feat: research results
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INDEX.md
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INDEX.md
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@ -1,9 +1,9 @@
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# Banatie Strategy Documentation Index
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**Last Updated:** November 2, 2025
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**Total Documents:** 13 (numbered in strategy/execution) + research (prefixed)
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**Next Available Number:** 13
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**Project Stage:** Pre-launch / ICP Validation
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**Last Updated:** November 3, 2025
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**Total Documents:** 18 (numbered in strategy/execution) + research (prefixed)
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**Next Available Number:** 18
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**Project Stage:** Pre-launch / MVP Development
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---
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@ -23,12 +23,17 @@
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- 06 - Future Topics Backlog
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- 07 - Validated ICP (AI Developers)
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- 08 - Validation Plan
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- 09 - MVP Scope
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- 09 - MVP Scope (Archived, superseded by 15)
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- 10 - Pricing Strategy
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- 11 - Technical Architecture
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- 12 - Current Tech State
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- 13 - Competitive Analysis
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- 14 - ICP Segmentation Unified
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- 15 - MVP Scope v2 Realistic
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- 16 - Product Features
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- 17 - Week 1 Launch Checklist
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**Next to assign:** 13
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**Next to assign:** 18
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---
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@ -44,8 +49,10 @@
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- [Validated ICP](strategy/07-validated-icp-ai-developers.md)
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**For execution:**
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- [Week 1 Launch Checklist](execution/17-week-1-launch-checklist.md) ⭐ ACTIVE
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- [MVP Scope v2 Realistic](execution/15-mvp-scope-v2-realistic.md)
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- [Product Features](execution/16-product-features.md)
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- [Pricing Strategy](execution/10-pricing-strategy.md)
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- [MVP Scope](execution/09-mvp-scope.md)
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- [Validation Plan](execution/08-validation-plan.md)
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---
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@ -95,11 +102,23 @@ Critical: Solo founder, family of 5, $6K/month sole income, 15-20 hrs/week avail
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Confidence: HIGH (80%) - founder IS the ICP
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Target: Developers using Claude Code/Cursor who build web projects
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**[11 - Technical Architecture](strategy/11-technical-architecture.md)** (v1.0, Nov 1)
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*Platform architecture, tech stack, 6-stage pipeline*
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Status: ✅ Validated
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**[11 - Technical Architecture](strategy/11-technical-architecture.md)** (v1.0, Nov 1)
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*Platform architecture, tech stack, 6-stage pipeline*
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Status: ✅ Validated
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Stack: Express, Next.js, Gemini 2.5 Flash, MinIO, PostgreSQL, Cloudflare
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**[13 - Competitive Analysis](strategy/13-competitive-analysis.md)** (v1.0, Nov 2)
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*Competitive landscape, positioning, moats*
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Status: ✅ Updated with Runware + ImageKit research
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Key competitors: Runware ($0.0006), ImageKit ($0.10-0.25), positioning as DX premium
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Primary moat: Prompt Enhancement (3-6 months to replicate)
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**[14 - ICP Segmentation Unified](strategy/14-icp-segmentation-unified.md)** (v1.0, Nov 2)
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*Unified product approach, A/B/C/D segments*
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Status: ✅ Validated - One product, multiple entry points
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Key insight: Direction 1 (Agencies) + Direction 2 (AI Developers) = SAME product
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Segments: A (Studios/Agencies), B (Power Users - PRIMARY), C (Freelancers), D (AI-Savvy Freelancers - SECONDARY)
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---
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## 🎯 Execution Documents
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@ -116,9 +135,9 @@ Goal: 10-15 interviews to validate willingness to pay
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Timeline: Oct 20 - Nov 3, 2025
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Channels: Reddit, Indie Hackers, Discord
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**[09 - MVP Scope](execution/09-mvp-scope.md)** (Oct 20)
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*Must-have features, 4-6 week dev timeline*
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Status: ⏳ Pending validation results
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**[09 - MVP Scope](execution/09-mvp-scope.md)** (Oct 20)
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*Must-have features, 4-6 week dev timeline*
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Status: 📚 Archived - Superseded by 15-mvp-scope-v2-realistic.md (Nov 2)
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Core: MCP integration, Prompt Enhancement, CDN, @references
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**[10 - Pricing Strategy](execution/10-pricing-strategy.md)** (v2.0, Oct 20)
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@ -128,14 +147,35 @@ Tiers:
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- Credits: $20-100 for 200-1500 gens
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- Pro: $49/month for 500 gens
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### MVP Development & Launch (Week 1)
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**[15 - MVP Scope v2 Realistic](execution/15-mvp-scope-v2-realistic.md)** (v2.0, Nov 2)
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*Realistic timeline for MVP development*
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Status: 🔄 Planning - Based on actual dev capacity
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Replaces: 09-mvp-scope.md
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Timeline: Week 1 (Prompt URLs), Week 2-3 (MCP/SDK/CLI), Week 4+ (Production features)
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Current blockers: DB schema update (2 days), endpoints alignment (2 days)
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**[16 - Product Features](execution/16-product-features.md)** (v1.0, Nov 2)
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*Complete feature inventory and roadmap*
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Status: 📝 Living document
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Core features: Prompt Enhancement (PRIMARY MOAT), 6 aspect ratios, Prompt URLs, MCP, SDK, CLI
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Priority matrix with timelines and status tracking
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**[17 - Week 1 Launch Checklist](execution/17-week-1-launch-checklist.md)** (Nov 2)
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*Step-by-step ultra-minimal launch guide*
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Status: Ready to execute ⭐
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Goal: 3-5 early adopters try it, 1 pays (any amount)
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Includes: Pre-launch checklist, launch day schedule, Reddit/Discord copy templates, success criteria
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### Technical Documentation
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**[12 - Current Tech State](execution/12-the-current-tech-state.md)** (v1.0, Nov 1)
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*Business-focused overview of platform capabilities*
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Status: 📝 Working Document
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**[12 - Current Tech State](execution/12-the-current-tech-state.md)** (v1.0, Nov 1)
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*Business-focused overview of platform capabilities*
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Status: 📝 Working Document
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Key: Platform mostly production-ready, gaps identified
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**[Appendix 1](execution/appendex1.md)** - SDK code examples
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**[Appendix 1](execution/appendex1.md)** - SDK code examples
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**[Appendix 2](execution/appendex2.md)** - Use cases & conversion
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---
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@ -172,8 +212,17 @@ Key: Platform mostly production-ready, gaps identified
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**Note:** Discussions use date-based naming (YYYY-MM-DD-topic.md)
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**[2025-10-19 - Initial Strategic Session](discussions/2025-10-19-initial-strategic-session.md)**
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*First strategic session - 2 hours with @men*
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**[2025-11-02 - Unified Product Strategy](discussions/2025-11-02-unified-product-strategy.md)** ⭐ LATEST
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*Major strategic session - 3 hours with @men*
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Outcomes:
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- Unified product decision (Direction 1 + 2 = SAME product)
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- Week 1 launch plan created (ultra-minimal experiment)
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- Competitive analysis completed (Runware, ImageKit)
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- ICP segmentation refined (A/B/C/D segments)
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- 5 new documents created (13-17)
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**[2025-10-19 - Initial Strategic Session](discussions/2025-10-19-initial-strategic-session.md)**
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*First strategic session - 2 hours with @men*
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Outcomes:
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- ICP direction clarified (AI developers)
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- Pricing model validated (hybrid)
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@ -195,17 +244,22 @@ Current priorities:
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### Critical path for new @men sessions:
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```
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ROADMAP.md → 02-reality-check.md → research/passive-research-methodology.md → research/INDEX.md
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ROADMAP.md → 02-reality-check.md → 14-icp-segmentation-unified.md → 17-week-1-launch-checklist.md
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```
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### For strategic pivots:
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```
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01-market-positioning.md → research/INDEX.md → research/direction-2-strong-signals-part2.md → 07-validated-icp.md
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01-market-positioning.md → 13-competitive-analysis.md → 14-icp-segmentation-unified.md → research/INDEX.md
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```
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### For tactical execution:
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### For tactical execution (ACTIVE):
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```
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08-validation-plan.md → 09-mvp-scope.md → 10-pricing-strategy.md
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15-mvp-scope-v2-realistic.md → 16-product-features.md → 17-week-1-launch-checklist.md
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```
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### Legacy path (archived):
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```
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08-validation-plan.md → 09-mvp-scope.md (superseded by 15) → 10-pricing-strategy.md
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```
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---
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@ -222,26 +276,37 @@ ROADMAP.md → 02-reality-check.md → research/passive-research-methodology.md
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## 🔍 Key Relationships
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**Market Positioning (01) informs:**
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- Validated ICP (07) - target audience selection
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**Market Positioning (01) + Competitive Analysis (13) inform:**
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- Validated ICP (07) + ICP Segmentation (14) - target audience selection
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- Pricing Strategy (10) - competitive benchmarking
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- MVP Scope (09) - feature prioritization
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- MVP Scope v2 (15) - feature prioritization
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- Positioning: DX premium vs infrastructure play
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**Reality Check (02) constrains:**
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- Validation Plan (08) - time allocation (15-20 hrs/week)
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- MVP Scope (09) - what's realistic in 4-6 weeks
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- Pricing Strategy (10) - break-even requirements ($100-500 MRR)
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- MVP Scope v2 (15) - realistic timeline with blockers
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- Week 1 Launch (17) - ultra-minimal approach
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- Product Features (16) - priority matrix
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**Research (research/) validates:**
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- Validated ICP (07) - external confirmation
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- ICP Segmentation (A/B/C/D segments documented in research/INDEX.md)
