Compare commits
No commits in common. "research" and "master" have entirely different histories.
84
CLAUDE.md
84
CLAUDE.md
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@ -9,7 +9,7 @@
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## 📂 DOCUMENTATION: STRUCTURE AND ACCESS
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**Location:** `/projects/my-projects/banatie-strategy/`
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**Access:** Filesystem MCP (local files)
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**Access:** Filesystem MCP (local files, not Project Knowledge)
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### Folder Structure
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@ -18,7 +18,7 @@ banatie-strategy/
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├── CLAUDE.md # This file - AI configuration
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├── INDEX.md # Map of all documents
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├── ROADMAP.md # Current status and priorities
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├── FRAMEWORK.md # Discussion framework
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├── README.md # Project overview
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│
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├── strategy/ # Strategic documents
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│ ├── 01-market-positioning-and-segments.md
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@ -33,16 +33,9 @@ banatie-strategy/
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│ ├── 10-pricing-strategy.md
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│ └── [other execution docs]
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│
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├── research/ # Passive research (flat structure)
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│ ├── INDEX.md # Research overview and navigation
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│ ├── banatie-research-directions-tracker.md # Main research directions (0-10)
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│ ├── banatie-research-directions-tracker-extension1.md # Extended directions (11-12)
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│ ├── passive-research-methodology.md # Research methodology guide
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│ ├── direction-N-strong-signals.md # Research findings for direction N
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│ └── analysis-*.md # Strategic analysis and synthesis
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│
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├── discussions/ # Strategic session history
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│ └── YYYY-MM-DD-topic.md
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│ ├── 2025-10-19-initial-strategic-session.md
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│ └── [summaries of future sessions: YYYY-MM-DD-topic.md]
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│
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└── backlog/ # Ideas and future topics
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└── 06-future-topics-backlog.md
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@ -50,27 +43,20 @@ banatie-strategy/
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### File Naming Rules
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**Research folder (FLAT structure with descriptive names):**
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- `INDEX.md` - Research overview and navigation (links to all research docs)
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- `banatie-research-directions-tracker*.md` - Research direction trackers and planning
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- Main tracker: Directions 0-10 with hypothesis, questions, scoring
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- Extensions: Additional directions (11-12, etc.)
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- `passive-research-methodology.md` - Complete research methodology guide
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- `direction-N-strong-signals.md` - Research findings for direction N (where N = direction number)
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- Example: `direction-2-strong-signals.md`, `direction-2-strong-signals-part2.md`
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- `analysis-*.md` - Strategic analysis and synthesis across directions
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- Example: `analysis-icp-segmentation-abcd.md`
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**Numbering:** Sequential numbering across all documentation (01, 02, 03... 99)
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- Each number is assigned once and never reused
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- New documents get the next available number
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- Deleted documents don't free up their numbers
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- **Exception:** `discussions/` folder uses date-based naming (see below)
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|
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**Main documentation (numbered):**
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- Sequential numbering across strategy/ and execution/ (01, 02, 03... 99)
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- Each number assigned once, never reused
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- Format: `{number}-{kebab-case-description}.md`
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- Exceptions: Master files (CLAUDE.md, INDEX.md, ROADMAP.md, FRAMEWORK.md)
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**Name format:** `{number}-{kebab-case-description}.md`
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- Examples: `01-market-positioning.md`, `15-launch-strategy.md`
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- Exceptions: Master files (CLAUDE.md, INDEX.md, ROADMAP.md, README.md)
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**Discussions folder:**
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- Format: `YYYY-MM-DD-{kebab-case-topic}.md`
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- Chronological sorting by date
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- Excluded from cross-project numbering
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**Discussions folder format:** `YYYY-MM-DD-{kebab-case-topic}.md`
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- Examples: `2025-10-19-initial-strategic-session.md`, `2025-11-15-pricing-review.md`
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- Discussions are excluded from cross-project numbering
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- Chronological sorting by date for session history
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**Status in document header:**
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- ✅ Validated - confirmed through research/data
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@ -85,7 +71,7 @@ banatie-strategy/
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### Session Initialization
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**Step 1:** Read mandatory files (in this order):
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**Step 1:** Read 3 mandatory files (in this order):
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1. `ROADMAP.md` - current priorities and active sprint
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2. `INDEX.md` - document map and quick links
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3. `CLAUDE.md` - this file for understanding structure
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@ -141,42 +127,15 @@ banatie-strategy/
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**Where to save:**
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- Strategic decisions → `strategy/`
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- Plans and execution → `execution/`
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- Research findings → `research/` (with appropriate prefix)
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- Session summaries → `discussions/`
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- Future ideas → `backlog/`
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**After creation:**
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1. Assign next available number (if strategy/ or execution/)
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1. Assign next available number
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2. Add to INDEX.md
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3. Cross-link with relevant docs
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4. Update ROADMAP.md if affects priorities
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### Research Methodology
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**For passive research sessions (ICP validation, market exploration):**
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We have a **battle-tested methodology** for conducting collaborative research with AI:
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- **Guide:** [research/passive-research-methodology.md](research/passive-research-methodology.md)
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- **Purpose:** Validate ICP hypotheses through Reddit/forum research before customer interviews
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- **Status:** Proven in Phase 1 (Directions 1, 2, 6)
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**Research Planning:**
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- **Direction Trackers:** [research/banatie-research-directions-tracker.md](research/banatie-research-directions-tracker.md)
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- Contains 10+ research directions with hypotheses, key questions, search topics
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- Extensions available for deep-dive exploration
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- **Purpose:** Systematic approach to exploring multiple market directions
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**Research Results:**
|
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- **Strong Signals:** Files like [research/direction-2-strong-signals-part2.md](research/direction-2-strong-signals-part2.md)
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- Contains verifiable evidence (Reddit posts, forum discussions)
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- Confidence levels, ICP match assessment, strategic decisions
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- **Navigation:** [research/INDEX.md](research/INDEX.md) - Complete research documentation hub
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**When to use:**
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- Before customer interviews (avoid asking wrong questions)
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- When exploring new ICP or market segment
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- When validating product-market fit assumptions
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---
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## 📋 COMMANDS
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@ -204,10 +163,9 @@ We have a **battle-tested methodology** for conducting collaborative research wi
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7. Updates ROADMAP.md (if action items exist)
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**Where to save:**
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- Strategic session → `discussions/YYYY-MM-DD-{topic}.md` (date-based)
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- Strategic session summary → `discussions/YYYY-MM-DD-{topic}.md` (date-based, no number)
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- New strategic decision → `strategy/{number}-{topic}.md`
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- Execution plan → `execution/{number}-{topic}.md`
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- Research → `research/{prefix}-{topic}.md`
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- Future idea → `backlog/{number}-{topic}.md`
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**When to use:** At the end of each significant discussion
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@ -260,6 +218,6 @@ We have a **battle-tested methodology** for conducting collaborative research wi
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---
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**Last updated:** November 2, 2025
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**Version:** 2.2
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**Last updated:** 2024-10-30
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**Version:** 2.0
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**Owner:** @men + Oleg
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266
INDEX.md
266
INDEX.md
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@ -1,20 +1,19 @@
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# Banatie Strategy Documentation Index
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**Last Updated:** November 3, 2025
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**Total Documents:** 18 (numbered in strategy/execution) + research (prefixed)
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**Next Available Number:** 18
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**Project Stage:** Pre-launch / MVP Development
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**Last Updated:** 2025-11-01
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**Total Documents:** 13 (numbered) + discussions (date-based)
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**Next Available Number:** 12 (or 15 if keeping 12-14 reserved)
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**Project Stage:** Pre-launch / ICP Validation
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||||
|
||||
---
|
||||
|
||||
## 📊 Numbering System
|
||||
|
||||
**Rule:** Sequential numbering for strategy/ and execution/ folders (01-99)
|
||||
**Rule:** Sequential numbering across all documentation (01-99)
|
||||
- Each number is used only once
|
||||
- New document = next available number
|
||||
- Deleted documents don't free up numbers
|
||||
- **Exception:** `discussions/` uses date-based format (YYYY-MM-DD-topic.md)
|
||||
- **Exception:** `research/` uses flat structure with prefixes (direction-, signals-, analysis-)
|
||||
- **Exception:** `discussions/` folder uses date-based format (YYYY-MM-DD-topic.md)
|
||||
|
||||
**Currently Used:**
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- 01 - Market Positioning
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@ -23,17 +22,16 @@
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- 06 - Future Topics Backlog
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- 07 - Validated ICP (AI Developers)
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- 08 - Validation Plan
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- 09 - MVP Scope (Archived, superseded by 15)
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- 09 - MVP Scope
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- 10 - Pricing Strategy
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- 11 - Technical Architecture
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- 12 - Current Tech State
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- 13 - Competitive Analysis
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- 14 - ICP Segmentation Unified
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- 15 - MVP Scope v2 Realistic
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- 16 - Product Features
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- 17 - Week 1 Launch Checklist
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**Next to assign:** 18
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**Released from numbering:**
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- ~~04~~ - Moved to discussions/ with date-based naming
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- ~~05~~ - Never created, number freed
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**Next to assign:** 13
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||||
---
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||||
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||||
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@ -42,44 +40,12 @@
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**For new sessions START HERE:**
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- [ROADMAP.md](ROADMAP.md) - Current priorities and status
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- [Reality Check](strategy/02-reality-check.md) - Founder constraints
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||||
- [Research Methodology](research/passive-research-methodology.md) - Passive research guide (battle-tested)
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||||
- [Validated ICP](strategy/07-validated-icp-ai-developers.md) - Target audience
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||||
|
||||
**For strategic decisions:**
|
||||
- [Market Positioning](strategy/01-market-positioning-and-segments.md)
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||||
- [Validated ICP](strategy/07-validated-icp-ai-developers.md)
|
||||
|
||||
**For execution:**
|
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- [Week 1 Launch Checklist](execution/17-week-1-launch-checklist.md) ⭐ ACTIVE
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||||
- [MVP Scope v2 Realistic](execution/15-mvp-scope-v2-realistic.md)
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||||
- [Product Features](execution/16-product-features.md)
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||||
- [Pricing Strategy](execution/10-pricing-strategy.md)
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||||
- [Validation Plan](execution/08-validation-plan.md)
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||||
|
||||
---
|
||||
|
||||
## 📂 Core Documentation
|
||||
|
||||
### Master Files
|
||||
|
||||
**[CLAUDE.md](CLAUDE.md)**
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||||
*AI assistant configuration, folder structure, commands*
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||||
Status: 📝 Living document
|
||||
Purpose: Guide for @men on how to work with documentation
|
||||
|
||||
**[INDEX.md](INDEX.md)** (this file)
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||||
*Complete map of all documents*
|
||||
Status: 📝 Living document
|
||||
Purpose: Navigation and quick reference
|
||||
|
||||
**[ROADMAP.md](ROADMAP.md)**
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||||
*Current status, active sprint, milestones*
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||||
Status: 📝 Living document
|
||||
Purpose: Track progress and priorities
|
||||
|
||||
**[FRAMEWORK.md](FRAMEWORK.md)**
|
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*Discussion and documentation best practices*
|
||||
Status: 📝 Living document
|
||||
Purpose: Guide for strategic sessions with @men
|
||||
- [MVP Scope](execution/09-mvp-scope.md)
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||||
|
||||
---
|
||||
|
||||
|
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@ -90,34 +56,23 @@ Purpose: Guide for strategic sessions with @men
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|||
**[01 - Market Positioning](strategy/01-market-positioning-and-segments.md)** (v2.0, Oct 20)
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*Positioning, competitors, market size ($25B+ dev tools)*
|
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Status: ✅ Validated
|
||||
Key insight: We're in "Developer Tools for AI-Powered Development" ($25B+ subset)
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Key insight: We're NOT in "AI Image Generation" ($400M) - we're in "Developer Tools for AI-Powered Development" ($25B+ subset)
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|
||||
**[02 - Reality Check](strategy/02-reality-check.md)** (Oct 19)
|
||||
*Founder situation, financial goals, constraints*
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Status: 📝 Living document, review monthly
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Critical: Solo founder, family of 5, $6K/month sole income, 15-20 hrs/week available
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Critical: Solo founder, family of 5, $6K/month sole income, 15-20 hrs/week available, newborn (Kirill, Oct 7, 2024)
|
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|
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**[07 - Validated ICP](strategy/07-validated-icp-ai-developers.md)** (v1.0, Oct 20)
|
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*AI-powered developers as primary ICP*
|
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Confidence: HIGH (80%) - founder IS the ICP
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Target: Developers using Claude Code/Cursor who build web projects
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Target: Developers using Claude Code/Cursor who build web projects regularly
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|
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**[11 - Technical Architecture](strategy/11-technical-architecture.md)** (v1.0, Nov 1)
|
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*Platform architecture, tech stack, 6-stage pipeline*
|
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*Platform architecture, tech stack, 6-stage pipeline, MVP release strategy*
|
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Status: ✅ Validated
|
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Stack: Express, Next.js, Gemini 2.5 Flash, MinIO, PostgreSQL, Cloudflare
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|
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**[13 - Competitive Analysis](strategy/13-competitive-analysis.md)** (v1.0, Nov 2)
|
||||
*Competitive landscape, positioning, moats*
|
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Status: ✅ Updated with Runware + ImageKit research
|
||||
Key competitors: Runware ($0.0006), ImageKit ($0.10-0.25), positioning as DX premium
|
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Primary moat: Prompt Enhancement (3-6 months to replicate)
|
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|
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**[14 - ICP Segmentation Unified](strategy/14-icp-segmentation-unified.md)** (v1.0, Nov 2)
|
||||
*Unified product approach, A/B/C/D segments*
|
||||
Status: ✅ Validated - One product, multiple entry points
|
||||
Key insight: Direction 1 (Agencies) + Direction 2 (AI Developers) = SAME product
|
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Segments: A (Studios/Agencies), B (Power Users - PRIMARY), C (Freelancers), D (AI-Savvy Freelancers - SECONDARY)
|
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Stack: Express, Next.js, Gemini 2.5 Flash Image, MinIO, PostgreSQL, Cloudflare, Imageflow
|
||||
Key differentiators: Flow-based generation, on-demand URL generation, @name references, transformation pipeline
|
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|
||||
---
|
||||
|
||||
|
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@ -126,106 +81,52 @@ Segments: A (Studios/Agencies), B (Power Users - PRIMARY), C (Freelancers), D (A
|
|||
### Validation & Launch Planning
|
||||
|
||||
**[03 - ICP Research Questions](execution/03-icp-research-questions.md)** (v2.0, Oct 20)
|
||||
*Interview script, validation framework*
|
||||
*Interview script, validation framework for AI developers*
|
||||
Status: 🔄 In use - validation in progress
|
||||
Goal: 10-15 interviews to validate willingness to pay
|
||||
Goal: 10-15 interviews to validate willingness to use + pay
|
||||
|
||||
**[08 - Validation Plan](execution/08-validation-plan.md)** (Oct 20)
|
||||
*2-week sprint plan, 10-15 interviews, stealth outreach*
|
||||
*2-week sprint plan, 10-15 interviews, stealth outreach strategy*
|
||||
Timeline: Oct 20 - Nov 3, 2025
|
||||
Channels: Reddit, Indie Hackers, Discord
|
||||
Channels: Reddit (r/ClaudeAI, r/ChatGPTCoding), Indie Hackers, Discord
|
||||
|
||||
**[09 - MVP Scope](execution/09-mvp-scope.md)** (Oct 20)
|
||||
*Must-have features, 4-6 week dev timeline*
|
||||
Status: 📚 Archived - Superseded by 15-mvp-scope-v2-realistic.md (Nov 2)
|
||||
Core: MCP integration, Prompt Enhancement, CDN, @references
|
||||
**[09 - MVP Scope](execution/09-mvp-scope.md)** (Oct 20)
|
||||
*Must-have features, 4-6 week dev timeline, launch criteria*
|
||||
Status: ⏳ Pending validation results
|
||||
Core features: MCP integration, Prompt Enhancement, CDN delivery, @name references, credit payments
|
||||
|
||||
**[10 - Pricing Strategy](execution/10-pricing-strategy.md)** (v2.0, Oct 20)
|
||||
*Hybrid model: Credits + Subscription*
|
||||
*Hybrid model: Credits + Subscription, based on Oleg's feedback*
|
||||
Tiers:
|
||||
- Free: 10 gens/month (watermark)
|
||||
- Credits: $20-100 for 200-1500 gens
|
||||
- Pro: $49/month for 500 gens
|
||||
- Free: 10 gens/month (with watermark)
|
||||
- Credits: $20-100 for 200-1500 gens (90-day expiry)
|
||||
- Pro: $49/month for 500 gens + exclusive features
|
||||
|
||||
### MVP Development & Launch (Week 1)
|
||||
|
||||
**[15 - MVP Scope v2 Realistic](execution/15-mvp-scope-v2-realistic.md)** (v2.0, Nov 2)
|
||||
*Realistic timeline for MVP development*
|
||||
Status: 🔄 Planning - Based on actual dev capacity
|
||||
Replaces: 09-mvp-scope.md
|
||||
Timeline: Week 1 (Prompt URLs), Week 2-3 (MCP/SDK/CLI), Week 4+ (Production features)
|
||||
Current blockers: DB schema update (2 days), endpoints alignment (2 days)
|
||||
|
||||
**[16 - Product Features](execution/16-product-features.md)** (v1.0, Nov 2)
|
||||
*Complete feature inventory and roadmap*
|
||||
Status: 📝 Living document
|
||||
Core features: Prompt Enhancement (PRIMARY MOAT), 6 aspect ratios, Prompt URLs, MCP, SDK, CLI
|
||||
Priority matrix with timelines and status tracking
|
||||
|
||||
**[17 - Week 1 Launch Checklist](execution/17-week-1-launch-checklist.md)** (Nov 2)
|
||||
*Step-by-step ultra-minimal launch guide*
|
||||
Status: Ready to execute ⭐
|
||||
Goal: 3-5 early adopters try it, 1 pays (any amount)
|
||||
Includes: Pre-launch checklist, launch day schedule, Reddit/Discord copy templates, success criteria
|
||||
|
||||
### Technical Documentation
|
||||
### Technical Appendices
|
||||
|
||||
**[12 - Current Tech State](execution/12-the-current-tech-state.md)** (v1.0, Nov 1)
|
||||
*Business-focused overview of platform capabilities*
|
||||
Status: 📝 Working Document
|
||||
Key: Platform mostly production-ready, gaps identified
|
||||
*Business-focused overview of platform capabilities and market readiness*
|
||||
Status: 📝 Working Document (updates as features complete)
|
||||
Key insight: Platform mostly production-ready with core features operational. Gaps: DB integration, transformations, CDN, VPS deployment, marketing landing.
|
||||
|
||||
**[Appendix 1](execution/appendex1.md)** - SDK code examples
|
||||
**[Appendix 2](execution/appendex2.md)** - Use cases & conversion
|
||||
Flow-based generation, on-demand URL generation patterns
|
||||
|
||||
---
|
||||
|
||||
## 🔬 Research Documents
|
||||
|
||||
**📂 Complete Research Documentation:** [research/INDEX.md](research/INDEX.md)
|
||||
|
||||
### Research Status Summary
|
||||
|
||||
**Phase 1 Completed (Oct 31 - Nov 2, 2025):**
|
||||
- ✅ 3 directions researched with strong signals (Directions 1, 2, 6)
|
||||
- ✅ 10 research directions mapped (Directions 0-10)
|
||||
- ✅ 2 extensions scoped (Directions 11-12: E-commerce, NoCode)
|
||||
- ✅ Reusable methodology documented
|
||||
- ✅ ICP refined to A/B/C/D segments
|
||||
|
||||
**Primary Finding:** Direction 2 (AI Coding Agents) = ⭐ 70-80% confidence
|
||||
- [direction-2-strong-signals-part2.md](research/direction-2-strong-signals-part2.md) - Complete research
|
||||
- ICP match = excellent (founder IS the ICP)
|
||||
- Market size = huge (36K+ r/cursor members)
|
||||
- Willingness to pay = validated ($20-200/mo)
|
||||
- Technical fit = perfect (MCP + SDK)
|
||||
|
||||
**ICP Segmentation (A/B/C/D):**
|
||||
- **A:** Studios/Agencies (CEO decision, higher ACV) - Direction 1 focus
|
||||
- **B:** Power Users (Tech leads with Cursor/Claude Code) - ⭐ PRIMARY
|
||||
- **C:** Freelancers (Solo decision, price-sensitive) - Cross-direction
|
||||
- **D:** AI-savvy Freelancers (High volume, time=money) - ⭐ SECONDARY
|
||||
**[Appendix 2](execution/appendex2.md)** - Use cases & conversion strategy
|
||||
Target scenarios, UI proposal, MVP requirements
|
||||
|
||||
---
|
||||
|
||||
## 💬 Discussion History
|
||||
|
||||
**Note:** Discussions use date-based naming (YYYY-MM-DD-topic.md)
|
||||
|
||||
**[2025-11-02 - Unified Product Strategy](discussions/2025-11-02-unified-product-strategy.md)** ⭐ LATEST
|
||||
*Major strategic session - 3 hours with @men*
|
||||
Outcomes:
|
||||
- Unified product decision (Direction 1 + 2 = SAME product)
|
||||
- Week 1 launch plan created (ultra-minimal experiment)
|
||||
- Competitive analysis completed (Runware, ImageKit)
|
||||
- ICP segmentation refined (A/B/C/D segments)
|
||||
- 5 new documents created (13-17)
|
||||
**Note:** Discussions use date-based naming (YYYY-MM-DD-topic.md), excluded from cross-project numbering.
|
||||
|
||||
**[2025-10-19 - Initial Strategic Session](discussions/2025-10-19-initial-strategic-session.md)**
|
||||
*First strategic session - 2 hours with @men*
|
||||
Outcomes:
|
||||
- ICP direction clarified (AI developers)
|
||||
- Pricing model validated (hybrid)
|
||||
- ICP direction clarified (AI developers, not agencies initially)
|
||||
- Pricing model validated (hybrid credits + subscription)
|
||||
- Reality check documented (constraints, timeline, financial goals)
|
||||
- Documentation framework established
|
||||
|
||||
---
|
||||
|
|
@ -235,8 +136,8 @@ Outcomes:
|
|||
**[06 - Future Topics](backlog/06-future-topics-backlog.md)** (Oct 19)
|
||||
*Upcoming discussions prioritized by urgency*
|
||||
Current priorities:
|
||||
- Soon: MVP scope finalization, pre-launch strategy
|
||||
- Eventually: Social media, Google Ads, employer risk management
|
||||
- Soon: MVP scope finalization, pricing finalization, pre-launch strategy
|
||||
- Eventually: Social media strategy, Google Ads, employer discovery risk management ("свечение фейса")
|
||||
|
||||
---
|
||||
|
||||
|
|
@ -244,22 +145,17 @@ Current priorities:
|
|||
|
||||
### Critical path for new @men sessions:
|
||||
```
|
||||
ROADMAP.md → 02-reality-check.md → 14-icp-segmentation-unified.md → 17-week-1-launch-checklist.md
|
||||
ROADMAP.md → 02-reality-check.md → 07-validated-icp.md → [relevant execution doc]
|
||||
```
|
||||
|
||||
### For strategic pivots:
|
||||
```
|
||||
01-market-positioning.md → 13-competitive-analysis.md → 14-icp-segmentation-unified.md → research/INDEX.md
|
||||
01-market-positioning.md → discussions/2025-10-19-initial-strategic-session.md → 06-future-topics-backlog.md
|
||||
```
|
||||
|
||||
### For tactical execution (ACTIVE):
|
||||
### For tactical execution:
|
||||
```
|
||||
15-mvp-scope-v2-realistic.md → 16-product-features.md → 17-week-1-launch-checklist.md
|
||||
```
|
||||
|
||||
### Legacy path (archived):
|
||||
```
|
||||
08-validation-plan.md → 09-mvp-scope.md (superseded by 15) → 10-pricing-strategy.md
|
||||
08-validation-plan.md → 09-mvp-scope.md → 10-pricing-strategy.md
|
||||
```
|
||||
|
||||
---
|
||||
|
|
@ -276,40 +172,30 @@ ROADMAP.md → 02-reality-check.md → 14-icp-segmentation-unified.md → 17-wee
|
|||
|
||||
## 🔍 Key Relationships
|
||||
|
||||
**Market Positioning (01) + Competitive Analysis (13) inform:**
|
||||
- Validated ICP (07) + ICP Segmentation (14) - target audience selection
|
||||
**Market Positioning (01) informs:**
|
||||
- Validated ICP (07) - target audience selection
|
||||
- Pricing Strategy (10) - competitive benchmarking
|
||||
- MVP Scope v2 (15) - feature prioritization
|
||||
- Positioning: DX premium vs infrastructure play
|
||||
- MVP Scope (09) - feature prioritization
|
||||
|
||||
**Reality Check (02) constrains:**
|
||||
- MVP Scope v2 (15) - realistic timeline with blockers
|
||||
- Week 1 Launch (17) - ultra-minimal approach
|
||||
- Product Features (16) - priority matrix
|
||||
- Validation Plan (08) - time allocation (15-20 hrs/week)
|
||||
- MVP Scope (09) - what's realistic in 4-6 weeks
|
||||
- Pricing Strategy (10) - break-even requirements ($100-500 MRR)
|
||||
|
||||
**Research (research/) + Competitive Analysis (13) validate:**
|
||||
- ICP Segmentation (14) - unified product approach
|
||||
- Direction 1 + 2 = same product, different entry points
|
||||
- Prompt Enhancement as PRIMARY MOAT (3-6 months to replicate)
|
||||
|
||||
**ICP Segmentation (14) drives:**
|
||||
- Product Features (16) - which interfaces to build (MCP vs Prompt URLs)
|
||||
- Week 1 Launch (17) - target segments B/D (developers first)
|
||||
- GTM strategy - sequential launch approach
|
||||
|
||||
**MVP Scope v2 (15) → Product Features (16) → Week 1 Launch (17):**
|
||||
- Active execution path
|
||||
- 15 defines timeline and blockers
|
||||
- 16 details all features with priorities
|
||||
- 17 provides step-by-step launch guide
|
||||
**Validated ICP (07) drives:**
|
||||
- ICP Research Questions (03) - interview script
|
||||
- Validation Plan (08) - where to find respondents
|
||||
- MVP Scope (09) - which features matter most
|
||||
- Pricing Strategy (10) - willingness to pay validation
|
||||
|
||||
**Technical Architecture (11) + Current Tech State (12) define:**
|
||||
- What platform can do (architecture + implementation status)
|
||||
- MVP Scope v2 (15) - what MUST be built vs already done
|
||||
- Product Features (16) - technical feasibility
|
||||
- What the platform can do (architecture + implementation status)
|
||||
- MVP Scope (09) - what MUST be built vs. what's already done
|
||||
- Validation Plan (08) - which features to showcase in interviews
|
||||
- Launch readiness - gap analysis between current state and market needs
|
||||
|
||||
**Discussion Framework (FRAMEWORK.md) guides:**
|
||||
- All strategic sessions
|
||||
**Discussion Framework (05) guides:**
|
||||
- All future strategic sessions
|
||||
- Documentation creation process
|
||||
- Decision-making workflows
|
||||
|
||||
|
|
@ -329,13 +215,7 @@ ROADMAP.md → 02-reality-check.md → 14-icp-segmentation-unified.md → 17-wee
|
|||
- Marketing campaigns
|
||||
- Sales processes
|
||||
|
||||
**Research findings** → `research/` (use prefixes)
|
||||
- `direction-N-*.md` - Research directions
|
||||
- `signals-*.md` - Strong signals found
|
||||
- `analysis-*.md` - Strategic analysis
|
||||
- `methodology-*.md` - Research methods (if needed)
|
||||
|
||||
**Session summaries** → `discussions/` (date-based: YYYY-MM-DD-topic.md)
|
||||
**Session summaries** → `discussions/` (use date-based format: YYYY-MM-DD-topic.md)
|
||||
- Strategic planning sessions
|
||||
- Major decision meetings
|
||||
- Retrospectives
|
||||
|
|
@ -350,13 +230,13 @@ ROADMAP.md → 02-reality-check.md → 14-icp-segmentation-unified.md → 17-wee
|
|||
**Navigation tip:** Use Ctrl+F to search by topic, document name, or status emoji.
|
||||
|
||||
**Maintenance:** Update this INDEX.md whenever:
|
||||
- New document created (assign number/prefix, add to section)
|
||||
- New document created (assign next number, add to relevant section)
|
||||
- Document status changes (update emoji and notes)
|
||||
- New relationships identified (add to Dependencies)
|
||||
- Quarterly review (prune deprecated docs, reorganize)
|
||||
- New relationships identified (add to Dependencies section)
|
||||
- Quarterly review (prune deprecated docs, reorganize if needed)
|
||||
|
||||
---
|
||||
|
||||
**Last maintained by:** @men
|
||||
**Version:** 4.0 (5 new documents added: 13-17, unified product strategy integrated)
|
||||
**Next review:** After Week 1 launch (Nov 9-10, 2025)
|
||||
**Last maintained by:** @men
|
||||
**Version:** 2.0
|
||||
**Next review:** After ICP validation complete (Nov 3, 2025)
|
||||
|
|
|
|||
689
ROADMAP.md
689
ROADMAP.md
|
|
@ -6,232 +6,248 @@
|
|||
|
||||
- ✅ **Completed tasks:** Record actual completion date
|
||||
- 🔄 **In progress:** Show start date + estimated duration
|
||||
- 📅 **Future tasks:** Show estimated duration only
|
||||
- 🎯 **Milestones:** Relative timeframes from key decision points
|
||||
- 📅 **Future tasks:** Show estimated duration only (e.g., "2-4 weeks", "3 months")
|
||||
- 🎯 **Milestones:** Relative timeframes from key decision points (e.g., "Month 3 after validation")
|
||||
|
||||
**Why:** With 15-20 hrs/week availability, fixed deadlines create false pressure.
|
||||
**Why:** With 15-20 hrs/week availability, fixed deadlines create false pressure. Relative estimates allow flexibility while tracking actual velocity for better future planning.
