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Banatie Strategy Documentation Index

Last Updated: November 3, 2025 Total Documents: 18 (numbered in strategy/execution) + research (prefixed) Next Available Number: 18 Project Stage: Pre-launch / MVP Development

📊 Numbering System

Rule: Sequential numbering for strategy/ and execution/ folders (01-99)

  • Each number is used only once
  • New document = next available number
  • Deleted documents don't free up numbers
  • Exception: discussions/ uses date-based format (YYYY-MM-DD-topic.md)
  • Exception: research/ uses flat structure with prefixes (direction-, signals-, analysis-)

Currently Used:

  • 01 - Market Positioning
  • 02 - Reality Check
  • 03 - ICP Research Questions
  • 06 - Future Topics Backlog
  • 07 - Validated ICP (AI Developers)
  • 08 - Validation Plan
  • 09 - MVP Scope (Archived, superseded by 15)
  • 10 - Pricing Strategy
  • 11 - Technical Architecture
  • 12 - Current Tech State
  • 13 - Competitive Analysis
  • 14 - ICP Segmentation Unified
  • 15 - MVP Scope v2 Realistic
  • 16 - Product Features
  • 17 - Week 1 Launch Checklist

Next to assign: 18

📖 Quick Links

For new sessions START HERE:

For strategic decisions:

For execution:

📂 Core Documentation

Master Files

CLAUDE.md
AI assistant configuration, folder structure, commands
Status: 📝 Living document
Purpose: Guide for @men on how to work with documentation

INDEX.md (this file)
Complete map of all documents
Status: 📝 Living document
Purpose: Navigation and quick reference

ROADMAP.md
Current status, active sprint, milestones
Status: 📝 Living document
Purpose: Track progress and priorities

FRAMEWORK.md
Discussion and documentation best practices
Status: 📝 Living document
Purpose: Guide for strategic sessions with @men

📂 Strategy Documents

Core Strategic Foundation

01 - Market Positioning (v2.0, Oct 20)
Positioning, competitors, market size ($25B+ dev tools)
Status: ✅ Validated
Key insight: We're in "Developer Tools for AI-Powered Development" ($25B+ subset)

02 - Reality Check (Oct 19)
Founder situation, financial goals, constraints
Status: 📝 Living document, review monthly
Critical: Solo founder, family of 5, $6K/month sole income, 15-20 hrs/week available

07 - Validated ICP (v1.0, Oct 20)
AI-powered developers as primary ICP
Confidence: HIGH (80%) - founder IS the ICP
Target: Developers using Claude Code/Cursor who build web projects

11 - Technical Architecture (v1.0, Nov 1) Platform architecture, tech stack, 6-stage pipeline Status: ✅ Validated Stack: Express, Next.js, Gemini 2.5 Flash, MinIO, PostgreSQL, Cloudflare

13 - Competitive Analysis (v1.0, Nov 2) Competitive landscape, positioning, moats Status: ✅ Updated with Runware + ImageKit research Key competitors: Runware ($0.0006), ImageKit ($0.10-0.25), positioning as DX premium Primary moat: Prompt Enhancement (3-6 months to replicate)

14 - ICP Segmentation Unified (v1.0, Nov 2) Unified product approach, A/B/C/D segments Status: ✅ Validated - One product, multiple entry points Key insight: Direction 1 (Agencies) + Direction 2 (AI Developers) = SAME product Segments: A (Studios/Agencies), B (Power Users - PRIMARY), C (Freelancers), D (AI-Savvy Freelancers - SECONDARY)

🎯 Execution Documents

Validation & Launch Planning

03 - ICP Research Questions (v2.0, Oct 20)
Interview script, validation framework
Status: 🔄 In use - validation in progress
Goal: 10-15 interviews to validate willingness to pay

08 - Validation Plan (Oct 20)
2-week sprint plan, 10-15 interviews, stealth outreach
Timeline: Oct 20 - Nov 3, 2025
Channels: Reddit, Indie Hackers, Discord