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- Interview Questions (03) - pain points to validate
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- Validation Plan (08) - where to find respondents
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**Research (research/) + Competitive Analysis (13) validate:**
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- ICP Segmentation (14) - unified product approach
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- Direction 1 + 2 = same product, different entry points
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- Prompt Enhancement as PRIMARY MOAT (3-6 months to replicate)
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**ICP Segmentation (14) drives:**
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- Product Features (16) - which interfaces to build (MCP vs Prompt URLs)
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- Week 1 Launch (17) - target segments B/D (developers first)
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- GTM strategy - sequential launch approach
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**MVP Scope v2 (15) → Product Features (16) → Week 1 Launch (17):**
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- Active execution path
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- 15 defines timeline and blockers
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- 16 details all features with priorities
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- 17 provides step-by-step launch guide
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**Technical Architecture (11) + Current Tech State (12) define:**
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- What platform can do (architecture + implementation status)
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- MVP Scope (09) - what MUST be built vs already done
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- Launch readiness - gap analysis
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- MVP Scope v2 (15) - what MUST be built vs already done
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- Product Features (16) - technical feasibility
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**Discussion Framework (FRAMEWORK.md) guides:**
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- All strategic sessions
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@ -292,6 +357,6 @@ ROADMAP.md → 02-reality-check.md → research/passive-research-methodology.md
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---
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**Last maintained by:** @men
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**Version:** 3.0 (research folder restructured to flat + prefixes)
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**Next review:** After ICP validation complete (Nov 3, 2025)
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**Last maintained by:** @men
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**Version:** 4.0 (5 new documents added: 13-17, unified product strategy integrated)
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**Next review:** After Week 1 launch (Nov 9-10, 2025)
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181
ROADMAP.md
181
ROADMAP.md
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## 🎯 Current Status
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**Phase:** Pre-launch / ICP Validation
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**Sprint:** Interview Preparation (Day 1 of 2)
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**Focus:** A/B/C/D Segmentation Framework Complete
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**Next Milestone:** Begin validation interviews (10-14 across segments)
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**Last Updated:** November 2, 2025
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**Phase:** Pre-launch / MVP Development
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**Sprint:** Tech Debt Clear + Prompt URLs (Days 1-7)
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**Focus:** Unified product approach (Direction 1 + 2 combined)
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**Next Milestone:** Ultra-minimal launch (Week 1 - Prompt URLs + Manual payments)
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**Last Updated:** November 3, 2025 (documentation integrated)
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---
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## 🔄 Active Sprint: MVP Development (Nov 2-10)
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### DECISION: Unified Product Approach
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**Key Insight:** Direction 1 (Agencies) + Direction 2 (AI Developers) = SAME product
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- Technical implementation identical
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- Difference = entry point preference (MCP vs Prompt URLs)
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- Many users are BOTH (tech lead at agency)
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**Strategy:** Build one product, multiple interfaces
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---
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### Current Blockers (Days 1-4)
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- [ ] DB schema update (2 days)
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- [ ] Endpoints align with DB (2 days)
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### Week 1: Ultra-Minimal Launch (Days 5-9)
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**Tech (Days 5-7):**
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- [ ] Prompt URLs (3 days) - Universal entry point
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**Non-tech (Day 8):**
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- [ ] Landing page (2 hours) - Single page, hero + pricing + CTA
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- [ ] Docs page (2 hours) - Prompt URLs + API examples
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- [ ] Signup flow (30 min) - Google Form, manual process
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**Launch Day 9:**
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- [ ] Reddit r/cursor post (morning)
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- [ ] Discord Cursor channel (morning)
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- [ ] Respond to comments (all day)
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- [ ] Manual API key distribution
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**Goal:** 3-5 early adopters try it, 1 pays (any amount)
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**Mental model:** Experiment, not mass launch. Coffee with customer, not opening cafe.
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### Week 2-3: Developer Tools
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- [ ] MCP Server (3 days)
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- [ ] SDK TypeScript/Python (2 days)
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- [ ] CLI (2 days)
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- [ ] Automated payments (2-3 days)
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**Goal:** 10-20 paying users
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### Week 4+: Production Features
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- [ ] CDN integration (1 day)
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- [ ] Image transformations (1 day)
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- [ ] Focal point detection (2-3 days)
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- [ ] Admin UI (3-5 days)
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**Goal:** 50+ users, validate segments
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---
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@ -218,6 +273,107 @@
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---
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## 📊 Research Insights Summary
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### UNIFIED APPROACH (Direction 1 + 2 Combined)
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**Key Discovery:** Same product serves both segments
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- Tech implementation: Identical
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- Backend: Same (enhancement, CDN, transformations)
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- Interfaces: Multiple (MCP, SDK, Prompt URLs, Web UI)
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**Decision:** Build once, launch to both
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---
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### Direction 2 (AI Coding Agents) ⭐ PRIMARY LAUNCH
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**🟢 Strong Signals:**
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- Massive user base (36K+ r/cursor members)
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- Stock photos pain (generic, overused)
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- Willingness to pay ($20-200/mo for AI tools)
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- Manual Midjourney workflow tedious
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- Aspect ratio limitations
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- Image optimization time-consuming
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- Paid MCP business model works
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**ICP Match:** 70-80% confidence
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- Founder IS the ICP (uses Claude Code)
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- Technical fit = perfect (MCP + SDK)
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- Market size = huge
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- Fast to revenue
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**Launch Strategy:** Week 1 (Prompt URLs + MCP)
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---
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### Direction 1 (Agencies) ⭐ SECONDARY LAUNCH
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**🟢 Signals:**
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- "Placeholder hell" validated
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- Client approval blocked without realistic images
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- Stock photos unprofessional
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**ICP Match:** 60-70% confidence (different personas, but overlapping needs)
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**Launch Strategy:** Week 2-3 (same product, different messaging)
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---
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### Direction 6 (E-commerce) - Parking Lot
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**🟢 Signals:**
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- Huge market ($50B product photography)
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- Clear use case (1 photo → 100 variations)
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**🔴 Problems:**
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- ICP mismatch (no-code preference)
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- Free tier competition (16K-31K images/month FREE)
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- Pivot required (3-6 months)
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**Decision:** Skip for now
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---
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## 🎯 ICP Segments (Unified Product)
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**See detailed doc:** [14-icp-segmentation-unified.md](strategy/14-icp-segmentation-unified.md)
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**A) Studios/Agencies** - Decision Maker (CEO/Manager)
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- 3-10 person teams
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- Client work focus
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- Higher ACV potential ($99-149/mo)
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- Prefer: REST API, Web UI, Prompt URLs
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- Use case: Client mockup approval
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**B) Power Users - Tech Champion** ⭐ PRIMARY LAUNCH
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- Tech leads using Cursor/Claude Code
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- Already pay $20-200/mo for AI tools
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- Fast decision, can influence team
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- Prefer: MCP, SDK, CLI
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- Use case: Coding workflow automation
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**C) Freelancers** - Solo Decision
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- Most price-sensitive
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- Fast decision (no approval)
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- Prefer: REST API, Web UI, Prompt URLs
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- Use case: Per-project images
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- Credits > subscription
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**D) AI-Savvy Freelancers - Power Solo** ⭐ SECONDARY LAUNCH
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- Active AI tool users (Cursor, ChatGPT)
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- High project volume, time=money
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- Prefer: MCP, SDK, Prompt URLs
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- Use case: Fast delivery
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- Either model works
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**Key Insight:** Many users are BOTH segments (e.g., tech lead at agency)
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**Technical Product:** SAME for all segments
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**GTM Strategy:** DIFFERS by segment (messaging, pricing emphasis, channels)
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---
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## 🔮 Future Milestones (After Validation)
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### Post-Validation Phase (1-2 weeks after GO)
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@ -329,7 +485,14 @@
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---
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**Roadmap Owner:** @men + Oleg
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**Last Updated:** November 2, 2025
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**Next Review:** After ICP validation complete (Nov 10, 2025)
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**Version:** 3.0 (Research phase 1 completed, interview prep active)
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**Roadmap Owner:** @men + Oleg
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**Last Updated:** November 3, 2025
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**Next Review:** After Week 1 launch (Nov 9-10, 2025)
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**Version:** 3.1 (Documentation integrated: 13-17, unified product strategy active)
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**Related Documents:**
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- [13-competitive-analysis.md](strategy/13-competitive-analysis.md) - Competitive landscape
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- [14-icp-segmentation-unified.md](strategy/14-icp-segmentation-unified.md) - Unified ICP segments
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- [15-mvp-scope-v2-realistic.md](execution/15-mvp-scope-v2-realistic.md) - Realistic MVP plan
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- [16-product-features.md](execution/16-product-features.md) - Feature roadmap
|
||||
- [17-week-1-launch-checklist.md](execution/17-week-1-launch-checklist.md) - Launch execution guide ⭐