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Current Status
|
||||
|
||||
**Phase:** Pre-launch / MVP Development
|
||||
**Sprint:** Tech Debt Clear + Prompt URLs (Days 1-7)
|
||||
**Focus:** Unified product approach (Direction 1 + 2 combined)
|
||||
**Next Milestone:** Ultra-minimal launch (Week 1 - Prompt URLs + Manual payments)
|
||||
**Last Updated:** November 3, 2025 (documentation integrated)
|
||||
**Phase:** Pre-launch / ICP Validation
|
||||
**Version:** 1.1
|
||||
**Next Milestone:** Complete ICP External Validation
|
||||
|
||||
---
|
||||
|
||||
## 🔄 Active Sprint: MVP Development (Nov 2-10)
|
||||
## ✅ Completed Sprint: Foundation (Oct 20 - Oct 30)
|
||||
|
||||
### DECISION: Unified Product Approach
|
||||
|
||||
**Key Insight:** Direction 1 (Agencies) + Direction 2 (AI Developers) = SAME product
|
||||
- Technical implementation identical
|
||||
- Difference = entry point preference (MCP vs Prompt URLs)
|
||||
- Many users are BOTH (tech lead at agency)
|
||||
|
||||
**Strategy:** Build one product, multiple interfaces
|
||||
### ✅ COMPLETED
|
||||
- [x] Market positioning clarified (Completed: Oct 25, 2025)
|
||||
- [x] ICP hypothesis validated internally - founder IS the ICP (Completed: Oct 28, 2025)
|
||||
- [x] Pricing strategy drafted - hybrid credits + subscription model (Completed: Oct 29, 2025)
|
||||
- [x] MVP scope defined - MCP + core features (Completed: Oct 30, 2025)
|
||||
- [x] Documentation framework established - filesystem MCP approach (Completed: Oct 30, 2025)
|
||||
|
||||
---
|
||||
|
||||
### Current Blockers (Days 1-4)
|
||||
- [ ] DB schema update (2 days)
|
||||
- [ ] Endpoints align with DB (2 days)
|
||||
## 🔄 Active Sprint: ICP External Validation
|
||||
|
||||
### Week 1: Ultra-Minimal Launch (Days 5-9)
|
||||
|
||||
**Tech (Days 5-7):**
|
||||
- [ ] Prompt URLs (3 days) - Universal entry point
|
||||
|
||||
**Non-tech (Day 8):**
|
||||
- [ ] Landing page (2 hours) - Single page, hero + pricing + CTA
|
||||
- [ ] Docs page (2 hours) - Prompt URLs + API examples
|
||||
- [ ] Signup flow (30 min) - Google Form, manual process
|
||||
|
||||
**Launch Day 9:**
|
||||
- [ ] Reddit r/cursor post (morning)
|
||||
- [ ] Discord Cursor channel (morning)
|
||||
- [ ] Respond to comments (all day)
|
||||
- [ ] Manual API key distribution
|
||||
|
||||
**Goal:** 3-5 early adopters try it, 1 pays (any amount)
|
||||
|
||||
**Mental model:** Experiment, not mass launch. Coffee with customer, not opening cafe.
|
||||
|
||||
### Week 2-3: Developer Tools
|
||||
- [ ] MCP Server (3 days)
|
||||
- [ ] SDK TypeScript/Python (2 days)
|
||||
- [ ] CLI (2 days)
|
||||
- [ ] Automated payments (2-3 days)
|
||||
|
||||
**Goal:** 10-20 paying users
|
||||
|
||||
### Week 4+: Production Features
|
||||
- [ ] CDN integration (1 day)
|
||||
- [ ] Image transformations (1 day)
|
||||
- [ ] Focal point detection (2-3 days)
|
||||
- [ ] Admin UI (3-5 days)
|
||||
|
||||
**Goal:** 50+ users, validate segments
|
||||
|
||||
---
|
||||
|
||||
## ✅ Completed: Foundation (Oct 20 - Oct 30)
|
||||
|
||||
- [x] Market positioning clarified (Oct 25, 2025)
|
||||
- [x] ICP hypothesis validated internally (Oct 28, 2025)
|
||||
- [x] Pricing strategy drafted (Oct 29, 2025)
|
||||
- [x] MVP scope defined (Oct 30, 2025)
|
||||
- [x] Documentation framework established (Oct 30, 2025)
|
||||
|
||||
---
|
||||
|
||||
## ✅ Completed: Passive Research Phase 1 (Oct 31 - Nov 2)
|
||||
|
||||
- [x] Direction 0 research (Initial Exploration) - Completed Oct 31, 2025
|
||||
- [x] Direction 1 research (Agencies + Placeholder Hell) - Strong signals found
|
||||
- [x] Direction 2 research (AI Coding Agents) - ⭐ STRONGEST validation (70-80% confidence)
|
||||
- [x] Direction 6 research (Gemini/E-commerce) - Parking lot (ICP mismatch with no-code preference)
|
||||
- [x] Directions 11-12 scoped (E-commerce deep-dive, NoCode builders) - Future exploration if needed
|
||||
- [x] Research methodology documented ([passive-research-methodology.md](research/passive-research-methodology.md)) - Reusable framework
|
||||
- [x] Research direction trackers created (10 directions mapped, 2 extensions planned)
|
||||
- [x] Research navigation hub created ([research/INDEX.md](research/INDEX.md))
|
||||
- [x] A/B/C/D segmentation framework created
|
||||
- [x] Research documentation restructured (flat + descriptive names)
|
||||
|
||||
**Key Outcomes:**
|
||||
- Direction 2 = 70-80% confidence (AI coding agents using Cursor/Claude Code)
|
||||
- ICP refined to 4 segments: A (Studios), B (Power Users) ⭐, C (Freelancers), D (AI-savvy Freelancers) ⭐
|
||||
- Technical product = same for all segments
|
||||
- GTM differs by segment (messaging, pricing emphasis, outreach channels)
|
||||
- 10 research directions mapped (0-10), 2 extensions scoped (11-12)
|
||||
- Reusable research methodology established for future validation sprints
|
||||
- Complete research documentation system created
|
||||
|
||||
---
|
||||
|
||||
## 🔄 Active Sprint: Interview Preparation (Nov 2 - Nov 3)
|
||||
|
||||
**Goal:** Prepare for 10-14 validation interviews across A/B/C/D segments
|
||||
|
||||
### Tasks
|
||||
- [ ] Create interview scripts for each segment (4 scripts)
|
||||
- [ ] A: Studios/Agencies (CEO/Manager)
|
||||
- [ ] B: Power Users (Tech leads with Cursor)
|
||||
- [ ] C: Freelancers (Solo)
|
||||
- [ ] D: AI-savvy Freelancers
|
||||
- [ ] Identify specific outreach targets:
|
||||
- [ ] B: r/cursor Discord members, specific power users
|
||||
- [ ] D: Twitter #AIFreelancer list (20-30 profiles)
|
||||
- [ ] A: LinkedIn agency CEOs (50-100 list)
|
||||
- [ ] C: Upwork active freelancers, r/freelance members
|
||||
- [ ] Prepare validation scorecard (track by segment)
|
||||
- [ ] Plan outreach timeline (7-day sprint schedule)
|
||||
|
||||
---
|
||||
|
||||
## 📅 Upcoming Sprint: External Validation (Nov 4 - Nov 10)
|
||||
|
||||
**Est. duration:** 7 days
|
||||
**Started:** Oct 31, 2025
|
||||
**Est. duration:** 2 weeks
|
||||
**Owner:** Oleg
|
||||
|
||||
### Interview Distribution
|
||||
- **B (Power Users):** 3-4 interviews (PRIMARY focus)
|
||||
- **D (AI Freelancers):** 3-4 interviews (SECONDARY)
|
||||
- **A (Studios):** 2-3 interviews (TERTIARY)
|
||||
- **C (Freelancers):** 2-3 interviews (BONUS)
|
||||
### Status
|
||||
- Interviews completed: **0 / 10**
|
||||
- Decision: GO/PIVOT/STOP pending
|
||||
|
||||
**Total:** 10-14 interviews
|
||||
### Tasks
|
||||
- [ ] Create throwaway Reddit account (stealth mode)
|
||||
- [ ] Post in r/ClaudeAI: "How do you handle images in Claude Code?"
|
||||
- [ ] Post in r/ChatGPTCoding: "AI-assisted devs: image generation workflow?"
|
||||
- [ ] Conduct 10-15 text-based interviews via DM
|
||||
- [ ] Fill validation scorecard after each interview
|
||||
- [ ] Make GO/PIVOT/STOP decision based on results
|
||||
|
||||
### Success Criteria
|
||||
- 60%+ say "I would use this" (6+ out of 10)
|
||||
- 40%+ willing to pay $20+ (4+ out of 10)
|
||||
- 30%+ want early access (3+ out of 10)
|
||||
- **KILLER USE CASE identified:** ONE specific pain mentioned by 60%+
|
||||
|
||||
### Outreach Channels (Reddit ban workaround)
|
||||
- **Discord #1:** Cursor + Claude servers (most active)
|
||||
- **Twitter/X #2:** Search #cursor #ClaudeCode #AICoding
|
||||
- **Dev.to #3:** Comment on AI coding articles
|
||||
- **Indie Hackers #4:** Direct messaging
|
||||
- **LinkedIn #5:** Careful approach (employer risk)
|
||||
### ⏸️ BLOCKED / WAITING
|
||||
- [ ] MVP development (blocked by: need confirmed feature priorities from validation)
|
||||
- [ ] Beta user outreach (blocked by: need validated messaging)
|
||||
- [ ] Pricing finalization (blocked by: need ICP confirmation of willingness to pay)
|
||||
|
||||
---
|
||||
|
||||
## 📊 Key Metrics Dashboard
|
||||
## 📅 Upcoming Milestones
|
||||
|
||||
**Updated:** Weekly (Sundays)
|
||||
### Post-Validation Phase (1-2 weeks after validation decision)
|
||||
|
||||
### Validation Metrics (Active Sprint)
|
||||
- Interviews completed: **0 / 10**
|
||||
- Positive responses ("I would use"): **- / -**
|
||||
- Willing to pay $20+: **- / -**
|
||||
- Early access requests: **- / -**
|
||||
**IF GO decision (60%+ willing to use, 40%+ willing to pay $20+):**
|
||||
- [ ] Finalize MVP scope based on validated top 3 needs from interviews
|
||||
- [ ] Begin MCP server development
|
||||
- [ ] Prepare beta access list from interviews (early adopters identified)
|
||||
- [ ] Plan soft launch strategy (Reddit post schedule, messaging)
|
||||
|
||||
**By Segment:**
|
||||
- A (Studios): **0 / 3** interviews
|
||||
- B (Power Users): **0 / 4** interviews ⭐ PRIMARY
|
||||
- C (Freelancers): **0 / 3** interviews
|
||||
- D (AI Freelancers): **0 / 4** interviews ⭐ SECONDARY
|
||||
**IF PIVOT decision (<60% interest OR weak willingness to pay):**
|
||||
- [ ] Select alternative ICP (agencies? e-commerce? different dev segment?)
|
||||
- [ ] Prepare new interview script tailored to alternative ICP
|
||||
- [ ] Run 5-10 more interviews (est. 1-2 weeks)
|
||||
- [ ] Final GO/STOP decision
|
||||
|
||||
**IF STOP decision (<40% interest, no one willing to pay):**
|
||||
- [ ] Document learnings (what didn't work, what insights gained)
|
||||
- [ ] Thank all interviewees professionally
|
||||
- [ ] Decide: tackle different problem OR shut down project
|
||||
- [ ] Focus energy back on day job (reduce stress, reassess in 3-6 months)
|
||||
|
||||
---
|
||||
|
||||
### MVP Development Phase (4-6 weeks)
|
||||
*(Assuming GO decision)*
|
||||
|
||||
**Est. duration: 4-6 weeks total**
|
||||
|
||||
- **Weeks 1-2:** Core generation pipeline + MCP integration
|
||||
- REST API endpoints finalized
|
||||
- Prompt Enhancement Agent working
|
||||
- Image generation with @name references
|
||||
- Basic storage + CDN integration
|
||||
- **Deliverable:** Working API (generate + upload + references)
|
||||
|
||||
- **Week 3:** MCP implementation
|
||||
- MCP server setup (follow spec)
|
||||
- Implement 3 tools: banatie_generate, banatie_upload, banatie_list_images
|
||||
- Test with Claude Desktop
|
||||
- Documentation for MCP usage
|
||||
- **Deliverable:** Working MCP integration
|
||||
|
||||
- **Week 4:** Transformations + UI refinement
|
||||
- Image transformation service (Imageflow or Cloudflare)
|
||||
- Refine demo UI (code snippets, transformation previews)
|
||||
- Dashboard (history, usage stats)
|
||||
- API key management
|
||||
- **Deliverable:** Functional UI for testing
|
||||
|
||||
- **Week 5:** Payments + polish
|
||||
- Stripe integration (credit packs: $20, $50, $100)
|
||||
- Free tier limits enforcement (10/month with watermark)
|
||||
- Landing page copy + design
|
||||
- API documentation (REST + MCP)
|
||||
- **Deliverable:** Monetization-ready product
|
||||
|
||||
- **Week 6:** Beta testing + iteration
|
||||
- Invite 5-10 validated users from research
|
||||
- High-touch onboarding (help with MCP setup)
|
||||
- Gather feedback, fix critical bugs
|
||||
- Iterate on UX pain points
|
||||
- **Deliverable:** Product-market fit signals or pivot triggers
|
||||
|
||||
---
|
||||
|
||||
### Soft Launch & Growth Phase (Months 3-6 after validation)
|
||||
|
||||
**Month 3:** First paying customers
|
||||
- Goal: 5-10 beta users onboarded
|
||||
- 50+ generations completed
|
||||
- 2+ users purchase credits (willingness to pay validated)
|
||||
- Target MRR: $200-500
|
||||
|
||||
**Month 4:** Soft launch to communities
|
||||
- Post in r/ClaudeAI: "Show HN: Generate images from Claude Code via MCP"
|
||||
- Indie Hackers build-in-public post
|
||||
- Dev.to technical content (tutorial: "Automate image gen in Next.js with Claude Code")
|
||||
- Target MRR: $500-1,000
|
||||
|
||||
**Month 5:** Growth optimization
|
||||
- SEO content (start ranking for "AI image generation API", "Claude Code images")
|
||||
- Community building (Discord, Reddit presence)
|
||||
- Case studies from early users
|
||||
- Target MRR: $1-2K (Side Project Validation milestone)
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Long-term Goals (Relative Milestones)
|
||||
|
||||
### Month 6 Checkpoint: Side Project Validation
|
||||
**Timeframe:** ~6 months after validation
|
||||
**Success criteria:**
|
||||
- MRR: $1-2K
|
||||
- Customers: 10-20 paying
|
||||
- Churn: <5% monthly
|
||||
- Signal: Product-market fit OR clear pivot needed
|
||||
|
||||
**Decision:** Continue scaling OR reassess viability
|
||||
|
||||
---
|
||||
|
||||
### Month 9 Checkpoint: Hybrid Mode Decision
|
||||
**Timeframe:** ~9 months after validation
|
||||
**Success criteria:**
|
||||
- MRR: $3-5K
|
||||
- Customers: 30-50 paying
|
||||
- Usage: Predictable growth pattern
|
||||
|
||||
**Options:**
|
||||
- Negotiate 4-day work week with employer (80% salary = $4.8K)
|
||||
- OR: Stay full-time job, continue nights/weekends
|
||||
- Combined income: $7-10K/month (meets family needs + buffer)
|
||||
|
||||
---
|
||||
|
||||
### Month 12 Checkpoint: Full-time Leap Evaluation
|
||||
**Timeframe:** ~12 months after validation
|
||||
**Success criteria:**
|
||||
- MRR: $6K+ (current salary replacement)
|
||||
- OR: 12-month runway saved + high confidence in growth
|
||||
- OR: MRR = $4-5K + spouse (Ekaterina) involved in admin with income
|
||||
|
||||
**Decision:** Go full-time on Banatie OR continue hybrid
|
||||
|
||||
**Long-term vision (24-36 months from validation):**
|
||||
- $15-30K MRR: Sustainable solo/small team business
|
||||
- Hire 1-2 people (support, marketing, or tech)
|
||||
- Consider Ekaterina full-time on admin/ops
|
||||
|
||||
---
|
||||
|
||||
## 🚦 Decision Gates
|
||||
|
||||
### GATE 1: ICP Validation (ACTIVE - Est. Nov 10, 2025)
|
||||
### GATE 1: ICP Validation (ACTIVE - Est. 2 weeks)
|
||||
|
||||
**Started:** Nov 2, 2025 (preparation phase)
|
||||
**Started:** Oct 31, 2025
|
||||
|
||||
**Success criteria (ALL must be met):**
|
||||
- 60%+ interviews say "I would use this" (6 out of 10)
|
||||
- 40%+ willing to pay $20+ (4 out of 10)
|
||||
- 30%+ want early access (3 out of 10)
|
||||
- **KILLER USE CASE:** ONE specific, frequent pain mentioned by 60%+ (not scattered needs)
|
||||
- **KILLER USE CASE identified:** ONE specific, frequent, expensive pain mentioned by 60%+ respondents (not scattered generic needs)
|
||||
- Budget confirmed (they pay for other tools)
|
||||
|
||||
**Possible outcomes:**
|
||||
- ✅ **GO** → Build MVP for validated segment (4-6 weeks)
|
||||
- 🔄 **PIVOT** → Test different segment (add 1-2 weeks)
|
||||
- 🛑 **STOP** → No market fit, fundamental rethink
|
||||
- ✅ **GO** → Build MVP for AI developers (strong signals)
|
||||
- 🔄 **PIVOT** → Test different ICP (weak signals, add 1-2 weeks)
|
||||
- 🛑 **STOP** → Shut down or fundamental rethink (no market fit)
|
||||
|
||||
**Review:** Upon completion with @men
|
||||
|
||||
---
|
||||
|
||||
### GATE 2: MVP Launch Readiness
|
||||
### GATE 2: MVP Launch Readiness (Week 6 of MVP development)
|
||||
|
||||
**Timeframe:** ~6-8 weeks after Gate 1 GO decision
|
||||
|
||||
**Success criteria:**
|
||||
- MCP integration works reliably (95%+ success rate)
|
||||
- 5-10 beta users onboarded
|
||||
- 50+ generations completed
|
||||
- 2+ users purchase credits
|
||||
- No critical bugs
|
||||
- 5-10 beta users onboarded and generating images
|
||||
- 50+ generations completed (usage validated)
|
||||
- 2+ users purchase credits (monetization validated)
|
||||
- No critical bugs blocking core workflow
|
||||
|
||||
**Possible outcomes:**
|
||||
- ✅ **LAUNCH** → Soft launch to communities
|
||||
- 🔄 **ITERATE** → Add 1-2 weeks for improvements
|
||||
- 🛑 **PIVOT** → Different approach needed
|
||||
- ✅ **LAUNCH** → Soft launch to r/ClaudeAI, Indie Hackers
|
||||
- 🔄 **ITERATE** → Add 1-2 weeks for bug fixes, UX improvements
|
||||
- 🛑 **PIVOT** → Different approach needed (MCP too complex? Different features?)
|
||||
|
||||
**Review:** Upon completion
|
||||
|
||||
---
|
||||
|
||||
### GATE 3: PMF Validation
|
||||
### GATE 3: PMF Validation (Month 6 checkpoint)
|
||||
|
||||
**Timeframe:** ~6 months after Gate 1 GO
|
||||
**Timeframe:** ~6 months after Gate 1 GO decision
|
||||
|
||||
**Success criteria:**
|
||||
- $1-2K MRR achieved
|
||||
- <5% monthly churn
|
||||
- <5% monthly churn (customers staying)
|
||||
- "Can't live without" feedback from 3+ users
|
||||
- Organic word-of-mouth starting
|
||||
- Organic word-of-mouth starting (referrals, shares)
|
||||
- Usage growing without marketing spend
|
||||
|
||||
**Possible outcomes:**
|
||||
- ✅ **SCALE** → Invest in growth
|
||||
- 🔄 **OPTIMIZE** → Refine product
|
||||
- 🛑 **PIVOT/STOP** → No PMF after 6 months
|
||||
- ✅ **SCALE** → Invest in growth (content, partnerships, paid ads eventually)
|
||||
- 🔄 **OPTIMIZE** → Refine product, improve conversion
|
||||
- 🛑 **PIVOT/STOP** → No PMF achieved after 6 months, reassess fundamentally
|
||||
|
||||
**Review:** Upon reaching timeframe
|
||||
|
||||
---
|
||||
|
||||
|
|
@ -240,259 +256,168 @@
|
|||
### HIGH PRIORITY RISKS
|
||||
|
||||
**1. Burnout Risk (Severity: HIGH)**
|
||||
- Factors: Full-time job + side project + newborn (Kirill, Oct 7) + family of 5
|
||||
- Current exposure: 60+ hrs/week total
|
||||
- Monitor: Weekly health check-ins (Sundays)
|
||||
- Mitigation: Strict time boundaries, one full day off/week, use Agent Coding
|
||||
- Red flags: Health decline, family tension, job performance suffering
|
||||
- Abort: If health/family at risk, pause Banatie
|
||||
- **Factors:** Full-time job + side project + newborn (Kirill, 2 weeks old) + family of 5
|
||||
- **Current exposure:** Working 60+ hrs/week total (40 job + 20 Banatie)
|
||||
- **Monitor:** Weekly health check-ins (Sundays)
|
||||
- **Mitigation:**
|
||||
- Strict time boundaries (no work after 10 PM)
|
||||
- One full day off per week (family only)
|
||||
- Use Agent Coding (Claude Code) to maximize efficiency
|
||||
- Cut scope ruthlessly (MVP, not full vision)
|
||||
- **Red flags:** Physical health decline, family tension, day job performance suffering
|
||||
- **Abort criteria:** If health/family at risk, pause Banatie (not worth it)
|
||||
|
||||
---
|
||||
|
||||
**2. Financial Pressure Risk (Severity: HIGH)**
|
||||
- Factors: Zero buffer, school tuition coming, $6K/month sole income
|
||||
- Current exposure: No emergency fund
|
||||
- Monitor: Monthly expense tracking
|
||||
- Mitigation: Keep day job until ≥$6K MRR, minimize expenses
|
||||
- Red flags: Credit card debt, unpaid tuition, family money stress
|
||||
- Abort: If Banatie costs >$500/month without revenue
|
||||
- **Factors:** Zero savings buffer, school tuition coming, single income ($6K/month)
|
||||
- **Current exposure:** No emergency fund, Daniel's private school pending
|
||||
- **Monitor:** Monthly expense tracking, runway calculation
|
||||
- **Mitigation:**
|
||||
- Keep day job until Banatie ≥ $6K MRR (non-negotiable)
|
||||
- Negotiate hybrid work arrangement early (6-month mark if traction)
|
||||
- Bootstrap (no fundraising until PMF clear)
|
||||
- Minimize Banatie expenses (use family VPS, free tools)
|
||||
- **Red flags:** Credit card debt accumulating, school tuition unpaid, family stress over money
|
||||
- **Abort criteria:** If Banatie costs exceed $500/month without revenue
|
||||
|
||||
---
|
||||
|
||||
**3. No PMF Risk (Severity: HIGHEST)**
|
||||
- Factors: Unvalidated ICP, complex product, new category
|
||||
- Current exposure: Hypothesis not yet tested externally
|
||||
- Monitor: Interview feedback, usage metrics, qualitative signals
|
||||
- Mitigation: Brutal validation BEFORE building more, ultra-MVP launch
|
||||
- Red flags: No one willing to pay, high churn >10%, "cool but..." feedback
|
||||
- Abort: After 6 months, if <$500 MRR and no PMF signals
|
||||
- **Factors:** Unvalidated ICP, new category (convergence play), complex product
|
||||
- **Current exposure:** Hypothesis not yet tested with external users
|
||||
- **Monitor:** Interview feedback, churn rate, usage metrics, qualitative signals
|
||||
- **Mitigation:**
|
||||
- Brutal ICP validation BEFORE building more (current sprint)
|
||||
- Launch ultra-MVP (not full platform)
|
||||
- 10-15 customer interviews BEFORE launch
|
||||
- Set clear pivot triggers (see Phase 1 decision point)
|
||||
- **Red flags:** No one willing to pay, high churn (>10%), "cool idea, but..." feedback
|
||||
- **Abort criteria:** After 6 months, if <$500 MRR and no PMF signals → shut down
|
||||
|
||||
---
|
||||
|
||||
**4. Employer Discovery Risk (Severity: MEDIUM)**
|
||||
- Factors: Building side project while employed, same industry
|
||||
- Current exposure: Public presence needed for marketing
|
||||
- Monitor: LinkedIn mentions, colleague conversations
|
||||
- Mitigation: Separate brand identity, delay LinkedIn, focus dev.to
|
||||
- Red flags: Employer asks about side projects
|
||||
- Abort: If employer forbids, negotiate exit OR pause publicly
|
||||
- **Factors:** Building side project while employed, same industry (web dev, AI)
|
||||
- **Current exposure:** Public presence needed for marketing (Twitter, LinkedIn, dev.to)
|
||||
- **Monitor:** LinkedIn/social mentions, colleague conversations
|
||||
- **Mitigation strategies:** (see `backlog/06-future-topics-backlog.md` - "свечение фейса")
|
||||
- Use separate brand identity (Banatie, not personal)
|
||||
- Delay LinkedIn posting until closer to launch
|
||||
- Focus on dev.to, Indie Hackers (less employer monitoring)
|
||||
- Check employment contract for IP clauses
|
||||
- **Red flags:** Employer asks about side projects, colleagues mention seeing Banatie
|
||||
- **Abort criteria:** If employer explicitly forbids, negotiate exit OR pause publicly
|
||||
|
||||
---
|
||||
|
||||
## 📊 Research Insights Summary
|
||||
## 📊 Key Metrics Dashboard
|
||||
|
||||
### UNIFIED APPROACH (Direction 1 + 2 Combined)
|
||||
**Updated:** Weekly (every Sunday evening)
|
||||
|
||||
**Key Discovery:** Same product serves both segments
|
||||
- Tech implementation: Identical
|
||||
- Backend: Same (enhancement, CDN, transformations)
|
||||
- Interfaces: Multiple (MCP, SDK, Prompt URLs, Web UI)
|
||||
### Validation Metrics (Active Sprint)
|
||||
**Sprint started:** Oct 31, 2025
|
||||
- Interviews completed: **0 / 10**
|
||||
- Positive responses ("I would use"): **- / -**
|
||||
- Willing to pay $20+: **- / -**
|
||||
- Early access requests: **- / -**
|
||||
|
||||
**Decision:** Build once, launch to both
|
||||
### Development Metrics (After GO decision)
|
||||
- MVP features completed: **- / 8**
|
||||
- Beta users onboarded: **- / 10**
|
||||
- Generations completed: **- / 50**
|
||||
- Credit purchases: **- / 2**
|
||||
|
||||
### Business Metrics (Post-launch)
|
||||
- **MRR:** $0
|
||||
- **Paying customers:** 0
|
||||
- **Churn rate:** N/A
|
||||
- **Conversion rate (Free → Paid):** N/A
|
||||
- **Usage per user (avg gens/month):** N/A
|
||||
|
||||
---
|
||||
|
||||
### Direction 2 (AI Coding Agents) ⭐ PRIMARY LAUNCH
|
||||
## 🔮 Future Considerations (Not Currently Scheduled)
|
||||
|
||||
**🟢 Strong Signals:**
|
||||
- Massive user base (36K+ r/cursor members)
|
||||
- Stock photos pain (generic, overused)
|
||||
- Willingness to pay ($20-200/mo for AI tools)
|
||||
- Manual Midjourney workflow tedious
|
||||
- Aspect ratio limitations
|
||||
- Image optimization time-consuming
|
||||
- Paid MCP business model works
|
||||
### Features (Post-PMF, after 50+ users)
|
||||
- Flow-based chained generation (complex workflows)
|
||||
- On-demand URL generation (programmatic HTML generation)
|
||||
- Namespaces / project organization
|
||||
- Team collaboration features (multi-user, agencies)
|
||||
- Advanced style presets / fine-tuning
|
||||
|
||||
**ICP Match:** 70-80% confidence
|
||||
- Founder IS the ICP (uses Claude Code)
|
||||
- Technical fit = perfect (MCP + SDK)
|
||||
- Market size = huge
|
||||
- Fast to revenue
|
||||
### Market Expansion (After PMF with AI developers)
|
||||
- Agency tier ($149/mo for teams)
|
||||
- E-commerce vertical (product image generation, Shopify integration)
|
||||
- Enterprise tier (custom pricing, SLA, support)
|
||||
|
||||
**Launch Strategy:** Week 1 (Prompt URLs + MCP)
|
||||
|
||||
---
|
||||
|
||||
### Direction 1 (Agencies) ⭐ SECONDARY LAUNCH
|
||||
|
||||
**🟢 Signals:**
|
||||
- "Placeholder hell" validated
|
||||
- Client approval blocked without realistic images
|
||||
- Stock photos unprofessional
|
||||
|
||||
**ICP Match:** 60-70% confidence (different personas, but overlapping needs)
|
||||
|
||||
**Launch Strategy:** Week 2-3 (same product, different messaging)
|
||||
|
||||
---
|
||||
|
||||
### Direction 6 (E-commerce) - Parking Lot
|
||||
|
||||
**🟢 Signals:**
|
||||
- Huge market ($50B product photography)
|
||||
- Clear use case (1 photo → 100 variations)
|
||||
|
||||
**🔴 Problems:**
|
||||
- ICP mismatch (no-code preference)
|
||||
- Free tier competition (16K-31K images/month FREE)
|
||||
- Pivot required (3-6 months)
|
||||
|
||||
**Decision:** Skip for now
|
||||
|
||||
---
|
||||
|
||||
## 🎯 ICP Segments (Unified Product)
|
||||
|
||||
**See detailed doc:** [14-icp-segmentation-unified.md](strategy/14-icp-segmentation-unified.md)
|
||||
|
||||
**A) Studios/Agencies** - Decision Maker (CEO/Manager)
|
||||
- 3-10 person teams
|
||||
- Client work focus
|
||||
- Higher ACV potential ($99-149/mo)
|
||||
- Prefer: REST API, Web UI, Prompt URLs
|
||||
- Use case: Client mockup approval
|
||||
|
||||
**B) Power Users - Tech Champion** ⭐ PRIMARY LAUNCH
|
||||
- Tech leads using Cursor/Claude Code
|
||||
- Already pay $20-200/mo for AI tools
|
||||
- Fast decision, can influence team
|
||||
- Prefer: MCP, SDK, CLI
|
||||
- Use case: Coding workflow automation
|
||||
|
||||
**C) Freelancers** - Solo Decision
|
||||
- Most price-sensitive
|
||||
- Fast decision (no approval)
|
||||
- Prefer: REST API, Web UI, Prompt URLs
|
||||
- Use case: Per-project images
|
||||
- Credits > subscription
|
||||
|
||||
**D) AI-Savvy Freelancers - Power Solo** ⭐ SECONDARY LAUNCH
|
||||
- Active AI tool users (Cursor, ChatGPT)
|
||||
- High project volume, time=money
|
||||
- Prefer: MCP, SDK, Prompt URLs
|
||||
- Use case: Fast delivery
|
||||
- Either model works
|
||||
|
||||
**Key Insight:** Many users are BOTH segments (e.g., tech lead at agency)
|
||||
|
||||
**Technical Product:** SAME for all segments
|
||||
**GTM Strategy:** DIFFERS by segment (messaging, pricing emphasis, channels)
|
||||
|
||||
---
|
||||
|
||||
## 🔮 Future Milestones (After Validation)
|
||||
|
||||
### Post-Validation Phase (1-2 weeks after GO)
|
||||
|
||||
**IF GO decision (60%+ willing to use, 40%+ pay):**
|
||||
- Finalize MVP scope based on validated needs
|
||||
- Begin MCP server development
|
||||
- Prepare beta access list
|
||||
|
||||
**IF PIVOT decision (<60% interest OR weak willingness to pay):**
|
||||
- Select alternative segment
|
||||
- New interview script
|
||||
- Second validation round (1-2 weeks)
|
||||
|
||||
**IF STOP decision (<40% interest, no one willing to pay):**
|
||||
- Document learnings
|
||||
- Thank interviewees
|
||||
- Reassess in 3-6 months
|
||||
|
||||
### MVP Development Phase (4-6 weeks after GO)
|
||||
|
||||
**Weeks 1-2:** Core generation + MCP integration
|
||||
**Week 3:** MCP implementation
|
||||
**Week 4:** Transformations + UI refinement
|
||||
**Week 5:** Payments + polish
|
||||
**Week 6:** Beta testing + iteration
|
||||
|
||||
### Launch & Growth (Months 3-6 after validation)
|
||||
|
||||
**Month 3:** First paying customers
|
||||
- Goal: 5-10 beta users, 50+ generations, 2+ purchases
|
||||
- Target: $200-500 MRR
|
||||
|
||||
**Month 4:** Soft launch to communities
|
||||
- r/ClaudeAI, Indie Hackers, dev.to
|
||||
- Target: $500-1,000 MRR
|
||||
|
||||
**Month 5:** Growth optimization
|
||||
- SEO content, community building, case studies
|
||||
- Target: $1-2K MRR (Side Project Validation)
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Long-term Goals (Relative Milestones)
|
||||
|
||||
### Month 6: Side Project Validation
|
||||
- MRR: $1-2K
|
||||
- Customers: 10-20 paying
|
||||
- Churn: <5% monthly
|
||||
- Decision: Continue scaling OR reassess
|
||||
|
||||
### Month 9: Hybrid Mode Decision
|
||||
- MRR: $3-5K
|
||||
- Customers: 30-50 paying
|
||||
- Options: 4-day work week OR stay full-time
|
||||
|
||||
### Month 12: Full-time Leap Evaluation
|
||||
- MRR: $6K+ (salary replacement)
|
||||
- OR: 12-month runway saved
|
||||
- Decision: Go full-time OR continue hybrid
|
||||
|
||||
### 24-36 months: Sustainable Business
|
||||
- MRR: $15-30K
|
||||
- Hire 1-2 people
|
||||
- Consider Ekaterina full-time on admin
|
||||
### Operations (After $10K MRR)
|
||||
- Hire VA for customer support
|
||||
- Involve Ekaterina (wife) in admin/ops
|
||||
- Consider part-time dev help for non-core features
|
||||
- Explore partnership opportunities (integrations, resellers)
|
||||
|
||||
---
|
||||
|
||||
## 📋 Action Items Summary
|
||||
|
||||
**Active (This Week - Nov 2-3):**
|
||||
1. Create 4 interview scripts (A/B/C/D segments)
|
||||
2. Build outreach target lists (Discord, Twitter, LinkedIn, Upwork)
|
||||
3. Prepare validation scorecard
|
||||
4. Plan 7-day interview sprint schedule
|
||||
**Active Sprint (ICP Validation - Started Oct 31):**
|
||||
1. Create throwaway Reddit account
|
||||
2. Post validation questions in r/ClaudeAI and r/ChatGPTCoding
|
||||
3. Conduct 10 text-based interviews
|
||||
4. Document results in validation scorecard
|
||||
5. Make GO/PIVOT/STOP decision
|
||||
|
||||
**Next Week (Nov 4-10):**
|
||||
1. Conduct 10-14 interviews across segments
|
||||
2. Document results in validation scorecard
|
||||
3. Make GO/PIVOT/STOP decision
|
||||
4. Plan next phase based on outcome
|
||||
**After Validation - IF GO:**
|
||||
1. Finalize MVP scope based on interview insights
|
||||
2. Set up development environment (if not already done)
|
||||
3. Begin MCP server implementation
|
||||
4. Prepare beta access list
|
||||
|
||||
**After Validation - IF PIVOT:**
|
||||
1. Select alternative ICP
|
||||
2. Prepare new interview script
|
||||
3. Begin second validation round (est. 1-2 weeks)
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Success Definitions by Stage
|
||||
|
||||
### Pre-launch Success (Current)
|
||||
- ✅ ICP validated externally (60%+ interest, 40%+ pay)
|
||||
- ✅ MVP scope locked (validated needs)
|
||||
- ✅ First 5 beta users identified
|
||||
- ✅ ICP validated externally (60%+ interest, 40%+ willing to pay)
|
||||
- ✅ MVP scope locked (based on validated needs)
|
||||
- ✅ First 5 beta users identified from research
|
||||
|
||||
### Launch Success (Month 3-4)
|
||||
- ✅ 5-10 beta users active
|
||||
- ✅ 5-10 beta users actively using product
|
||||
- ✅ 50+ generations completed
|
||||
- ✅ 2+ credit purchases
|
||||
- ✅ No critical bugs
|
||||
- ✅ 2+ credit purchases (willingness to pay confirmed)
|
||||
- ✅ No critical bugs blocking workflow
|
||||
|
||||
### Early Traction (Month 6)
|
||||
### Early Traction Success (Month 6)
|
||||
- ✅ $1-2K MRR
|
||||
- ✅ <5% churn
|
||||
- ✅ PMF signals ("can't live without")
|
||||
- ✅ Organic growth starting
|
||||
- ✅ <5% monthly churn
|
||||
- ✅ Product-market fit signals ("can't live without")
|
||||
- ✅ Organic growth starting (word-of-mouth, referrals)
|
||||
|
||||
### Sustainability (Month 12)
|
||||
- ✅ $6K+ MRR (salary replacement)
|
||||
- ✅ Predictable growth
|
||||
- ✅ Full-time transition viable
|
||||
- ✅ Path to $10-15K MRR clear
|
||||
### Sustainability Success (Month 12)
|
||||
- ✅ $6K+ MRR (salary replacement level)
|
||||
- ✅ Predictable growth trajectory
|
||||
- ✅ Hybrid or full-time transition viable
|
||||
- ✅ Clear path to $10-15K MRR
|
||||
|
||||
---
|
||||
|
||||
**Roadmap Owner:** @men + Oleg
|
||||
**Last Updated:** November 3, 2025
|
||||
**Next Review:** After Week 1 launch (Nov 9-10, 2025)
|
||||
**Version:** 3.1 (Documentation integrated: 13-17, unified product strategy active)
|
||||
**Roadmap Owner:** @men + Oleg (joint ownership)
|
||||
**Last Updated:** October 31, 2025
|
||||
**Next Review:** Upon completion of ICP validation
|
||||
**Version Control:** Track major changes via Git commits
|
||||
|
||||
**Related Documents:**
|
||||
- [13-competitive-analysis.md](strategy/13-competitive-analysis.md) - Competitive landscape
|
||||
- [14-icp-segmentation-unified.md](strategy/14-icp-segmentation-unified.md) - Unified ICP segments
|
||||
- [15-mvp-scope-v2-realistic.md](execution/15-mvp-scope-v2-realistic.md) - Realistic MVP plan
|
||||
- [16-product-features.md](execution/16-product-features.md) - Feature roadmap
|
||||
- [17-week-1-launch-checklist.md](execution/17-week-1-launch-checklist.md) - Launch execution guide ⭐