09 - MVP Scope (Oct 20) Must-have features, 4-6 week dev timeline Status: 📚 Archived - Superseded by 15-mvp-scope-v2-realistic.md (Nov 2) Core: MCP integration, Prompt Enhancement, CDN, @references

10 - Pricing Strategy (v2.0, Oct 20)
Hybrid model: Credits + Subscription
Tiers:

  • Free: 10 gens/month (watermark)
  • Credits: $20-100 for 200-1500 gens
  • Pro: $49/month for 500 gens

MVP Development & Launch (Week 1)

15 - MVP Scope v2 Realistic (v2.0, Nov 2) Realistic timeline for MVP development Status: 🔄 Planning - Based on actual dev capacity Replaces: 09-mvp-scope.md Timeline: Week 1 (Prompt URLs), Week 2-3 (MCP/SDK/CLI), Week 4+ (Production features) Current blockers: DB schema update (2 days), endpoints alignment (2 days)

16 - Product Features (v1.0, Nov 2) Complete feature inventory and roadmap Status: 📝 Living document Core features: Prompt Enhancement (PRIMARY MOAT), 6 aspect ratios, Prompt URLs, MCP, SDK, CLI Priority matrix with timelines and status tracking

17 - Week 1 Launch Checklist (Nov 2) Step-by-step ultra-minimal launch guide Status: Ready to execute ⭐ Goal: 3-5 early adopters try it, 1 pays (any amount) Includes: Pre-launch checklist, launch day schedule, Reddit/Discord copy templates, success criteria

Technical Documentation

12 - Current Tech State (v1.0, Nov 1) Business-focused overview of platform capabilities Status: 📝 Working Document Key: Platform mostly production-ready, gaps identified

Appendix 1 - SDK code examples Appendix 2 - Use cases & conversion

🔬 Research Documents

📂 Complete Research Documentation: research/INDEX.md

Research Status Summary

Phase 1 Completed (Oct 31 - Nov 2, 2025):

  • ✅ 3 directions researched with strong signals (Directions 1, 2, 6)
  • ✅ 10 research directions mapped (Directions 0-10)
  • ✅ 2 extensions scoped (Directions 11-12: E-commerce, NoCode)
  • ✅ Reusable methodology documented
  • ✅ ICP refined to A/B/C/D segments

Primary Finding: Direction 2 (AI Coding Agents) = ⭐ 70-80% confidence

  • direction-2-strong-signals-part2.md - Complete research
  • ICP match = excellent (founder IS the ICP)
  • Market size = huge (36K+ r/cursor members)
  • Willingness to pay = validated ($20-200/mo)
  • Technical fit = perfect (MCP + SDK)

ICP Segmentation (A/B/C/D):

  • A: Studios/Agencies (CEO decision, higher ACV) - Direction 1 focus
  • B: Power Users (Tech leads with Cursor/Claude Code) - ⭐ PRIMARY
  • C: Freelancers (Solo decision, price-sensitive) - Cross-direction
  • D: AI-savvy Freelancers (High volume, time=money) - ⭐ SECONDARY

💬 Discussion History

Note: Discussions use date-based naming (YYYY-MM-DD-topic.md)

2025-11-02 - Unified Product Strategy ⭐ LATEST Major strategic session - 3 hours with @men Outcomes:

  • Unified product decision (Direction 1 + 2 = SAME product)
  • Week 1 launch plan created (ultra-minimal experiment)
  • Competitive analysis completed (Runware, ImageKit)
  • ICP segmentation refined (A/B/C/D segments)
  • 5 new documents created (13-17)

2025-10-19 - Initial Strategic Session First strategic session - 2 hours with @men Outcomes:

  • ICP direction clarified (AI developers)
  • Pricing model validated (hybrid)
  • Documentation framework established

📋 Backlog & Future

06 - Future Topics (Oct 19)
Upcoming discussions prioritized by urgency
Current priorities:

