaging, beautiful, print-ready.
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Perfect for: [specific use case].
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Download free at [URL].
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#printableworksheets #mathforkids #[theme] #[skill] #homeschool #education #grade1 #grade2
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```
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### Instagram Carousel Template
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```
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Slide 1: Hook — "Your child hates math practice? Maybe it's not the math."
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Slide 2: The problem — boring worksheets
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Slide 3: Our approach — themed, skill-targeted
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Slide 4-5: Worksheet examples (screenshots)
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Slide 6: Free download CTA
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```
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---
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## Hashtag Strategy
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### English:
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#printableworksheets #mathworksheets #homeschoolmath #educationalprintables #mathforkids #grade1math #grade2math #funlearning #mathpractice #elementarymath #homeschoolresources #printandlearn
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### Russian:
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#рабочиелисты #математикадлядетей #математика1класс #математика2класс #распечатайизанимайся #домашнееобучение #развивашки #подготовкакшколе #занятиясдетьми #прописи
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### Theme-specific (rotate):
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#spacetheme #underwaterworld #dinosaurtheme #fairytaletheme
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