|
||||
---
|
||||
|
||||
**Quick Reference Commands:**
|
||||
- Update metrics: Every Sunday evening
|
||||
- Review roadmap: After each decision gate
|
||||
- Update action items: As completed or priorities change
|
||||
- Archive completed sprints: When moving to next phase
|
||||
- Mark tasks complete: Record actual completion dates for velocity tracking
|
||||
|
|
|
|||
|
|
@ -1,340 +0,0 @@
|
|||
# Session Summary: Unified Product Strategy
|
||||
|
||||
**Date:** November 2, 2025 (Evening)
|
||||
**Topic:** Research review + MVP planning
|
||||
**Status:** ✅ Key decisions made
|
||||
|
||||
---
|
||||
|
||||
## 🎯 MAJOR DECISION: Unified Product Approach
|
||||
|
||||
**Problem:** Direction 1 (Agencies) vs Direction 2 (AI Developers) - which to choose?
|
||||
|
||||
**Solution:** BOTH. Same product, multiple entry points.
|
||||
|
||||
**Rationale:**
|
||||
1. Technical implementation = 100% identical
|
||||
2. Backend = same (enhancement, generation, CDN)
|
||||
3. Difference = entry point preference (MCP vs Prompt URLs)
|
||||
4. Many users are BOTH (tech lead at agency uses Cursor + presents to clients)
|
||||
|
||||
**Implication:** Build once, launch to both segments sequentially
|
||||
|
||||
---
|
||||
|
||||
## 🏆 Key Insights from Research
|
||||
|
||||
### Competitive Landscape (New Info)
|
||||
|
||||
**Runware:** $13M funding, $0.0006/image (166x cheaper)
|
||||
- BUT: Infrastructure only, no quality layer
|
||||
- Target: Volume buyers
|
||||
- We don't compete on price
|
||||
|
||||
**ImageKit:** Enterprise scale, URL-based generation
|
||||
- Validates Prompt URLs concept works at scale
|
||||
- Target: E-commerce, marketing
|
||||
- We compete on developer focus + quality
|
||||
|
||||
**Our Moats (Updated Priority):**
|
||||
1. ⭐ **Prompt Enhancement** (PRIMARY) - 3-6 months to replicate
|
||||
2. ⭐ **Consistency System (@references)** - unique, post-MVP
|
||||
3. Production Pipeline - deep integration, developer focus
|
||||
|
||||
**NOT a moat:** MCP (can be built in 1 week)
|
||||
|
||||
---
|
||||
|
||||
### Pricing Strategy
|
||||
|
||||
**$0.10/image = validated**
|
||||
- ImageKit effective cost = same range
|
||||
- Justified through quality layer + complete pipeline
|
||||
|
||||
**Free tier strategy:**
|
||||
- NOT competing with free (OpenRouter 50/day, Google AI Studio 500-1000/day)
|
||||
- Our free tier = testing only (10/month with watermark)
|
||||
- Paid = production use (data privacy, professional quality)
|
||||
|
||||
**Positioning:**
|
||||
- Runware = AWS (cheap infrastructure)
|
||||
- Banatie = Vercel (DX premium)
|
||||
|
||||
---
|
||||
|
||||
## 📋 MVP Scope (Realistic Timeline)
|
||||
|
||||
### Current Blockers (Days 1-4)
|
||||
- DB schema update (2 days)
|
||||
- Endpoint alignment (2 days)
|
||||
|
||||
### Week 1: Ultra-Minimal Launch (Days 5-7)
|
||||
**Ship:**
|
||||
- Prompt URLs (3 days)
|
||||
- Manual payments via Stripe invoice
|
||||
- Manual API key distribution
|
||||
|
||||
**Launch to:** 5-10 early adopters on r/cursor
|
||||
|
||||
**Goal:** Validate core value (prompt enhancement visible)
|
||||
|
||||
### Week 2-3: Developer Tools
|
||||
**Add:**
|
||||
- MCP Server (3 days)
|
||||
- SDK (2 days)
|
||||
- CLI (2 days)
|
||||
- Automated payments (2-3 days)
|
||||
|
||||
**Goal:** 10-20 paying users
|
||||
|
||||
### Week 4+: Production Features
|
||||
**Add:**
|
||||
- CDN (1 day)
|
||||
- Transformations (1 day)
|
||||
- Focal point detection (2-3 days) ← IMPORTANT: Don't forget
|
||||
- Admin UI (3-5 days)
|
||||
|
||||
**Goal:** 50+ users, validate segments
|
||||
|
||||
---
|
||||
|
||||
## 🎨 Key Product Decisions
|
||||
|
||||
### Prompt Enhancement
|
||||
- ✅ **Always enabled, cannot disable**
|
||||
- ✅ This is our primary value
|
||||
- ✅ Justified cost increase (text-to-text + image gen)
|
||||
- ✅ If in free limit = OK, this is what we sell
|
||||
|
||||
### Entry Points Priority
|
||||
1. **Prompt URLs** (Week 1) - Universal, simplest
|
||||
2. **MCP Server** (Week 2) - Developer hook
|
||||
3. **SDK** (Week 2) - Programmatic control
|
||||
4. **CLI** (Week 2) - Terminal workflows
|
||||
|
||||
### Features Priority
|
||||
**MVP (must-have):**
|
||||
- Prompt Enhancement ✅
|
||||
- 6 Aspect Ratios ✅
|
||||
- Prompt URLs ⏳
|
||||
- MinIO storage ✅
|
||||
|
||||
**Post-MVP (validate need):**
|
||||
- @references consistency
|
||||
- Team features
|
||||
- Focal point detection
|
||||
- WordPress plugin
|
||||
|
||||
---
|
||||
|
||||
## 📢 Go-to-Market Strategy
|
||||
|
||||
### Phase 1: Developer Focus (Weeks 1-2)
|
||||
**Target:** Segment B (Power Users) + D (AI Freelancers)
|
||||
|
||||
**Why first:**
|
||||
- Founder IS the ICP
|
||||
- Fast validation
|
||||
- Product-led growth
|
||||
- MCP = differentiator
|
||||
|
||||
**Channels:**
|
||||
- r/cursor, Discord
|
||||
- Dev.to posts
|
||||
- Twitter #AIcoding
|
||||
|
||||
**Message:** "MCP for image generation in Cursor"
|
||||
|
||||
---
|
||||
|
||||
### Phase 2: Agency Expansion (Weeks 3-4)
|
||||
**Target:** Segment A (Studios) + C (Freelancers)
|
||||
|
||||
**Why second:**
|
||||
- Product validated with developers
|
||||
- Same tech, different messaging
|
||||
- Add client approval use case
|
||||
|
||||
**Channels:**
|
||||
- r/webdev, r/freelance
|
||||
- LinkedIn (careful - employer risk)
|
||||
- Agency communities
|
||||
|
||||
**Message:** "Speed up client approval with AI mockups"
|
||||
|
||||
---
|
||||
|
||||
### Phase 3: Optimize (Weeks 5-8)
|
||||
**Analyze:**
|
||||
- Which segment converts better?
|
||||
- Which has higher LTV?
|
||||
- Which churns less?
|
||||
|
||||
**Action:** Double down on winner
|
||||
|
||||
---
|
||||
|
||||
## ⚠️ Risks & Open Questions
|
||||
|
||||
### Risks
|
||||
1. **Free tier competition** (16K-31K/month free via OpenRouter + Google)
|
||||
- Mitigation: Premium positioning, quality differentiation
|
||||
|
||||
2. **Prompt enhancement cost** (additional API call)
|
||||
- Monitor: Calculate actual cost per generation
|
||||
- Decision point: If exceeds free limit
|
||||
|
||||
3. **Segment confusion** (trying to serve everyone)
|
||||
- Mitigation: Sequential launch, clear messaging per segment
|
||||
|
||||
### Open Questions
|
||||
1. Which transformation service? (Need name)
|
||||
2. Focal point implementation details
|
||||
3. Admin UI approach (custom vs nextjs-saas-starter)
|
||||
4. Payment automation complexity
|
||||
|
||||
---
|
||||
|
||||
## 📝 Documents Created/Updated
|
||||
|
||||
**Created:**
|
||||
- `/strategy/13-competitive-analysis.md` (Runware, ImageKit insights)
|
||||
- `/strategy/14-icp-segmentation-unified.md` (A/B/C/D with one product approach)
|
||||
- `/execution/15-mvp-scope-v2-realistic.md` (real timelines, priorities)
|
||||
- `/execution/16-product-features.md` (all features including focal point)
|
||||
- `/execution/17-week-1-launch-checklist.md` (step-by-step launch guide)
|
||||
|
||||
**Updated:**
|
||||
- `/ROADMAP.md` (unified approach, realistic MVP timeline)
|
||||
|
||||
**To review later:**
|
||||
- 01-market-positioning-v4.md (in project-knowledge, not on disk yet)
|
||||
- COMPETITIVE-ANALYSIS-QUICK-REF.md (in project-knowledge)
|
||||
- UPDATES-SUMMARY.md (in project-knowledge)
|
||||
|
||||
---
|
||||
|
||||
## 🚀 Launch Strategy (Week 1)
|
||||
|
||||
### Mental Model: Experiment, NOT Product
|
||||
|
||||
**Week 1 MVP = Coffee with potential customer**
|
||||
- NOT: Mass launch, professional polish, 100 users
|
||||
- YES: 3-5 early adopters, validation, feedback
|
||||
|
||||
**Goal:**
|
||||
- Prove someone will pay (even $20)
|
||||
- Discover which feature matters (MCP vs URLs?)
|
||||
- Validate ICP hypothesis
|
||||
|
||||
---
|
||||
|
||||
### What's Needed BESIDES Code
|
||||
|
||||
**1. Landing Page (2 hours)**
|
||||
```
|
||||
Hero: "Generate professional images without leaving Cursor"
|
||||
What: 3 bullets (enhancement, aspect ratios, CDN)
|
||||
Pricing: Free/Credits/Pro (simple)
|
||||
CTA: Email signup
|
||||
```
|
||||
|
||||
**2. Documentation (2 hours)**
|
||||
```
|
||||
Prompt URLs format + example
|
||||
API curl example
|
||||
"Email us for API key"
|
||||
```
|
||||
|
||||
**3. Signup Flow (30 min)**
|
||||
- Google Form: Name, Email, Use case
|
||||
- Manual review → Invoice → API key
|
||||
|
||||
**Total non-tech:** ~5 hours
|
||||
|
||||
---
|
||||
|
||||
### Launch Day (Day 9)
|
||||
|
||||
**Morning: Soft launch**
|
||||
- r/cursor post (Show HN style)
|
||||
- Discord Cursor channel
|
||||
- Message: Problem, Solution, Early access
|
||||
|
||||
**Afternoon: Engage**
|
||||
- Answer every question
|
||||
- Collect feedback
|
||||
- Send API keys to first 3-5
|
||||
|
||||
**Success metrics:**
|
||||
- Minimum: 3 try, 1 pays
|
||||
- Strong: 5+ try, 2+ pay
|
||||
- Failure: <2 try, no payment
|
||||
|
||||
---
|
||||
|
||||
### Week 2-3: Iterate Based on Feedback
|
||||
|
||||
**If success:**
|
||||
- Fix top 2 issues
|
||||
- Build most requested feature (MCP?)
|
||||
- Expand reach (Dev.to)
|
||||
|
||||
**If unclear:**
|
||||
- 1-on-1 calls with early adopters
|
||||
- Iterate messaging/features
|
||||
|
||||
**If failure:**
|
||||
- Analysis session
|
||||
- Pivot or rethink
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Next Actions
|
||||
|
||||
**For Oleg:**
|
||||
1. Clear DB blocker (Days 1-2)
|
||||
2. Align endpoints (Days 3-4)
|
||||
3. Build Prompt URLs (Days 5-7)
|
||||
4. Setup manual Stripe invoicing (Day 8)
|
||||
5. Launch to 5-10 early adopters
|
||||
|
||||
**For next session with @men:**
|
||||
1. Discuss messaging for r/cursor launch post
|
||||
2. Plan interview questions (if needed after early adopters)
|
||||
3. Review payment automation approach
|
||||
4. Discuss focal point detection implementation
|
||||
|
||||
---
|
||||
|
||||
## 🎓 Key Learnings
|
||||
|
||||
**Product Strategy:**
|
||||
- Direction 1 + 2 = same product, different entry points
|
||||
- Many users are BOTH segments (tech lead at agency)
|
||||
- Build once, launch sequentially
|
||||
|
||||
**Competitive Position:**
|
||||
- NOT competing on price (Runware $0.0006)
|
||||
- Competing on quality layer + DX (Vercel approach)
|
||||
- Prompt Enhancement = primary moat
|
||||
|
||||
**Launch Philosophy:**
|
||||
- Week 1 = experiment, not product
|
||||
- 3-5 users > 100 confused visitors
|
||||
- Manual processes OK (automate after validation)
|
||||
- Simple better than polished for early adopters
|
||||
|
||||
**Next Critical Path:**
|
||||
1. Clear tech debt (Days 1-4)
|
||||
2. Build Prompt URLs (Days 5-7)
|
||||
3. Create landing/docs (Day 8, 5 hours)
|
||||
4. Launch to r/cursor (Day 9)
|
||||
5. Collect feedback, iterate (Days 10+)
|
||||
|
||||
---
|
||||
|
||||
**Session completed:** November 2, 2025 ~23:30
|
||||
**Session duration:** ~3 hours
|
||||
**Next session:** After DB blocker cleared OR for launch planning
|
||||
**Critical files:** [17-week-1-launch-checklist.md](../execution/17-week-1-launch-checklist.md) (execute this)
|
||||
|
|
@ -1,10 +1,5 @@
|
|||
# MVP Scope: Banatie for AI Developers
|
||||
|
||||
**⚠️ Note:** This document has been superseded by [15-mvp-scope-v2-realistic.md](15-mvp-scope-v2-realistic.md) (November 2, 2025)
|
||||
**Status:** 📚 Archived - Kept for historical reference
|
||||
|
||||
---
|
||||
|
||||
**Date:** October 20, 2025
|
||||
**Target ICP:** AI-powered developers (Claude Code, Cursor users)
|
||||
**Development Timeline:** 4-6 weeks
|
||||
|
|
|
|||
|
|
@ -1,299 +0,0 @@
|
|||
# MVP Scope v2: Realistic Timeline
|
||||
|
||||
**Date:** November 2, 2025
|
||||
**Status:** 🔄 Planning - Based on actual dev capacity
|
||||
**Version:** 2.0 (replaces 09-mvp-scope.md)
|
||||
|
||||
---
|
||||
|
||||
## Current State (Nov 2)
|
||||
|
||||
**DONE:**
|
||||
- ✅ API endpoints for generation
|
||||
- ✅ Prompt Enhancement (working, always on)
|
||||
- ✅ 6 Aspect Ratios (Gemini native)
|
||||
- ✅ MinIO storage connected
|
||||
- ✅ Web UI base exists
|
||||
|
||||
**BLOCKERS:**
|
||||
- 🔴 DB schema update (2 days)
|
||||
- 🔴 Endpoints align with DB (2 days)
|
||||
|
||||
**Total blockers:** 4 days before new features
|
||||
|
||||
---
|
||||
|
||||
## Feature Priorities
|
||||
|
||||
### Priority A: BLOCKING REVENUE (Must-have for first $ )
|
||||
|
||||
**1. Prompt URLs** (3 days after blocker)
|
||||
- Universal entry point
|
||||
- Works without MCP/SDK
|
||||
- Validated by ImageKit success
|
||||
- Simplest for users
|
||||
|
||||
**2. Manual Payments** (1 day)
|
||||
- Stripe invoice manual
|
||||
- Email API key
|
||||
- Track usage manually
|
||||
|
||||
**3. Auth basics** (0 days)
|
||||
- Manual API key generation
|
||||
- Email to user
|
||||
- No admin UI needed yet
|
||||
|
||||
**TOTAL:** 4 days work
|
||||
**TIMELINE:** Week 1 after blockers clear
|
||||
|
||||
---
|
||||
|
||||
### Priority B: AUTOMATION (Week 2-3)
|
||||
|
||||
**4. MCP Server** (3 days)
|
||||
- Cursor/Claude Code integration
|
||||
- Primary for Segment B/D
|
||||
- Differentiator vs stock photos MCP
|
||||
|
||||
**5. SDK** (2 days)
|
||||
- TypeScript/Python
|
||||
- Programmatic generation
|
||||
- For technical users
|
||||
|
||||
**6. CLI** (2 days)
|
||||
- Terminal workflows
|
||||
- Nice-to-have for power users
|
||||
|
||||
**7. Automated Payments** (2-3 days)
|
||||
- Stripe Checkout integration
|
||||
- Auto API key generation
|
||||
- Usage tracking
|
||||
|
||||
**TOTAL:** 9-10 days work
|
||||
**TIMELINE:** Weeks 2-3
|
||||
|
||||
---
|
||||
|
||||
### Priority C: PRODUCTION (Week 4+)
|
||||
|
||||
**8. CDN** (1 day)
|
||||
- Cloudflare integration
|
||||
- MinIO → CDN pipeline
|
||||
- Better performance
|
||||
|
||||
**9. Image Transformations** (1 day)
|
||||
- Service already selected
|
||||
- Resize, format, optimize
|
||||
|
||||
**10. Focal Point Detection** (2-3 days)
|
||||
- AI determines focus (face, product)
|
||||
- Smart cropping for aspect ratios
|
||||
- Quality feature for agencies
|
||||
|
||||
**11. Admin UI** (3-5 days)
|
||||
- API key management
|
||||
- Usage dashboard
|
||||
- User management
|
||||
|
||||
**TOTAL:** 7-10 days work
|
||||
**TIMELINE:** Week 4+
|
||||
|
||||
---
|
||||
|
||||
### Priority D: POST-MVP (After validation)
|
||||
|
||||
**12. @references Consistency System**
|
||||
- Only if validated need
|
||||
- Estimate: 1-2 weeks
|
||||
|
||||
**13. Team Features**
|
||||
- For agencies (Segment A)
|
||||
- Multi-user accounts
|
||||
- Estimate: 1 week
|
||||
|
||||
**14. WordPress Plugin**
|
||||
- If high demand
|
||||
- Estimate: 1 week
|
||||
|
||||
---
|
||||
|
||||
## Non-Tech Requirements (Day 8)
|
||||
|
||||
### Landing Page (2 hours)
|
||||
**Single page with:**
|
||||
- Hero: "Generate professional images without leaving Cursor"
|
||||
- What it does: 3 bullet points (enhancement, aspect ratios, CDN)
|
||||
- Pricing: Free/Credits/Pro (3 lines)
|
||||
- CTA: Email signup
|
||||
|
||||
**Tech:** Single HTML, Tailwind, Vercel deploy
|
||||
|
||||
### Documentation (2 hours)
|
||||
**Single page with:**
|
||||
- Prompt URLs format + example
|
||||
- API curl example
|
||||
- "Email us for API key"
|
||||
|
||||
**No:** Advanced usage, troubleshooting, examples library
|
||||
|
||||
### Signup Flow (30 min)
|
||||
- Google Form: Name, Email, Use case
|
||||
- Auto-reply: "API key within 24h"
|
||||
- Manual review → Invoice → API key
|
||||
|
||||
---
|
||||
|
||||
## Launch Sequence
|
||||
|
||||
### Week 1: Ultra-Minimal Launch (Experiment)
|
||||
|
||||
**This is NOT:**
|
||||
- ❌ Mass launch (no Product Hunt)
|
||||
- ❌ Professional site (simple = OK)
|
||||
- ❌ 100 users goal
|
||||
|
||||
**This IS:**
|
||||
- ✅ Experiment with 3-5 early adopters
|
||||
- ✅ Validation: will anyone pay?
|
||||
- ✅ Discovery: which features matter?
|
||||
|
||||
**Ready:**
|
||||
- Prompt URLs (tech)
|
||||
- Landing page (2h)
|
||||
- Docs page (2h)
|
||||
- Signup form (30min)
|
||||
|
||||
**Launch to:**
|
||||
- r/cursor (36K members)
|
||||
- Discord Cursor channel
|
||||
|
||||
**Reddit post template:**
|
||||
```
|
||||
Title: Show HN: Generate images in Cursor without context switching
|
||||
|
||||
Problem: Stock photos generic. Midjourney = Discord workflow.
|
||||
Solution: Prompt URLs with AI enhancement.
|
||||
|
||||
<img src="banatie.app/gen?prompt=hero+image&aspect=16:9" />
|
||||
|
||||
Early access: 10 free images. $20 for 200 after.
|
||||
Looking for 5-10 early users for feedback.
|
||||
```
|
||||
|
||||
**Goal:**
|
||||
- 3-5 people try it
|
||||
- 1 person pays (any amount)
|
||||
- Clear feedback pattern
|
||||
|
||||
---
|
||||
|
||||
### Week 2-3: Developer Tools
|
||||
|
||||
**Add:**
|
||||
- MCP Server
|
||||
- SDK
|
||||
- CLI
|
||||
- Automated payments
|
||||
|
||||
**Launch to:**
|
||||
- Broader developer audience
|
||||
- Product Hunt (maybe)
|
||||
|
||||
**Goal:** 10-20 paying users
|
||||
|
||||
---
|
||||
|
||||
### Week 4+: Production Features
|
||||
|
||||
**Add:**
|
||||
- CDN
|
||||
- Transformations
|
||||
- Focal point
|
||||
- Admin UI
|
||||
|
||||
**Launch to:**
|
||||
- Agencies (Segment A)
|
||||
- Broader market
|
||||
|
||||
**Goal:** 50+ users, validate segments
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics by Phase
|
||||
|
||||
**Week 1 (Minimal):**
|
||||
- 3-5 early adopters
|
||||
- 1-2 paying (any amount)
|
||||
- Positive feedback on quality
|
||||
|
||||
**Week 2-3 (Developer):**
|
||||
- 10-20 users total
|
||||
- 5+ paying
|
||||
- MCP or SDK actively used
|
||||
|
||||
**Week 4+ (Production):**
|
||||
- 50+ users
|
||||
- 20+ paying
|
||||
- Clear winner segment identified
|
||||
|
||||
---
|
||||
|
||||
## Decision Points
|
||||
|
||||
**After Week 1:**
|
||||
- Quality validated? (enhancement working?)
|
||||
- Willing to pay? (any conversions?)
|
||||
- GO/PIVOT decision
|
||||
|
||||
**After Week 3:**
|
||||
- Which interface used most? (MCP vs Prompt URLs vs SDK)
|
||||
- Which segment converts? (B/D vs A/C)
|
||||
- Double down or adjust
|
||||
|
||||
**After Week 4:**
|
||||
- Is there PMF signal?
|
||||
- Revenue trajectory clear?
|
||||
- Scale or rethink
|
||||
|
||||
---
|
||||
|
||||
## What We're NOT Building (Yet)
|
||||
|
||||
❌ @references - no validated demand
|
||||
❌ Multiple models - Gemini only
|
||||
❌ Complex admin UI - manual OK
|
||||
❌ Team features - single user first
|
||||
❌ Integrations - API sufficient
|
||||
❌ Advanced analytics - basic tracking OK
|
||||
|
||||
**Principle:** Ship fast, validate, iterate
|
||||
|
||||
---
|
||||
|
||||
## Risks & Mitigation
|
||||
|
||||
**Risk:** Complexity creep (want to build everything)
|
||||
**Mitigation:** Strict priority system, ship Week 1 no matter what
|
||||
|
||||
**Risk:** Payment complexity blocks launch
|
||||
**Mitigation:** Manual invoices, automate later
|
||||
|
||||
**Risk:** No one wants to pay
|
||||
**Mitigation:** Week 1 shows value, pivot if needed
|
||||
|
||||
---
|
||||
|
||||
## Current Focus (Nov 2-6)
|
||||
|
||||
**Days 1-2:** Clear DB blocker
|
||||
**Days 3-4:** Endpoint alignment
|
||||
**Days 5-7:** Prompt URLs
|
||||
**Day 8:** Manual payment setup
|
||||
|
||||
**Target:** Launch-ready by Nov 9-10
|
||||
|
||||
---
|
||||
|
||||
**Owner:** Oleg
|
||||
**Last updated:** November 2, 2025
|
||||
**Next review:** After Week 1 launch
|
||||
|
|
@ -1,312 +0,0 @@
|
|||
# Product Features Overview
|
||||
|
||||
**Date:** November 2, 2025
|
||||
**Status:** 📝 Living document - feature roadmap
|
||||
**Version:** 1.0
|
||||
|
||||
---
|
||||
|
||||
## Core Features (MVP)
|
||||
|
||||
### 1. Prompt Enhancement ⭐ PRIMARY MOAT
|
||||
|
||||
**What:** AI improves user prompts for professional quality
|
||||
|
||||
**How:**
|
||||
- User provides generic prompt: "hero image for SaaS"
|
||||
- System enhances: "Professional SaaS hero image, modern gradient background, clean UI elements, high contrast, 4K quality, corporate aesthetic"
|
||||
- Gemini generates with enhanced prompt
|
||||
|
||||
**Status:** ✅ Working, always enabled
|
||||
|
||||
**Why it matters:**
|
||||
- This is our main competitive advantage
|
||||
- Justifies $0.10 vs $0.0006 commodity
|
||||
- Users get professional quality without prompt engineering skills
|
||||
|
||||
**Cannot be disabled** - this is the value we sell
|
||||
|
||||
---
|
||||
|
||||
### 2. Six Aspect Ratios (Native)
|
||||
|
||||
**Options:**
|
||||
- 16:9 (landscape, hero sections)
|
||||
- 9:16 (portrait, mobile)
|
||||
- 4:3 (classic, presentations)
|
||||
- 3:4 (portrait, alternative)
|
||||
- 1:1 (square, social media)
|
||||
- 3:2 (standard photo)
|
||||
|
||||
**Status:** ✅ Working (Gemini native support)
|
||||
|
||||
**Why it matters:**
|
||||
- Solves manual editing pain
|
||||
- No cropping or resizing needed
|
||||
- Validated pain point in research
|
||||
|
||||
---
|
||||
|
||||
### 3. Prompt URLs
|
||||
|
||||
**What:** Generate images via URL
|
||||
|
||||
**Format:**
|
||||
```
|
||||
https://banatie.app/gen?prompt=hero+image+saas&aspect=16:9
|
||||
```
|
||||
|
||||
**Status:** ⏳ To build (3 days)
|
||||
|
||||
**Why it matters:**
|
||||
- Universal entry point (no setup)
|
||||
- Works in HTML directly
|
||||
- Validated by ImageKit success
|
||||
- Simplest for non-technical users
|
||||
|
||||
**Entry point for Segments A/C** (agencies, freelancers)
|
||||
|
||||
---
|
||||
|
||||
### 4. MCP Server
|
||||
|
||||
**What:** Cursor/Claude Code integration
|
||||
|
||||
**How:**
|
||||
```json
|
||||
// In Cursor config
|
||||
{
|
||||
"mcpServers": {
|
||||
"banatie": {
|
||||
"command": "npx",
|
||||
"args": ["-y", "@banatie/mcp-server"]
|
||||
}
|
||||
}
|
||||
}
|
||||
```
|
||||
|
||||
**Status:** ⏳ To build (3 days)
|
||||
|
||||
**Why it matters:**
|
||||
- Primary entry point for developers
|
||||
- Automation vs manual Midjourney
|
||||
- Differentiation vs stock photos MCP
|
||||
|
||||
**Entry point for Segments B/D** (AI developers)
|
||||
|
||||
---
|
||||
|
||||
### 5. SDK (Programmatic)
|
||||
|
||||
**Languages:** TypeScript, Python
|
||||
|
||||
**Example:**
|
||||
```typescript
|
||||
import { Banatie } from '@banatie/sdk';
|
||||
|
||||
const image = await banatie.generate({
|
||||
prompt: "hero image for SaaS",
|
||||
aspectRatio: "16:9"
|
||||
});
