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ICP Segmentation: Unified Approach

Date: November 2, 2025
Status: ✅ Validated - One product, multiple segments
Version: 1.0

Key Insight: ONE Product, Multiple Entry Points

Technical implementation: IDENTICAL for all segments
Difference: Entry point preference + use case emphasis

Segment Profiles

A: Studios/Agencies (3-10 people)

Profile:

  • Tech lead + 1-2 juniors
  • Build sites for clients
  • CEO/Manager makes buying decisions

Pain Points:

  • Client approval blocked without realistic images
  • Placeholder hell (projects stall 1-2 months)
  • Generic stock photos = unprofessional

Preferred Entry Points:

  • REST API (integration)
  • Web UI (client presentations)
  • Prompt URLs (easy for team)

Use Case: Client mockup approval

Pricing Preference: Subscription ($49-99/mo)

Sales Cycle: Medium (B2B, need demos)

B: Power Users (Tech Leads) ⭐ PRIMARY

Profile:

  • Uses Cursor/Claude Code daily
  • Builds web projects with AI agents
  • Can influence team adoption

Pain Points:

  • Stock photos generic, overused
  • Manual Midjourney workflow tedious
  • Context switching between tools

Preferred Entry Points:

  • MCP (Cursor integration) - PRIMARY
  • SDK (programmatic)
  • CLI (terminal)

Use Case: Coding workflow automation

Pricing Preference: Subscription ($49/mo)

Sales Cycle: Fast (self-serve, product-led)

Budget: Already pays $20-200/mo for AI tools

C: Freelancers (Solo)

Profile:

  • Builds sites for clients
  • Price-sensitive
  • Fast decision maker (no approval needed)

Pain Points:

  • Stock photos unprofessional
  • Client approval slow
  • Budget constraints

Preferred Entry Points:

  • REST API
  • Web UI
  • Prompt URLs

Use Case: Per-project images

Pricing Preference: Credits (pay-as-you-go)

Sales Cycle: Fast (self-serve)

D: AI-Savvy Freelancers ⭐ SECONDARY

Profile:

  • Active AI tool user (Cursor, ChatGPT)
  • High project volume
  • Time = money mindset

Pain Points:

  • Manual workflows slow
  • Generic images hurt quality
  • Need fast turnaround

Preferred Entry Points:

  • MCP (automation)
  • SDK (if codes)
  • Prompt URLs (if not)

Use Case: Fast project delivery

Pricing Preference: Credits or Subscription (high volume)

Sales Cycle: Fast (self-serve)

Budget: Already pays for AI tools

Technical Product = SAME

Backend:

  • Prompt enhancement (always on)
  • Gemini 2.5 Flash generation
  • 6 aspect ratios
  • CDN delivery
  • Transformations (with focal point)

Interfaces:

  • MCP Server (for B/D)
  • SDK (for B/D)
  • CLI (for B/D)
  • REST API (for all)
  • Prompt URLs (for all)
  • Web UI (for all)

Features:

  • @references consistency (post-MVP)
  • Team management (post-MVP, for A)
  • Usage analytics (all)

GTM Strategy: Sequential Launch

Phase 1: Developer Focus (Weeks 1-4)

Target: B + D (AI developers)

Why first:

  • Founder IS this ICP
  • Fast validation
  • Product-led growth
  • MCP = differentiator

Channels:

  • r/cursor, Discord
  • Dev.to, Twitter
  • Direct outreach

Message: "MCP for image generation in Cursor"

Goal: 5-10 paying users

Phase 2: Agency Expansion (Weeks 5-8)

Target: A + C (agencies, freelancers)

Why second:

  • Product validated
  • Add use case messaging
  • Same tech, different frame

Channels:

  • r/webdev, r/freelance
  • LinkedIn (careful)
  • Agency communities

Message: "Speed up client approval with AI mockups"

Goal: 10-20 additional users

Phase 3: Optimize (Weeks 9-12)

Analyze:

  • Which segment converts better?
  • Which has higher LTV?
  • Which churns less?

Action: Double down on winner

Messaging by Segment

For B/D (Developers):

"Generate unique images without leaving Cursor. MCP integration for AI coding workflows."

Emphasis: Automation, speed, quality

For A (Agencies):

"Speed up client approval with realistic AI mockups. Stop waiting for client content."

Emphasis: Client approval, professional quality, faster payment

For C (Freelancers):

"Stop using generic stock photos. Generate unique images for client sites."

Emphasis: Affordability, uniqueness, professionalism

Overlap: Many people are BOTH

Example: Tech lead at small agency

  • Morning: Codes in Cursor (uses MCP)
  • Afternoon: Client presentation (uses Web UI)
  • Same person, two use cases

This validates unified product approach.

Last updated: November 2, 2025
Next review: After customer interviews validate segments