|
||||
|
|
|
|||
|
|
@ -0,0 +1,340 @@
|
|||
# Session Summary: Unified Product Strategy
|
||||
|
||||
**Date:** November 2, 2025 (Evening)
|
||||
**Topic:** Research review + MVP planning
|
||||
**Status:** ✅ Key decisions made
|
||||
|
||||
---
|
||||
|
||||
## 🎯 MAJOR DECISION: Unified Product Approach
|
||||
|
||||
**Problem:** Direction 1 (Agencies) vs Direction 2 (AI Developers) - which to choose?
|
||||
|
||||
**Solution:** BOTH. Same product, multiple entry points.
|
||||
|
||||
**Rationale:**
|
||||
1. Technical implementation = 100% identical
|
||||
2. Backend = same (enhancement, generation, CDN)
|
||||
3. Difference = entry point preference (MCP vs Prompt URLs)
|
||||
4. Many users are BOTH (tech lead at agency uses Cursor + presents to clients)
|
||||
|
||||
**Implication:** Build once, launch to both segments sequentially
|
||||
|
||||
---
|
||||
|
||||
## 🏆 Key Insights from Research
|
||||
|
||||
### Competitive Landscape (New Info)
|
||||
|
||||
**Runware:** $13M funding, $0.0006/image (166x cheaper)
|
||||
- BUT: Infrastructure only, no quality layer
|
||||
- Target: Volume buyers
|
||||
- We don't compete on price
|
||||
|
||||
**ImageKit:** Enterprise scale, URL-based generation
|
||||
- Validates Prompt URLs concept works at scale
|
||||
- Target: E-commerce, marketing
|
||||
- We compete on developer focus + quality
|
||||
|
||||
**Our Moats (Updated Priority):**
|
||||
1. ⭐ **Prompt Enhancement** (PRIMARY) - 3-6 months to replicate
|
||||
2. ⭐ **Consistency System (@references)** - unique, post-MVP
|
||||
3. Production Pipeline - deep integration, developer focus
|
||||
|
||||
**NOT a moat:** MCP (can be built in 1 week)
|
||||
|
||||
---
|
||||
|
||||
### Pricing Strategy
|
||||
|
||||
**$0.10/image = validated**
|
||||
- ImageKit effective cost = same range
|
||||
- Justified through quality layer + complete pipeline
|
||||
|
||||
**Free tier strategy:**
|
||||
- NOT competing with free (OpenRouter 50/day, Google AI Studio 500-1000/day)
|
||||
- Our free tier = testing only (10/month with watermark)
|
||||
- Paid = production use (data privacy, professional quality)
|
||||
|
||||
**Positioning:**
|
||||
- Runware = AWS (cheap infrastructure)
|
||||
- Banatie = Vercel (DX premium)
|
||||
|
||||
---
|
||||
|
||||
## 📋 MVP Scope (Realistic Timeline)
|
||||
|
||||
### Current Blockers (Days 1-4)
|
||||
- DB schema update (2 days)
|
||||
- Endpoint alignment (2 days)
|
||||
|
||||
### Week 1: Ultra-Minimal Launch (Days 5-7)
|
||||
**Ship:**
|
||||
- Prompt URLs (3 days)
|
||||
- Manual payments via Stripe invoice
|
||||
- Manual API key distribution
|
||||
|
||||
**Launch to:** 5-10 early adopters on r/cursor
|
||||
|
||||
**Goal:** Validate core value (prompt enhancement visible)
|
||||
|
||||
### Week 2-3: Developer Tools
|
||||
**Add:**
|
||||
- MCP Server (3 days)
|
||||
- SDK (2 days)
|
||||
- CLI (2 days)
|
||||
- Automated payments (2-3 days)
|
||||
|
||||
**Goal:** 10-20 paying users
|
||||
|
||||
### Week 4+: Production Features
|
||||
**Add:**
|
||||
- CDN (1 day)
|
||||
- Transformations (1 day)
|
||||
- Focal point detection (2-3 days) ← IMPORTANT: Don't forget
|
||||
- Admin UI (3-5 days)
|
||||
|
||||
**Goal:** 50+ users, validate segments
|
||||
|
||||
---
|
||||
|
||||
## 🎨 Key Product Decisions
|
||||
|
||||
### Prompt Enhancement
|
||||
- ✅ **Always enabled, cannot disable**
|
||||
- ✅ This is our primary value
|
||||
- ✅ Justified cost increase (text-to-text + image gen)
|
||||
- ✅ If in free limit = OK, this is what we sell
|
||||
|
||||
### Entry Points Priority
|
||||
1. **Prompt URLs** (Week 1) - Universal, simplest
|
||||
2. **MCP Server** (Week 2) - Developer hook
|
||||
3. **SDK** (Week 2) - Programmatic control
|
||||
4. **CLI** (Week 2) - Terminal workflows
|
||||
|
||||
### Features Priority
|
||||
**MVP (must-have):**
|
||||
- Prompt Enhancement ✅
|
||||
- 6 Aspect Ratios ✅
|
||||
- Prompt URLs ⏳
|
||||
- MinIO storage ✅
|
||||
|
||||
**Post-MVP (validate need):**
|
||||
- @references consistency
|
||||
- Team features
|
||||
- Focal point detection
|
||||
- WordPress plugin
|
||||
|
||||
---
|
||||
|
||||
## 📢 Go-to-Market Strategy
|
||||
|
||||
### Phase 1: Developer Focus (Weeks 1-2)
|
||||
**Target:** Segment B (Power Users) + D (AI Freelancers)
|
||||
|
||||
**Why first:**
|
||||
- Founder IS the ICP
|
||||
- Fast validation
|
||||
- Product-led growth
|
||||
- MCP = differentiator
|
||||
|
||||
**Channels:**
|
||||
- r/cursor, Discord
|
||||
- Dev.to posts
|
||||
- Twitter #AIcoding
|
||||
|
||||
**Message:** "MCP for image generation in Cursor"
|
||||
|
||||
---
|
||||
|
||||
### Phase 2: Agency Expansion (Weeks 3-4)
|
||||
**Target:** Segment A (Studios) + C (Freelancers)
|
||||
|
||||
**Why second:**
|
||||
- Product validated with developers
|
||||
- Same tech, different messaging
|
||||
- Add client approval use case
|
||||
|
||||
**Channels:**
|
||||
- r/webdev, r/freelance
|
||||
- LinkedIn (careful - employer risk)
|
||||
- Agency communities
|
||||
|
||||
**Message:** "Speed up client approval with AI mockups"
|
||||
|
||||
---
|
||||
|
||||
### Phase 3: Optimize (Weeks 5-8)
|
||||
**Analyze:**
|
||||
- Which segment converts better?
|
||||
- Which has higher LTV?
|
||||
- Which churns less?
|
||||
|
||||
**Action:** Double down on winner
|
||||
|
||||
---
|
||||
|
||||
## ⚠️ Risks & Open Questions
|
||||
|
||||
### Risks
|
||||
1. **Free tier competition** (16K-31K/month free via OpenRouter + Google)
|
||||
- Mitigation: Premium positioning, quality differentiation
|
||||
|
||||
2. **Prompt enhancement cost** (additional API call)
|
||||
- Monitor: Calculate actual cost per generation
|
||||
- Decision point: If exceeds free limit
|
||||
|
||||
3. **Segment confusion** (trying to serve everyone)
|
||||
- Mitigation: Sequential launch, clear messaging per segment
|
||||
|
||||
### Open Questions
|
||||
1. Which transformation service? (Need name)
|
||||
2. Focal point implementation details
|
||||
3. Admin UI approach (custom vs nextjs-saas-starter)
|
||||
4. Payment automation complexity
|
||||
|
||||
---
|
||||
|
||||
## 📝 Documents Created/Updated
|
||||
|
||||
**Created:**
|
||||
- `/strategy/13-competitive-analysis.md` (Runware, ImageKit insights)
|
||||
- `/strategy/14-icp-segmentation-unified.md` (A/B/C/D with one product approach)
|
||||
- `/execution/15-mvp-scope-v2-realistic.md` (real timelines, priorities)
|
||||
- `/execution/16-product-features.md` (all features including focal point)
|
||||
- `/execution/17-week-1-launch-checklist.md` (step-by-step launch guide)
|
||||
|
||||
**Updated:**
|
||||
- `/ROADMAP.md` (unified approach, realistic MVP timeline)
|
||||
|
||||
**To review later:**
|
||||
- 01-market-positioning-v4.md (in project-knowledge, not on disk yet)
|
||||
- COMPETITIVE-ANALYSIS-QUICK-REF.md (in project-knowledge)
|
||||
- UPDATES-SUMMARY.md (in project-knowledge)
|
||||
|
||||
---
|
||||
|
||||
## 🚀 Launch Strategy (Week 1)
|
||||
|
||||
### Mental Model: Experiment, NOT Product
|
||||
|
||||
**Week 1 MVP = Coffee with potential customer**
|
||||
- NOT: Mass launch, professional polish, 100 users
|
||||
- YES: 3-5 early adopters, validation, feedback
|
||||
|
||||
**Goal:**
|
||||
- Prove someone will pay (even $20)
|
||||
- Discover which feature matters (MCP vs URLs?)