|
||||
|
||||
console.log(image.url); // CDN URL
|
||||
```
|
||||
|
||||
**Status:** ⏳ To build (2 days)
|
||||
|
||||
**Why it matters:**
|
||||
- For technical users
|
||||
- Programmatic control
|
||||
- Batch generation
|
||||
|
||||
---
|
||||
|
||||
### 6. CLI
|
||||
|
||||
**Example:**
|
||||
```bash
|
||||
banatie gen "hero image for SaaS" --aspect 16:9
|
||||
# → Returns CDN URL
|
||||
```
|
||||
|
||||
**Status:** ⏳ To build (2 days)
|
||||
|
||||
**Why it matters:**
|
||||
- Terminal workflows
|
||||
- Scripting/automation
|
||||
- Power user tool
|
||||
|
||||
---
|
||||
|
||||
## Production Features (Week 3-4)
|
||||
|
||||
### 7. CDN Delivery
|
||||
|
||||
**What:** Cloudflare CDN for global delivery
|
||||
|
||||
**Why it matters:**
|
||||
- Fast load times worldwide
|
||||
- Production-ready URLs
|
||||
- Part of "complete pipeline" value prop
|
||||
|
||||
**Status:** ⏳ To build (1 day)
|
||||
|
||||
---
|
||||
|
||||
### 8. Image Transformations
|
||||
|
||||
**Service:** Selected (name?)
|
||||
|
||||
**Capabilities:**
|
||||
- Resize (width, height)
|
||||
- Format conversion (PNG, JPEG, WebP)
|
||||
- Quality optimization
|
||||
- Compression
|
||||
|
||||
**API:**
|
||||
```
|
||||
https://cdn.banatie.app/image-id?w=800&h=600&format=webp
|
||||
```
|
||||
|
||||
**Status:** ⏳ To build (1 day)
|
||||
|
||||
**Why it matters:**
|
||||
- Responsive images
|
||||
- Performance optimization
|
||||
- Common developer need
|
||||
|
||||
---
|
||||
|
||||
### 9. Focal Point Detection ⭐ QUALITY FEATURE
|
||||
|
||||
**What:** AI detects subject focus (face, product, main element)
|
||||
|
||||
**How:**
|
||||
1. After generation, run AI analysis
|
||||
2. Identify focal point coordinates (x, y)
|
||||
3. Store with image metadata
|
||||
4. Use for smart cropping
|
||||
|
||||
**Use case:**
|
||||
```
|
||||
Original: 16:9 landscape with person on left
|
||||
Transform to: 9:16 portrait
|
||||
→ Smart crop centers on person, not random crop
|
||||
```
|
||||
|
||||
**Status:** ⏳ Post-MVP (2-3 days)
|
||||
|
||||
**Why it matters:**
|
||||
- Professional quality transformations
|
||||
- Prevents bad crops (cutting faces)
|
||||
- Differentiator for agencies
|
||||
|
||||
**Target segment:** A (agencies doing client work)
|
||||
|
||||
---
|
||||
|
||||
## Post-MVP Features (After Validation)
|
||||
|
||||
### 10. @references Consistency System
|
||||
|
||||
**What:** Maintain style/objects across multiple images
|
||||
|
||||
**Example:**
|
||||
```typescript
|
||||
// First generation
|
||||
const hero = await banatie.generate({
|
||||
prompt: "SaaS hero @style:modern-gradient"
|
||||
});
|
||||
|
||||
// Later generation maintains style
|
||||
const features = await banatie.generate({
|
||||
prompt: "features section @style:modern-gradient"
|
||||
});
|
||||
// → Same color scheme, visual style
|
||||
```
|
||||
|
||||
**Status:** 🔮 Future (needs validation)
|
||||
|
||||
**Why it matters:**
|
||||
- Brand consistency
|
||||
- Style persistence
|
||||
- Potentially unique feature
|
||||
|
||||
**Estimate:** 1-2 weeks build
|
||||
|
||||
**Risk:** Complex, may not be needed for MVP
|
||||
|
||||
---
|
||||
|
||||
### 11. Team Features
|
||||
|
||||
**For:** Segment A (agencies with multiple team members)
|
||||
|
||||
**Features:**
|
||||
- Multi-user accounts
|
||||
- Role-based access
|
||||
- Shared image library
|
||||
- Usage by team member
|
||||
|
||||
**Status:** 🔮 Future (after agency validation)
|
||||
|
||||
**Estimate:** 1 week build
|
||||
|
||||
---
|
||||
|
||||
### 12. Advanced Analytics
|
||||
|
||||
**Features:**
|
||||
- Generation history
|
||||
- Usage patterns
|
||||
- Cost tracking
|
||||
- Popular prompts
|
||||
|
||||
**Status:** 🔮 Future (basic tracking sufficient for MVP)
|
||||
|
||||
---
|
||||
|
||||
### 13. Integrations
|
||||
|
||||
**Potential:**
|
||||
- WordPress plugin
|
||||
- Figma plugin
|
||||
- Webflow app
|
||||
- Shopify app (if e-commerce pivot)
|
||||
|
||||
**Status:** 🔮 Future (API-first approach for MVP)
|
||||
|
||||
---
|
||||
|
||||
## Feature Priority Matrix
|
||||
|
||||
| Feature | Segment | Priority | Status | Days |
|
||||
|---------|---------|----------|--------|------|
|
||||
| Prompt Enhancement | All | 🔴 Critical | ✅ Done | - |
|
||||
| 6 Aspect Ratios | All | 🔴 Critical | ✅ Done | - |
|
||||
| Prompt URLs | All | 🔴 Critical | ⏳ Todo | 3 |
|
||||
| MCP Server | B/D | 🟡 High | ⏳ Todo | 3 |
|
||||
| SDK | B/D | 🟡 High | ⏳ Todo | 2 |
|
||||
| CLI | B/D | 🟡 Medium | ⏳ Todo | 2 |
|
||||
| CDN | All | 🟡 High | ⏳ Todo | 1 |
|
||||
| Transformations | All | 🟡 Medium | ⏳ Todo | 1 |
|
||||
| Focal Point | A | 🟢 Nice | 🔮 Future | 2-3 |
|
||||
| @references | ? | 🔵 Validate | 🔮 Future | 7-10 |
|
||||
| Team Features | A | 🔵 Validate | 🔮 Future | 5 |
|
||||
|
||||
---
|
||||
|
||||
## Technical Stack
|
||||
|
||||
**Generation:** Gemini 2.5 Flash
|
||||
**Storage:** MinIO
|
||||
**CDN:** Cloudflare
|
||||
**Transformations:** [Service name]
|
||||
**Backend:** Express.js
|
||||
**Database:** PostgreSQL
|
||||
|
||||
---
|
||||
|
||||
**Owner:** Oleg
|
||||
**Last updated:** November 2, 2025
|
||||
**Next review:** After each feature completion
|
||||
|
|
@ -1,251 +0,0 @@
|
|||
# Week 1 Launch Checklist
|
||||
|
||||
**Date:** November 2, 2025
|
||||
**Purpose:** Step-by-step guide for ultra-minimal launch
|
||||
**Status:** Ready to execute
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Goal
|
||||
|
||||
**NOT:** Mass launch, 100 users, perfect product
|
||||
**YES:** 3-5 early adopters, validation someone will pay, feedback
|
||||
|
||||
---
|
||||
|
||||
## ✅ Pre-Launch (Days 1-8)
|
||||
|
||||
### Technical (Days 1-7)
|
||||
- [ ] Clear DB blocker (2 days)
|
||||
- [ ] Align endpoints (2 days)
|
||||
- [ ] Build Prompt URLs (3 days)
|
||||
- [ ] Test generation flow end-to-end
|
||||
- [ ] Verify Prompt Enhancement working
|
||||
|
||||
### Non-Technical (Day 8)
|
||||
|
||||
**Landing Page (2 hours):**
|
||||
- [ ] Hero section with value prop
|
||||
- [ ] 3 bullet points (what it does)
|
||||
- [ ] Pricing (Free/Credits/Pro)
|
||||
- [ ] Email signup CTA
|
||||
- [ ] Deploy to Vercel/Netlify
|
||||
|
||||
**Documentation (2 hours):**
|
||||
- [ ] Prompt URLs format + example
|
||||
- [ ] API curl example
|
||||
- [ ] "Email for API key" instruction
|
||||
- [ ] Deploy docs page
|
||||
|
||||
**Signup Flow (30 min):**
|
||||
- [ ] Create Google Form (Name, Email, Use case)
|
||||
- [ ] Setup auto-reply email
|
||||
- [ ] Prepare API key email template
|
||||
|
||||
**Stripe (1 hour):**
|
||||
- [ ] Create Stripe account if needed
|
||||
- [ ] Test invoice generation
|
||||
- [ ] Prepare invoice template
|
||||
|
||||
---
|
||||
|
||||
## 🚀 Launch Day (Day 9)
|
||||
|
||||
### Morning (9-10 AM)
|
||||
|
||||
**Reddit r/cursor:**
|
||||
- [ ] Post title: "Show HN: Generate images in Cursor without context switching"
|
||||
- [ ] Body: Problem → Solution → Early access call
|
||||
- [ ] Include example Prompt URL
|
||||
- [ ] Link to landing page
|
||||
|
||||
**Discord Cursor:**
|
||||
- [ ] Post shorter version in #share channel
|
||||
- [ ] Monitor reactions
|
||||
|
||||
### Throughout Day (10 AM - 10 PM)
|
||||
|
||||
**Engagement:**
|
||||
- [ ] Answer every comment within 1 hour
|
||||
- [ ] Collect all feedback in spreadsheet
|
||||
- [ ] Note feature requests
|
||||
- [ ] Send API keys to first responders
|
||||
|
||||
**Manual Process:**
|
||||
1. Someone fills Google Form
|
||||
2. Review submission (good fit?)
|
||||
3. If yes: Send Stripe invoice
|
||||
4. After payment: Email API key
|
||||
5. Check in next day: "How's it working?"
|
||||
|
||||
---
|
||||
|
||||
## 📊 Tracking (End of Day 9)
|
||||
|
||||
**Count:**
|
||||
- Signups: _____
|
||||
- Paid: _____
|
||||
- Active users: _____
|
||||
- Feedback themes: _____
|
||||
|
||||
**Questions to answer:**
|
||||
- [ ] Did anyone pay? (minimum validation)
|
||||
- [ ] What's the #1 requested feature?
|
||||
- [ ] Is messaging clear? (confused comments?)
|
||||
- [ ] Is enhancement value visible? (quality feedback?)
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Success Criteria
|
||||
|
||||
**Minimum Viable Success:**
|
||||
- ✅ 3 people try it
|
||||
- ✅ 1 person pays (any amount)
|
||||
- ✅ 5+ said "interesting, but need X"
|
||||
|
||||
**Strong Signal:**
|
||||
- ✅ 5+ people try it
|
||||
- ✅ 2+ people pay
|
||||
- ✅ Clear feature request pattern (e.g., "all want MCP")
|
||||
|
||||
**Failure Signal:**
|
||||
- ❌ <2 people try it
|
||||
- ❌ No one willing to pay
|
||||
- ❌ Confused responses ("what is this?")
|
||||
|
||||
---
|
||||
|
||||
## 🔄 Post-Launch (Days 10-14)
|
||||
|
||||
### If Success:
|
||||
- [ ] Fix top 2 feedback issues (Days 10-11)
|
||||
- [ ] Build most requested feature (Days 12-14)
|
||||
- [ ] Plan Week 2 expansion (Dev.to post?)
|
||||
|
||||
### If Unclear:
|
||||
- [ ] Schedule 1-on-1 calls with all early adopters
|
||||
- [ ] Ask: What worked? What didn't? Would you pay $X?
|
||||
- [ ] Iterate based on insights
|
||||
|
||||
### If Failure:
|
||||
- [ ] Schedule analysis session with @men
|
||||
- [ ] Review: Wrong messaging? Wrong segment? Wrong product?
|
||||
- [ ] Decide: Pivot or stop?
|
||||
|
||||
---
|
||||
|
||||
## 📝 Copy Templates
|
||||
|
||||
### Reddit Post
|
||||
|
||||
```markdown
|
||||
Title: Show HN: Generate images in Cursor without context switching
|
||||
|
||||
Hey r/cursor! Built a tool to generate images directly in your workflow.
|
||||
|
||||
**Problem:**
|
||||
- Stock photos (Unsplash MCP) = generic, overused
|
||||
- Midjourney = Discord, manual save, context switching
|
||||
|
||||
**Solution:**
|
||||
Prompt URLs that work like this:
|
||||
<img src="https://banatie.app/gen?prompt=hero+image&aspect=16:9" />
|
||||
|
||||
**Our trick:**
|
||||
AI enhances your prompt for professional quality.
|
||||
"hero image" → "professional SaaS hero, modern gradient, 4K, clean UI"
|
||||
|
||||
**Early access:**
|
||||
10 free images to try. $20 for 200 images after that.
|
||||
|
||||
Link: [your-landing-page]
|
||||
|
||||
Looking for 5-10 early users for feedback.
|
||||
What features matter most to you?
|
||||
```
|
||||
|
||||
### Auto-Reply Email
|
||||
|
||||
```
|
||||
Subject: Your Banatie API Key (24h)
|
||||
|
||||
Hi [Name],
|
||||
|
||||
Thanks for your interest in Banatie!
|
||||
|
||||
I'll review your submission and send:
|
||||
1. Stripe invoice for $20 (200 images credit)
|
||||
2. Your API key within 24 hours
|
||||
|
||||
Quick start once you have your key:
|
||||
https://docs.banatie.app/quickstart
|
||||
|
||||
Questions? Just reply to this email.
|
||||
|
||||
- Oleg
|
||||
```
|
||||
|
||||
### API Key Email
|
||||
|
||||
```
|
||||
Subject: Your Banatie API Key
|
||||
|
||||
Hi [Name],
|
||||
|
||||
Your API key: [KEY]
|
||||
|
||||
Quick start:
|
||||
<img src="https://banatie.app/gen?prompt=YOUR_PROMPT&aspect=16:9&key=[KEY]" />
|
||||
|
||||
Docs: https://docs.banatie.app
|
||||
|
||||
Feedback? I'm all ears. Reply anytime.
|
||||
|
||||
- Oleg
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Day 9 Hourly Schedule (Example)
|
||||
|
||||
**9:00 AM** - Post to Reddit r/cursor
|
||||
**9:15 AM** - Post to Discord Cursor
|
||||
**9:30 AM** - Monitor responses, respond immediately
|
||||
**10:00 AM** - First signups coming in, review forms
|
||||
**11:00 AM** - Send invoices to good fits
|
||||
**12:00 PM** - Lunch break, check payment status
|
||||
**1:00 PM** - First payment? Send API key!
|
||||
**2:00 PM** - Check in with early users: "How's it working?"
|
||||
**3:00 PM** - Compile feedback themes
|
||||
**4:00 PM** - Continue responding to comments
|
||||
**6:00 PM** - Evening check: metrics count
|
||||
**8:00 PM** - Final responses, plan Day 10
|
||||
**10:00 PM** - End tracking, write summary
|
||||
|
||||
---
|
||||
|
||||
## 💡 Key Reminders
|
||||
|
||||
**Week 1 = Experiment, not Product**
|
||||
- Simple is better than polished
|
||||
- 3-5 users > 100 confused visitors
|
||||
- Feedback > features
|
||||
- Fast iteration > perfect launch
|
||||
|
||||
**You're selling to early adopters:**
|
||||
- They tolerate rough edges
|
||||
- They want to shape the product
|
||||
- They value solution over polish
|
||||
- They'll give honest feedback
|
||||
|
||||
**Manual processes are OK:**
|
||||
- Email API keys manually
|
||||
- Send Stripe invoices manually
|
||||
- This doesn't scale, that's fine
|
||||
- Automate only after validation
|
||||
|
||||
---
|
||||
|
||||
**Created:** November 2, 2025
|
||||
**Owner:** Oleg
|
||||
**Execute:** After DB blocker cleared (Day 5-9)
|
||||
|
|
@ -1,252 +0,0 @@
|
|||
# Research Documentation Index
|
||||
|
||||
**Last Updated:** November 2, 2025
|
||||
**Purpose:** Navigation hub for all Banatie research materials
|
||||
**Status:** 📝 Living document
|
||||
|
||||
---
|
||||
|
||||
## 📋 Overview
|
||||
|
||||
This folder contains all passive research conducted to validate ICP hypotheses for Banatie.app. The research follows a structured methodology of exploring multiple directions, documenting findings with verifiable sources, and synthesizing insights into actionable strategic decisions.
|
||||
|
||||
**Research Structure:** Flat folder with descriptive filenames (no nested folders)
|
||||
**Output Format:** Markdown files with strong signals, evidence links, and strategic analysis
|
||||
**Current Phase:** Phase 1 completed (Directions 0, 1, 2, 6) → Interview preparation active
|
||||
|
||||
---
|
||||
|
||||
## 🛠️ Methodology
|
||||
|
||||
**[passive-research-methodology.md](passive-research-methodology.md)** - Complete research guide (battle-tested)
|
||||
|
||||
**Purpose:** Reusable framework for conducting passive research before customer interviews
|
||||
**Key Principles:**
|
||||
- Observe real pain (Reddit/forums) before asking filtered questions
|
||||
- Multiple search variations per topic (3-5) to avoid false negatives
|
||||
- Document findings continuously with verifiable links
|
||||
- Collaborative decision-making (Oleg + @men)
|
||||
|
||||
**When to use:** Before any new ICP validation or market exploration
|
||||
|
||||
---
|
||||
|
||||
## 📊 Research Direction Trackers
|
||||
|
||||
### [banatie-research-directions-tracker.md](banatie-research-directions-tracker.md)
|
||||
**Main research planning document - Directions 0-10**
|
||||
|
||||
**Structure:** Each direction includes:
|
||||
- Hypothesis to validate
|
||||
- Key questions to answer
|
||||
- Specific search topics (5-7 per direction)
|
||||
- Findings section (filled during research)
|
||||
|
||||
**Directions Mapped:**
|
||||
- ✅ Direction 0: Initial Exploration (COMPLETED)
|
||||
- 📋 Direction 1: Prompt URLs + No-Code Generation
|
||||
- ✅ Direction 2: AI Agent Ecosystem (COMPLETED - ⭐ STRONGEST)
|
||||
- ⏳ Direction 3: Marketing Agencies Pain
|
||||
- ⏳ Direction 4: E-commerce Product Variations
|
||||
- ⏳ Direction 5: Technical Writers + Documentation
|
||||
- ✅ Direction 6: Gemini 2.5 Flash Specific Demand (COMPLETED)
|
||||
- ⏳ Direction 7: Indie Hackers + Side Projects
|
||||
- ⏳ Direction 8: No-Code Builders (Webflow, Framer)
|
||||
- ⏳ Direction 9: Content Creators + YouTubers
|
||||
- ⏳ Direction 10: SaaS Founders (Marketing Pages)
|
||||
|
||||
### [banatie-research-directions-tracker-extension1.md](banatie-research-directions-tracker-extension1.md)
|
||||
**Extended research directions - Directions 11-12**
|
||||
|
||||
**Deep-dive directions discovered from Direction 6 findings:**
|
||||
- ⏳ Direction 11: E-commerce Product Photography (n8n workflows, $50B market)
|
||||
- ⏳ Direction 12: NoCode Automation Builders (n8n, Make, Zapier users)
|
||||
|
||||
**Status:** Parking lot (ICP mismatch with no-code preference, long sales cycle)
|
||||
|
||||
---
|
||||
|
||||
## 🔬 Completed Research (Strong Signals)
|
||||
|
||||
### [direction-1-strong-signals.md](direction-1-strong-signals.md)
|
||||
**Research:** Agencies + Placeholder Hell
|
||||
**Status:** ✅ COMPLETED - Strong signals found
|
||||
**Confidence:** Medium (60-70%)
|
||||
|
||||
**Key Findings:**
|
||||
- "Placeholder hell" validated (projects stall waiting for client content)
|
||||
- Client approval blocked without realistic demo images
|
||||
- Agencies struggle with generic stock photos for pitches
|
||||
- Pain is real but ICP mismatch (agencies ≠ validated AI developer audience)
|
||||
|
||||
**Strategic Decision:** Secondary market, revisit if primary ICP fails
|
||||
|
||||
---
|
||||
|
||||
### [direction-2-strong-signals.md](direction-2-strong-signals.md)
|
||||
**Research:** AI Coding Agents (Early Phase)
|
||||
**Status:** ⚠️ PARTIAL - Superseded by part2
|
||||
|
||||
**Note:** This file contains initial findings. For complete research, see direction-2-strong-signals-part2.md below.
|
||||
|
||||
---
|
||||
|
||||
### [direction-2-strong-signals-part2.md](direction-2-strong-signals-part2.md) ⭐ PRIMARY
|
||||
**Research:** AI Coding Agents + Image Generation (COMPLETE)
|
||||
**Status:** ✅ STRONGEST VALIDATION
|
||||
**Confidence:** Very High (70-80%)
|
||||
|
||||
**Key Findings:**
|
||||
1. ✅ Massive user base (36K+ r/cursor members building real projects)
|
||||
2. ✅ Stock photos pain validated (generic, overused, unprofessional)
|
||||
3. ✅ Willingness to pay confirmed ($20-200/mo for AI tools)
|
||||
4. ✅ Manual Midjourney workflow = tedious
|
||||
5. ✅ Aspect ratio limitations = real pain
|
||||
6. ✅ Image optimization = time-consuming
|
||||
7. ✅ Paid MCP business model validated ($5-20/mo for point tools)
|
||||
|
||||
**ICP Match:** 70-80% confidence
|
||||
- Founder IS the ICP (uses Claude Code daily)
|
||||
- Technical fit = perfect (MCP + SDK)
|
||||
- Market size = huge
|
||||
- Fast path to revenue
|
||||
|
||||
**Strategic Decision:** ✅ PRIMARY ICP - Proceed to customer interviews
|
||||
|
||||
---
|
||||
|
||||
### [direction-6-strong-signals.md](direction-6-strong-signals.md)
|
||||
**Research:** Gemini 2.5 Flash Specific Demand + E-commerce/NoCode
|
||||
**Status:** ✅ COMPLETED - Mixed signals
|
||||
**Confidence:** Low for ICP match (30-40%)
|
||||
|
||||
**Key Findings:**
|
||||
- ✅ Huge market ($50B product photography)
|
||||
- ✅ Clear use case (1 photo → 100 variations)
|
||||
- ✅ n8n + Nano Banana workflows actively used in production
|
||||
- ⚠️ Free tier preference (16K-31K images/month FREE)
|
||||
- ⚠️ No-code preference (not our validated technical ICP)
|
||||
- ⚠️ Long sales cycle for e-commerce (B2B)
|
||||
|
||||
**Strategic Decision:** Parking lot - Directions 11-12 created for future exploration if needed
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Strategic Analysis
|
||||
|
||||
### Key Insights Across All Research
|
||||
|
||||
**Market Validation:**
|
||||
- Direction 2 (AI Coding Agents) = ⭐ 70-80% confidence, strongest signals
|
||||
- Direction 1 (Agencies) = 60-70% confidence, ICP mismatch concern
|
||||
- Direction 6 (E-commerce/NoCode) = 30-40% confidence, pivot required
|
||||
|
||||
**ICP Segmentation (from Direction 2):**
|
||||
- **Segment A:** Studios/Agencies (3-10 people, CEO decision, higher ACV)
|
||||
- **Segment B:** Power Users ⭐ PRIMARY (Tech leads with Cursor/Claude Code)
|
||||
- **Segment C:** Freelancers (Solo, price-sensitive, fast decision)
|
||||
- **Segment D:** AI-savvy Freelancers ⭐ SECONDARY (High volume, time=money)
|
||||
|
||||
**Technical Product:** SAME for all segments
|
||||
**GTM Strategy:** DIFFERS by segment (messaging, pricing emphasis, channels)
|
||||
|
||||
---
|
||||
|
||||
## 📈 Research Outcomes & Next Steps
|
||||
|
||||
**Phase 1 Completed (Oct 31 - Nov 2, 2025):**
|
||||
- ✅ 3 directions researched with strong signals
|
||||
- ✅ 10 directions mapped, 2 extensions scoped
|
||||
- ✅ Reusable methodology documented
|
||||
- ✅ ICP refined to A/B/C/D segments
|
||||
- ✅ Primary market validated (AI Coding Agents)
|
||||
|
||||
**Next Phase: External Validation (Nov 4-10, 2025):**
|
||||
- 10-14 customer interviews across A/B/C/D segments
|
||||
- Validate willingness to pay ($20-50/mo)
|
||||
- Identify KILLER USE CASE (60%+ mention same pain)
|
||||
- Decision Gate 1: GO / PIVOT / STOP
|
||||
|
||||
**Success Criteria for GO:**
|
||||
- 60%+ say "I would use this" (6+ out of 10)
|
||||
- 40%+ willing to pay $20+ (4+ out of 10)
|
||||
- 30%+ want early access (3+ out of 10)
|
||||
- ONE specific pain mentioned by 60%+
|
||||
|
||||
---
|
||||
|
||||
## 🔄 Research Workflow (Quick Reference)
|
||||
|
||||
**For new research sessions:**
|
||||
|
||||
1. **Load Context:**
|
||||
- Read: ROADMAP.md, INDEX.md, 12-the-current-tech-state.md
|
||||
- Read: Research trackers (main + extensions)
|
||||
- Review: Completed research files
|
||||
|
||||
2. **Plan Searches:**
|
||||
- Choose direction from tracker
|
||||
- Propose 5-7 specific search queries
|
||||
- Discuss → Adjust → Execute
|
||||
|
||||
3. **Execute Iteratively:**
|
||||
- Run search → Scan → Share findings immediately
|
||||
- Multiple variations per topic (3-5)
|
||||
- Adjust strategy based on results
|
||||
|
||||
4. **Document Continuously:**
|
||||
- Create `direction-N-strong-signals.md`
|
||||
- Format: 🟢 STRONG / 🟡 MEDIUM / 🔴 WEAK signals
|
||||
- Include: URL, exact quote, context, interpretation
|
||||
|
||||
5. **Decide & Wrap:**
|
||||
- Summarize findings after 5-7 searches
|
||||
- Decide: Keep searching / Move on / Pivot
|
||||
- Update tracker with findings
|
||||
|
||||
---
|
||||
|
||||
## 📝 File Inventory
|
||||
|
||||
**Total Files:** 7 (excluding this INDEX.md)
|
||||
|
||||
**Planning Documents (2):**
|
||||
- banatie-research-directions-tracker.md (Directions 0-10)
|
||||
- banatie-research-directions-tracker-extension1.md (Directions 11-12)
|
||||
|
||||
**Methodology (1):**
|
||||
- passive-research-methodology.md (Reusable framework)
|
||||
|
||||
**Completed Research (4):**
|
||||
- direction-1-strong-signals.md (Agencies + Placeholder Hell)
|
||||
- direction-2-strong-signals.md (AI Agents - Partial)
|
||||
- direction-2-strong-signals-part2.md (AI Agents - Complete) ⭐
|
||||
- direction-6-strong-signals.md (Gemini/E-commerce/NoCode)
|
||||
|
||||
**Future Research:**
|
||||
- Directions 3, 4, 5, 7, 8, 9, 10 mapped but not yet researched
|
||||
- Directions 11, 12 scoped for future exploration if needed
|
||||
|
||||
---
|
||||
|
||||
## 🔗 Related Documentation
|
||||
|
||||
**For strategic context:**
|
||||
- [Main INDEX.md](../INDEX.md) - Complete project documentation map
|
||||
- [ROADMAP.md](../ROADMAP.md) - Current priorities and active sprint
|
||||
- [FRAMEWORK.md](../FRAMEWORK.md) - Discussion and documentation best practices
|
||||
|
||||
**For ICP decisions:**
|
||||
- [07-validated-icp-ai-developers.md](../strategy/07-validated-icp-ai-developers.md) - Primary ICP hypothesis
|
||||
- [02-reality-check.md](../strategy/02-reality-check.md) - Founder constraints
|
||||
|
||||
**For execution:**
|
||||
- [08-validation-plan.md](../execution/08-validation-plan.md) - Interview sprint plan
|
||||
- [03-icp-research-questions.md](../execution/03-icp-research-questions.md) - Interview script
|
||||
|
||||
---
|
||||
|
||||
**Document Owner:** @men + Oleg
|
||||
**Version:** 1.0
|
||||
**Next Review:** After external validation complete (Nov 10, 2025)
|
||||
**Maintenance:** Update when new research completed or insights synthesized
|
||||
|
|
@ -1,103 +0,0 @@
|
|||
# Banatie Research Directions Tracker - Extension 1
|
||||
|
||||
**Date Created:** November 1, 2025
|
||||
**Purpose:** Additional deep-dive directions from Direction 6 findings
|
||||
**Status:** Ready for research
|
||||
|
||||
---
|
||||
|
||||
## Why These Extensions
|
||||
|
||||
**From Direction 6 Discovery:** E-commerce and NoCode communities heavily use Nano Banana for production workflows. Both represent large potential markets but need separate investigation to understand if they're viable ICPs for Banatie.
|
||||
|
||||
**E-commerce (Direction 11):** $50B market, clear use case (product variations), but prefer no-code tools. Need to validate if there's room for better solution and willingness to pay.
|
||||
|
||||
**NoCode (Direction 12):** Active n8n community building workflows, but using free tier + DIY. Need to understand pain points and whether code-based alternative or better infrastructure can compete.
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Direction 11: E-commerce Product Photography
|
||||
|
||||
### Hypothesis
|
||||
E-commerce businesses need scalable product image variations (backgrounds, colors, settings) for multi-channel marketing. Current n8n + free tier works but lacks production features we can monetize.
|
||||
|
||||
### Strong Signals Already Found (Direction 6)
|
||||
- Multiple n8n workflows generating 20-100 ad variations from 1 product photo
|
||||
- "$50B Product Photography Industry" mentioned in r/n8n threads
|
||||
- UGC ads generated for <$1 each (vs $50-500 for real influencers)
|
||||
- Excel → WooCommerce automated pipelines actively used in production
|
||||
- AutoProductImagery Docker solution exists (self-hosted + Google API)
|
||||
- Adobe Firefly validation (enterprise quality confirmed)
|
||||
|
||||
### Key Questions
|
||||
- What's typical product image workflow? How many variations per product?
|
||||
- Who decides (owner, marketing manager, agency)? What's the budget?
|
||||
- Pain points: Quality? Consistency? Storage? Delivery?
|
||||
- Would they pay $20-100/month for better solution vs DIY?
|
||||
- Agency vs direct business: Which is better ICP?
|
||||
|
||||
### Search Topics
|
||||
|
||||
- [ ] **11.1:** E-commerce product image workflows and pain points
|
||||
- [ ] **11.2:** Multi-channel requirements (Amazon, Shopify, Instagram specs)
|
||||
- [ ] **11.3:** Product photography costs and ROI perception
|
||||
- [ ] **11.4:** AI product photography tools (competitor analysis)
|
||||
- [ ] **11.5:** Shopify/WooCommerce image management frustrations
|
||||
- [ ] **11.6:** Amazon seller image needs (7 images, A+ content)
|
||||
- [ ] **11.7:** Marketing agency workflows serving e-commerce clients
|
||||
|
||||
### Findings
|
||||
- (To be filled after searches)
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Direction 12: NoCode Automation Builders
|
||||
|
||||
### Hypothesis
|
||||
NoCode users (n8n, Make, Zapier) build image generation workflows but face limitations with free tier + DIY approach. There may be demand for better infrastructure or code-based alternative.
|
||||
|
||||
### Strong Signals Already Found (Direction 6)
|
||||
- n8n community very active with Nano Banana production workflows
|
||||
- OpenRouter free tier: 50 images/day, Google AI Studio: 500-1,000/day
|
||||
- "Zero Dollars" workflows enable small-medium businesses to operate free
|
||||
- AutoProductImagery self-hosted solution (Docker) available
|
||||
- Community shares copy-paste workflow templates
|
||||
- Free tier "not meant for production" per Google TOS, but widely used
|
||||
|
||||
### Key Questions
|
||||
- Who uses n8n/Make for image generation? Skill level? Use cases?
|
||||
- Pain points: Rate limits? Quality? Complexity? Debugging?
|
||||
- Do technical users want code alternative to visual workflows?
|
||||
- Would they pay for "better than free tier" solution?
|
||||
- What features missing in current n8n + API approach?
|
||||
|
||||
### Search Topics
|
||||
|
||||
- [ ] **12.1:** n8n image generation use cases (beyond e-commerce)
|
||||
- [ ] **12.2:** n8n + Nano Banana pain points and limitations
|
||||
- [ ] **12.3:** Make.com & Zapier image automation patterns
|
||||
- [ ] **12.4:** NoCode builder frustrations (when users want code)
|
||||
- [ ] **12.5:** Self-hosted automation needs and priorities
|
||||
- [ ] **12.6:** Visual workflow vs code preference among technical users
|
||||
- [ ] **12.7:** Image generation API comparisons and switching reasons
|
||||
|
||||
### Findings
|
||||
- (To be filled after searches)
|
||||
|
||||
---
|
||||
|
||||
## 🚦 Decision Framework
|
||||
|
||||
**After researching Direction 11 + Direction 12, decide:**
|
||||
|
||||
- **IF Direction 11 🟢:** Build e-commerce solution (Shopify app, agency tool, or API)
|
||||
- **IF Direction 12 🟢:** Build for NoCode users (n8n node, visual builder, or SDK)
|
||||
- **IF BOTH 🟢:** Build e-commerce-focused NoCode solution (hybrid)
|
||||
- **IF BOTH 🔴:** Return to AI Developers ICP (original validated plan)
|
||||
|
||||
---
|
||||
|
||||
**Status:** Ready for research
|
||||
**Priority:** Direction 11 (E-commerce) first, then Direction 12 (NoCode)
|
||||
**Estimated time:** 1-2 hours per direction
|
||||
|
||||
|
|
@ -1,280 +0,0 @@
|
|||
# Banatie Passive Research: Search Directions Tracker
|
||||
|
||||
**Date Started:** November 1, 2025
|
||||
**Purpose:** Track all passive research directions, searches, and findings
|
||||
**Status:** Active Research
|
||||
|
||||
---
|
||||
|
||||
## Research Methodology
|
||||
|
||||
**Tools:** Brave Search MCP, Perplexity MCP
|
||||
**Approach:** Multiple search variations per direction to avoid false negatives
|
||||
**Output Focus:** Verifiable Reddit/forum post links + brief conclusions
|
||||
**Language:** Russian for notes, English for search queries
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Priority Directions (Start Here)
|
||||
|
||||
### ✅ Direction 0: Initial Exploration (COMPLETED)
|
||||
**Status:** Completed Oct 31, 2025
|
||||
**Document:** `reddit-passive-research.md`
|
||||
|
||||
**Key Findings:**
|
||||
- ✅ "Placeholder hell" validated (projects stall waiting for client content)
|
||||
- ⌠Context switching NOT a real pain (no complaints found)
|
||||
- ⌠MCP not a differentiator (already exists)
|
||||
- ✅ Competitor gaps found (fal.ai pricing issues, Replicate support problems)
|
||||
|
||||
---
|
||||
|
||||
### 🔄 Direction 1: Prompt URLs + No-Code Generation
|
||||
|
||||
**Hypothesis:** Web developers want to generate images directly from HTML without code.
|
||||
|
||||
**Key Questions:**
|
||||
- Do developers want `<img src="https://api.com/generate/description" />` approach?
|
||||
- Is placeholder replacement a bottleneck in their workflow?
|
||||
- Would they pay for AI-powered placeholders?
