236 lines
4.5 KiB
Markdown
236 lines
4.5 KiB
Markdown
# ICP Segmentation: Unified Approach
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**Date:** November 2, 2025
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**Status:** ✅ Validated - One product, multiple segments
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**Version:** 1.0
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---
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## Key Insight: ONE Product, Multiple Entry Points
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**Technical implementation:** IDENTICAL for all segments
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**Difference:** Entry point preference + use case emphasis
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---
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## Segment Profiles
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### A: Studios/Agencies (3-10 people)
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**Profile:**
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- Tech lead + 1-2 juniors
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- Build sites for clients
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- CEO/Manager makes buying decisions
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**Pain Points:**
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- Client approval blocked without realistic images
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- Placeholder hell (projects stall 1-2 months)
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- Generic stock photos = unprofessional
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**Preferred Entry Points:**
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- REST API (integration)
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- Web UI (client presentations)
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- Prompt URLs (easy for team)
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**Use Case:** Client mockup approval
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**Pricing Preference:** Subscription ($49-99/mo)
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**Sales Cycle:** Medium (B2B, need demos)
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---
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### B: Power Users (Tech Leads) ⭐ PRIMARY
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**Profile:**
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- Uses Cursor/Claude Code daily
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- Builds web projects with AI agents
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- Can influence team adoption
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**Pain Points:**
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- Stock photos generic, overused
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- Manual Midjourney workflow tedious
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- Context switching between tools
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**Preferred Entry Points:**
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- MCP (Cursor integration) - PRIMARY
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- SDK (programmatic)
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- CLI (terminal)
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**Use Case:** Coding workflow automation
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**Pricing Preference:** Subscription ($49/mo)
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**Sales Cycle:** Fast (self-serve, product-led)
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**Budget:** Already pays $20-200/mo for AI tools
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---
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### C: Freelancers (Solo)
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**Profile:**
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- Builds sites for clients
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- Price-sensitive
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- Fast decision maker (no approval needed)
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**Pain Points:**
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- Stock photos unprofessional
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- Client approval slow
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- Budget constraints
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**Preferred Entry Points:**
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- REST API
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- Web UI
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- Prompt URLs
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**Use Case:** Per-project images
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**Pricing Preference:** Credits (pay-as-you-go)
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**Sales Cycle:** Fast (self-serve)
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---
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### D: AI-Savvy Freelancers ⭐ SECONDARY
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**Profile:**
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- Active AI tool user (Cursor, ChatGPT)
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- High project volume
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- Time = money mindset
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**Pain Points:**
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- Manual workflows slow
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- Generic images hurt quality
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- Need fast turnaround
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**Preferred Entry Points:**
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- MCP (automation)
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- SDK (if codes)
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- Prompt URLs (if not)
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**Use Case:** Fast project delivery
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**Pricing Preference:** Credits or Subscription (high volume)
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**Sales Cycle:** Fast (self-serve)
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**Budget:** Already pays for AI tools
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---
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## Technical Product = SAME
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**Backend:**
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- Prompt enhancement (always on)
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- Gemini 2.5 Flash generation
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- 6 aspect ratios
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- CDN delivery
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- Transformations (with focal point)
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**Interfaces:**
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- MCP Server (for B/D)
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- SDK (for B/D)
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- CLI (for B/D)
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- REST API (for all)
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- Prompt URLs (for all)
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- Web UI (for all)
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**Features:**
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- @references consistency (post-MVP)
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- Team management (post-MVP, for A)
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- Usage analytics (all)
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---
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## GTM Strategy: Sequential Launch
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### Phase 1: Developer Focus (Weeks 1-4)
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**Target:** B + D (AI developers)
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**Why first:**
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- Founder IS this ICP
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- Fast validation
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- Product-led growth
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- MCP = differentiator
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**Channels:**
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- r/cursor, Discord
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- Dev.to, Twitter
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- Direct outreach
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**Message:** "MCP for image generation in Cursor"
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**Goal:** 5-10 paying users
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---
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### Phase 2: Agency Expansion (Weeks 5-8)
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**Target:** A + C (agencies, freelancers)
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**Why second:**
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- Product validated
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- Add use case messaging
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- Same tech, different frame
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**Channels:**
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- r/webdev, r/freelance
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- LinkedIn (careful)
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- Agency communities
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**Message:** "Speed up client approval with AI mockups"
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**Goal:** 10-20 additional users
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---
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### Phase 3: Optimize (Weeks 9-12)
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**Analyze:**
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- Which segment converts better?
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- Which has higher LTV?
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- Which churns less?
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**Action:** Double down on winner
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---
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## Messaging by Segment
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### For B/D (Developers):
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> "Generate unique images without leaving Cursor. MCP integration for AI coding workflows."
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**Emphasis:** Automation, speed, quality
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### For A (Agencies):
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> "Speed up client approval with realistic AI mockups. Stop waiting for client content."
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**Emphasis:** Client approval, professional quality, faster payment
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---
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### For C (Freelancers):
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> "Stop using generic stock photos. Generate unique images for client sites."
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**Emphasis:** Affordability, uniqueness, professionalism
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---
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## Overlap: Many people are BOTH
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**Example:** Tech lead at small agency
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- Morning: Codes in Cursor (uses MCP)
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- Afternoon: Client presentation (uses Web UI)
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- **Same person, two use cases**
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This validates unified product approach.
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---
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**Last updated:** November 2, 2025
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**Next review:** After customer interviews validate segments
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