|
||||
- Validate ICP hypothesis
|
||||
|
||||
---
|
||||
|
||||
### What's Needed BESIDES Code
|
||||
|
||||
**1. Landing Page (2 hours)**
|
||||
```
|
||||
Hero: "Generate professional images without leaving Cursor"
|
||||
What: 3 bullets (enhancement, aspect ratios, CDN)
|
||||
Pricing: Free/Credits/Pro (simple)
|
||||
CTA: Email signup
|
||||
```
|
||||
|
||||
**2. Documentation (2 hours)**
|
||||
```
|
||||
Prompt URLs format + example
|
||||
API curl example
|
||||
"Email us for API key"
|
||||
```
|
||||
|
||||
**3. Signup Flow (30 min)**
|
||||
- Google Form: Name, Email, Use case
|
||||
- Manual review → Invoice → API key
|
||||
|
||||
**Total non-tech:** ~5 hours
|
||||
|
||||
---
|
||||
|
||||
### Launch Day (Day 9)
|
||||
|
||||
**Morning: Soft launch**
|
||||
- r/cursor post (Show HN style)
|
||||
- Discord Cursor channel
|
||||
- Message: Problem, Solution, Early access
|
||||
|
||||
**Afternoon: Engage**
|
||||
- Answer every question
|
||||
- Collect feedback
|
||||
- Send API keys to first 3-5
|
||||
|
||||
**Success metrics:**
|
||||
- Minimum: 3 try, 1 pays
|
||||
- Strong: 5+ try, 2+ pay
|
||||
- Failure: <2 try, no payment
|
||||
|
||||
---
|
||||
|
||||
### Week 2-3: Iterate Based on Feedback
|
||||
|
||||
**If success:**
|
||||
- Fix top 2 issues
|
||||
- Build most requested feature (MCP?)
|
||||
- Expand reach (Dev.to)
|
||||
|
||||
**If unclear:**
|
||||
- 1-on-1 calls with early adopters
|
||||
- Iterate messaging/features
|
||||
|
||||
**If failure:**
|
||||
- Analysis session
|
||||
- Pivot or rethink
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Next Actions
|
||||
|
||||
**For Oleg:**
|
||||
1. Clear DB blocker (Days 1-2)
|
||||
2. Align endpoints (Days 3-4)
|
||||
3. Build Prompt URLs (Days 5-7)
|
||||
4. Setup manual Stripe invoicing (Day 8)
|
||||
5. Launch to 5-10 early adopters
|
||||
|
||||
**For next session with @men:**
|
||||
1. Discuss messaging for r/cursor launch post
|
||||
2. Plan interview questions (if needed after early adopters)
|
||||
3. Review payment automation approach
|
||||
4. Discuss focal point detection implementation
|
||||
|
||||
---
|
||||
|
||||
## 🎓 Key Learnings
|
||||
|
||||
**Product Strategy:**
|
||||
- Direction 1 + 2 = same product, different entry points
|
||||
- Many users are BOTH segments (tech lead at agency)
|
||||
- Build once, launch sequentially
|
||||
|
||||
**Competitive Position:**
|
||||
- NOT competing on price (Runware $0.0006)
|
||||
- Competing on quality layer + DX (Vercel approach)
|
||||
- Prompt Enhancement = primary moat
|
||||
|
||||
**Launch Philosophy:**
|
||||
- Week 1 = experiment, not product
|
||||
- 3-5 users > 100 confused visitors
|
||||
- Manual processes OK (automate after validation)
|
||||
- Simple better than polished for early adopters
|
||||
|
||||
**Next Critical Path:**
|
||||
1. Clear tech debt (Days 1-4)
|
||||
2. Build Prompt URLs (Days 5-7)
|
||||
3. Create landing/docs (Day 8, 5 hours)
|
||||
4. Launch to r/cursor (Day 9)
|
||||
5. Collect feedback, iterate (Days 10+)
|
||||
|
||||
---
|
||||
|
||||
**Session completed:** November 2, 2025 ~23:30
|
||||
**Session duration:** ~3 hours
|
||||
**Next session:** After DB blocker cleared OR for launch planning
|
||||
**Critical files:** [17-week-1-launch-checklist.md](../execution/17-week-1-launch-checklist.md) (execute this)
|
||||
|
|
@ -1,5 +1,10 @@
|
|||
# MVP Scope: Banatie for AI Developers
|
||||
|
||||
**⚠️ Note:** This document has been superseded by [15-mvp-scope-v2-realistic.md](15-mvp-scope-v2-realistic.md) (November 2, 2025)
|
||||
**Status:** 📚 Archived - Kept for historical reference
|
||||
|
||||
---
|
||||
|
||||
**Date:** October 20, 2025
|
||||
**Target ICP:** AI-powered developers (Claude Code, Cursor users)
|
||||
**Development Timeline:** 4-6 weeks
|
||||
|
|
|
|||
|
|
@ -0,0 +1,299 @@
|
|||
# MVP Scope v2: Realistic Timeline
|
||||
|
||||
**Date:** November 2, 2025
|
||||
**Status:** 🔄 Planning - Based on actual dev capacity
|
||||
**Version:** 2.0 (replaces 09-mvp-scope.md)
|
||||
|
||||
---
|
||||
|
||||
## Current State (Nov 2)
|
||||
|
||||
**DONE:**
|
||||
- ✅ API endpoints for generation
|
||||
- ✅ Prompt Enhancement (working, always on)
|
||||
- ✅ 6 Aspect Ratios (Gemini native)
|
||||
- ✅ MinIO storage connected
|
||||
- ✅ Web UI base exists
|
||||
|
||||
**BLOCKERS:**
|
||||
- 🔴 DB schema update (2 days)
|
||||
- 🔴 Endpoints align with DB (2 days)
|
||||
|
||||
**Total blockers:** 4 days before new features
|
||||
|
||||
---
|
||||
|
||||
## Feature Priorities
|
||||
|
||||
### Priority A: BLOCKING REVENUE (Must-have for first $ )
|
||||
|
||||
**1. Prompt URLs** (3 days after blocker)
|
||||
- Universal entry point
|
||||
- Works without MCP/SDK
|
||||
- Validated by ImageKit success
|
||||
- Simplest for users
|
||||
|
||||
**2. Manual Payments** (1 day)
|
||||
- Stripe invoice manual
|
||||
- Email API key
|
||||
- Track usage manually
|
||||
|
||||
**3. Auth basics** (0 days)
|
||||
- Manual API key generation
|
||||
- Email to user
|
||||
- No admin UI needed yet
|
||||
|
||||
**TOTAL:** 4 days work
|
||||
**TIMELINE:** Week 1 after blockers clear
|
||||
|
||||
---
|
||||
|
||||
### Priority B: AUTOMATION (Week 2-3)
|
||||
|
||||
**4. MCP Server** (3 days)
|
||||
- Cursor/Claude Code integration
|
||||
- Primary for Segment B/D
|
||||
- Differentiator vs stock photos MCP
|
||||
|
||||
**5. SDK** (2 days)
|
||||
- TypeScript/Python
|
||||
- Programmatic generation
|
||||
- For technical users
|
||||
|
||||
**6. CLI** (2 days)
|
||||
- Terminal workflows
|
||||
- Nice-to-have for power users
|
||||
|
||||
**7. Automated Payments** (2-3 days)
|
||||
- Stripe Checkout integration
|
||||
- Auto API key generation
|
||||
- Usage tracking
|
||||
|
||||
**TOTAL:** 9-10 days work
|
||||
**TIMELINE:** Weeks 2-3
|
||||
|
||||
---
|
||||
|
||||
### Priority C: PRODUCTION (Week 4+)
|
||||
|
||||
**8. CDN** (1 day)
|
||||
- Cloudflare integration
|
||||
- MinIO → CDN pipeline
|
||||
- Better performance
|
||||
|
||||
**9. Image Transformations** (1 day)
|
||||
- Service already selected
|
||||
- Resize, format, optimize
|
||||
|
||||
**10. Focal Point Detection** (2-3 days)
|
||||
- AI determines focus (face, product)
|
||||
- Smart cropping for aspect ratios
|
||||
- Quality feature for agencies
|
||||
|
||||
**11. Admin UI** (3-5 days)
|
||||
- API key management
|
||||
- Usage dashboard
|
||||
- User management
|
||||
|
||||
**TOTAL:** 7-10 days work
|
||||
**TIMELINE:** Week 4+
|
||||
|
||||
---
|
||||
|
||||
### Priority D: POST-MVP (After validation)
|
||||
|
||||
**12. @references Consistency System**
|
||||
- Only if validated need
|
||||
- Estimate: 1-2 weeks
|
||||
|
||||
**13. Team Features**
|
||||
- For agencies (Segment A)
|
||||
- Multi-user accounts
|
||||
- Estimate: 1 week
|
||||
|
||||
**14. WordPress Plugin**
|
||||
- If high demand
|
||||
- Estimate: 1 week
|
||||
|
||||
---
|
||||
|
||||
## Non-Tech Requirements (Day 8)
|
||||
|
||||
### Landing Page (2 hours)
|
||||
**Single page with:**
|
||||
- Hero: "Generate professional images without leaving Cursor"
|
||||
- What it does: 3 bullet points (enhancement, aspect ratios, CDN)
|
||||
- Pricing: Free/Credits/Pro (3 lines)
|
||||
- CTA: Email signup
|
||||
|
||||
**Tech:** Single HTML, Tailwind, Vercel deploy
|
||||
|
||||
### Documentation (2 hours)
|
||||
**Single page with:**
|
||||
- Prompt URLs format + example
|
||||
- API curl example
|
||||
- "Email us for API key"
|
||||
|
||||
**No:** Advanced usage, troubleshooting, examples library
|
||||
|
||||
### Signup Flow (30 min)
|
||||
- Google Form: Name, Email, Use case
|
||||
- Auto-reply: "API key within 24h"
|
||||
- Manual review → Invoice → API key
|
||||
|
||||
---
|
||||
|
||||
## Launch Sequence
|
||||
|
||||
### Week 1: Ultra-Minimal Launch (Experiment)
|
||||
|
||||
**This is NOT:**
|
||||
- ❌ Mass launch (no Product Hunt)
|
||||
- ❌ Professional site (simple = OK)
|
||||
- ❌ 100 users goal
|
||||
|
||||
**This IS:**
|
||||
- ✅ Experiment with 3-5 early adopters
|
||||
- ✅ Validation: will anyone pay?