|
||||
|
||||
**Search Topics:**
|
||||
|
||||
- [ ] **Search 1.1:** "placeholder images" + "dynamic generation" (r/webdev, r/Frontend)
|
||||
- [ ] **Search 1.2:** "HTML img tag" + "AI generation" (r/webdev)
|
||||
- [ ] **Search 1.3:** "landing page images" + "automated" (r/SideProject, r/buildinpublic)
|
||||
- [ ] **Search 1.4:** "placeholder.com alternative" + "AI" (r/web_design)
|
||||
- [ ] **Search 1.5:** "unsplash.it" + "dynamic images" (r/webdev)
|
||||
|
||||
**Findings:**
|
||||
- (To be filled after searches)
|
||||
|
||||
---
|
||||
|
||||
### 🔄 Direction 2: AI Agent Ecosystem
|
||||
|
||||
**Hypothesis:** AI agent builders need visual output for their products.
|
||||
|
||||
**Key Questions:**
|
||||
- Do LangChain/CrewAI builders struggle with image generation?
|
||||
- Is there demand for "AI agent → image generation" integration?
|
||||
- Would prompt enhancement help AI agents create better visuals?
|
||||
|
||||
**Search Topics:**
|
||||
|
||||
- [ ] **Search 2.1:** "LangChain" + "image generation" (r/LangChain, r/OpenAI)
|
||||
- [ ] **Search 2.2:** "AI agent" + "visual output" (r/ArtificialIntelligence)
|
||||
- [ ] **Search 2.3:** "CrewAI" + "images" (r/CrewAI if exists, r/AI_Agents)
|
||||
- [ ] **Search 2.4:** "Custom GPT" + "image generation" (r/OpenAI, r/ChatGPT)
|
||||
- [ ] **Search 2.5:** "AI SaaS" + "image API" (r/SaaS, r/Entrepreneur)
|
||||
- [ ] **Search 2.6:** "AutoGPT" + "images" (r/AutoGPT if exists)
|
||||
|
||||
**Findings:**
|
||||
- (To be filled after searches)
|
||||
|
||||
---
|
||||
|
||||
### â³ Direction 3: Marketing Agencies Pain
|
||||
|
||||
**Hypothesis:** Digital marketing agencies struggle with high-volume content creation for clients.
|
||||
|
||||
**Key Questions:**
|
||||
- Do agencies complain about social media visual creation?
|
||||
- Is stock photo cost/limitation a real pain?
|
||||
- Would agencies pay for AI-generated marketing visuals?
|
||||
|
||||
**Search Topics:**
|
||||
|
||||
- [ ] **Search 3.1:** "agency" + "content creation" + "scale" (r/marketing, r/digital_marketing)
|
||||
- [ ] **Search 3.2:** "social media images" + "workflow" (r/socialmedia)
|
||||
- [ ] **Search 3.3:** "stock photos" + "expensive" OR "limitations" (r/marketing)
|
||||
- [ ] **Search 3.4:** "client content" + "bottleneck" (r/Entrepreneur - agency owners)
|
||||
- [ ] **Search 3.5:** "marketing agency tools" + "AI" (r/digital_marketing)
|
||||
|
||||
**Findings:**
|
||||
- (To be filled after searches)
|
||||
|
||||
---
|
||||
|
||||
### â³ Direction 4: E-commerce Product Variations
|
||||
|
||||
**Hypothesis:** E-commerce sellers need product image variations for A/B tests and channels.
|
||||
|
||||
**Key Questions:**
|
||||
- Do sellers struggle with product photography costs?
|
||||
- Is there demand for AI-generated product variations?
|
||||
- Would Shopify integration be valuable?
|
||||
|
||||
**Search Topics:**
|
||||
|
||||
- [ ] **Search 4.1:** "product photography" + "expensive" (r/shopify, r/ecommerce)
|
||||
- [ ] **Search 4.2:** "product images" + "variations" (r/shopify)
|
||||
- [ ] **Search 4.3:** "Amazon listing images" + "AI" (r/FulfillmentByAmazon, r/AmazonSeller)
|
||||
- [ ] **Search 4.4:** "A/B test product images" (r/ecommerce)
|
||||
- [ ] **Search 4.5:** "Shopify" + "AI image generation" (r/shopify)
|
||||
|
||||
**Findings:**
|
||||
- (To be filled after searches)
|
||||
|
||||
---
|
||||
|
||||
### â³ Direction 5: Technical Writers + Documentation
|
||||
|
||||
**Hypothesis:** Tech writers need quick illustrations, diagrams, UI mockups for docs.
|
||||
|
||||
**Key Questions:**
|
||||
- Do documentation teams struggle with illustration bottlenecks?
|
||||
- Would AI-generated technical diagrams be valuable?
|
||||
- Is there budget for documentation tools?
|
||||
|
||||
**Search Topics:**
|
||||
|
||||
- [ ] **Search 5.1:** "technical illustration" + "bottleneck" (r/technicalwriting)
|
||||
- [ ] **Search 5.2:** "documentation images" + "workflow" (r/technicalwriting)
|
||||
- [ ] **Search 5.3:** "API documentation" + "visual examples" (r/devdocs if exists, r/programming)
|
||||
- [ ] **Search 5.4:** "UI mockups" + "documentation" (r/technicalwriting)
|
||||
- [ ] **Search 5.5:** "diagram generation" + "automated" (Hacker News, r/programming)
|
||||
|
||||
**Findings:**
|
||||
- (To be filled after searches)
|
||||
|
||||
---
|
||||
|
||||
### 🆕 Direction 6: Gemini 2.5 Flash Specific Demand
|
||||
|
||||
**Hypothesis:** There are users who specifically want Gemini 2.5 Flash Image and would pay premium for it.
|
||||
|
||||
**Key Questions:**
|
||||
- What makes Gemini 2.5 better than competitors (DALL-E, Midjourney, Flux)?
|
||||
- Who prefers Gemini 2.5 and why?
|
||||
- Is there willingness to pay more for Gemini access via API?
|
||||
|
||||
**Search Topics:**
|
||||
|
||||
- [ ] **Search 6.1:** "Gemini 2.5 Flash" + "image generation" (r/GoogleGeminiAI, r/AI_Agents)
|
||||
- [ ] **Search 6.2:** "Gemini vs DALL-E" + "image quality" (r/ArtificialIntelligence)
|
||||
- [ ] **Search 6.3:** "Gemini vs Midjourney" (r/StableDiffusion, r/ArtificialIntelligence)
|
||||
- [ ] **Search 6.4:** "Gemini 2.5" + "API" (r/GoogleGeminiAI, r/MachineLearning)
|
||||
- [ ] **Search 6.5:** "Gemini image generation" + "pricing" (r/GoogleGeminiAI)
|
||||
- [ ] **Search 6.6:** "Why use Gemini over" + alternatives (r/ArtificialIntelligence)
|
||||
|
||||
**Findings:**
|
||||
- (To be filled after searches)
|
||||
|
||||
---
|
||||
|
||||
### 🆕 Direction 7: MCP Stability & Quality Issues
|
||||
|
||||
**Hypothesis:** Existing MCP image generation servers are unstable and low-quality.
|
||||
|
||||
**Key Questions:**
|
||||
- Do developers complain about existing MCP image tools crashing?
|
||||
- Is prompt quality a problem with current MCP solutions?
|
||||
- Do reference images work properly in existing tools?
|
||||
|
||||
**Search Topics:**
|
||||
|
||||
- [ ] **Search 7.1:** "MCP image generation" + "crash" OR "unstable" (r/mcp, r/ClaudeAI)
|
||||
- [ ] **Search 7.2:** "Draw Things MCP" + issues (r/mcp, r/cursor)
|
||||
- [ ] **Search 7.3:** "MCP Flux Studio" + problems (r/mcp)
|
||||
- [ ] **Search 7.4:** "MCP image" + "prompt quality" (r/ClaudeAI, r/mcp)
|
||||
- [ ] **Search 7.5:** "MCP" + "reference images" (r/mcp)
|
||||
|
||||
**Findings:**
|
||||
- (To be filled after searches)
|
||||
|
||||
---
|
||||
|
||||
## 🔮 Future Directions (Backlog)
|
||||
|
||||
### Direction 8: Indie Hackers / Solo Builders
|
||||
**Hypothesis:** Solo developers building SaaS need quick visual assets
|
||||
**Priority:** Medium
|
||||
**Reason to explore:** High overlap with current ICP (AI developers)
|
||||
|
||||
### Direction 9: Game Development (Unity/Unreal)
|
||||
**Hypothesis:** Indie game devs need concept art, textures, UI assets
|
||||
**Priority:** Low
|
||||
**Reason to explore:** Different market, but high volume potential
|
||||
|
||||
### Direction 10: Education / E-learning
|
||||
**Hypothesis:** Course creators need illustrations for educational content
|
||||
**Priority:** Low
|
||||
**Reason to explore:** Recurring need, willingness to pay for tools
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Research Execution Strategy
|
||||
|
||||
**Phase 1: Quick Validation (Directions 1, 2, 6, 7)**
|
||||
- **Timeline:** Nov 1-2, 2025
|
||||
- **Goal:** Find strong signals or kill directions fast
|
||||
- **Success:** 2-3 Reddit threads per direction showing real pain
|
||||
|
||||
**Phase 2: Deep Dive (Top 2 directions from Phase 1)**
|
||||
- **Timeline:** Nov 3-4, 2025
|
||||
- **Goal:** Extract specific pain points, feature requests, pricing expectations
|
||||
- **Success:** 10+ detailed use cases, clear ICP profile
|
||||
|
||||
**Phase 3: Synthesis (Nov 5)**
|
||||
- **Goal:** Update ICP hypothesis based on findings
|
||||
- **Output:** Revised validation interview script
|
||||
|
||||
---
|
||||
|
||||
## 📊 Scoring Framework (Apply After Each Direction)
|
||||
|
||||
For each completed direction, score:
|
||||
|
||||
**Signal Strength:**
|
||||
- 🔴 Weak (0-2 relevant posts): No clear pain
|
||||
- 🟡 Medium (3-5 relevant posts): Some interest, unclear pain
|
||||
- 🟢 Strong (6+ relevant posts): Clear, recurring pain
|
||||
|
||||
**Actionability:**
|
||||
- 🔴 Vague: Generic complaints, no specific requests
|
||||
- 🟡 Moderate: Some specifics, but unclear what to build
|
||||
- 🟢 Clear: Specific features/workflows requested
|
||||
|
||||
**Willingness to Pay:**
|
||||
- 🔴 No mentions of budget/tools
|
||||
- 🟡 Use free tools, complain about paid
|
||||
- 🟢 Already paying for similar tools
|
||||
|
||||
**Strategic Fit:**
|
||||
- 🔴 Requires major pivot (different product)
|
||||
- 🟡 Requires some features we don't have
|
||||
- 🟢 Aligns with current tech stack and differentiators
|
||||
|
||||
---
|
||||
|
||||
## 📠Notes & Insights
|
||||
|
||||
### Cross-Direction Patterns
|
||||
- (To be filled as patterns emerge)
|
||||
|
||||
### Unexpected Findings
|
||||
- (To be filled with surprises)
|
||||
|
||||
### Dead Ends
|
||||
- (To be filled with directions that clearly don't work)
|
||||
|
||||
---
|
||||
|
||||
## 🚀 Next Steps After Research
|
||||
|
||||
**If 2+ directions score 🟢🟢🟢🟢:**
|
||||
- Update ICP hypothesis (07-validated-icp-ai-developers.md)
|
||||
- Revise interview script (03-icp-research-questions.md)
|
||||
- Plan external validation
|
||||
|
||||
**If 0-1 directions score well:**
|
||||
- Explore backlog directions
|
||||
- Consider fundamental pivot
|
||||
- Discuss with @men
|
||||
|
||||
---
|
||||
|
||||
**Document Status:** Active
|
||||
**Last Updated:** November 1, 2025
|
||||
**Next Review:** After Phase 1 completion (Nov 2-3)
|
||||
|
|
@ -1,449 +0,0 @@
|
|||
# Direction 1 Research: Strong Signals Found
|
||||
|
||||
**Date:** November 1, 2025
|
||||
**Direction:** Prompt URLs + No-Code Generation + Client Content Hell
|
||||
**Status:** Strong signals discovered
|
||||
|
||||
---
|
||||
|
||||
## 🟢 STRONG SIGNAL #1: Client Content Hell (Projects Stall Without Images)
|
||||
|
||||
### Summary
|
||||
Web developers, freelancers, and agencies consistently report that projects get delayed for weeks/months waiting for client-provided images and content. Clients cannot approve designs with placeholder images - they need to see realistic visuals before signing off.
|
||||
|
||||
### Key Pain Points
|
||||
1. **Clients can't visualize from placeholders** - need real-looking images to approve design
|
||||
2. **Projects stall for months** - waiting for client content delivery
|
||||
3. **Freelancers add contract clauses** - to protect against client content delays
|
||||
4. **Final payment blocked** - until client provides images
|
||||
|
||||
### Reddit Evidence (Direct Links)
|
||||
|
||||
**Thread 1: Client can't extrapolate from placeholders**
|
||||
- **URL:** https://www.reddit.com/r/freelance/comments/ztsn00/how_to_tell_client_that_they_are_the_reason_for/
|
||||
- **Key Quote:** "She doesn't seem to be able to extrapolate from 'Some photo will go here;' she needs to see things exactly as they will be in the final version."
|
||||
- **Context:** Freelancer frustrated that client needs exact visuals, can't imagine from mockups
|
||||
|
||||
**Thread 2: Building site when client slow with content**
|
||||
- **URL:** https://www.reddit.com/r/webdev/comments/1kqbyu2/building_a_site_when_client_is_slow_to_give/
|
||||
- **Key Quote:** "i just send them a questionnaire... i base the copy off that and use stock images temporarily if they're slow with photos... i also make it clear that the project timeline depends on them providing content"
|
||||
- **Pattern:** Developers use temporary stock images to unblock themselves
|
||||
|
||||
**Thread 3: How to get content from clients**
|
||||
- **URL:** https://www.reddit.com/r/web_design/comments/boxmgt/how_do_you_get_content_from_clients/
|
||||
- **Key Quote:** "We simply have a clause that states if the project is delayed we bill out for work completed and put it on hold until they are ready to move forward."
|
||||
- **Frequency:** Multiple developers mention adding this clause to contracts
|
||||
|
||||
**Thread 4: Client delayed content 2 months**
|
||||
- **URL:** https://www.reddit.com/r/Wordpress/comments/ovkf9l/client_delayed_some_content_for_about_2_months/
|
||||
- **Key Quote:** "Client delayed some content for about 2 months and demands I start working on the Web project ASAP"
|
||||
- **Impact:** 2-month delays common
|
||||
|
||||
**Thread 5: Content from client delays payment**
|
||||
- **URL:** https://www.reddit.com/r/web_design/comments/3fxrr4/having_trouble_getting_content_from_client_delays/
|
||||
- **Key Quote:** "Any delay in delivery of assets beyond 1 week will result in rescheduling of project timeframe/timeline"
|
||||
- **Business impact:** Payment and timeline both affected
|
||||
|
||||
**Thread 6: Client content dilemma**
|
||||
- **URL:** https://www.reddit.com/r/web_design/comments/z9y434/the_client_content_dilemma/
|
||||
- **Discussion:** Entire thread about structuring projects to handle missing client content
|
||||
- **Approach:** Sign off on structure with placeholder content first
|
||||
|
||||
**Thread 7: Client hasn't provided content, deadline next week**
|
||||
- **URL:** https://www.reddit.com/r/freelance/comments/u1b2q2/client_still_hasnt_provided_the_content_that_ive/
|
||||
- **Key Quote:** "Client was extremely late on all of their deadlines and it got to the point where I was against the gun because of them"
|
||||
- **Severity:** Project at risk of missing deadline
|
||||
|
||||
**Thread 8: Client not responding for over a month**
|
||||
- **URL:** https://www.reddit.com/r/freelance/comments/s96asi/hi_i_am_doing_web_designing_and_the_client_is_not/
|
||||
- **Context:** Developer waiting for content and documents, client ghosting
|
||||
- **Duration:** 1+ month delays
|
||||
|
||||
### Interpretation for Banatie
|
||||
|
||||
**What this means:**
|
||||
- Developers need realistic-looking images for CLIENT APPROVAL, not just development
|
||||
- Grey boxes and generic placeholders = client can't sign-off
|
||||
- AI-generated contextual images could unblock the approval process
|
||||
- Target: Web agencies and freelancers who build sites FOR clients
|
||||
|
||||
**Our positioning:**
|
||||
NOT: "Replace your placeholder workflow" (developers don't complain about that)
|
||||
BUT: "Get client approval faster with realistic demo images BEFORE final content arrives"
|
||||
|
||||
---
|
||||
|
||||
## 🟡 MEDIUM SIGNAL #2: AI Image Generation Already Used (But Not Mainstream)
|
||||
|
||||
### Summary
|
||||
Some developers already use AI image generators for presentations and landing pages, but adoption is limited and tools are either too simple (placeholdr.ai) or too complex (integrated into full page builders).
|
||||
|
||||
### Reddit Evidence
|
||||
|
||||
**PageGenie - AI Landing Page Builder**
|
||||
- **URL:** https://www.reddit.com/r/ChatGPT/comments/11khnv0/pagegenie_instantly_generates_an_entire_landing/
|
||||
- **How it works:** Uses ChatGPT + DALL-E to generate entire landing pages with auto-generated images
|
||||
- **Later added:** Feature to "swap out AI-generated images for your own custom product images"
|
||||
- **Interpretation:** AI images = good for demo, people want real ones eventually
|
||||
|
||||
**AI Images for Presentations**
|
||||
- **URL:** https://www.reddit.com/r/powerpoint/comments/18dqjb2/photos_from_stock_images_and_content_rights/
|
||||
- **Quote:** "Just use an AI image generator. https://imagewizard.ai/ is amazing and I use it for my presentations."
|
||||
- **Context:** Someone solving presentation stock photo problem with AI
|
||||
|
||||
**placeholdr.ai - AI Placeholder Provider**
|
||||
- **URL:** https://www.reddit.com/r/webdev/comments/177v1u2/i_made_an_aipowered_placeholder_provider/
|
||||
- **How it works:** Provide a prompt, get session ID, generates images in backend
|
||||
- **GitHub:** https://github.com/vehm/placeholdr (15 stars, last commit 2 months ago)
|
||||
- **Interpretation:** Idea exists but didn't gain traction - either too simple or wrong execution
|
||||
|
||||
### Interpretation for Banatie
|
||||
|
||||
**What this means:**
|
||||
- AI image generation concept is familiar to developers
|
||||
- Current solutions are either:
|
||||
- Too simple (placeholdr.ai - didn't scale)
|
||||
- Too complex (PageGenie - full page builder, not just images)
|
||||
- Gap: Professional-grade AI image API with good prompt enhancement
|
||||
- Our advantage: Better prompts (enhancement system), production pipeline (CDN, transformations)
|
||||
|
||||
---
|
||||
|
||||
## 🟡 MEDIUM SIGNAL #3: Stock Photos Are Problematic
|
||||
|
||||
### Summary
|
||||
Developers and designers complain that free stock photos are low quality and generic-looking. They want contextual, relevant images but don't have budget for premium stock or time to search.
|
||||
|
||||
### Reddit Evidence
|
||||
|
||||
**Stock photos quality issues**
|
||||
- **URL:** https://www.reddit.com/r/powerpoint/comments/bbjjft/anywhere_to_get_good_images_to_use_in/
|
||||
- **Quote:** "most are shit, plus you won't know if they are royalty free for corporate presentation"
|
||||
- **Context:** Discussion of free stock photo sites
|
||||
|
||||
**Looking for "non-stocky" stock photos**
|
||||
- **URL:** https://www.reddit.com/r/graphic_design/comments/190u3cx/where_do_you_go_for_cool_nonstocky_stock_photos/
|
||||
- **Quote:** "Where do you go for cool, non-stocky stock photos?"
|
||||
- **Pattern:** People actively seeking alternatives to generic stock photos
|
||||
|
||||
**Design mentor says use stock, designer disagrees**
|
||||
- **URL:** https://www.reddit.com/r/graphic_design/comments/1i5sqxz/my_mentor_says_i_should_use_stock_images_instead/
|
||||
- **Discussion:** Tension between using stock photos vs. creating custom visuals
|
||||
- **Context:** Stock = fast but generic, custom = time-consuming but unique
|
||||
|
||||
### Interpretation for Banatie
|
||||
|
||||
**What this means:**
|
||||
- Free stock photos = low quality, generic
|
||||
- Premium stock = expensive
|
||||
- Custom photography = too expensive for most projects
|
||||
- AI-generated images = potential middle ground (custom-looking, affordable, fast)
|
||||
|
||||
---
|
||||
|
||||
## 🔴 WEAK/MISSING SIGNAL #4: Prompt URLs Concept
|
||||
|
||||
### Summary
|
||||
NO evidence found that developers are asking for or discussing `<img src="api.com/generate/description">` style image generation URLs.
|
||||
|
||||
### What We Searched
|
||||
- "placeholder images" + "dynamic generation"
|
||||
- "HTML img tag" + "AI generation"
|
||||
- "landing page images" + "automated"
|
||||
- Multiple variations
|
||||
|
||||
### What We Found
|
||||
- Lots of placeholder services (picsum.photos, placekitten, lorempixel)
|
||||
- Developers use these existing services
|
||||
- NO requests for AI-powered on-demand generation via URL
|
||||
|
||||
### Interpretation for Banatie
|
||||
|
||||
**What this means:**
|
||||
- Prompt URLs might be a cool technical feature but NOT a market demand
|
||||
- Developers are comfortable with current placeholder URL approach
|
||||
- If we build this, it's an innovation, not a validated need
|
||||
- Consider: Is this differentiator or distraction?
|
||||
|
||||
---
|
||||
|
||||
## 🟢 STRONG SIGNAL #5: Tech Stack & Integration Points
|
||||
|
||||
### Summary
|
||||
Web agencies predominantly use WordPress (majority) or modern headless CMS (Sanity, Contentful, Webflow). Image management is a pain point across all platforms. External image URLs are supported, and CDN integration is common via plugins.
|
||||
|
||||
### CMS Usage
|
||||
|
||||
**WordPress - Industry Standard**
|
||||
- **URL:** https://www.reddit.com/r/web_design/comments/1ew2ge8/what_are_people_using_for_building_sites_these/
|
||||
- **Quote:** "Wordpress is the current standard for the majority of agencies"
|
||||
- **Context:** Discussion of agency tools
|
||||
|
||||
**Modern Stack - Headless CMS**
|
||||
- **URL:** https://www.reddit.com/r/webdev/comments/1438v7w/what_are_web_developers_and_agencies_using_to/
|
||||
- **Examples:** NextJS + Sanity + Tailwind + Vercel (popular combo)
|
||||
- **Other mentions:** Sitecore, Drupal, Webflow, Craft CMS
|
||||
|
||||
**Webflow for Static Sites**
|
||||
- **URL:** https://www.reddit.com/r/webdev/comments/1525q27/what_tools_would_you_use_if_you_were_to_start_an/
|
||||
- **Quote:** "Webflow is great... I'd use that for static site clients"
|
||||
|
||||
### Image Optimization Tools
|
||||
|
||||
**WordPress Plugins (Popular)**
|
||||
- ShortPixel, EWWW Image Optimizer, Smush, Imagify, Optimole
|
||||
- **URL:** https://www.reddit.com/r/Wordpress/comments/1csdntu/best_image_optimization_and_cache_pluginwhich/
|
||||
- **Pattern:** Most agencies use optimization plugins
|
||||
|
||||
**CDN Integration**
|
||||
- **URL:** https://www.reddit.com/r/Wordpress/comments/17dosrz/best_image_optimization_tool/
|
||||
- **Quote:** "I now use Cloudinary to host and optimize all my images"
|
||||
- **Popular CDNs:** Cloudinary, Cloudflare, custom S3 + CloudFront
|
||||
|
||||
### Media Library Pain Points
|
||||
|
||||
**WordPress Media Organization is Problematic**
|
||||
- **URL:** https://www.reddit.com/r/Wordpress/comments/11pte31/organizing_images_best_practice/
|
||||
- **Quote:** "when adding images to a post, WordPress still uses its default media library UI so it made organizing within that plugin a moot"
|
||||
- **Plugins needed:** HappyFiles, Real Media Library, Organize Media Library by Folders
|
||||
- **Core issue:** WordPress is blogging CMS, not designed for complex media management
|
||||
|
||||
**Headless CMS Media Library Issues**
|
||||
- **URL:** https://www.reddit.com/r/reactjs/comments/wamzpu/best_headless_cms_for_reactjs/
|
||||
- **Quote about Strapi:** "the media library of it just annoyed the piss out of me to the point that I'm moving away from it"
|
||||
- **Sanity:** "has to use a plug-in for [media library]" - not built-in
|
||||
|
||||
### External Image URL Support
|
||||
|
||||
**WordPress Can Use External URLs**
|
||||
- **URL:** https://www.reddit.com/r/Wordpress/comments/1bukkuz/wp_set_external_urls_for_thumbnail_and_featured/
|
||||
- **Quote:** "There's nothing stopping you from creating content and inserting images with external URLs"
|
||||
- **Plugin exists:** "Embed external images without importing them to your library"
|
||||
|
||||
**CDN Offload Workflow**
|
||||
- **URL:** https://www.reddit.com/r/Wordpress/comments/8py3go/how_to_update_media_attachment_url_to_point_to_cdn/
|
||||
- **Popular plugin:** WP Offload Media by Delicious Brains
|
||||
- **Workflow:** Upload to WP → Plugin offloads to S3/CDN → Rewrites URLs automatically
|
||||
- **URL:** https://www.reddit.com/r/Wordpress/comments/1bb3z0e/question_about_how_cdn_works_in_wordpress/
|
||||
|
||||
### Interpretation for Banatie
|
||||
|
||||
**Integration Opportunities:**
|
||||
1. **WordPress Plugin** - Most straightforward (majority of agencies use WP)
|
||||
- Generate images via API
|
||||
- Insert directly into media library OR serve via external URL
|
||||
- Follow pattern of existing CDN plugins (WP Offload Media, Optimole)
|
||||
|
||||
2. **REST API** - Works with all platforms
|
||||
- Generate → Return CDN URL
|
||||
- Developers paste URL directly into CMS
|
||||
- No plugin installation required
|
||||
|
||||
3. **Headless CMS Integration** - For modern stack
|
||||
- Sanity plugin/module
|
||||
- Contentful app
|
||||
- Direct API integration in code
|
||||
|
||||
**Key Insight:**
|
||||
Media library management is universally problematic. AI-generated images could bypass media library entirely by providing direct CDN URLs - simpler workflow than upload + organize.
|
||||
|
||||
**Value Prop for Integration:**
|
||||
"Skip the media library chaos. Generate professional images with Banatie, get instant CDN URLs, paste directly into your CMS. No upload, no organization needed."
|
||||
|
||||
---
|
||||
|
||||
## 🟢 STRONG SIGNAL #6: Realistic Mockups Improve Client Communication (VALIDATED)
|
||||
|
||||
### Summary
|
||||
Direct evidence that clients cannot visualize designs without realistic images. Placeholder images confuse clients and block approval process. High-fidelity mockups with real-looking images are critical for client communication and sign-off.
|
||||
|
||||
### Direct Evidence from Designers
|
||||
|
||||
**Clients Can't Visualize Without Real Images**
|
||||
- **URL:** https://www.reddit.com/r/web_design/comments/chybyr/a_few_website_wireframe_examples/
|
||||
- **Quote:** "I presented a true, back to basics wireframe to discuss the structure and flow only to be met with **'I simply can't visualize what the site will look like without colors, photos, icons.'** Even placeholder stuff confuses the people I have to get buy in from as they debate whether that icon is appropriate"
|
||||
- **Impact:** Blocks approval, prevents moving forward with project
|
||||
|
||||
**Professional Literature Confirms**
|
||||
- **URL:** https://altspaces.medium.com/wireframes-vs-mockups-and-why-you-should-sketch-with-words-first-design-101-e48c22eff982
|
||||
- **Quote:** "Mockups are a lot more realistic... You might not be able to distinguish a mockup from a real, live thing"
|
||||
- **URL:** https://priyank-it.medium.com/wireframes-mockups-prototypes-all-same-product-owner-managers-job-37821a4ba886
|
||||
- **Quote:** "Easy to communicate [**Widely used for client communication** and could be for user testing]"
|
||||
|
||||
### Interpretation for Banatie
|
||||
|
||||
**Value Proposition Validated:**
|
||||
Our hypothesis is CORRECT: Providing websites with realistic AI-generated images (that match design and topic) significantly improves client communication and approval process, even if client eventually replaces them with their own images.
|
||||
|
||||
**Why This Matters:**
|
||||
- Clients need to see "real" images to approve design
|
||||
- Placeholder boxes = no sign-off = project stalls
|
||||
- AI-generated contextual images = realistic enough for approval WITHOUT waiting for client content
|
||||
- Faster approval = faster payment for agencies
|
||||
|
||||
---
|
||||
|
||||
## 🟡 MEDIUM SIGNAL #7: AI Image Generation Adoption Barriers
|
||||
|
||||
### Summary
|
||||
Web designers and agencies ARE using AI images, but face significant problems: quality issues, brand perception risks, style inconsistency, and technical limitations. These problems prevent wider adoption.
|
||||
|
||||
### Problems with Current AI Image Usage
|
||||
|
||||
**1. Quality & Production Readiness**
|
||||
- **URL:** https://www.reddit.com/r/graphic_design/comments/1n35lwa/welp_just_got_replaced_by_ai/
|
||||
- **Quote:** "It will either look like shit on their website or it will look shit when printed. **Colors off, resolution shit**"
|
||||
- **Impact:** Not suitable for production use
|
||||
|
||||
**2. Inconsistency Problem (MAJOR)**
|
||||
- **URL:** https://www.reddit.com/r/SideProject/comments/1cbuhv0/i_made_a_consistent_ai_illustration_generator/
|
||||
- **Quote:** "**Regular AI models generate each image with a different style**"
|
||||
- **Impact:** Cannot maintain brand consistency across multiple images
|
||||
- **URL:** https://www.reddit.com/r/nocode/comments/1dsjv8b/best_image_gen_ai_tool_that_generates_consistent/
|
||||
- **Quote:** "microsoft image generator... you **can't generate consistent images in same style** as required"
|
||||
|
||||
**3. Detail Accuracy Issues**
|
||||
- **URL:** https://www.reddit.com/r/BehindTheClosetDoor/comments/1gwzxac/thoughts_on_using_ai_photos_for_websitesm/
|
||||
- **Quote:** "at a closer look, the details are off—**the stitching and some design elements don't match the actual product**"
|
||||
- **Impact:** Cannot use for product photography
|
||||
|
||||
**4. Uncanny Valley / "Fake" Look**
|
||||
- **URL:** https://www.reddit.com/r/graphic_design/comments/1n22b22/why_use_aigen_images_when_you_could_just_use/
|
||||
- **Quote:** "**AI images always look uneasy to me, like an alien trying to look human**"
|
||||
- **URL:** https://www.reddit.com/r/graphic_design/comments/1bwbihx/your_view_on_ai_generated_images_in_ads/
|
||||
- **Quote:** "The skin always looks so fake"
|
||||
|
||||
**5. Negative Brand Perception (CRITICAL)**
|
||||
- **URL:** https://www.reddit.com/r/graphic_design/comments/1bwbihx/your_view_on_ai_generated_images_in_ads/
|
||||
- **Quote:** "As a consumer I would immediately tell that this product is **cheap**... They couldn't hire any artist... That tells me that's the quality of their product, **Quick and Cheap**"
|
||||
- **URL:** https://www.reddit.com/r/graphic_design/comments/1n22b22/why_use_aigen_images_when_you_could_just_use/
|
||||
- **Quote:** "I noticed they use AI-generated images... **It has completely turned me off to the point I stopped going to their website**"
|
||||
- **Impact:** Drives away customers, damages brand
|
||||
|
||||
**6. Aspect Ratio / Dimensions Problems**
|
||||
- **URL:** https://www.reddit.com/r/ChatGPT/comments/1ky6s33/why_does_chatgpt_refuse_to_generate_images_in_169/
|
||||
- **Quote:** "ChatGPT refuse to generate images in 16:9 aspect ratio... It consistently gave me images at exactly 3:2 instead. Very annoying"
|
||||
- **URL:** https://www.reddit.com/r/aiArt/comments/1azumqe/ai_image_generation_at_specific_resolution/
|
||||
- **Quote:** "I need exact dimensions... an image 'drawn' natively at that resolution will look much better than one scaled and cropped"
|
||||
- **Impact:** Extra work to resize/crop, quality loss
|
||||
|
||||
### What People Want (Solutions Sought)
|
||||
|
||||
**Style Consistency Tools:**
|
||||
- Midjourney v6 (mentioned as best for consistency)
|
||||
- IP-Adapter, StyleAligned (for Stable Diffusion)
|
||||
- Katalist.ai (specialized consistency tool)
|
||||
- Custom LoRA training
|
||||
|
||||
**Gemini 2.5 Flash Advantage:**
|
||||
- **URL:** https://www.reddit.com/r/ThinkingDeeplyAI/comments/1n0z3vx/google_just_dropped_native_image_generation_in/
|
||||
- **Quote:** "**Character and style consistency is here** with text that works!"