  • Soon: MVP scope finalization, pre-launch strategy
  • Eventually: Social media, Google Ads, employer risk management

🔗 Document Dependencies

Critical path for new @men sessions:

ROADMAP.md → 02-reality-check.md → 14-icp-segmentation-unified.md → 17-week-1-launch-checklist.md

For strategic pivots:

01-market-positioning.md → 13-competitive-analysis.md → 14-icp-segmentation-unified.md → research/INDEX.md

For tactical execution (ACTIVE):

15-mvp-scope-v2-realistic.md → 16-product-features.md → 17-week-1-launch-checklist.md

Legacy path (archived):

08-validation-plan.md → 09-mvp-scope.md (superseded by 15) → 10-pricing-strategy.md

📈 Document Status Legend

  • ✅ Validated - confirmed through research/data
  • 🔄 In Progress - actively being executed
  • ⏳ Pending - waiting for prerequisite
  • 🔮 Future - planned but not yet started
  • 📝 Living - continuously updated

🔍 Key Relationships

Market Positioning (01) + Competitive Analysis (13) inform:

  • Validated ICP (07) + ICP Segmentation (14) - target audience selection
  • Pricing Strategy (10) - competitive benchmarking
  • MVP Scope v2 (15) - feature prioritization
  • Positioning: DX premium vs infrastructure play

Reality Check (02) constrains:

  • MVP Scope v2 (15) - realistic timeline with blockers
  • Week 1 Launch (17) - ultra-minimal approach
  • Product Features (16) - priority matrix

Research (research/) + Competitive Analysis (13) validate:

  • ICP Segmentation (14) - unified product approach
  • Direction 1 + 2 = same product, different entry points
  • Prompt Enhancement as PRIMARY MOAT (3-6 months to replicate)

ICP Segmentation (14) drives:

  • Product Features (16) - which interfaces to build (MCP vs Prompt URLs)
  • Week 1 Launch (17) - target segments B/D (developers first)
  • GTM strategy - sequential launch approach

MVP Scope v2 (15) → Product Features (16) → Week 1 Launch (17):

  • Active execution path
  • 15 defines timeline and blockers
  • 16 details all features with priorities
  • 17 provides step-by-step launch guide

Technical Architecture (11) + Current Tech State (12) define:

  • What platform can do (architecture + implementation status)
  • MVP Scope v2 (15) - what MUST be built vs already done
  • Product Features (16) - technical feasibility

Discussion Framework (FRAMEWORK.md) guides:

  • All strategic sessions
  • Documentation creation process
  • Decision-making workflows

📝 Quick Reference: Where to Save New Documents

Strategic decisions & insights → strategy/

  • Market analysis updates
  • ICP pivots or refinements
  • Positioning changes
  • Competitive intelligence

Plans & execution tasks → execution/

  • Launch plans
  • Feature specifications
  • Marketing campaigns
  • Sales processes

Research findings → research/ (use prefixes)

  • direction-N-*.md - Research directions
  • signals-*.md - Strong signals found
  • analysis-*.md - Strategic analysis
  • methodology-*.md - Research methods (if needed)

Session summaries → discussions/ (date-based: YYYY-MM-DD-topic.md)

  • Strategic planning sessions
  • Major decision meetings
  • Retrospectives

Ideas & parking lot → backlog/

  • Future features
  • Potential experiments
  • Topics for later discussion

Navigation tip: Use Ctrl+F to search by topic, document name, or status emoji.

Maintenance: Update this INDEX.md whenever:

  • New document created (assign number/prefix, add to section)
  • Document status changes (update emoji and notes)
  • New relationships identified (add to Dependencies)
  • Quarterly review (prune deprecated docs, reorganize)

Last maintained by: @men Version: 4.0 (5 new documents added: 13-17, unified product strategy integrated) Next review: After Week 1 launch (Nov 9-10, 2025)