|
||||
- ✅ Discovery: which features matter?
|
||||
|
||||
**Ready:**
|
||||
- Prompt URLs (tech)
|
||||
- Landing page (2h)
|
||||
- Docs page (2h)
|
||||
- Signup form (30min)
|
||||
|
||||
**Launch to:**
|
||||
- r/cursor (36K members)
|
||||
- Discord Cursor channel
|
||||
|
||||
**Reddit post template:**
|
||||
```
|
||||
Title: Show HN: Generate images in Cursor without context switching
|
||||
|
||||
Problem: Stock photos generic. Midjourney = Discord workflow.
|
||||
Solution: Prompt URLs with AI enhancement.
|
||||
|
||||
<img src="banatie.app/gen?prompt=hero+image&aspect=16:9" />
|
||||
|
||||
Early access: 10 free images. $20 for 200 after.
|
||||
Looking for 5-10 early users for feedback.
|
||||
```
|
||||
|
||||
**Goal:**
|
||||
- 3-5 people try it
|
||||
- 1 person pays (any amount)
|
||||
- Clear feedback pattern
|
||||
|
||||
---
|
||||
|
||||
### Week 2-3: Developer Tools
|
||||
|
||||
**Add:**
|
||||
- MCP Server
|
||||
- SDK
|
||||
- CLI
|
||||
- Automated payments
|
||||
|
||||
**Launch to:**
|
||||
- Broader developer audience
|
||||
- Product Hunt (maybe)
|
||||
|
||||
**Goal:** 10-20 paying users
|
||||
|
||||
---
|
||||
|
||||
### Week 4+: Production Features
|
||||
|
||||
**Add:**
|
||||
- CDN
|
||||
- Transformations
|
||||
- Focal point
|
||||
- Admin UI
|
||||
|
||||
**Launch to:**
|
||||
- Agencies (Segment A)
|
||||
- Broader market
|
||||
|
||||
**Goal:** 50+ users, validate segments
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics by Phase
|
||||
|
||||
**Week 1 (Minimal):**
|
||||
- 3-5 early adopters
|
||||
- 1-2 paying (any amount)
|
||||
- Positive feedback on quality
|
||||
|
||||
**Week 2-3 (Developer):**
|
||||
- 10-20 users total
|
||||
- 5+ paying
|
||||
- MCP or SDK actively used
|
||||
|
||||
**Week 4+ (Production):**
|
||||
- 50+ users
|
||||
- 20+ paying
|
||||
- Clear winner segment identified
|
||||
|
||||
---
|
||||
|
||||
## Decision Points
|
||||
|
||||
**After Week 1:**
|
||||
- Quality validated? (enhancement working?)
|
||||
- Willing to pay? (any conversions?)
|
||||
- GO/PIVOT decision
|
||||
|
||||
**After Week 3:**
|
||||
- Which interface used most? (MCP vs Prompt URLs vs SDK)
|
||||
- Which segment converts? (B/D vs A/C)
|
||||
- Double down or adjust
|
||||
|
||||
**After Week 4:**
|
||||
- Is there PMF signal?
|
||||
- Revenue trajectory clear?
|
||||
- Scale or rethink
|
||||
|
||||
---
|
||||
|
||||
## What We're NOT Building (Yet)
|
||||
|
||||
❌ @references - no validated demand
|
||||
❌ Multiple models - Gemini only
|
||||
❌ Complex admin UI - manual OK
|
||||
❌ Team features - single user first
|
||||
❌ Integrations - API sufficient
|
||||
❌ Advanced analytics - basic tracking OK
|
||||
|
||||
**Principle:** Ship fast, validate, iterate
|
||||
|
||||
---
|
||||
|
||||
## Risks & Mitigation
|
||||
|
||||
**Risk:** Complexity creep (want to build everything)
|
||||
**Mitigation:** Strict priority system, ship Week 1 no matter what
|
||||
|
||||
**Risk:** Payment complexity blocks launch
|
||||
**Mitigation:** Manual invoices, automate later
|
||||
|
||||
**Risk:** No one wants to pay
|
||||
**Mitigation:** Week 1 shows value, pivot if needed
|
||||
|
||||
---
|
||||
|
||||
## Current Focus (Nov 2-6)
|
||||
|
||||
**Days 1-2:** Clear DB blocker
|
||||
**Days 3-4:** Endpoint alignment
|
||||
**Days 5-7:** Prompt URLs
|
||||
**Day 8:** Manual payment setup
|
||||
|
||||
**Target:** Launch-ready by Nov 9-10
|
||||
|
||||
---
|
||||
|
||||
**Owner:** Oleg
|
||||
**Last updated:** November 2, 2025
|
||||
**Next review:** After Week 1 launch
|
||||
|
|
@ -0,0 +1,312 @@
|
|||
# Product Features Overview
|
||||
|
||||
**Date:** November 2, 2025
|
||||
**Status:** 📝 Living document - feature roadmap
|
||||
**Version:** 1.0
|
||||
|
||||
---
|
||||
|
||||
## Core Features (MVP)
|
||||
|
||||
### 1. Prompt Enhancement ⭐ PRIMARY MOAT
|
||||
|
||||
**What:** AI improves user prompts for professional quality
|
||||
|
||||
**How:**
|
||||
- User provides generic prompt: "hero image for SaaS"
|
||||
- System enhances: "Professional SaaS hero image, modern gradient background, clean UI elements, high contrast, 4K quality, corporate aesthetic"
|
||||
- Gemini generates with enhanced prompt
|
||||
|
||||
**Status:** ✅ Working, always enabled
|
||||
|
||||
**Why it matters:**
|
||||
- This is our main competitive advantage
|
||||
- Justifies $0.10 vs $0.0006 commodity
|
||||
- Users get professional quality without prompt engineering skills
|
||||
|
||||
**Cannot be disabled** - this is the value we sell
|
||||
|
||||
---
|
||||
|
||||
### 2. Six Aspect Ratios (Native)
|
||||
|
||||
**Options:**
|
||||
- 16:9 (landscape, hero sections)
|
||||
- 9:16 (portrait, mobile)
|
||||
- 4:3 (classic, presentations)
|
||||
- 3:4 (portrait, alternative)
|
||||
- 1:1 (square, social media)
|
||||
- 3:2 (standard photo)
|
||||
|
||||
**Status:** ✅ Working (Gemini native support)
|
||||
|
||||
**Why it matters:**
|
||||
- Solves manual editing pain
|
||||
- No cropping or resizing needed
|
||||
- Validated pain point in research
|
||||
|
||||
---
|
||||
|
||||
### 3. Prompt URLs
|
||||
|
||||
**What:** Generate images via URL
|
||||
|
||||
**Format:**
|
||||
```
|
||||
https://banatie.app/gen?prompt=hero+image+saas&aspect=16:9
|
||||
```
|
||||
|
||||
**Status:** ⏳ To build (3 days)
|
||||
|
||||
**Why it matters:**
|
||||
- Universal entry point (no setup)
|
||||
- Works in HTML directly
|
||||
- Validated by ImageKit success
|
||||
- Simplest for non-technical users
|
||||
|
||||
**Entry point for Segments A/C** (agencies, freelancers)
|
||||
|
||||
---
|
||||
|
||||
### 4. MCP Server
|
||||
|
||||
**What:** Cursor/Claude Code integration
|
||||
|
||||
**How:**
|
||||
```json
|
||||
// In Cursor config
|
||||
{
|
||||
"mcpServers": {
|
||||
"banatie": {
|
||||
"command": "npx",
|
||||
"args": ["-y", "@banatie/mcp-server"]
|
||||
}
|
||||
}
|
||||
}
|
||||
```
|
||||
|
||||
**Status:** ⏳ To build (3 days)
|
||||
|
||||
**Why it matters:**
|
||||
- Primary entry point for developers
|
||||
- Automation vs manual Midjourney
|
||||
- Differentiation vs stock photos MCP
|
||||
|
||||
**Entry point for Segments B/D** (AI developers)
|
||||
|
||||
---
|
||||
|
||||
### 5. SDK (Programmatic)
|
||||
|
||||
**Languages:** TypeScript, Python
|
||||
|
||||
**Example:**
|
||||
```typescript
|
||||
import { Banatie } from '@banatie/sdk';
|
||||
|
||||
const image = await banatie.generate({
|
||||
prompt: "hero image for SaaS",
|
||||
aspectRatio: "16:9"
|
||||
});