|
||||
- **Competitive Advantage:** Gemini 2.5 Flash has built-in style consistency
|
||||
|
||||
### Interpretation for Banatie
|
||||
|
||||
**Our Competitive Advantages:**
|
||||
1. **Gemini 2.5 Flash = Better Consistency** (vs DALL-E, Midjourney issues)
|
||||
2. **Prompt Enhancement = Professional Quality** (fixes "cheap AI look" problem)
|
||||
3. **6 Aspect Ratios Built-In** (solves dimension problems)
|
||||
4. **Production Pipeline (CDN, transformations)** (solves quality/resolution issues)
|
||||
|
||||
**Positioning Opportunity:**
|
||||
"Professional AI images for client approval - NOT the cheap AI look that turns customers away. Style consistency, production quality, instant CDN delivery."
|
||||
|
||||
**Target Pain Points We Solve:**
|
||||
- ✅ Style consistency across multiple images (Gemini 2.5 + templates)
|
||||
- ✅ Professional quality (prompt enhancement removes "AI look")
|
||||
- ✅ Correct dimensions (6 aspect ratios)
|
||||
- ✅ Production-ready (CDN, optimization, transformations)
|
||||
- ✅ Fast approval (realistic enough for client sign-off)
|
||||
|
||||
**Barriers We Must Overcome:**
|
||||
- Educate market: "Not all AI images look cheap"
|
||||
- Demonstrate: "Our enhancement makes it professional"
|
||||
- Prove: "Client approval without the 'fake' look"
|
||||
|
||||
---
|
||||
|
||||
## 🎤 Questions for Customer Interviews (To Be Validated)
|
||||
|
||||
### Storage & Lifecycle Questions
|
||||
|
||||
**1. Storage Duration Needs:**
|
||||
- Do you need long-term storage of AI-generated demo images?
|
||||
- Or only temporary storage during client approval period?
|
||||
- If temporary: How long? (weeks? months?)
|
||||
- What happens to images after client approves and provides real content?
|
||||
|
||||
**2. Ownership Transfer:**
|
||||
- Is it important to transfer image ownership to clients?
|
||||
- Would clients want to pay for their own image storage after approval?
|
||||
- Do you currently transfer assets to clients, or keep everything on your servers?
|
||||
|
||||
**3. Volume & Frequency:**
|
||||
- How many images do you typically need per project?
|
||||
- How many client projects do you run simultaneously?
|
||||
- How often do you need to regenerate/update images during approval process?
|
||||
|
||||
### Quality Perception Questions
|
||||
|
||||
**4. Show Banatie Samples:**
|
||||
- Strategy: Show actual Banatie-generated images (Gemini 2.5 Flash + our enhancement)
|
||||
- Ask: "Can you tell these are AI-generated? Would you use these for client demos?"
|
||||
- Hypothesis: Our quality is ALREADY better than market perception of "AI images"
|
||||
- Goal: Prove that "AI = low quality" perception is outdated for our specific solution
|
||||
|
||||
**5. Client Reaction:**
|
||||
- Have you shown AI-generated images to clients before? What was their reaction?
|
||||
- Do clients ask "is this AI?" or do they assume it's stock photography?
|
||||
- Would you disclose to clients that demo images are AI-generated?
|
||||
|
||||
### Pricing & ROI Questions
|
||||
|
||||
**6. Current Costs:**
|
||||
- What do you currently pay for stock photos / placeholder solutions?
|
||||
- How much time do you spend searching for appropriate images?
|
||||
- What's the cost of project delays due to missing client content?
|
||||
|
||||
**7. Willingness to Pay:**
|
||||
- If we could speed up client approval by 2-4 weeks, what's that worth to you?
|
||||
- Would you pay per image, monthly subscription, or per project?
|
||||
- What price point makes sense? ($20/month? $50? $100?)
|
||||
|
||||
---
|
||||
|
||||
## 📊 Scoring: Direction 1
|
||||
|
||||
|
||||
**Actionability:** 🟢 Clear (Client approval blockers, realistic demo images)
|
||||
**Willingness to Pay:** 🟡 Moderate (Agencies already pay for stock photos, tools)
|
||||
**Strategic Fit:** 🟢 Aligns (Our prompt enhancement = realistic contextual images)
|
||||
|
||||
**Overall:** Strong direction worth deeper investigation
|
||||
|
||||
---
|
||||
|
||||
## 📊 Scoring: Direction 1
|
||||
|
||||
**Signal Strength:** 🟢 Strong (6+ relevant threads showing clear pain)
|
||||
**Actionability:** 🟢 Clear (Client approval blockers, realistic demo images)
|
||||
**Willingness to Pay:** 🟡 Moderate (Agencies already pay for stock photos, tools)
|
||||
**Strategic Fit:** 🟢 Aligns (Our prompt enhancement = realistic contextual images)
|
||||
|
||||
**Overall:** Strong direction worth deeper investigation
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Next Steps for Direction 1
|
||||
|
||||
1. ✅ Document strong signals (this file)
|
||||
2. â³ Research tech stack & image workflow (CMS, hosting, integration)
|
||||
3. â³ Look for pricing signals (what do agencies pay for stock photos?)
|
||||
4. â³ Find specific agency/freelancer discussions about tools they use
|
||||
5. â³ Validate: Would agencies pay $20-50/month for AI demo images?
|
||||
|
||||
---
|
||||
|
||||
**Status:** Direction 1 shows strong potential
|
||||
**Recommendation:** Continue researching + explore Direction 2 (AI Agents) for comparison
|
||||
**Last Updated:** November 1, 2025
|
||||
|
|
@ -1,472 +0,0 @@
|
|||
# Direction 2 Complete Research: AI Coding Agents + Image Generation
|
||||
|
||||
**Date:** November 2, 2025
|
||||
**Direction:** Developers using Cursor/Claude Code building web projects
|
||||
**Status:** ✅ STRONG VALIDATION - Ready for customer interviews
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Research Hypothesis VALIDATED
|
||||
|
||||
**Main Question:** Do developers using AI coding agents need AI-generated images for their web projects, and are they willing to pay for automation?
|
||||
|
||||
**Answer:** ✅ YES - Multiple strong signals across all validation criteria
|
||||
|
||||
---
|
||||
|
||||
## 📊 VALIDATION SUMMARY
|
||||
|
||||
### Signal Strength: 🟢🟢🟢 VERY STRONG
|
||||
|
||||
**Validated Pain Points:**
|
||||
1. ✅ Massive user base building real projects (landing pages in 2 hours, apps in 1 day)
|
||||
2. ✅ Current solution (stock photos) has clear limitations (generic, overused)
|
||||
3. ✅ Willingness to pay validated ($20-50/mo AI tools, $10-30/mo Midjourney, $30/mo stock photos)
|
||||
4. ✅ Manual Midjourney workflow = tedious (Discord, file saving, no integration)
|
||||
5. ✅ Aspect ratio pain = real (limited ratios, manual editing required)
|
||||
6. ✅ Image optimization = time-consuming (multiple versions, manual compression)
|
||||
7. ✅ MCP automation valued when truly saves time
|
||||
8. ✅ Paid MCP business model validated ($5-20/mo for point tools)
|
||||
|
||||
### Strategic Fit: 🟢🟢🟢 EXCELLENT
|
||||
|
||||
Aligns perfectly with our tech stack:
|
||||
- MCP integration (automation advantage)
|
||||
- Gemini 2.5 Flash (quality + consistency)
|
||||
- 6 aspect ratios built-in (solves manual editing pain)
|
||||
- CDN + transformations (solves optimization workflow)
|
||||
- Prompt enhancement (solves "cheap AI look" problem)
|
||||
|
||||
---
|
||||
|
||||
## 🟢 STRONG SIGNAL #1: Massive Active User Base
|
||||
|
||||
### Summary
|
||||
Developers actively use AI coding agents to build production web projects at unprecedented speed.
|
||||
|
||||
### Evidence
|
||||
|
||||
**Project Speed:**
|
||||
- **Landing page in 2 HOURS:** https://www.reddit.com/r/SaaS/comments/1lwzpxi/how_i_built_a_beautiful_landing_page_in_2_hours/
|
||||
- **Full app in 1 DAY:** https://www.reddit.com/r/ChatGPTCoding/comments/1f1es5i/cursor_ai_app_completely_build_using_claude/
|
||||
- **Game in 7 DAYS:** https://www.reddit.com/r/iOSProgramming/comments/1gjwg9a/i_built_a_game_in_7_days_using_mostly_cursor_ai/
|
||||
- **Full stack app for $250:** https://www.reddit.com/r/SaaS/comments/1kaqtt1/i_built_a_full_backendapifrontend_100_with_ai/
|
||||
|
||||
**Non-developers building apps:**
|
||||
> "I've spent over a year learning to code with AI and even made money with my last project"
|
||||
https://www.reddit.com/r/ClaudeAI/comments/1hgoq79/i_am_sharing_my_tips_to_use_cursorclaude_to/
|
||||
|
||||
**Community Size:**
|
||||
- r/cursor: 36K+ members
|
||||
- r/ClaudeAI: very active
|
||||
- r/ChatGPTCoding: active discussions
|
||||
|
||||
**Interpretation:** Huge market building websites/apps. Every project needs images.
|
||||
|
||||
---
|
||||
|
||||
## 🟢 STRONG SIGNAL #2: Current Solution = Stock Photos (Pain Points)
|
||||
|
||||
### Summary
|
||||
Developers use free stock photos (Unsplash, Pexels) but have significant complaints.
|
||||
|
||||
### Evidence
|
||||
|
||||
**Stock Images MCP Already Exists:**
|
||||
> "Stock Images MCP Server (Open Source) - Search & Use Images Directly in Cursor from Unsplash, Pexels, and Pixabay"
|
||||
https://www.reddit.com/r/SaaS/comments/1mt4cni/stock_images_mcp_server_open_source_search_use/
|
||||
|
||||
**Pain Point: Overused Images**
|
||||
> "I find the same images over and over again since 2019, their filters are just insufficient"
|
||||
https://www.reddit.com/r/Design/comments/10soolh/tricks_for_search_on_pexels_unsplash/
|
||||
|
||||
**Pain Point: Not Suitable for Client Work**
|
||||
> "Pexels and Unsplash are awesome but they are **not really suitable for unique or client specific sites**"
|
||||
https://www.reddit.com/r/YouShouldKnow/comments/dedcfe/ysk_about_pexels_a_website_that_provides_free/
|
||||
|
||||
**Pain Point: Generic = No Personality**
|
||||
> "It lacks any personality, it may be a generic layout for a generic company that sells generic products"
|
||||
https://www.reddit.com/r/web_design/comments/12q7tde/how_can_i_improve_this_landing_page/
|
||||
|
||||
**Pain Point: Causes Delays**
|
||||
> "The problem I run into is team members getting way too hung up on this and **delaying the project for months**"
|
||||
https://www.reddit.com/r/webdev/comments/1kv7n9u/why_is_the_landing_page_of_every_startup_nowadays/
|
||||
|
||||
**Pain Point: Unprofessional**
|
||||
> "Every Unsplash image is used EVERYWHERE so if you are doing serious client work, **it would seem unprofessional** to even consider using Unsplash"
|
||||
https://www.reddit.com/r/web_design/comments/12sqmck/unsplash_still_the_king_or/
|
||||
|
||||
**Interpretation:** Clear pain points = market opportunity for AI-generated unique images.
|
||||
|
||||
---
|
||||
|
||||
## 🟢 STRONG SIGNAL #3: Willingness to Pay Validated
|
||||
|
||||
### Summary
|
||||
Developers already pay $20-50/month for AI tools and are willing to pay for images specifically.
|
||||
|
||||
### Evidence
|
||||
|
||||
**AI Tools Spending:**
|
||||
> "I easily spend **$200 a month**, very easily. But it's definitely **worth it**"
|
||||
https://www.reddit.com/r/cursor/comments/1jhz6by/using_cursor_is_cheaper_than_using_anthropics_api/
|
||||
|
||||
> "I spent **$400 on cursor this month**"
|
||||
https://www.reddit.com/r/cursor/comments/1mfa0hh/i_spent_400_on_cursor_this_month_what_are_my/
|
||||
|
||||
> "Claude Code Max plan **$200**, it feels almost unlimited"
|
||||
|
||||
**Standard Pricing:**
|
||||
- Cursor Pro: **$20/month** - "100% worth the subscription fee"
|
||||
- Claude Code: **$20-200/month** depending on usage
|
||||
|
||||
**Image-Specific Spending:**
|
||||
- **Midjourney:** $10-30/month
|
||||
- "I set him up with credit for flux on black forest labs"
|
||||
https://www.reddit.com/r/cursor/comments/1l32rak/cursor_pro_or_chatgpt_plus/
|
||||
|
||||
- **Shutterstock:** $30/month = $3 per image
|
||||
https://www.reddit.com/r/startups/comments/3to01f/startup_question_who_do_you_guys_use_for_stock/
|
||||
|
||||
- **Paid MCP Servers:** $5-20/month for point tools
|
||||
https://ritza.co/articles/gen-articles/mcp-server-monetization-the-emerging-commercial-landscape/
|
||||
|
||||
**Interpretation:** $20-50/mo price point fits existing spending patterns. Willingness to pay for images specifically = validated.
|
||||
|
||||
---
|
||||
|
||||
## 🟢 STRONG SIGNAL #4: Manual Midjourney Workflow Pain
|
||||
|
||||
### Summary
|
||||
Midjourney has no API. Manual Discord workflow is tedious and time-consuming.
|
||||
|
||||
### Evidence
|
||||
|
||||
**Manual File Saving = Tedious:**
|
||||
> "It takes a lot of steps to just simply save a picture. It always defaults to Downloads, so I have to find my MJ folder, and then **I have to manually type in .jpg** to make it save as an actual picture"
|
||||
https://www.reddit.com/r/midjourney/comments/15omjxd/whats_an_easier_to_save_my_images_it_always/
|
||||
|
||||
> "It's a bit quicker to Copy the image and Paste it to Paint and then Save it, but dang…"
|
||||
|
||||
**No API/Integration:**
|
||||
> "Midjourney **lacks direct integration with design software**. Users must **save images manually from Discord** or use third-party bots"
|
||||
https://www.reddit.com/r/NextGenAITool/comments/1ktzyos/artistly_ai_vs_midjourney_a_detailed/
|
||||
|
||||
**Context Switching = Tedious:**
|
||||
> "go to my gallery or archive, scroll thru to find the exact item and then **switch back to discord. it can be tedious at times**"
|
||||
https://www.reddit.com/r/midjourney/comments/zo4gq9/job_id_directly_on_discord/
|
||||
|
||||
**Bulk Operations Difficult:**
|
||||
> "I've created over 20,000 images... need to download all the image prompts in a structured format... but **manually downloading them for thousands of images isn't practical**"
|
||||
https://www.reddit.com/r/midjourney/comments/1l3g086/need_downloading_midjourney_or_discord_prompts/
|
||||
|
||||
**Format Issues:**
|
||||
> "I'm getting WEBP files instead of PNG out a sudden?!"
|
||||
https://www.reddit.com/r/midjourney/comments/18udjlj/im_getting_webp_files_instead_of_png_out_a_sudden/
|
||||
|
||||
**Interpretation:** MCP automation solves these tedious manual workflows. Clear value prop vs Midjourney.
|
||||
|
||||
---
|
||||
|
||||
## 🟢 STRONG SIGNAL #5: Aspect Ratio Pain = Real
|
||||
|
||||
### Summary
|
||||
AI generators have limited aspect ratios. Manual editing required for custom sizes.
|
||||
|
||||
### Evidence
|
||||
|
||||
**Limited Aspect Ratios:**
|
||||
> "**Only certain ratios are currently supported**, while others are only supported when upscaling to maximum. If the chosen aspect ratio is not valid, the **closest supported ratio will be used instead**"
|
||||
https://www.reddit.com/r/midjourney/comments/xnttla/aspect_ratio_doesnt_measure_up/
|
||||
|
||||
> "Have to **use an image editor** to produce other ratios (which will of course involve either cropping or stretching/shrinking)"
|
||||
|
||||
**Post-Generation Changes = Hacky:**
|
||||
> "Download the image, expand it to the aspect ratio of your choosing in an image editor, and then use DALLE's edit feature to fill in the extra space. Definitely an option, but still **feels hacky**"
|
||||
https://www.reddit.com/r/dalle2/comments/wdb0ib/dalle_has_a_huge_problem_at_the_moment/
|
||||
|
||||
**Composition Problems:**
|
||||
> DALL-E crops "poorly... everything close up"
|
||||
> "Midjourney has way better composition"
|
||||
https://www.reddit.com/r/dalle2/comments/whdin0/why_is_everything_so_closely_and_poorly_cropped_i/
|
||||
|
||||
**Manual Workarounds Required:**
|
||||
> "Is it possible to change aspect ratio after creation? You can do outpainting to extend the sides or top in either Dall-e or Stable Diffusion"
|
||||
https://www.reddit.com/r/midjourney/comments/y4e2do/is_it_possible_to_change_image_aspect_ratio_after/
|
||||
|
||||
**Interpretation:** Our **6 aspect ratios built-in** + **transformations API** = solves this pain without manual editing.
|
||||
|
||||
---
|
||||
|
||||
## 🟢 STRONG SIGNAL #6: Image Optimization = Time-Consuming
|
||||
|
||||
### Summary
|
||||
Developers spend significant time manually optimizing images (resize, compress, multiple versions).
|
||||
|
||||
### Evidence
|
||||
|
||||
**Time Consuming Workflow:**
|
||||
> "Check with Google Page Speed and download optimized images and replace them from the uploads/other folders. **This is time consuming** and doesn't get all the images"
|
||||
https://www.reddit.com/r/webdev/comments/9xb1lp/is_there_a_better_way_to_handle_image/
|
||||
|
||||
**Manual Multi-Step Process:**
|
||||
> "**Compress/resize files locally and then upload them**. Both can process entire folders at once"
|
||||
https://www.reddit.com/r/webdev/comments/okqty9/whats_the_best_way_to_batchcompress_an_entire/
|
||||
|
||||
**Multiple Manual Versions:**
|
||||
> "If it's displayed at 400px somewhere, I create one that's double, so 800px. If there's another one displayed at 600px I make one that's 1200px"
|
||||
https://www.reddit.com/r/webdev/comments/sqzvc7/website_and_image_optimization/
|
||||
|
||||
> "I hide the desktop one on mobile and hide the mobile one on desktop... on mobile, you don't need a 1200px image. **Resize it to 500px and compress it**"
|
||||
https://www.reddit.com/r/webdev/comments/k0bv7h/image_optimization/
|
||||
|
||||
**Actively Seeking Automation:**
|
||||
> "**Is there a better way** to handle image optimization than doing it manually?"
|
||||
|
||||
> "What's **the best way to batch-compress** an entire website's images?"
|
||||
|
||||
**Willingness to Pay for Automation:**
|
||||
> "Ideally you'd **use a service like imgix, Cloudinary or thumbor** to handle this for you, and have them resize and convert the images for you on the fly"
|
||||
https://www.reddit.com/r/webdev/comments/17pf2ya/overwhelmed_with_the_idea_of_aws_s3cloudfront/
|
||||
|
||||
> "Cloudflare Images... **$0.5 per 1000 unique transformations**"
|
||||
https://www.reddit.com/r/webdev/comments/1ctz3nm/i_built_a_free_image_optimization_tool_based_on/
|
||||
|
||||
**Interpretation:** Developers already pay for image optimization services. Our CDN + transformations solve this workflow pain.
|
||||
|
||||
---
|
||||
|
||||
## 🟡 MIXED SIGNAL #7: MCP Adoption (When It Truly Saves Time)
|
||||
|
||||
### Summary
|
||||
MCP valued for automation, but not universally preferred. Depends on whether it truly saves time vs manual workflow.
|
||||
|
||||
### Evidence
|
||||
|
||||
**✅ MCP Time Savings Validated:**
|
||||
> "**I cut my browser debugging time in half** using AI & MCP"
|
||||
https://www.reddit.com/r/cursor/comments/1jg0in6/i_cut_my_browser_debugging_time_in_half_using_ai/
|
||||
|
||||
> "**Saves time on boilerplate**, especially for internal tools or quick prototypes"
|
||||
https://www.reddit.com/r/cursor/comments/1l315gt/what_are_your_favorite_mcp_server_setups_for/
|
||||
|
||||
> "ship features **much faster**"
|
||||
https://www.reddit.com/r/cursor/comments/1jbdrof/how_to_install_mcp_tools_in_cursor_ide/
|
||||
|
||||
> "made my workflow **incredibly efficient**. I **can't live without** it"
|
||||
https://www.reddit.com/r/cursor/comments/1kz3yhg/share_the_mcp_that_you_cant_live_without_in/
|
||||
|
||||
**⌠BUT: Not Always Faster Than Manual:**
|
||||
> "I found using an MCP for Google Docs to be a **slower experience. Switching tabs and copying is faster**"
|
||||
https://www.reddit.com/r/cursor/comments/1j4zwg6/cursor_is_now_my_goto_for_pm_workgoodbye_google/
|
||||
|
||||
**Interpretation:**
|
||||
- MCP valuable when automation truly faster than manual
|
||||
- For simple copy-paste (Google Docs), manual = faster
|
||||
- For images (generate → save → organize → import → resize), MCP clearly wins
|
||||
|
||||
**For Image Generation Workflow:**
|
||||
- **Manual:** Generate (Discord/Gemini Studio) → Save file → Organize → Import to project → Resize/crop → Compress = **6-8 steps**
|
||||
- **MCP:** Generate → Auto-save to project with correct size = **1 step**
|
||||
|
||||
**Conclusion:** Image generation = perfect use case for MCP automation.
|
||||
|
||||
---
|
||||
|
||||
## 🟢 STRONG SIGNAL #8: Paid MCP Business Model Validated
|
||||
|
||||
### Summary
|
||||
Paid MCP servers exist and follow standard monetization pattern: free open-source MCP + paid backend API.
|
||||
|
||||
### Evidence
|
||||
|
||||
**Standard Monetization Pattern:**
|
||||
> "You monetize the **value around the painpoint/workflow that the MCP solves**"
|
||||
https://www.reddit.com/r/mcp/comments/1ls4bl1/how_do_you_monetize_your_mcp_server/
|
||||
|
||||
**Technical Implementation:**
|
||||
> "Build a website with user account and payment support and an **option to create keys to access your mcp server**"
|
||||
https://www.reddit.com/r/mcp/comments/1lbkirh/paid_mcp_server_creation/
|
||||
|
||||
> "**Require the user to authenticate and give the user a button to generate an API Token**, this token can be the configuration for the user to access MCP Server"
|
||||
https://www.reddit.com/r/mcp/comments/1jl1i5u/how_do_you_charge_users_for_accessing_your_mcp/
|
||||
|
||||
**Pricing Benchmarks:**
|
||||
- **Point tools:** $5-20/month (UI generation, log summarization, copywriting)
|
||||
https://ritza.co/articles/gen-articles/mcp-server-monetization-the-emerging-commercial-landscape/
|
||||
|
||||
- **Search APIs:** $0.01 per search (Tavily, Exa)
|
||||
https://www.pulsemcp.com/posts/pricing-the-unknown-a-paid-mcp-server
|
||||
|
||||
- **Enterprise MCPs:** $750-$5,000/month (MindsDB, K2view)
|
||||
https://coincodecap.com/top-7-paid-mcp-servers-in-2025
|
||||
|
||||
**Infrastructure Ready:**
|
||||
> "Monetization infrastructure ready: Stripe + Cloudflare"
|
||||
https://www.golan.ai/ai-news/how-to-build-and-monetize-your-own-mcp-server-with-stripe-and-cloudflare
|
||||
|
||||
**Interpretation:**
|
||||
- Paid MCP = validated business model
|
||||
- Our pricing ($49-99/mo) fits market expectations
|
||||
- MCP can be open-source, backend API = paid
|
||||
- Standard pattern: User registers → Pays → Gets API key → Inserts in MCP config
|
||||
|
||||
---
|
||||
|
||||
## 🔴 IMPORTANT NEGATIVE: Many Free Image Generation MCPs Exist
|
||||
|
||||
### Summary
|
||||
Multiple free/open-source image generation MCP servers already available.
|
||||
|
||||
### Evidence
|
||||
|
||||
**Existing Free Solutions:**
|
||||
- Image Generation MCP Server (Stable Diffusion WebUI)
|
||||
- Gemini MCP Image Generation Server
|
||||
- Nano Banana MCP
|
||||
- Draw Things MCP (for Cursor)
|
||||
- MCP Flux Studio
|
||||
- Image-Gen-Server (JiMeng AI)
|
||||
- Game Asset Generator (Hugging Face)
|
||||
|
||||
All use free models or free tier APIs.
|
||||
|
||||
### CRITICAL CLARIFICATION: Our Value Prop
|
||||
|
||||
**We DON'T sell:**
|
||||
- ⌠MCP integration (it's just an interface)
|
||||
- ⌠Gemini API access (it's free anyway)
|
||||
|
||||
**We DO sell MIDDLEWARE services:**
|
||||
- ✅ **Prompt Enhancement** → Professional quality (not "cheap AI look")
|
||||
- ✅ **Consistency System** (@references for style/objects across images)
|
||||
- ✅ **Production Pipeline** (CDN, automatic transformations, optimization)
|
||||
- ✅ **Flow Generation** (batch variations, chaining, templates)
|
||||
- ✅ **Developer Experience** (no manual file handling, instant integration)
|
||||
- ✅ **6 Aspect Ratios** (no manual editing required)
|
||||
- ✅ **Production-Ready** (not free tier with data training concerns)
|
||||
|
||||
**Competitive Positioning:**
|
||||
|
||||
| Feature | Free MCP Servers | Banatie |
|
||||
|---------|------------------|---------|
|
||||
| Generation | ✅ Yes (free tier) | ✅ Yes (paid tier, data privacy) |
|
||||
| MCP Integration | ✅ Yes | ✅ Yes |
|
||||
| Prompt Enhancement | ⌠No | ✅ **Killer feature** |
|
||||
| Consistency (@refs) | ⌠No | ✅ **Killer feature** |
|
||||
| CDN Delivery | ⌠No | ✅ Included |
|
||||
| Transformations | ⌠No | ✅ Included |
|
||||
| 6 Aspect Ratios | ⌠Limited | ✅ Built-in |
|
||||
| Production Pipeline | ⌠No | ✅ **Main value** |
|
||||
| Data Privacy | ⌠Free tier = training | ✅ Paid tier protected |
|
||||
|
||||
**Analogy:** We're like Cloudinary vs raw AWS S3. Yes, you CAN store images on S3 for cheap, but Cloudinary sells the **complete production pipeline** on top.
|
||||
|
||||
---
|
||||
|
||||
## 💡 KEY INSIGHTS FOR BANATIE
|
||||
|
||||
### 1. Market Size = HUGE
|
||||
- AI coding agents exploding in adoption
|
||||
- Every web project needs images
|
||||
- 36K+ r/cursor members, active communities
|
||||
- Non-developers building production apps
|
||||
|
||||
### 2. Clear Pain Points Validated
|
||||
- Stock photos = generic, overused, unprofessional
|
||||
- Manual Midjourney workflow = tedious
|
||||
- Aspect ratio limitations = manual editing required
|
||||
- Image optimization = time-consuming
|
||||
- No good production-ready solution
|
||||
|
||||
### 3. Willingness to Pay = STRONG
|
||||
- Developers pay $20-200/mo for AI tools
|
||||
- Already pay $10-30/mo for Midjourney
|
||||
- Already pay $30/mo for Shutterstock
|
||||
- Already pay for Cloudinary/Imgix ($0.5 per 1K transformations)
|
||||
- Paid MCP business model validated
|
||||
|
||||
### 4. Our Competitive Advantages
|
||||
- **Prompt Enhancement** = unique (not available in free MCPs)
|
||||
- **Consistency System** = unique (@references feature)
|
||||
- **Production Pipeline** = CDN + transformations out of box
|
||||
- **6 Aspect Ratios** = solves manual editing pain
|
||||
- **Developer Experience** = automation vs manual Midjourney
|
||||
- **Data Privacy** = paid tier not used for training
|
||||
|
||||
### 5. Positioning Strategy
|
||||
**NOT:** "AI image generator with MCP integration"
|
||||
**YES:** "Production-ready image pipeline for agentic coding workflows"
|
||||
|
||||
**Value Prop:**
|
||||
- Generate → Enhance → Deliver → Transform
|
||||
- No manual file handling
|
||||
- No manual editing
|
||||
- No manual optimization
|
||||
- Professional quality (not "cheap AI look")
|
||||
- Style consistency across project
|
||||
- Production CDN included
|
||||
|
||||
---
|
||||
|
||||
## 🎯 VALIDATION STATUS: READY FOR INTERVIEWS
|
||||
|
||||
### What We Know
|
||||
✅ Market exists and is huge
|
||||
✅ Pain points validated
|
||||
✅ Willingness to pay confirmed
|
||||
✅ Competitive advantages clear
|
||||
✅ Positioning strategy defined
|
||||
|
||||
### What We Need to Validate in Interviews
|
||||
1. â“ **Killer feature priority:** Prompt Enhancement vs Consistency vs Production Pipeline - which matters most?
|
||||
2. â“ **Volume estimation:** How many images per typical project? (5? 20? 100?)
|
||||
3. â“ **Pricing validation:** Is $49/mo OR $0.10/image acceptable vs $0.039 Gemini API cost?
|
||||
4. â“ **Feature preferences:** Which integration? MCP vs CLI vs REST API vs Prompt URLs?
|
||||
5. â“ **Production readiness:** Would they actually use AI-generated images for client projects?
|
||||
6. â“ **Consistency value:** Is @references system a game-changer or nice-to-have?
|
||||
7. â“ **Free tier strategy:** Should we compete on free tier or position as premium from day 1?
|
||||
|
||||
---
|
||||
|
||||
## 🚀 NEXT STEPS
|
||||
|
||||
### Phase 1: Interview Script Refinement (1-2 days)
|
||||
- Update interview questions based on new findings
|
||||
- Add questions about Midjourney manual workflow pain
|
||||
- Validate aspect ratio importance
|
||||
- Test willingness to pay $49/mo vs free tier alternatives
|
||||
|
||||
### Phase 2: Outreach & Interviews (1-2 weeks)
|
||||
- Reddit: r/cursor, r/ClaudeAI, r/ChatGPTCoding
|
||||
- Discord: Cursor, Claude, Windsurf servers
|
||||
- Target: 10-15 interviews with AI coding agent users
|
||||
|
||||
### Phase 3: Positioning Validation (during interviews)
|
||||
- Test messaging: "Production-ready image pipeline"
|
||||
- Validate competitive advantages ranking
|
||||
- Identify killer use case (likely: consistent landing page images)
|
||||
|
||||
### Phase 4: MVP Scope Adjustment (after interviews)
|
||||
- Prioritize features based on interview feedback
|
||||
- Decide: MCP vs CLI vs REST API first?
|
||||
- Define success criteria for early adopters
|
||||
|
||||
---
|
||||
|
||||
## 📊 Direction 2 Final Score
|
||||
|
||||
**Signal Strength:** 🟢🟢🟢 VERY STRONG (8 validated signals, 1 mixed, 0 weak)
|
||||
**Actionability:** 🟢🟢🟢 CRYSTAL CLEAR (specific pain points, pricing validated, positioning defined)
|
||||
**Willingness to Pay:** 🟢🟢🟢 STRONG ($20-200/mo AI tools, $10-30/mo Midjourney, paid MCP model)
|
||||
**Strategic Fit:** 🟢🟢🟢 EXCELLENT (all our tech advantages solve validated pains)
|
||||
|
||||
**Overall Assessment:** 🎯 **STRONGEST DIRECTION SO FAR** - Proceed with customer interviews immediately
|
||||
|
||||
---
|
||||
|
||||
**Status:** Comprehensive validation complete
|
||||
**Recommendation:** #1 priority ICP - AI developers using coding agents
|
||||
**Confidence Level:** HIGH - Multiple independent signal confirmations
|
||||
**Next Action:** Create interview outreach plan targeting r/cursor + Discord communities
|
||||
**Last Updated:** November 2, 2025
|
||||
|
|
@ -1,344 +0,0 @@
|
|||
# Direction 2 Research: AI Coding Agents + Image Generation
|
||||
|
||||
**Date:** November 2, 2025
|
||||
**Direction:** Developers using Cursor/Claude Code building web projects
|
||||
**Status:** Strong signals discovered - In Progress
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Research Hypothesis
|
||||
|
||||
**Main Question:** Do developers using AI coding agents (Cursor, Claude Code, Windsurf) need AI-generated images for their web projects? Are they willing to pay for it?
|
||||
|
||||
**Sub-questions:**
|
||||
1. What is their current workflow for getting images?
|
||||
2. What pain points exist with stock photos?
|
||||
3. Are they willing to pay for image generation services?
|
||||
4. Would MCP integration provide sufficient value?
|
||||
|
||||
---
|
||||
|
||||
## 🟢 STRONG SIGNAL #1: Massive Active User Base Building Real Projects
|
||||
|
||||
### Summary
|
||||
Developers are actively using AI coding agents (Cursor, Claude Code) to build production web projects at unprecedented speed. Landing pages in 2 hours, full apps in 1 day, games in 7 days.
|
||||
|
||||
### Reddit Evidence
|
||||
|
||||
**Thread 1: App built in ONE DAY**
|
||||
- **URL:** https://www.reddit.com/r/ChatGPTCoding/comments/1f1es5i/cursor_ai_app_completely_build_using_claude/
|
||||
- **Quote:** "This is an app I built within a day bootstrapping the whole app using Claude Sonnet and Cursor AI IDE. The app itself is pretty simple."
|
||||
- **Context:** Developer bootstrapped entire app using Cursor + Claude Sonnet in single day
|
||||
|
||||
**Thread 2: Game built in 7 DAYS**
|
||||
- **URL:** https://www.reddit.com/r/iOSProgramming/comments/1gjwg9a/i_built_a_game_in_7_days_using_mostly_cursor_ai/
|
||||
- **Quote:** "Couldn't find anything similar on the App Store, so classic dev move - 'I'll build it myself!' Decided to go all-in with AI... for this project, I decided to use primarily Cursor with Claude Sonnet model and Sweetpad extension, and holy - it actually worked decently well."
|
||||
- **Context:** iOS game developed in 7 days using mostly Cursor AI
|
||||
|
||||
**Thread 3: Landing page in 2 HOURS**
|
||||
- **URL:** https://www.reddit.com/r/SaaS/comments/1lwzpxi/how_i_built_a_beautiful_landing_page_in_2_hours/
|
||||
- **Title:** "How I built a beautiful landing page in 2 hours using Claude and Cursor (exact step by step guide)"
|
||||
- **Context:** Complete landing page tutorial showing 2-hour build time
|
||||
|
||||
**Thread 4: Full Backend/API/Frontend for $250**
|
||||
- **URL:** https://www.reddit.com/r/SaaS/comments/1kaqtt1/i_built_a_full_backendapifrontend_100_with_ai/
|
||||
- **Quote:** "Everything — even the landing page and animations — was made 100% in Cursor."
|
||||
- **Cost:** $250 spent, 16h/day work
|
||||
|
||||
**Thread 5: Non-developers building real apps**
|
||||
- **URL:** https://www.reddit.com/r/ClaudeAI/comments/1hgoq79/i_am_sharing_my_tips_to_use_cursorclaude_to/
|
||||
- **Quote:** "I've spent over a year learning to code with AI and even made money with my last project. This video is especially for non-coders who want to create apps or web apps using Cursor, Claude, or other AI tools."
|
||||
- **Context:** Non-technical users successfully building and monetizing apps
|
||||
|
||||
### Community Size
|
||||
- r/cursor - 36K+ members
|
||||
- r/ClaudeAI - very active
|
||||
- r/ChatGPTCoding - active coding agent discussions
|
||||
|
||||
### Interpretation for Banatie
|
||||
**Market size = MASSIVE:** Developers building websites/landing pages at scale using AI coding agents. Every project needs images.
|
||||
|
||||
---
|
||||
|
||||
## 🟢 STRONG SIGNAL #2: Current Image Solution = Stock Photos (Unsplash/Pexels)
|
||||
|
||||
### Summary
|
||||
Developers primarily use free stock photo services (Unsplash, Pexels, Pixabay) for images in AI-generated projects. An MCP server integration already exists connecting Unsplash to Cursor.
|
||||
|
||||
### Reddit Evidence
|
||||
|
||||
**Thread 1: Stock Images MCP Server EXISTS**
|
||||
- **URL:** https://www.reddit.com/r/SaaS/comments/1mt4cni/stock_images_mcp_server_open_source_search_use/
|
||||
- **Title:** "Stock Images MCP Server (Open Source) - Search & Use Images Directly in Cursor"
|
||||
- **Quote:** "With this, you can search and use stock images directly inside Cursor from Unsplash, Pexels, and Pixabay."
|
||||
- **Context:** Someone built MCP integration for stock photos - proves demand for image integration in Cursor
|
||||
|
||||
**Thread 2: Tutorial mentions stock photo sources**
|
||||
- **URL:** https://rizpabani.medium.com/how-to-build-a-high-converting-marketing-landing-page-in-cursor-no-code-needed-6ccb18950800
|
||||
- **Quote:** "Images sourced from open-license repositories (provide direct links)."
|
||||
- **Context:** Standard practice in Cursor tutorials
|
||||
|
||||
**Thread 3: Placeholder strategy in prompts**
|
||||
- **URL:** https://www.threads.com/@kevin.kernx/post/DGKjpC2KEN5?hl=en
|
||||
- **Quote (from prompt template):** "Create a full landingpage with Shadcn, TailwindCSS for my Landingpage Structure. - For images use placeholder - Build the landingpage in @app/page.tsx"
|
||||
- **Context:** Developers start with placeholders, then replace manually
|
||||
|
||||
**Thread 4: Manual image upload workflow**
|
||||
- **URL:** https://lilys.ai/notes/en/cursor-ai-20251026/how-to-use-cursor-ai-tutorial
|
||||
- **Quote:** "Image Upload: Users can upload images, which is great for front-end assets. Figma Integration: Mockups from sites like Figma can be uploaded."
|
||||
- **Context:** Manual upload workflow is standard
|
||||
|
||||
### Interpretation for Banatie
|
||||
**Current solution exists BUT:** Stock photos = free but generic. MCP integration exists proving demand for automation. Our opportunity = AI-generated (unique) + MCP (automated) + Enhanced (professional quality).
|
||||
|
||||
---
|
||||
|
||||
## 🟢 STRONG SIGNAL #3: Stock Photos Pain Points - Generic, Overused, Lacks Personality
|
||||
|
||||
### Summary
|
||||
Developers and designers consistently complain that free stock photos (Unsplash/Pexels) are overused, generic, and not suitable for client-specific or unique projects. This creates delays and unprofessional look.
|
||||
|
||||
### Reddit Evidence
|
||||
|
||||
**Thread 1: Overused since 2019**
|
||||
- **URL:** https://www.reddit.com/r/Design/comments/10soolh/tricks_for_search_on_pexels_unsplash/
|
||||
- **Quote:** "I find the same images over and over again since 2019, their filters are just insufficient... I'm the only idiot who can't find overused images on those websites."
|
||||
- **Context:** Designer frustrated with seeing same stock photos everywhere
|
||||
|
||||
**Thread 2: Not suitable for client work**
|
||||
- **URL:** https://www.reddit.com/r/YouShouldKnow/comments/dedcfe/ysk_about_pexels_a_website_that_provides_free/
|
||||
- **Quote:** "Pexels and Unsplash are awesome but they are not really suitable for unique or client specific sites."
|
||||
- **Context:** Professionals acknowledge limitation for client work
|
||||
|
||||
**Thread 3: Generic = No personality**
|
||||
- **URL:** https://www.reddit.com/r/web_design/comments/12q7tde/how_can_i_improve_this_landing_page/
|
||||
- **Quote:** "It lacks any personality, it may be a generic layout for a generic company that sells generic products."
|
||||
- **Context:** Feedback on landing page using generic stock photos
|
||||
|
||||
**Thread 4: Delays projects for months**
|
||||
- **URL:** https://www.reddit.com/r/webdev/comments/1kv7n9u/why_is_the_landing_page_of_every_startup_nowadays/
|
||||
- **Quote:** "The problem I run into is team members getting way too hung up on this and delaying the project for months when it could have been quick and easy."
|
||||
- **Context:** Image selection becomes bottleneck
|
||||
|
||||
**Thread 5: Unsplash images used EVERYWHERE**
|
||||
- **URL:** https://www.reddit.com/r/web_design/comments/12sqmck/unsplash_still_the_king_or/
|
||||
- **Quote:** "Also it doesn't help that every Unsplash image is used EVERYWHERE so if you are doing serious client work, it would seem unprofessional to even consider using Unsplash."
|
||||
- **Context:** Professional designers avoid Unsplash for serious work
|
||||
|
||||
### Interpretation for Banatie
|
||||
**Clear pain points validated:**
|
||||
1. Overused - same images across thousands of sites
|
||||
2. Not client-specific - generic content doesn't fit unique brands
|
||||
3. Lacks personality - unprofessional appearance
|
||||
4. Causes delays - teams struggle to find right images
|
||||
|
||||
Our value prop: AI-generated = unique, contextual, brand-fitting images that don't appear on competitor sites.
|
||||
|
||||
---
|
||||
|
||||
## 🟢 STRONG SIGNAL #4: Developers Already Pay for AI Tools ($40-50/month Standard)
|
||||
|
||||
### Summary
|
||||
Developers using coding agents already pay $20-50/month for multiple AI subscriptions. Willingness to pay for time-saving tools is validated.
|
||||
|
||||
### Reddit Evidence
|
||||
|
||||
**Thread 1: Cursor worth it at $20/month**
|
||||
- **URL:** https://www.reddit.com/r/cursor/comments/1g6ocfb/is_cursor_pro_worth_the_money/
|
||||
- **Quote:** "Yes, 100% worth the subscription fee for anyone who codes on a daily basis."
|
||||
- **Pricing:** Cursor Pro = $20/month standard
|
||||
|
||||
**Thread 2: Multiple subscriptions common**
|
||||
- **URL:** https://www.reddit.com/r/cursor/comments/1gvupkc/is_it_worth_it/
|
||||
- **Quote:** "I was paying for both ChatGPT subscription and GitHub copilot every month. That's $30 a month. After the cursor free trial, I was so convinced I subscribed to the annual plan ($16 a month). And I've ditched both ChatGPT and Copilot."
|
||||
- **Context:** Developer paying $30/mo for multiple tools, switched to Cursor
|
||||
|
||||
**Thread 3: Time = Money mindset**
|
||||
- **URL:** https://www.reddit.com/r/cursor/comments/1i9jnz7/to_people_who_have_cursor_paid_subscription/
|
||||
- **Quote:** "It saves me time and it's worth the price."
|
||||
- **Context:** Value proposition = time savings
|
||||
|
||||
**Thread 4: MVPs and short projects**
|
||||
- **URL:** https://www.reddit.com/r/developersIndia/comments/1iuodvx/for_those_paying_for_cursor_ide_how_has_been_your/
|
||||
- **Quote:** "For MVP (short projects) these AI tools work great."
|
||||
- **Context:** Indie developers building MVPs = our target market
|
||||
|
||||
### Interpretation for Banatie
|
||||
Developers already comfortable paying $20-50/month for productivity tools. Our price point ($49/mo or $20-50 credits) fits existing spending patterns.
|
||||
|
||||
---
|
||||
|
||||
## 🟢 STRONG SIGNAL #5: Paid MCP Market Exists ($50-5000/month)
|
||||
|
||||
### Summary
|
||||
Paid MCP servers are an established business model with pricing ranging from $50/month (indie) to $5,000/month (enterprise). Infrastructure for monetization (Stripe integration, frameworks) already exists.
|
||||
|
||||
### Reddit Evidence
|
||||
|
||||
**Thread 1: Paid MCP pricing examples**
|
||||
- **URL:** https://coincodecap.com/top-7-paid-mcp-servers
|
||||
- **Pricing Examples:**
|
||||
- K2view: $5,000/month (enterprise)
|
||||
- MindsDB: $750-$3,000+/month (mid-tier)
|
||||
- **Context:** Enterprise-grade paid MCP services exist
|
||||
|
||||
**Thread 2: $50-70/month acceptable for valuable MCP**
|
||||
- **URL:** https://productagent.substack.com/p/how-i-built-a-free-mcp-server-and
|
||||
- **Quote:** "I was about to add another $50-70/month just to connect my AI outputs to my team's tools."
|
||||
- **Context:** Developer willing to pay $50-70/mo for valuable integration
|
||||
|
||||
**Thread 3: Discussion on paid MCP viability**
|
||||
- **URL:** https://www.reddit.com/r/mcp/comments/1mbpjr1/is_building_paidpremium_mcp_servers_actually_a/
|
||||
- **Title:** "Is building paid/premium MCP servers actually a viable business?"
|
||||
- **Context:** Active community discussion about monetizing MCPs
|
||||
|
||||
**Thread 4: Monetization infrastructure ready**
|
||||
- **URL:** https://www.golan.ai/ai-news/how-to-build-and-monetize-your-own-mcp-server-with-stripe-and-cloudflare
|
||||
- **Context:** Stripe + Cloudflare provide ready infrastructure for paid MCPs
|
||||
|
||||
**Thread 5: Open-source monetization frameworks**
|
||||
- **URL:** https://www.reddit.com/r/mcp/comments/1ls4bl1/how_do_you_monetize_your_mcp_server/
|
||||
- **Mentioned:** MonetizedMCP framework, PaidMCP Boilerplate
|
||||
- **Context:** Community tools exist for MCP monetization
|
||||
|
||||
### Interpretation for Banatie
|
||||
Paid MCP business model validated. Our MCP can be open-source (integration layer) while Banatie API is paid service. Price range $49-99/month fits market expectations for valuable developer tools.
|
||||
|
||||
---
|
||||
|
||||
## 🟡 MEDIUM SIGNAL #6: Some Developers Use Midjourney/DALL-E for Web Projects
|
||||
|
||||
### Summary
|
||||
Some developers use AI image generators (Midjourney, DALL-E) for landing pages and web projects, but workflow is manual (Discord for Midjourney, separate tool for DALL-E). Paid plans required for commercial use.
|
||||
|
||||
### Reddit Evidence
|
||||
|
||||
**Thread 1: Midjourney prompts for landing pages**
|
||||
- **URL:** https://www.reddit.com/r/midjourney/comments/12lspp4/20_prompts_for_landing_pages_and_ui_ux_design/
|
||||
- **Title:** "20 Prompts For Landing Pages and UI / UX Design"
|
||||
- **Context:** Active usage of Midjourney for web design
|
||||
|
||||
**Thread 2: Paid plan required for commercial use**
|
||||
- **URL:** https://www.reddit.com/r/ecommercemarketing/comments/1jde34l/ai_platform_for_product_mockup_images/
|
||||
- **Quote:** "Midjourney (via Discord) - If you're comfortable with prompting, Midjourney can generate hyper-realistic product imagery. You'll need a paid plan for commercial use."
|
||||
- **Pricing:** Midjourney = $10-30/month depending on plan
|
||||
|
||||
**Thread 3: Small business testing AI generators**
|
||||
- **URL:** https://www.reddit.com/r/smallbusiness/comments/1i0sehh/ive_tested_all_the_image_generation_tools_for_my/
|
||||
- **Quote:** "After putting all three to the test, my personal favorite is MidJourney. If image quality and creative control are your priorities, it's hard to beat."
|
||||
- **Context:** Small businesses willing to pay for AI image generation
|
||||
|
||||
### Interpretation for Banatie
|
||||
Developers already pay for AI image generation ($10-30/mo for Midjourney). This validates willingness to pay for image generation specifically, not just general AI tools.
|
||||
|
||||
---
|
||||
|
||||
## 🟡 MEDIUM SIGNAL #7: Paid Stock Photos Still Used ($3/image)
|
||||
|
||||
### Summary
|
||||
Some developers and agencies pay for premium stock photos from services like Shutterstock, demonstrating willingness to pay for quality images.
|
||||
|
||||
### Reddit Evidence
|
||||
|
||||
**Thread 1: Shutterstock pricing**
|
||||
- **URL:** https://www.reddit.com/r/marketing/comments/1m9qdr7/shutterstock_license_issue/
|
||||
- **Quote:** "10 images per month for approx $30 per month"
|
||||
- **Math:** $3 per image from Shutterstock
|
||||
|
||||
**Thread 2: Startups using Shutterstock**
|
||||
- **URL:** https://www.reddit.com/r/startups/comments/3to01f/startup_question_who_do_you_guys_use_for_stock/
|
||||
- **Quote:** "If you're looking for a quality source for regular use, I use Shutterstock and would definitely recommend them as the best bang for your buck."
|
||||
- **Context:** Startups willing to pay for better stock photos
|
||||
|
||||
### Interpretation for Banatie
|
||||
Willingness to pay for images validated: $30/month for stock photos shows market exists. Our pricing ($49/mo for AI-generated unique images) is competitive vs premium stock.
|
||||
|
||||
---
|
||||
|
||||
## ⌠WHAT WE DIDN'T FIND (Important Negatives)
|
||||
|
||||
### 1. No Direct Complaints About Lack of AI Image Generation in Coding Agents
|
||||
**What we searched for:** Developers complaining "I wish Cursor could generate images"
|
||||
**What we found:** ⌠No explicit pain articulated
|
||||
|
||||
**Why this matters:** Pain is IMPLICIT (generic stock photos) not EXPLICIT (need AI generation). We need to educate market that AI-generated = solution to stock photo pain.
|
||||
|
||||
### 2. No Evidence of Manual Midjourney Workflow Pain (Yet)
|
||||
**What we searched for:** Complaints about Midjourney Discord workflow, manual downloading
|
||||
**What we found:** Limited evidence (need more research)
|
||||
|
||||
**Why this matters:** If Midjourney users are satisfied with manual workflow, our MCP integration advantage is weaker. Need to validate automation value.
|
||||
|
||||
### 3. No Technical Limitations Discussions (Aspect Ratio, Size, Format)
|
||||
**What we searched for:** Complaints about stock photo sizes, aspect ratios, optimization
|
||||
**What we found:** Generic discussions but not specific to coding agents workflow
|
||||
|
||||
**Why this matters:** Our technical advantages (6 aspect ratios, transformations, CDN) may not be valued if current solutions work well enough.
|
||||
|
||||
---
|
||||
|
||||
## 💡 KEY INSIGHTS & QUESTIONS FOR VALIDATION
|
||||
|
||||
### Validated Hypotheses:
|
||||
1. ✅ Massive market (coding agents users building web projects)
|
||||
2. ✅ Current solution (stock photos) has pain points (generic, overused)
|
||||
3. ✅ Willingness to pay ($20-50/mo for AI tools, $30/mo for stock photos)
|
||||
4. ✅ MCP integration valued (Stock Images MCP exists, paid MCPs viable)
|
||||
5. ✅ Some use AI generation (Midjourney for $10-30/mo)
|
||||
|
||||
### Questions Still Needing Validation:
|
||||
1. â“ Would developers pay $49/mo for AI-generated images via MCP?
|
||||
2. â“ Is MCP automation worth premium vs manual Midjourney/DALL-E?
|
||||
3. â“ Do they value technical features (aspect ratios, transformations, CDN)?
|
||||
4. â“ How many images per project? (volume estimation)
|
||||
5. â“ Is "unique vs generic" value prop strong enough to justify premium?
|
||||
|
||||
---
|
||||
|
||||
## 🎯 NEXT RESEARCH STEPS
|
||||
|
||||
### Priority 1: Midjourney Workflow Pain Points (CRITICAL)
|
||||
- Search for: Midjourney Discord workflow complaints
|
||||
- Search for: Manual download/save workflow issues
|
||||
- Search for: Aspect ratio and sizing problems
|
||||
- Goal: Validate that automation (MCP) > manual workflow
|
||||
|
||||
### Priority 2: Willingness to Pay for Images Specifically
|
||||
- Search for: Budgets for images in web projects
|
||||
- Search for: "Worth paying for" + images + landing pages
|
||||
- Goal: Separate general AI spending from image-specific spending
|
||||
|
||||
### Priority 3: Volume & Usage Patterns
|
||||
- Search for: How many images per landing page/web app
|
||||
- Search for: Image replacement frequency during iteration
|
||||
- Goal: Estimate typical monthly usage (pricing model validation)
|
||||
|
||||
### Priority 4: Technical Requirements Deep Dive
|
||||
- Search for: Aspect ratio problems in web development
|
||||
- Search for: Image optimization workflows
|
||||
- Search for: CDN usage among indie developers
|
||||
- Goal: Validate if technical features are valued
|
||||
|
||||
---
|
||||
|
||||
## 📊 Direction 2 Score
|
||||
|
||||
**Signal Strength:** 🟢 Strong (Multiple validated pain points and willingness to pay)
|
||||
**Actionability:** 🟢 Clear (MCP integration, AI generation, specific ICP)
|
||||
**Willingness to Pay:** 🟢 Strong ($20-50/mo AI tools, $30/mo stock photos, paid MCPs exist)
|
||||
**Strategic Fit:** 🟢 Excellent (Aligns with our tech: MCP, AI generation, CDN, transformations)
|
||||
|
||||
**Overall Assessment:** STRONG DIRECTION - Proceed with deeper validation
|
||||
|
||||
---
|
||||
|
||||
## 🔗 Related Research
|
||||
- Direction 1: Web agencies + client approval (different ICP, similar product)
|
||||
- Direction 6: Gemini 2.5 Flash specific demand (e-commerce focus)
|
||||
|
||||
---
|
||||
|
||||
**Status:** Strong signals found, needs deeper validation on specific questions
|
||||
**Recommendation:** Continue research on Midjourney workflow pain + willingness to pay validation
|
||||
**Next Session:** Investigate manual vs MCP workflow preferences
|
||||
**Last Updated:** November 2, 2025
|
||||
|
|
@ -1,650 +0,0 @@
|
|||
# Direction 6 Research: Gemini 2.5 Flash Image (Nano Banana) Specific Demand
|
||||
|
||||
**Date:** November 1, 2025
|
||||
**Direction:** Validate demand specifically for Gemini 2.5 Flash Image model
|
||||
**Status:** In Progress - Block 1 completed
|
||||
|
||||
---
|
||||
|
||||
## 🎯 Research Hypothesis
|
||||
|
||||
**Main Question:** Is there specific demand for Gemini 2.5 Flash Image (Nano Banana), or do people not care about the model?
|
||||
|
||||
**Sub-questions:**
|
||||
1. Who are the professional users?
|
||||
2. What are they building?
|
||||
3. What tools/workflows are they using?
|
||||
4. What problems do they face?
|
||||
5. Can we compete with existing solutions?
|
||||
|
||||
---
|
||||
|
||||
## 🟢 BLOCK 1: WHO & WHY (Professional Users)
|
||||
|
||||
### Finding #1: E-commerce & Product Automation (STRONGEST SIGNAL)
|
||||
|
||||
**Evidence:**
|
||||
- **URL:** https://www.reddit.com/r/n8n/comments/1n38ttl/i_built_an_ai_automation_that_generates_unlimited/
|
||||
- **Quote:** "This has a ton of use cases for eCommerce companies where you can simply provide a picture of your product + reference images of influencers to the model and you can instantly get back ad creative."
|
||||
- **Community:** r/n8n (automation builders)
|
||||
|
||||
**Other threads:**
|
||||
- "One Image. One Hundred Ads. Zero Dollars (Nano Banana Content Machine)"
|
||||
- "N8N + Nano Banana Workflow Just KILLED the $50B Product Photography Industry"
|
||||
- "🔥 Google's Nano Banana AI + n8n = Insane Product Photography Automation (Excel → WooCommerce)"
|
||||
|
||||
**Business Context:**
|
||||
- Multiple threads in r/n8n showing production workflows
|
||||
- Claims: 100 ads from 1 product photo
|
||||
- Cost: <$1 per ad (vs traditional product photography $50-500)
|
||||
- Integration: Excel → WooCommerce automated pipelines
|
||||
|
||||
**MECHANICS EXPLAINED:**
|
||||
|
||||
**What is "Product Photography Automation":**
|
||||
- **Input:** 1 product photo (e.g., coffee bag, swimsuit, electronics)
|
||||
- **Process:** Nano Banana generates variations:
|
||||
1. **Background variations** - beach, office, kitchen, cafe (20+ settings)
|
||||
2. **Color variations** - red, blue, purple packaging
|
||||
3. **Seasonal variations** - summer, winter, autumn settings
|
||||
4. **Lighting variations** - golden hour, studio, natural light
|
||||
5. **Angle variations** - front, side, top, 360° views
|
||||
6. **Lifestyle compositing** - product + influencer/model images
|
||||
- **Output:** 20-100 ad creatives from 1 original photo
|
||||
|
||||
**Evidence quotes:**
|
||||
- **URL:** https://www.nano-banana.ai/posts/ai-product-photography-ecommerce-guide
|
||||
- **Quote:** "Generate all angles and compile them into an interactive 360° viewer"
|
||||
- **URL:** https://visualgpt.io/blog/how-to-use-nano-banana
|
||||
- **Quote:** "Online sellers can showcase one product in multiple colors, locations, or seasons"
|
||||
- **URL:** https://www.aifire.co/p/nano-banana-ai-revolutionizing-product-photography-10-strategies
|
||||
- **Quote:** "It allows you to generate unlimited, photorealistic product variations instantly"
|
||||
|
||||
**How "100 ads from 1 photo" works:**
|
||||
1. Start with 1 product image
|
||||
2. Create 20-30 prompt templates (different backgrounds/settings)
|
||||
3. Loop through templates via n8n workflow
|
||||
4. Each template → API call → new variation
|
||||
5. Batch generation: 20-100 images automated
|
||||
6. Output uploaded to WooCommerce/Shopify/Drive
|
||||
|
||||
**URL:** https://www.reddit.com/r/n8n/comments/1n8b3cr/one_image_one_hundred_ads_zero_dollars_nano/
|
||||
|
||||
**What is UGC Ads:**
|
||||
- **UGC = User Generated Content ads**
|
||||
- Format: Video/photo где "обычный человек" (не model) рекомендует продукт
|
||||
- Looks authentic, not professional advertising
|
||||
- **Technology:** Nano Banana (images) + Veo3-Fast (video AI)
|
||||
- **Cost comparison:**
|
||||
- Real influencer UGC: $50-500 per video
|
||||
- AI-generated UGC: <$1 per video
|
||||
- **URL:** https://www.reddit.com/r/n8n/comments/1n36rea/nano_banana_veo3fast_ai_ugc_ads_for_less_than_1/
|
||||
|
||||
**n8n Workflow typical setup:**
|
||||
1. **Trigger:** Upload product photo to Google Drive or Excel row
|
||||
2. **Loop node:** Iterate through 20-100 prompt variations
|
||||
3. **HTTP Request:** Call OpenRouter API (free Nano Banana)
|
||||
4. **Code node:** Parse base64 response, clean data
|
||||
5. **Upload:** Push images to WooCommerce, Shopify, or Google Drive
|
||||
6. **Optional:** Generate video ads (Nano Banana + Veo3 integration)
|
||||
|
||||
**Why n8n specifically:**
|
||||
- Visual workflow builder (no coding required)
|
||||
- Self-hostable (fair-code license)
|
||||
- Ecommerce integrations built-in (Shopify, WooCommerce)
|
||||
- Target users: **Non-technical ecommerce owners**
|
||||
- Community shares templates (copy-paste workflows)
|
||||
|
||||
**Questions answered:**
|
||||
- ✅ Product photography = background/color/lighting/setting variations
|
||||
- ✅ "100 ads" = automated loop through prompt templates
|
||||
- ✅ UGC = User Generated Content (authentic-looking ads)
|
||||
- ✅ n8n = no-code visual automation (ecommerce owner target)
|
||||
- ✅ Our Flow Generation = exactly this use case (batch variations)
|
||||
|
||||
---
|
||||
|
||||
### Finding #2: Game Development (STRONG SIGNAL)
|
||||
|
||||
**Evidence:**
|
||||
- **URL:** https://www.reddit.com/r/aigamedev/comments/1n0sm1r/geminis_new_25_flash_image_generator_model/
|
||||
- **Quote:** "Seems pretty good for generating quick 2d assets - they're saying it's really useful for character consistency"
|
||||
|
||||
**Specific Use Cases Found:**
|
||||
|
||||
**1. Sprite Sheet Generation:**
|
||||
- **URL:** https://www.reddit.com/r/Bard/comments/1n5f3dc/game_sprite_sheet_generation_with_nanobanana/
|
||||
- **Quote:** "#Nanobanana able to keep the consistency across frames. First sprite sheet denotes a person dancing under a disco light."
|
||||
- **Use case:** Generate animation frames with character consistency
|
||||
|
||||
**2. Construction/Building Asset Variations:**
|
||||
- **URL:** https://www.reddit.com/r/aigamedev/comments/1njl80d/nano_banana_construction_sprite_sheet_using_my_ai/
|
||||
- **Quote:** "From experience nano banana is very good at consistency, not changing stuff that needs to be changed."
|
||||
- **Discussion:** Generating building variations (windows, roof, walls separately)
|
||||
- **Limitation noted:** "Why do the windows get replaced with a door?" - consistency issues exist
|
||||
|
||||
**3. 2D→3D Asset Pipeline:**
|
||||
- **URL:** https://www.reddit.com/r/2D3DAI/comments/1nesns2/nano_banana_meshy_ai_from_sketch_to_3d_scene/
|
||||
- **Workflow:** Nano Banana (2D concept) → Meshy AI (3D model conversion)
|
||||
- **Quote:** "It shows how Nano Banana + Meshy AI can take a rough sketch and turn it into a fully detailed 3D environment... looks like it came straight out of a game or animation."
|
||||
|
||||
**4. Pixel Art Generation:**
|
||||
- **URL:** https://www.reddit.com/r/aigamedev/comments/1nckh1v/using_ai_to_generate_sprite_sheets_and_clean_them/
|
||||
- **Quote:** "I tried doing this with nano banana. I was trying to animate a cartoony dinosaur running."
|
||||
- **Context:** Generate sprite sheets, then clean up into game-ready pixel art
|
||||
|
||||
**5. Hybrid Workflow (Professional approach):**
|
||||
- **URL:** https://www.reddit.com/r/GeminiAI/comments/1nff2q2/nano_banana_a_game_changer_for_consistency/
|
||||
- **Quote:** "My workflow: I start with MidJourney to create the base images, then use Nano Banana to generate more images of the same world while keeping characters and objects consistent."
|
||||
- **Pattern:** High-quality base (MidJourney) → Variations (Nano Banana for consistency)
|
||||
|
||||
**Conversion Story (Skeptic → Believer):**
|
||||
- **URL:** https://www.reddit.com/r/gamedev/comments/1n42c6i/nano_banana_for_gamedev/
|
||||
- **Quote:** "Does anyone else use Nano Banana (Google's new art model) for gamedev purposes? I was quite skeptical of AI before, but with this new model, I was..."
|
||||
- **Context:** Title indicates skeptic converted to user
|
||||
- **Need:** Fetch full thread for complete conversion story
|
||||
|
||||
**What They Generate:**
|
||||
- Sprite sheets (animation frames)
|
||||
- 2D game assets (buildings, objects, UI)
|
||||
- Character variations (different poses, angles)
|
||||
- Background/environment art
|
||||
- Concept art for 3D modeling
|
||||
|
||||
**Workflow Patterns:**
|
||||
- Single asset → Multiple angle variations
|
||||
- Base character → Animation frames
|
||||
- Rough sketch → Detailed game asset
|
||||
- 2D concept → 3D model input (via Meshy AI)
|
||||
|
||||
**Pain Points Mentioned:**
|
||||
- Consistency issues sometimes (unexpected changes)
|
||||
- Pixel art cleanup still manual
|
||||
- Need clear, specific prompts for best results
|
||||
|
||||
**Questions to investigate:**
|
||||
- [ ] How complex are their generation scenarios? Simple (1 prompt) or multi-step?
|
||||
- [ ] Would our Flow Generation help? (e.g., character base → 8 angles → 4 animations)
|
||||
- [ ] SDK vs API preference? (Game devs = technical, likely prefer code)
|
||||
- [ ] What's their budget? (Indie devs = low, but willing to pay for quality tools)
|
||||
|
||||
---
|
||||
|
||||
### Finding #3: Adobe Firefly Integration (ENTERPRISE VALIDATION)
|
||||
|
||||
**Evidence:**
|
||||
- **URL:** https://www.reddit.com/r/Adobe/comments/1n0waqx/googles_gemini_25_flash_image_model_now_available/
|
||||
- **Announcement:** Nano Banana now available in Adobe Firefly (Creative Cloud subscribers)
|
||||
- **Integration points:**
|
||||
- Text to Image module (web and mobile)
|
||||
- Firefly Boards (beta)
|
||||
- Adobe Express
|
||||
|
||||
**Adobe Firefly Model Lineup (2025):**
|
||||
- **URL:** https://www.reddit.com/r/OpenAI/comments/1k8fs4t/anyone_using_adobe_firefly/
|
||||
- **Quote:** "We just released new models (Firefly 4 and Ultra) and people report significant improvement. Also we added 3rd party models (including GPT, Imagen 3 and Flux)."