|
||||
|
||||
console.log(image.url); // CDN URL
|
||||
```
|
||||
|
||||
**Status:** ⏳ To build (2 days)
|
||||
|
||||
**Why it matters:**
|
||||
- For technical users
|
||||
- Programmatic control
|
||||
- Batch generation
|
||||
|
||||
---
|
||||
|
||||
### 6. CLI
|
||||
|
||||
**Example:**
|
||||
```bash
|
||||
banatie gen "hero image for SaaS" --aspect 16:9
|
||||
# → Returns CDN URL
|
||||
```
|
||||
|
||||
**Status:** ⏳ To build (2 days)
|
||||
|
||||
**Why it matters:**
|
||||
- Terminal workflows
|
||||
- Scripting/automation
|
||||
- Power user tool
|
||||
|
||||
---
|
||||
|
||||
## Production Features (Week 3-4)
|
||||
|
||||
### 7. CDN Delivery
|
||||
|
||||
**What:** Cloudflare CDN for global delivery
|
||||
|
||||
**Why it matters:**
|
||||
- Fast load times worldwide
|
||||
- Production-ready URLs
|
||||
- Part of "complete pipeline" value prop
|
||||
|
||||
**Status:** ⏳ To build (1 day)
|
||||
|
||||
---
|
||||
|
||||
### 8. Image Transformations
|
||||
|
||||
**Service:** Selected (name?)
|
||||
|
||||
**Capabilities:**
|
||||
- Resize (width, height)
|
||||
- Format conversion (PNG, JPEG, WebP)
|
||||
- Quality optimization
|
||||
- Compression
|
||||
|
||||
**API:**
|
||||
```
|
||||
https://cdn.banatie.app/image-id?w=800&h=600&format=webp
|
||||
```
|
||||
|
||||
**Status:** ⏳ To build (1 day)
|
||||
|
||||
**Why it matters:**
|
||||
- Responsive images
|
||||
- Performance optimization
|
||||
- Common developer need
|
||||
|
||||
---
|
||||
|
||||
### 9. Focal Point Detection ⭐ QUALITY FEATURE
|
||||
|
||||
**What:** AI detects subject focus (face, product, main element)
|
||||
|
||||
**How:**
|
||||
1. After generation, run AI analysis
|
||||
2. Identify focal point coordinates (x, y)
|
||||
3. Store with image metadata
|
||||
4. Use for smart cropping
|
||||
|
||||
**Use case:**
|
||||
```
|
||||
Original: 16:9 landscape with person on left
|
||||
Transform to: 9:16 portrait
|
||||
→ Smart crop centers on person, not random crop
|
||||
```
|
||||
|
||||
**Status:** ⏳ Post-MVP (2-3 days)
|
||||
|
||||
**Why it matters:**
|
||||
- Professional quality transformations
|
||||
- Prevents bad crops (cutting faces)
|
||||
- Differentiator for agencies
|
||||
|
||||
**Target segment:** A (agencies doing client work)
|
||||
|
||||
---
|
||||
|
||||
## Post-MVP Features (After Validation)
|
||||
|
||||
### 10. @references Consistency System
|
||||
|
||||
**What:** Maintain style/objects across multiple images
|
||||
|
||||
**Example:**
|
||||
```typescript
|
||||
// First generation
|
||||
const hero = await banatie.generate({
|
||||
prompt: "SaaS hero @style:modern-gradient"
|
||||
});
|
||||
|
||||
// Later generation maintains style
|
||||
const features = await banatie.generate({
|
||||
prompt: "features section @style:modern-gradient"
|
||||
});
|
||||
// → Same color scheme, visual style
|
||||
```
|
||||
|
||||
**Status:** 🔮 Future (needs validation)
|
||||
|
||||
**Why it matters:**
|
||||
- Brand consistency
|
||||
- Style persistence
|
||||
- Potentially unique feature
|
||||
|
||||
**Estimate:** 1-2 weeks build
|
||||
|
||||
**Risk:** Complex, may not be needed for MVP
|
||||
|
||||
---
|
||||
|
||||
### 11. Team Features
|
||||
|
||||
**For:** Segment A (agencies with multiple team members)
|
||||
|
||||
**Features:**
|
||||
- Multi-user accounts
|
||||
- Role-based access
|
||||
- Shared image library
|
||||
- Usage by team member
|
||||
|
||||
**Status:** 🔮 Future (after agency validation)
|
||||
|
||||
**Estimate:** 1 week build
|
||||
|
||||
---
|
||||
|
||||
### 12. Advanced Analytics
|
||||
|
||||
**Features:**
|
||||
- Generation history
|
||||
- Usage patterns
|
||||
- Cost tracking
|
||||
- Popular prompts
|
||||
|
||||
**Status:** 🔮 Future (basic tracking sufficient for MVP)
|
||||
|
||||
---
|
||||
|
||||
### 13. Integrations
|
||||
|
||||
**Potential:**
|
||||
- WordPress plugin
|
||||
- Figma plugin
|
||||
- Webflow app
|
||||
- Shopify app (if e-commerce pivot)
|
||||
|
||||
**Status:** 🔮 Future (API-first approach for MVP)
|
||||
|
||||
---
|
||||
|
||||
## Feature Priority Matrix
|
||||
|
||||
| Feature | Segment | Priority | Status | Days |
|
||||
|---------|---------|----------|--------|------|
|
||||
| Prompt Enhancement | All | 🔴 Critical | ✅ Done | - |
|
||||
| 6 Aspect Ratios | All | 🔴 Critical | ✅ Done | - |
|
||||
| Prompt URLs | All | 🔴 Critical | ⏳ Todo | 3 |
|
||||
| MCP Server | B/D | 🟡 High | ⏳ Todo | 3 |
|
||||
| SDK | B/D | 🟡 High | ⏳ Todo | 2 |
|
||||
| CLI | B/D | 🟡 Medium | ⏳ Todo | 2 |
|
||||
| CDN | All | 🟡 High | ⏳ Todo | 1 |
|
||||
| Transformations | All | 🟡 Medium | ⏳ Todo | 1 |
|
||||
| Focal Point | A | 🟢 Nice | 🔮 Future | 2-3 |
|
||||
| @references | ? | 🔵 Validate | 🔮 Future | 7-10 |
|
||||
| Team Features | A | 🔵 Validate | 🔮 Future | 5 |
|
||||
|
||||
---
|
||||
|
||||
## Technical Stack
|
||||
|
||||
**Generation:** Gemini 2.5 Flash
|
||||
**Storage:** MinIO
|
||||
**CDN:** Cloudflare
|
||||
**Transformations:** [Service name]
|
||||
**Backend:** Express.js
|
||||
**Database:** PostgreSQL
|
||||
|
||||
---
|
||||
|
||||
**Owner:** Oleg
|
||||
**Last updated:** November 2, 2025
|
||||
**Next review:** After each feature completion
|
||||
|
|
@ -0,0 +1,251 @@
|
|||
# Week 1 Launch Checklist
|
||||
|
||||
**Date:** November 2, 2025
|
||||
**Purpose:** Step-by-step guide for ultra-minimal launch
|
||||
**Status:** Ready to execute
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Goal
|
||||
|
||||
**NOT:** Mass launch, 100 users, perfect product
|
||||
**YES:** 3-5 early adopters, validation someone will pay, feedback
|
||||
|
||||
---
|
||||
|
||||
## ✅ Pre-Launch (Days 1-8)
|
||||
|
||||
### Technical (Days 1-7)
|
||||
- [ ] Clear DB blocker (2 days)
|
||||
- [ ] Align endpoints (2 days)
|
||||
- [ ] Build Prompt URLs (3 days)
|
||||
- [ ] Test generation flow end-to-end
|
||||
- [ ] Verify Prompt Enhancement working
|
||||
|
||||
### Non-Technical (Day 8)
|
||||
|
||||
**Landing Page (2 hours):**
|
||||
- [ ] Hero section with value prop
|
||||
- [ ] 3 bullet points (what it does)
|
||||
- [ ] Pricing (Free/Credits/Pro)
|
||||
- [ ] Email signup CTA
|
||||
- [ ] Deploy to Vercel/Netlify
|
||||
|
||||
**Documentation (2 hours):**
|
||||
- [ ] Prompt URLs format + example
|
||||
- [ ] API curl example
|
||||
- [ ] "Email for API key" instruction
|
||||
- [ ] Deploy docs page
|
||||
|
||||
**Signup Flow (30 min):**
|
||||
- [ ] Create Google Form (Name, Email, Use case)
|
||||
- [ ] Setup auto-reply email
|
||||
- [ ] Prepare API key email template
|
||||
|
||||
**Stripe (1 hour):**
|
||||
- [ ] Create Stripe account if needed
|
||||
- [ ] Test invoice generation
|
||||
- [ ] Prepare invoice template
|
||||
|
||||
---
|
||||
|
||||
## 🚀 Launch Day (Day 9)
|
||||
|
||||
### Morning (9-10 AM)
|
||||
|
||||
**Reddit r/cursor:**
|
||||
- [ ] Post title: "Show HN: Generate images in Cursor without context switching"
|
||||
- [ ] Body: Problem → Solution → Early access call
|
||||
- [ ] Include example Prompt URL
|
||||
- [ ] Link to landing page
|
||||
|
||||
**Discord Cursor:**
|
||||
- [ ] Post shorter version in #share channel
|
||||
- [ ] Monitor reactions
|
||||
|
||||
### Throughout Day (10 AM - 10 PM)
|
||||
|
||||
**Engagement:**
|
||||
- [ ] Answer every comment within 1 hour
|
||||
- [ ] Collect all feedback in spreadsheet
|
||||
- [ ] Note feature requests
|
||||
- [ ] Send API keys to first responders
|
||||
|
||||
**Manual Process:**
|
||||
1. Someone fills Google Form
|
||||
2. Review submission (good fit?)
|
||||
3. If yes: Send Stripe invoice
|
||||
4. After payment: Email API key
|
||||
5. Check in next day: "How's it working?"
|
||||
|
||||
---
|
||||
|
||||
## 📊 Tracking (End of Day 9)
|
||||
|
||||
**Count:**
|
||||
- Signups: _____
|
||||
- Paid: _____
|
||||
- Active users: _____
|
||||
- Feedback themes: _____
|
||||
|
||||
**Questions to answer:**
|
||||
- [ ] Did anyone pay? (minimum validation)
|
||||
- [ ] What's the #1 requested feature?
|
||||
- [ ] Is messaging clear? (confused comments?)
|
||||
- [ ] Is enhancement value visible? (quality feedback?)
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Success Criteria
|
||||
|
||||
**Minimum Viable Success:**
|
||||
- ✅ 3 people try it
|
||||
- ✅ 1 person pays (any amount)
|
||||
- ✅ 5+ said "interesting, but need X"
|
||||
|
||||
**Strong Signal:**
|
||||
- ✅ 5+ people try it
|
||||
- ✅ 2+ people pay
|
||||
- ✅ Clear feature request pattern (e.g., "all want MCP")
|
||||
|
||||
**Failure Signal:**
|
||||
- ❌ <2 people try it
|
||||
- ❌ No one willing to pay
|
||||
- ❌ Confused responses ("what is this?")
|
||||
|
||||
---
|
||||
|
||||
## 🔄 Post-Launch (Days 10-14)
|
||||
|
||||
### If Success:
|
||||
- [ ] Fix top 2 feedback issues (Days 10-11)
|
||||
- [ ] Build most requested feature (Days 12-14)
|
||||
- [ ] Plan Week 2 expansion (Dev.to post?)
|
||||
|
||||
### If Unclear:
|
||||
- [ ] Schedule 1-on-1 calls with all early adopters
|
||||
- [ ] Ask: What worked? What didn't? Would you pay $X?
|
||||
- [ ] Iterate based on insights
|
||||
|
||||
### If Failure:
|
||||
- [ ] Schedule analysis session with @men
|
||||
- [ ] Review: Wrong messaging? Wrong segment? Wrong product?
|
||||
- [ ] Decide: Pivot or stop?
|
||||
|
||||
---
|
||||
|
||||
## 📝 Copy Templates
|
||||
|
||||
### Reddit Post
|
||||
|
||||
```markdown
|
||||
Title: Show HN: Generate images in Cursor without context switching
|
||||
|
||||
Hey r/cursor! Built a tool to generate images directly in your workflow.
|
||||
|
||||
**Problem:**
|
||||
- Stock photos (Unsplash MCP) = generic, overused
|
||||
- Midjourney = Discord, manual save, context switching
|
||||
|
||||
**Solution:**
|
||||
Prompt URLs that work like this:
|
||||
<img src="https://banatie.app/gen?prompt=hero+image&aspect=16:9" />
|
||||
|
||||
**Our trick:**
|
||||
AI enhances your prompt for professional quality.
|
||||
"hero image" → "professional SaaS hero, modern gradient, 4K, clean UI"
|
||||
|
||||
**Early access:**
|
||||
10 free images to try. $20 for 200 images after that.
|
||||
|
||||
Link: [your-landing-page]
|
||||
|
||||
Looking for 5-10 early users for feedback.
|
||||
What features matter most to you?
|
||||
```
|
||||
|
||||
### Auto-Reply Email
|
||||
|
||||
```
|
||||
Subject: Your Banatie API Key (24h)
|
||||
|
||||
Hi [Name],
|
||||
|
||||
Thanks for your interest in Banatie!
|
||||
|
||||
I'll review your submission and send:
|
||||
1. Stripe invoice for $20 (200 images credit)
|
||||
2. Your API key within 24 hours
|
||||
|
||||
Quick start once you have your key:
|
||||
https://docs.banatie.app/quickstart
|
||||
|
||||
Questions? Just reply to this email.
|
||||
|
||||
- Oleg
|
||||
```
|
||||
|
||||
### API Key Email
|
||||
|
||||
```
|
||||
Subject: Your Banatie API Key
|
||||
|
||||
Hi [Name],
|
||||
|
||||
Your API key: [KEY]
|
||||
|
||||
Quick start:
|
||||
<img src="https://banatie.app/gen?prompt=YOUR_PROMPT&aspect=16:9&key=[KEY]" />
|
||||
|
||||
Docs: https://docs.banatie.app
|
||||
|
||||
Feedback? I'm all ears. Reply anytime.
|
||||
|
||||
- Oleg
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Day 9 Hourly Schedule (Example)
|
||||
|
||||
**9:00 AM** - Post to Reddit r/cursor
|
||||
**9:15 AM** - Post to Discord Cursor
|
||||
**9:30 AM** - Monitor responses, respond immediately
|
||||
**10:00 AM** - First signups coming in, review forms
|
||||
**11:00 AM** - Send invoices to good fits
|
||||
**12:00 PM** - Lunch break, check payment status
|
||||
**1:00 PM** - First payment? Send API key!
|
||||
**2:00 PM** - Check in with early users: "How's it working?"
|
||||
**3:00 PM** - Compile feedback themes
|
||||
**4:00 PM** - Continue responding to comments
|
||||
**6:00 PM** - Evening check: metrics count
|
||||
**8:00 PM** - Final responses, plan Day 10
|
||||
**10:00 PM** - End tracking, write summary
|
||||
|
||||
---
|
||||
|
||||
## 💡 Key Reminders
|
||||
|
||||
**Week 1 = Experiment, not Product**
|
||||
- Simple is better than polished
|
||||
- 3-5 users > 100 confused visitors
|
||||
- Feedback > features
|
||||
- Fast iteration > perfect launch
|
||||
|
||||
**You're selling to early adopters:**
|
||||
- They tolerate rough edges
|
||||
- They want to shape the product
|
||||
- They value solution over polish
|
||||
- They'll give honest feedback
|
||||
|
||||
**Manual processes are OK:**
|
||||
- Email API keys manually
|
||||
- Send Stripe invoices manually
|
||||
- This doesn't scale, that's fine
|
||||
- Automate only after validation
|
||||
|
||||
---
|
||||
|
||||
**Created:** November 2, 2025
|
||||
**Owner:** Oleg
|
||||
**Execute:** After DB blocker cleared (Day 5-9)
|
||||
|
|
@ -0,0 +1,130 @@
|
|||
# Competitive Analysis
|
||||
|
||||
**Date:** November 2, 2025
|
||||
**Status:** ✅ Updated with Runware + ImageKit research
|
||||
**Version:** 1.0
|
||||
|
||||
---
|
||||
|
||||
## Key Competitors
|
||||
|
||||
### Runware AI ($13M funding)
|
||||
- **Price:** $0.0006/image (166x cheaper than us)
|
||||
- **Positioning:** Infrastructure play (AWS approach)
|
||||
- **Target:** High-volume, price-sensitive buyers
|
||||
- **Gaps:** No prompt enhancement, no consistency, REST only
|
||||
|
||||
### ImageKit.io (Enterprise scale)
|
||||
- **Price:** $0.10-0.25/image effective
|
||||
- **Feature:** URL-based generation (validates Prompt URLs concept)
|
||||
- **Target:** E-commerce, marketing teams
|
||||
- **Gaps:** No prompt enhancement, no @references, no developer tools
|
||||
|
||||
### Inference Infrastructure (Commodity)
|
||||
- fal.ai: $0.028/image
|
||||
- Replicate: $0.03/image
|
||||
- Together.ai: Similar
|
||||
- **Positioning:** Raw compute, no pipeline
|
||||
|
||||
### Manual Tools
|
||||
- Midjourney: $0.05/image, Discord workflow, no API
|
||||
- DALL-E: Via OpenAI, no consistency
|
||||
|
||||
---
|
||||
|
||||
## Our Competitive Advantages
|
||||
|
||||
### 1. Prompt Enhancement (PRIMARY MOAT)
|
||||
- Generic → Professional quality
|
||||
- 3-6 months to replicate
|
||||
- Always enabled, not optional
|
||||
- This is what justifies $0.10 vs $0.0006
|
||||
|
||||
### 2. Consistency System (@references)
|
||||
- Style/object persistence across generations
|
||||
- Unique feature, no competitor has this
|
||||
- Post-MVP (needs validation)
|
||||
|
||||
### 3. Production Pipeline
|
||||
- CDN delivery included
|
||||
- 6 aspect ratios built-in
|
||||
- Transformations (with focal point detection)
|
||||
- Zero manual work
|
||||
|
||||
### 4. Developer Experience
|
||||
- MCP (Cursor/Claude Code)
|
||||
- SDK (programmatic)
|
||||
- CLI (terminal)
|
||||
- Prompt URLs (universal)
|
||||
|
||||
---
|
||||
|
||||
## Positioning vs Competitors
|
||||
|
||||
**NOT competing on price:**
|
||||
- Runware = infrastructure ($0.0006)
|
||||
- Us = DX premium ($0.10)
|
||||
|
||||
**Analogy:**
|
||||
- Runware = AWS S3 (cheap storage)
|
||||
- Us = Vercel (developer experience)
|
||||
|
||||
**Effective cost comparison:**
|
||||
|
||||
| Solution | List Price | Hidden Costs | Effective Total |
|
||||
|----------|-----------|--------------|-----------------|
|
||||
| Runware | $0.0006 | CDN setup, transformations, prompting, 10 min manual | $4-25/image |
|
||||
| Banatie | $0.10 | Zero | $0.10/image |
|
||||
|
||||
**Target different buyers:**
|
||||
- Runware: Infrastructure teams, volume buyers
|
||||
- ImageKit: E-commerce, marketing teams
|
||||
- Banatie: AI developers, web agencies
|
||||
|
||||
---
|
||||
|
||||
## Why We Win
|
||||
|
||||
### vs Runware:
|
||||
- Quality layer (enhancement)
|
||||
- Complete solution (not just generation)
|
||||
- Developer workflow (MCP, SDK, CLI)
|
||||
|
||||
### vs ImageKit:
|
||||
- Developer-first (not marketing-first)
|
||||
- Prompt enhancement (not generic)
|
||||
- @references consistency (unique)
|
||||
|
||||
### vs Midjourney:
|
||||
- Automation (API vs Discord)
|
||||
- Integration (MCP vs manual)
|
||||
- Speed (instant vs 5-10 min workflow)
|
||||
|
||||
---
|
||||
|
||||
## Free Tier Strategy
|
||||
|
||||
**NOT competing with free:**
|
||||
- OpenRouter: 50/day free
|
||||
- Google AI Studio: 500-1000/day free
|
||||
- Combined: 16K-31K/month free
|
||||
|
||||
**Our free tier = testing only:**
|
||||
- 10 images/month with watermark
|
||||
- All features included
|
||||
- Goal: Prove quality, convert to paid
|
||||
|
||||
**Paid tier = production use:**
|
||||
- Data privacy (not used for training)
|
||||
- Professional quality (enhancement)
|
||||
- Production features (CDN, transformations)
|
||||
- Support
|
||||
|
||||
**Messaging:**
|
||||
> "Free tier = hobby projects, generic quality.
|
||||
> Paid tier = professional work, client-ready quality."
|
||||
|
||||
---
|
||||
|
||||
**Last updated:** November 2, 2025
|
||||
**Next review:** After 10 customer interviews
|
||||
|
|
@ -0,0 +1,235 @@
|
|||
# ICP Segmentation: Unified Approach
|
||||
|
||||
**Date:** November 2, 2025
|
||||
**Status:** ✅ Validated - One product, multiple segments
|
||||
**Version:** 1.0
|
||||
|
||||
---
|
||||
|
||||
## Key Insight: ONE Product, Multiple Entry Points
|
||||
|
||||
**Technical implementation:** IDENTICAL for all segments
|
||||
**Difference:** Entry point preference + use case emphasis
|
||||
|
||||
---
|
||||
|
||||
## Segment Profiles
|
||||
|
||||
### A: Studios/Agencies (3-10 people)
|
||||
|
||||
**Profile:**
|
||||
- Tech lead + 1-2 juniors
|
||||
- Build sites for clients
|
||||
- CEO/Manager makes buying decisions
|
||||
|
||||
**Pain Points:**
|
||||
- Client approval blocked without realistic images
|
||||
- Placeholder hell (projects stall 1-2 months)
|
||||
- Generic stock photos = unprofessional
|
||||
|
||||
**Preferred Entry Points:**
|
||||
- REST API (integration)
|
||||
- Web UI (client presentations)
|
||||
- Prompt URLs (easy for team)
|
||||
|
||||
**Use Case:** Client mockup approval
|
||||
|
||||
**Pricing Preference:** Subscription ($49-99/mo)
|
||||
|
||||
**Sales Cycle:** Medium (B2B, need demos)
|
||||
|
||||
---
|
||||
|
||||
### B: Power Users (Tech Leads) ⭐ PRIMARY
|
||||
|
||||
**Profile:**
|
||||
- Uses Cursor/Claude Code daily
|
||||
- Builds web projects with AI agents
|
||||
- Can influence team adoption
|
||||
|
||||
**Pain Points:**
|
||||
- Stock photos generic, overused
|
||||
- Manual Midjourney workflow tedious
|
||||
- Context switching between tools
|
||||
|
||||
**Preferred Entry Points:**
|
||||
- MCP (Cursor integration) - PRIMARY
|
||||
- SDK (programmatic)
|
||||
- CLI (terminal)
|
||||
|
||||
**Use Case:** Coding workflow automation
|
||||
|
||||
**Pricing Preference:** Subscription ($49/mo)
|
||||
|
||||
**Sales Cycle:** Fast (self-serve, product-led)
|
||||
|
||||
**Budget:** Already pays $20-200/mo for AI tools
|
||||
|
||||
---
|
||||
|
||||
### C: Freelancers (Solo)
|
||||
|
||||
**Profile:**
|
||||
- Builds sites for clients
|
||||
- Price-sensitive
|
||||
- Fast decision maker (no approval needed)
|
||||
|
||||
**Pain Points:**
|
||||
- Stock photos unprofessional
|
||||
- Client approval slow
|
||||
- Budget constraints
|
||||
|
||||
**Preferred Entry Points:**
|
||||
- REST API
|
||||
- Web UI
|
||||
- Prompt URLs
|
||||
|
||||
**Use Case:** Per-project images
|
||||
|
||||
**Pricing Preference:** Credits (pay-as-you-go)
|
||||
|
||||
**Sales Cycle:** Fast (self-serve)
|
||||
|
||||
---
|
||||
|
||||
### D: AI-Savvy Freelancers ⭐ SECONDARY
|
||||
|
||||
**Profile:**
|
||||
- Active AI tool user (Cursor, ChatGPT)
|
||||
- High project volume
|
||||
- Time = money mindset
|
||||
|
||||
**Pain Points:**
|
||||
- Manual workflows slow
|
||||
- Generic images hurt quality
|
||||
- Need fast turnaround
|
||||
|
||||
**Preferred Entry Points:**
|
||||
- MCP (automation)
|
||||
- SDK (if codes)
|
||||
- Prompt URLs (if not)
|
||||
|
||||
**Use Case:** Fast project delivery
|
||||
|
||||
**Pricing Preference:** Credits or Subscription (high volume)
|
||||
|
||||
**Sales Cycle:** Fast (self-serve)
|
||||
|
||||
**Budget:** Already pays for AI tools
|
||||
|
||||
---
|
||||
|
||||
## Technical Product = SAME
|
||||
|
||||
**Backend:**
|
||||
- Prompt enhancement (always on)
|
||||
- Gemini 2.5 Flash generation
|
||||
- 6 aspect ratios
|
||||
- CDN delivery
|
||||
- Transformations (with focal point)
|
||||
|
||||
**Interfaces:**
|
||||
- MCP Server (for B/D)
|
||||
- SDK (for B/D)
|
||||
- CLI (for B/D)
|
||||
- REST API (for all)
|
||||
- Prompt URLs (for all)
|
||||
- Web UI (for all)
|
||||
|
||||
**Features:**
|
||||
- @references consistency (post-MVP)
|
||||
- Team management (post-MVP, for A)
|
||||
- Usage analytics (all)
|
||||
|
||||
---
|
||||
|
||||
## GTM Strategy: Sequential Launch
|
||||
|
||||
### Phase 1: Developer Focus (Weeks 1-4)
|
||||
|
||||
**Target:** B + D (AI developers)
|
||||
|
||||
**Why first:**
|
||||
- Founder IS this ICP
|
||||
- Fast validation
|
||||
- Product-led growth
|
||||
- MCP = differentiator
|
||||
|
||||
**Channels:**
|
||||
- r/cursor, Discord
|
||||
- Dev.to, Twitter
|
||||
- Direct outreach
|
||||
|
||||
**Message:** "MCP for image generation in Cursor"
|
||||
|
||||
**Goal:** 5-10 paying users
|
||||
|
||||
---
|
||||
|
||||
### Phase 2: Agency Expansion (Weeks 5-8)
|
||||
|
||||
**Target:** A + C (agencies, freelancers)
|
||||
|
||||
**Why second:**
|
||||
- Product validated
|
||||
- Add use case messaging
|
||||
- Same tech, different frame
|
||||
|
||||
**Channels:**
|
||||
- r/webdev, r/freelance
|
||||
- LinkedIn (careful)
|
||||
- Agency communities
|
||||
|
||||
**Message:** "Speed up client approval with AI mockups"
|
||||
|
||||
**Goal:** 10-20 additional users
|
||||
|
||||
---
|
||||
|
||||
### Phase 3: Optimize (Weeks 9-12)
|
||||
|
||||
**Analyze:**
|
||||
- Which segment converts better?
|
||||
- Which has higher LTV?
|
||||
- Which churns less?
|
||||
|
||||
**Action:** Double down on winner
|
||||
|
||||
---
|
||||
|
||||
## Messaging by Segment
|
||||
|
||||
### For B/D (Developers):
|
||||
> "Generate unique images without leaving Cursor. MCP integration for AI coding workflows."
|
||||
|
||||
**Emphasis:** Automation, speed, quality
|
||||
|
||||
---
|
||||
|
||||
### For A (Agencies):
|
||||
> "Speed up client approval with realistic AI mockups. Stop waiting for client content."
|
||||
|
||||
**Emphasis:** Client approval, professional quality, faster payment
|
||||
|
||||
---
|
||||
|
||||
### For C (Freelancers):
|
||||
> "Stop using generic stock photos. Generate unique images for client sites."
|
||||
|
||||
**Emphasis:** Affordability, uniqueness, professionalism
|
||||
|
||||
---
|
||||
|
||||
## Overlap: Many people are BOTH
|
||||
|
||||
**Example:** Tech lead at small agency
|
||||
- Morning: Codes in Cursor (uses MCP)
|
||||
- Afternoon: Client presentation (uses Web UI)
|
||||
- **Same person, two use cases**
|
||||
|
||||
This validates unified product approach.
|
||||
|
||||
---
|
||||
|
||||
**Last updated:** November 2, 2025
|
||||
**Next review:** After customer interviews validate segments
|
||||
Loading…
Reference in New Issue