|
||||
|
||||
**Available models in Adobe Firefly:**
|
||||
1. **Firefly 4 & Ultra** (Adobe's own models)
|
||||
2. **GPT** (OpenAI - likely DALL-E integration)
|
||||
3. **Imagen 3** (Google's other image model)
|
||||
4. **Flux** (Stability AI)
|
||||
5. **Gemini 2.5 Flash Image (Nano Banana)** (Google's newest)
|
||||
|
||||
**Performance comparison:**
|
||||
- **URL:** https://www.pcmag.com/reviews/adobe-firefly
|
||||
- **Speed test:** Firefly Image 3 generated 4 images in 5 seconds
|
||||
- vs Copilot (DALL-E 3): 11 seconds for 1 image
|
||||
- vs Gemini (Imagen 3): 11 seconds for 1 image
|
||||
- **Implication:** Adobe chose multiple providers for speed, quality, diversity
|
||||
|
||||
**Business Significance:**
|
||||
- Adobe = enterprise legitimacy signal
|
||||
- They curate only production-quality models
|
||||
- Creative Cloud = millions of paying professional users
|
||||
- Multi-model approach = hedging, not exclusive to one provider
|
||||
|
||||
**What This Validates:**
|
||||
✅ Gemini 2.5 Flash Image = enterprise-grade quality
|
||||
✅ Professional creative market accepts AI generation
|
||||
✅ Multiple model options = market standard (not single provider lock-in)
|
||||
✅ Speed + quality = competitive advantage (Nano Banana delivers both)
|
||||
|
||||
**Strategic Implications for Banatie:**
|
||||
- Multi-model support may be table stakes (not just Gemini)
|
||||
- But: Gemini 2.5 Flash = good enough for enterprise (Adobe validated)
|
||||
- Our differentiator = enhancement layer, not model selection
|
||||
- Consider: Should we support multiple models? (Gemini, Flux, Imagen?)
|
||||
|
||||
**Questions raised:**
|
||||
- [ ] Should Banatie support multiple models or focus on Gemini only?
|
||||
- [ ] Is Adobe's approach (multi-model) the future standard?
|
||||
- [ ] Can we differentiate with enhancement rather than model variety?
|
||||
- [ ] What's our positioning vs Adobe Firefly? (Developer-focused, not creative suite)
|
||||
|
||||
---
|
||||
|
||||
### Finding #4: n8n Automation Community & Self-Hosted Solutions
|
||||
|
||||
**Evidence:**
|
||||
Multiple active threads in r/n8n showing production workflows
|
||||
|
||||
**Major Projects/Tools Mentioned:**
|
||||
|
||||
**1. AutoProductImagery (Docker self-hosted):**
|
||||
- **URL:** https://www.reddit.com/r/selfhosted/comments/1nn4s4g/autoproductimagery_dockerized_gemini_25_flash/
|
||||
- **Description:** "Dockerized Gemini 2.5 Flash Image (nano banana) frontend for batch product imagery"
|
||||
- **Architecture:**
|
||||
- Self-hosted: UI/API and storage
|
||||
- Inference: Still depends on Google's Gemini API (not truly offline)
|
||||
- Auth: Simple cookie auth (username/password via env)
|
||||
- **Image:** Available on Docker Hub (`codethier/autoproductimagery:latest`)
|
||||
|
||||
**2. n8n Workflow Automation:**
|
||||
- Excel → WooCommerce automation
|
||||
- Product photo → 100 ad variations
|
||||
- UGC ad generation pipelines
|
||||
- Competitor ad scraping + regeneration
|
||||
|
||||
**3. Community-Shared Templates:**
|
||||
- Copy-paste workflows (no coding required)
|
||||
- Pre-built integrations (Shopify, WooCommerce, Drive)
|
||||
- Tutorial videos and guides
|
||||
|
||||
**Why Self-Hosted Appeal:**
|
||||
- **Control:** Own infrastructure, no platform dependency
|
||||
- **Cost:** Free tier API usage (no platform markup)
|
||||
- **Privacy:** Data stays on own servers (except API calls)
|
||||
- **Customization:** Modify code for specific needs
|
||||
|
||||
**Reality Check - Not Truly Self-Hosted:**
|
||||
- AutoProductImagery still calls Google Gemini API
|
||||
- Can't run fully offline (requires API access)
|
||||
- Only UI/storage layer is self-hosted
|
||||
- Still subject to API rate limits and pricing
|
||||
|
||||
**Target Users:**
|
||||
- **n8n community:** Non-technical ecommerce owners
|
||||
- **Self-hosted enthusiasts:** Tech-savvy, prefer Docker/control
|
||||
- **Cost-conscious:** Avoiding platform fees, using free tiers
|
||||
|
||||
**Competitive Analysis:**
|
||||
|
||||
**Their Advantages:**
|
||||
✅ Free (during preview)
|
||||
✅ Full control over UI/workflow
|
||||
✅ No platform lock-in
|
||||
✅ Open-source ethos (n8n fair-code)
|
||||
|
||||
**Their Disadvantages:**
|
||||
⌠DIY setup complexity (Docker, API keys, configuration)
|
||||
⌠No prompt enhancement (raw Gemini quality only)
|
||||
⌠No CDN/transformations (manual image handling)
|
||||
⌠No production support (community-based help)
|
||||
⌠Rate limit management (manual)
|
||||
⌠Privacy concerns (free tier = data used for training)
|
||||
|
||||
**Banatie Potential Advantages:**
|
||||
✅ Zero setup (hosted solution)
|
||||
✅ Prompt enhancement (professional quality boost)
|
||||
✅ Production CDN (global delivery)
|
||||
✅ Image transformations (resize, optimize, format)
|
||||
✅ Usage analytics & asset management
|
||||
✅ SDK for developers (vs visual n8n)
|
||||
✅ Paid tier = data privacy (not used for training)
|
||||
✅ Production support & SLA
|
||||
|
||||
**Strategic Questions:**
|
||||
- [ ] Is this "competition" or different market? (DIY enthusiasts vs. busy professionals)
|
||||
- [ ] Can we convert self-hosters with better value prop?
|
||||
- [ ] Should we offer open-source SDK as community play?
|
||||
- [ ] Or focus on enterprises who want managed solutions?
|
||||
- [ ] Pricing: How much MORE valuable is our enhancement + CDN + support?
|
||||
|
||||
---
|
||||
|
||||
### Finding #5: FREE TIER ECONOMICS (CRITICAL DISCOVERY)
|
||||
|
||||
**OpenRouter Free Tier:**
|
||||
- **URL:** https://openrouter.ai/pricing
|
||||
- **Model:** `google/gemini-2.5-flash-image-preview:free`
|
||||
- **Limits:** 50 requests per day (rate limited during peak times)
|
||||
- **Platform fee:** N/A (free tier has no fees)
|
||||
- **Quote from Reddit:** "This automation combines the (free) OpenRouter Nano Banana API"
|
||||
- **URL:** https://www.reddit.com/r/n8n/comments/1n8b3cr/one_image_one_hundred_ads_zero_dollars_nano/
|
||||
|
||||
**This explains "Zero Dollars" workflows!**
|
||||
|
||||
**Google AI Studio Free Tier:**
|
||||
- **URL:** https://www.cursor-ide.com/blog/gemini-2-5-flash-image-free-limit
|
||||
- **Limits:** 500-1000 images per day (dynamic throttling during peak)
|
||||
- **Quote:** "Google AI Studio shows 'unlimited' but applies dynamic throttling during peak usage periods, typically limiting to 500-1000 daily requests"
|
||||
- **Data usage note:** "Google uses the content you submit to the Services and any generated responses to provide, improve, and develop Google products"
|
||||
- **URL:** https://ai.google.dev/gemini-api/terms
|
||||
|
||||
**Google Paid Tier (with billing enabled):**
|
||||
- **URL:** https://developers.googleblog.com/en/introducing-gemini-2-5-flash-image/
|
||||
- **Price:** $30.00 per 1 million output tokens
|
||||
- **Conversion:** 1 image = 1,290 tokens = **$0.039 per image**
|
||||
- **Privacy:** With billing enabled, data NOT used for training
|
||||
- **Quote from Reddit:** "Google AI Studio now respect your data privacy when you activate a Cloud Billing account"
|
||||
- **URL:** https://www.reddit.com/r/Bard/comments/1hqsnlp/psa_google_ai_studio_now_respect_your_data/
|
||||
|
||||
**Important Terms of Service Discovery:**
|
||||
- **Quote:** "AI Studio is 100% free but not meant to be used in production. They use your data to improve the model."
|
||||
- **URL:** https://www.reddit.com/r/Bard/comments/1kdosrr/is_google_ai_studio_free/
|
||||
- **Implication:** Free tier = hobbyist/testing use only, paid tier = production/commercial
|
||||
|
||||
**Combined Free Capacity Math:**
|
||||
```
|
||||
Daily capacity (both sources):
|
||||
- OpenRouter free: 50 images/day
|
||||
- Google AI Studio: 500-1000 images/day
|
||||
- Total: ~550-1050 images/day FREE
|
||||
- Monthly: ~16,000-31,000 images/month FREE
|
||||
|
||||
Real-world usage examples:
|
||||
- Small ecommerce: 10 products × 20 variations = 200 images/month ✅ Free
|
||||
- Medium ecommerce: 50 products × 20 variations = 1,000 images/month ✅ Free
|
||||
- Large ecommerce: 100+ products × 50 variations = 5,000+ images/month âš ï¸ Needs paid
|
||||
```
|
||||
|
||||
**Business Context:**
|
||||
- n8n users leverage FREE tier for their production workflows
|
||||
- "Zero Dollars" claims are accurate during preview phase
|
||||
- Explains viral growth of Nano Banana + n8n tutorials
|
||||
- Small-medium ecommerce can operate entirely FREE
|
||||
- **Critical for Banatie:** We're competing against FREE access
|
||||
|
||||
**Strategic Questions Raised:**
|
||||
- [ ] How long will free tier last? (Preview phases typically 6-12 months)
|
||||
- [ ] What happens when Google ends free tier or raises rates?
|
||||
- [ ] Can we compete with FREE OpenRouter access NOW?
|
||||
- [ ] Should we wait until free tier ends to launch?
|
||||
- [ ] Or offer superior value layer NOW (enhancement, CDN, transformations, privacy)?
|
||||
- [ ] How to position against "I can do it free myself" objection?
|
||||
|
||||
---
|
||||
|
||||
## 🔠DEEP DIVE NEEDED (Next Searches)
|
||||
|
||||
### Priority 1: E-commerce Mechanics
|
||||
- [ ] Search: n8n product photography workflow details
|
||||
- [ ] Search: "100 ads from 1 photo" - how does it work?
|
||||
- [ ] Search: UGC ads + Nano Banana specifics
|
||||
- [ ] Question: Can our Flow Generation solve this better?
|
||||
|
||||
### Priority 2: Game Dev Use Cases
|
||||
- [ ] Search: Sprite sheet generation workflow
|
||||
- [ ] Search: Game asset pipeline with Nano Banana
|
||||
- [ ] Question: Do they need complex pipelines (our Flow)?
|
||||
- [ ] Question: SDK preference vs REST API?
|
||||
|
||||
### Priority 3: Competition Analysis
|
||||
- [ ] Search: AutoProductImagery features and limitations
|
||||
- [ ] Search: Self-hosted alternatives to Banatie
|
||||
- [ ] Question: What can we offer that they can't?
|
||||
- [ ] Question: Are we too late (already commoditized)?
|
||||
|
||||
---
|
||||
|
||||
## 💡 Business Implications (Based on Research)
|
||||
|
||||
### Validated Opportunities:
|
||||
|
||||
**1. E-commerce Market = MASSIVE ($50B product photography mentioned)**
|
||||
- Clear use case: 1 product → 20-100 ad variations
|
||||
- Pain point: Expensive photoshoots ($50-500 per shoot)
|
||||
- Current solution: n8n + free tier (temporary)
|
||||
- Target ICP: Ecommerce businesses, marketing agencies
|
||||
- Volume: 200-5,000 images/month per business
|
||||
|
||||
**2. Game Development = NICHE BUT ACTIVE**
|
||||
- Clear use case: Sprite sheets, 2D assets, character consistency
|
||||
- Pain point: Time-consuming manual asset creation
|
||||
- Current solution: MidJourney base + Nano Banana variations
|
||||
- Target ICP: Indie game developers (technical audience)
|
||||
- Volume: Variable (100-1,000 assets per game project)
|
||||
|
||||
**3. Adobe Firefly Validation = ENTERPRISE QUALITY CONFIRMED**
|
||||
- Multi-model approach = market standard
|
||||
- Gemini 2.5 Flash = enterprise-grade (Adobe wouldn't integrate otherwise)
|
||||
- Creative Cloud subscribers = millions of potential users
|
||||
- Competitive landscape: GPT, Imagen 3, Flux, Firefly 4
|
||||
|
||||
**4. Free Tier Economics = DOUBLE-EDGED SWORD**
|
||||
- Opportunity: 500-1,000 images/day FREE enables bootstrap
|
||||
- Risk: Hard to compete with "Zero Dollars" workflows
|
||||
- Timeline: Preview phase (6-12 months typical), then paid
|
||||
- Strategy: Wait for paid tier OR offer superior value NOW
|
||||
|
||||
### Critical Risks Identified:
|
||||
|
||||
**1. Free Tier Competition (HIGH RISK)**
|
||||
- n8n users operate on $0 generation costs
|
||||
- OpenRouter: 50/day free
|
||||
- Google AI Studio: 500-1,000/day free
|
||||
- Combined: 16,000-31,000 images/month FREE
|
||||
- **Problem:** Small-medium businesses can operate entirely FREE
|
||||
- **Timeline:** Preview phase temporary, but how long?
|
||||
|
||||
**2. Wrong ICP? (MEDIUM RISK)**
|
||||
- E-commerce owners prefer **no-code** (n8n visual workflows)
|
||||
- Our validated ICP = **AI developers** (code-based solutions)
|
||||
- **Mismatch:** E-commerce ≠AI developers
|
||||
- **Question:** Do we chase e-commerce (pivot) or stick with AI devs?
|
||||
|
||||
**3. Self-Hosted DIY Culture (MEDIUM RISK)**
|
||||
- AutoProductImagery = Docker + direct API
|
||||
- r/selfhosted community = "I can do it myself" mindset
|
||||
- **Problem:** Why pay platform when they can DIY?
|
||||
- **Counter:** Enterprise features (enhancement, CDN, support)
|
||||
|
||||
**4. Commoditization Risk (MEDIUM RISK)**
|
||||
- Market already has working solutions (n8n workflows)
|
||||
- Multiple model providers (Adobe approach)
|
||||
- Low barriers to entry (anyone can call API)
|
||||
- **Differentiation needed:** Enhancement, CDN, Flow automation
|
||||
|
||||
### Strategic Questions for Decision:
|
||||
|
||||
**Positioning:**
|
||||
- [ ] Target **e-commerce** (huge market, but no-code preference)?
|
||||
- [ ] Target **game devs** (niche, technical, lower volume)?
|
||||
- [ ] Target **AI developers** (validated ICP, but different use cases)?
|
||||
- [ ] Target **agencies** (serve e-commerce clients, technical + business)?
|
||||
|
||||
**Timing:**
|
||||
- [ ] Launch NOW (compete with free, offer superior value)?
|
||||
- [ ] Wait until free tier ends (less competition, better timing)?
|
||||
- [ ] Bootstrap on free tier ourselves (use for our own operations)?
|
||||
|
||||
**Differentiation:**
|
||||
- [ ] Prompt Enhancement (our unique advantage)
|
||||
- [ ] Flow Generation (batch automation, chaining)
|
||||
- [ ] Production Pipeline (CDN, transformations, storage)
|
||||
- [ ] Multi-model support (like Adobe) or Gemini-only?
|
||||
- [ ] Privacy (paid tier = data not used for training)
|
||||
|
||||
**Pricing Strategy:**
|
||||
- [ ] Can we charge $0.10/image when generation costs $0.039?
|
||||
- [ ] Is 60% margin sustainable vs. FREE competition?
|
||||
- [ ] Should we price higher ($0.15-0.20) and justify premium?
|
||||
- [ ] Or lower ($0.05-0.08) and compete on volume?
|
||||
|
||||
### Potential Positioning Options:
|
||||
|
||||
**Option A: E-commerce Platform (Pivot)**
|
||||
- Target: Shopify/WooCommerce businesses
|
||||
- Value: No-code UI for product variations (compete with n8n)
|
||||
- Risk: Wrong skillset (we're developers, not no-code builders)
|
||||
- Market size: Huge ($50B)
|
||||
|
||||
**Option B: Developer Tool (Current ICP)**
|
||||
- Target: AI developers building products
|
||||
- Value: SDK/API for programmatic image generation
|
||||
- Risk: Not the primary e-commerce market
|
||||
- Market size: Smaller, but our expertise
|
||||
|
||||
**Option C: Agency Solution (Hybrid)**
|
||||
- Target: Dev agencies who build for e-commerce clients
|
||||
- Value: White-label solution with enhancement + CDN
|
||||
- Fit: Technical + business, serves e-commerce indirectly
|
||||
- Market size: Medium, higher ACV
|
||||
|
||||
**Option D: Wait & See (Conservative)**
|
||||
- Action: Monitor market until free tier ends
|
||||
- Build: During wait, perfect product + enhancement
|
||||
- Launch: When paid tier arrives, better timing
|
||||
- Risk: Miss early mover advantage, market already mature
|
||||
|
||||
---
|
||||
|
||||
## 📊 RESEARCH SUMMARY: Direction 6 Findings
|
||||
|
||||
### ✅ STRONG SIGNALS CONFIRMED
|
||||
|
||||
**1. Professional Usage = YES**
|
||||
- E-commerce: Product photography automation (biggest signal)
|
||||
- Game Development: Sprite sheets, 2D assets, character consistency
|
||||
- Creative Professionals: Adobe Firefly integration validates quality
|
||||
- Automation Builders: n8n community very active
|
||||
|
||||
**2. Specific Use Cases = VALIDATED**
|
||||
- 1 product photo → 20-100 ad variations (backgrounds, colors, settings)
|
||||
- Sprite sheet generation (animation frames with consistency)
|
||||
- UGC video ads (<$1 each vs $50-500 for real influencers)
|
||||
- 2D→3D asset pipeline (Nano Banana + Meshy AI)
|
||||
- Hybrid workflows (MidJourney base + Nano Banana variations)
|
||||
|
||||
**3. Free Tier Reality = CRITICAL FACTOR**
|
||||
- OpenRouter: 50 images/day FREE
|
||||
- Google AI Studio: 500-1,000 images/day FREE
|
||||
- Total: 16,000-31,000 images/month FREE capacity
|
||||
- Small-medium businesses operate entirely FREE
|
||||
- Explains "Zero Dollars" viral n8n content
|
||||
|
||||
**4. Quality Validation = ENTERPRISE-GRADE**
|
||||
- Adobe Firefly integration (alongside GPT, Imagen 3, Flux)
|
||||
- Character consistency = killer feature (mentioned everywhere)
|
||||
- Speed competitive (5-11 seconds per generation)
|
||||
- Professional creative market accepts AI generation
|
||||
|
||||
### âš ï¸ MAJOR CONCERNS DISCOVERED
|
||||
|
||||
**1. Wrong ICP Mismatch**
|
||||
- E-commerce market = huge BUT prefers **no-code** (n8n)
|
||||
- Our validated ICP = **AI developers** (code-based)
|
||||
- Disconnect: E-commerce owners ≠AI developers
|
||||
- Question: Pivot to e-commerce OR stay with AI devs?
|
||||
|
||||
**2. Free Tier Competition**
|
||||
- Can't compete with $0 generation costs during preview
|
||||
- Market already has working FREE workflows
|
||||
- Timeline uncertain (6-12 months typical for preview)
|
||||
- Must offer significantly MORE value to justify pricing
|
||||
|
||||
**3. DIY Self-Hosted Culture**
|
||||
- AutoProductImagery = Docker + direct API access
|
||||
- r/selfhosted community = "I can do it myself"
|
||||
- Tech-savvy users prefer control over convenience
|
||||
- Hard to convert to paid platform
|
||||
|
||||
**4. Market Already Has Solutions**
|
||||
- n8n workflows = production-ready NOW
|
||||
- Community templates = copy-paste ready
|
||||
- Not a "greenfield" opportunity
|
||||
- We're entering established market
|
||||
|
||||
### 🎯 KEY INSIGHTS FOR BANATIE
|
||||
|
||||
**What Works FOR Us:**
|
||||
✅ Prompt Enhancement = unique differentiator (professional quality boost)
|
||||
✅ Production Pipeline = CDN, transformations, storage (n8n lacks this)
|
||||
✅ Flow Generation = exactly e-commerce use case (batch variations)
|
||||
✅ Privacy = paid tier data not used for training (free tier = used)
|
||||
✅ SDK = appeals to technical developers (vs visual n8n)
|
||||
✅ Enterprise features = analytics, asset management, support
|
||||
|
||||
**What Works AGAINST Us:**
|
||||
⌠Free tier competition (hard to compete with $0)
|
||||
⌠No-code preference (e-commerce wants visual tools)
|
||||
⌠ICP mismatch (e-commerce ≠AI developers)
|
||||
⌠Late to market (solutions already exist)
|
||||
⌠DIY culture (self-hosted Docker solutions)
|
||||
⌠Commoditization risk (low barriers to entry)
|
||||
|
||||
### 💠STRATEGIC IMPLICATIONS
|
||||
|
||||
**Option A: Target E-commerce (Pivot)**
|
||||
- **Pros:** Huge market ($50B), clear use case, high volume
|
||||
- **Cons:** No-code preference, not our expertise, ICP mismatch
|
||||
- **Effort:** High (build no-code UI, Shopify integrations)
|
||||
- **Timeline:** 3-6 months pivot + development
|
||||
|
||||
**Option B: Target AI Developers (Stay Course)**
|
||||
- **Pros:** Validated ICP, our expertise, code-first approach
|
||||
- **Cons:** E-commerce not primary use case, smaller market
|
||||
- **Effort:** Low (fits current product vision)
|
||||
- **Timeline:** 4-6 weeks to MVP (per plan)
|
||||
|
||||
**Option C: Target Dev Agencies (Hybrid)**
|
||||
- **Pros:** Technical + business, serve e-commerce indirectly, higher ACV
|
||||
- **Cons:** Still competitive market, need agency-specific features
|
||||
- **Effort:** Medium (white-label, team features)
|
||||
- **Timeline:** 6-8 weeks (MVP + agency features)
|
||||
|
||||
**Option D: Bootstrap on Free Tier (Opportunistic)**
|
||||
- **Pros:** Zero COGS, 100% margin, test market fit
|
||||
- **Cons:** Legal gray area (TOS "not for production"), privacy concerns
|
||||
- **Effort:** Low (use free tier initially)
|
||||
- **Timeline:** Immediate, pivot when free tier ends
|
||||
|
||||
### 🚦 RECOMMENDATION FRAMEWORK
|
||||
|
||||
**IF we stay with AI Developers ICP:**
|
||||
- Position: Developer tool for programmatic image generation
|
||||
- Differentiation: SDK, Flow automation, Enhancement
|
||||
- Market: Smaller but our expertise
|
||||
- Timeline: 4-6 weeks to MVP
|
||||
|
||||
**IF we pivot to E-commerce:**
|
||||
- Position: No-code platform for product photography automation
|
||||
- Differentiation: UI simplicity, Shopify integration, Enhancement
|
||||
- Market: Huge but requires pivot
|
||||
- Timeline: 3-6 months (significant work)
|
||||
|
||||
**IF we target Dev Agencies:**
|
||||
- Position: White-label solution for agencies serving e-commerce
|
||||
- Differentiation: Professional features, team tools, Enhancement
|
||||
- Market: Medium, higher value customers
|
||||
- Timeline: 6-8 weeks (agency-specific features)
|
||||
|
||||
### 📋 NEXT STEPS REQUIRED
|
||||
|
||||
**Before Making Decision:**
|
||||
1. [ ] **Validate ICP question:** Interview AI developers about image generation needs
|
||||
2. [ ] **Test e-commerce hypothesis:** Talk to 5 e-commerce businesses about tools
|
||||
3. [ ] **Explore agency angle:** Interview 3-5 dev agencies about client work
|
||||
4. [ ] **Legal clarity:** Can we use free tier? Review TOS with focus
|
||||
5. [ ] **Pricing validation:** Test willingness to pay $0.10/image vs FREE
|
||||
|
||||
**Research Completion:**
|
||||
- **Block 1 (WHO & WHY):** ✅ COMPLETED - professional users identified
|
||||
- **Block 2 (WORKFLOW & TOOLS):** ✅ COMPLETED - n8n, self-hosted, workflows mapped
|
||||
- **Block 3 (WOW MOMENTS):** â¸ï¸ PARTIAL - conversion stories found, need more
|
||||
- **Block 4 (PAIN POINTS):** 🔜 NEXT - critical for our positioning
|
||||
|
||||
**Continue to Block 4?**
|
||||
Pain Points = most actionable for our value prop. Should we proceed to searches about:
|
||||
- AI Studio bugs and frustrations?
|
||||
- Prompt engineering difficulties?
|
||||
- Non-English prompt failures?
|
||||
- Model-specific optimization needs?
|
||||
|
||||
---
|
||||
|
||||
**Status:** Block 1 completed with comprehensive findings
|
||||
**Confidence:** HIGH on use cases, MEDIUM on ICP fit, LOW on go-to-market timing
|
||||
**Next Action:** Discuss findings with Oleg, decide direction before Block 4
|
||||
|
||||
|
|
@ -1,190 +0,0 @@
|
|||
# Banatie Passive Research: Methodology & Workflow
|
||||
|
||||
**Created:** November 1, 2025
|
||||
**Purpose:** Guide for validating ICP hypotheses through passive research
|
||||
**For:** Future research sessions with @men in new chats
|
||||
**Status:** Battle-tested methodology
|
||||
|
||||
---
|
||||
|
||||
## 🎯 WHY Passive Research Before Interviews
|
||||
|
||||
**Problem with going straight to interviews:**
|
||||
- Ask wrong questions → waste people's time
|
||||
- Get polite, filtered answers → miss real pain
|
||||
- Can't challenge assumptions → build wrong thing
|
||||
|
||||
**Passive research gives us:**
|
||||
- Real pain points (people complain authentically online)
|
||||
- Actual language people use (for messaging)
|
||||
- Competitive intel (what exists, what fails)
|
||||
- Confidence before talking to customers
|
||||
|
||||
> "Don't ask people what they want. Observe what they complain about when they think you're not listening."
|
||||
|
||||
**Flow:** Passive research → Interview validation → Build confidence → Launch
|
||||
|
||||
---
|
||||
|
||||
## 🛠Tools & Resources
|
||||
|
||||
**Search Tools (MCP):**
|
||||
1. **Brave Search MCP** - Main search engine for Reddit/forums
|
||||
2. **Perplexity MCP** - Secondary for synthesis
|
||||
|
||||
**Project Knowledge Files:**
|
||||
1. **`banatie-research-directions-tracker.md`** - Core research directions (1-10)
|
||||
2. **`banatie-research-directions-tracker-extension1.md`** - Additional research directions
|
||||
3. **Completed research** - `direction-1-strong-signals.md`, `direction-6-strong-signals.md`, etc. (for comparison)
|
||||
|
||||
**Important:** Previous research files will be in Project Knowledge for reference.
|
||||
|
||||
---
|
||||
|
||||
## 🔄 The Workflow (Step-by-Step)
|
||||
|
||||
### Phase 1: Session Start
|
||||
|
||||
**@men loads context:**
|
||||
- Read: ROADMAP.md, INDEX.md, 12-the-current-tech-state.md (in `/projects/my-projects/banatie-strategy/`)
|
||||
- Read: `banatie-research-directions-tracker.md` and `banatie-research-directions-tracker-extension1.md` (Project Knowledge)
|
||||
- Review: Completed research files
|
||||
- Confirm with Oleg: "Ready to start Direction N - [hypothesis]"
|
||||
|
||||
### Phase 2: Planning Searches (Collaborative)
|
||||
|
||||
**Pattern:**
|
||||
- Oleg: "Let's search Direction N" OR "Also try X"
|
||||
- @men: Proposes 5-7 specific search queries
|
||||
- Discuss → Adjust → Execute
|
||||
|
||||
**Key: DISCUSS before searching, ADJUST on the fly**
|
||||
|
||||
### Phase 3: Execute Searches (Iterative)
|
||||
|
||||
**Pattern:**
|
||||
1. Run search → Quickly scan → Share findings immediately
|
||||
2. Discuss: "Dig deeper?" OR "Move on?" OR "Try different angle?"
|
||||
3. Adjust strategy based on findings
|
||||
|
||||
**Important:** Multiple search variations per topic (3-5 variations to avoid false negatives)
|
||||
|
||||
### Phase 4: Document Findings (Continuous)
|
||||
|
||||
**Create downloadable file in chat:** `direction-N-strong-signals.md`
|
||||
|
||||
**Format:**
|
||||
```markdown
|
||||
# Direction N Research: Strong Signals Found
|
||||
|
||||
## 🟢 STRONG SIGNAL #1: [Title]
|
||||
- **URL:** [exact link]
|
||||
- **Quote:** "[exact quote]"
|
||||
- **Context:** [why this matters]
|
||||
|
||||
## 🟡 MEDIUM SIGNAL #2: ...
|
||||
## 🔴 WEAK/MISSING SIGNAL #3: ...
|
||||
```
|
||||
|
||||
**Update as you go** - after every 2-3 searches using `str_replace`
|
||||
|
||||
### Phase 5: Discussion & Decisions
|
||||
|
||||
**After 5-7 searches OR when pattern emerges:**
|
||||
- @men summarizes: Found X signals, key insight, unexpected findings
|
||||
- Oleg decides: Keep searching / Move to next direction / Pivot
|
||||
|
||||
**Key: COLLABORATIVE decision-making**
|
||||
|
||||
### Phase 6: Wrap-Up
|
||||
|
||||
**@men creates:**
|
||||
- Full research doc (English): `direction-N-strong-signals.md`
|
||||
|
||||
**Oleg uploads to Project Knowledge** for future sessions
|
||||
|
||||
---
|
||||
|
||||
## 🎨 The "Vibe" - How We Actually Work
|
||||
|
||||
**Speed & Iteration:**
|
||||
- Discuss → Search → Find → Discuss → Adjust → Search again
|
||||
- Real-time collaboration, quick pivots
|
||||
|
||||
**Collaborative Discovery:**
|
||||
- Oleg challenges, adds ideas, spots patterns
|
||||
- @men proposes strategy, interprets, suggests pivots
|
||||
- Together: hunting for truth, not confirming biases
|
||||
|
||||
**Hypothesis Testing:**
|
||||
- We WANT to be wrong (better to kill bad ideas in research)
|
||||
- Try to DISPROVE hypotheses
|
||||
- Celebrate negative findings
|
||||
|
||||
**Documentation:**
|
||||
- Document EVERYTHING (signals, absences, questions)
|
||||
- Exact quotes with URLs (proof)
|
||||
- Note what's MISSING (absence = evidence)
|
||||
|
||||
---
|
||||
|
||||
## 📋 Quality Standards
|
||||
|
||||
**Good Search Queries:**
|
||||
- ✅ Specific: `site:reddit.com/r/webdev "client approval" placeholder images`
|
||||
- ⌠Too broad: `website images problems`
|
||||
|
||||
**Strong Signal Indicators:**
|
||||
- 🟢 Multiple threads (3+ sources)
|
||||
- 🟢 Specific examples, emotional language
|
||||
- 🟢 Solutions attempted but failed
|
||||
- 🟢 Willingness to pay mentioned
|
||||
|
||||
**Weak Signals:**
|
||||
- 🔴 Single mention, vague complaints
|
||||
- 🔴 No urgency, theoretical discussion
|
||||
|
||||
---
|
||||
|
||||
## 🚀 Starting a New Session
|
||||
|
||||
**@men in new chat:**
|
||||
1. Read this methodology
|
||||
2. Load: ROADMAP.md, INDEX.md, tracker, completed research
|
||||
3. Confirm: "Ready to start Direction N - [hypothesis]"
|
||||
|
||||
**Oleg:**
|
||||
1. Share this document
|
||||
2. Wait for @men to load context
|
||||
3. Start researching
|
||||
|
||||
---
|
||||
|
||||
## 📊 Success Metrics
|
||||
|
||||
**Good session:**
|
||||
- ✅ Found 2-3 strong signals with proof
|
||||
- ✅ Validated OR invalidated hypothesis
|
||||
- ✅ Generated interview questions
|
||||
- ✅ Clear decision: continue / pivot / kill
|
||||
|
||||
**Poor session:**
|
||||
- ⌠Generic findings, no proof
|
||||
- ⌠Confirmation bias
|
||||
- ⌠Vague conclusions
|
||||
|
||||
---
|
||||
|
||||
## 🌟 Core Philosophy
|
||||
|
||||
> **"We're not trying to prove we're right. We're trying to discover what's true."**
|
||||
|
||||
**Goal:** Find REAL problems → Validate quickly → Build confidence → Make data-driven decisions
|
||||
|
||||
**Success = Truth discovered, whether it supports our idea or not.**
|
||||
|
||||
---
|
||||
|
||||
**Version:** 1.0
|
||||
**Last Updated:** November 1, 2025
|
||||
|
||||
|
|
@ -1,130 +0,0 @@
|
|||
# Competitive Analysis
|
||||
|
||||
**Date:** November 2, 2025
|
||||
**Status:** ✅ Updated with Runware + ImageKit research
|
||||
**Version:** 1.0
|
||||
|
||||
---
|
||||
|
||||
## Key Competitors
|
||||
|
||||
### Runware AI ($13M funding)
|
||||
- **Price:** $0.0006/image (166x cheaper than us)
|
||||
- **Positioning:** Infrastructure play (AWS approach)
|
||||
- **Target:** High-volume, price-sensitive buyers
|
||||
- **Gaps:** No prompt enhancement, no consistency, REST only
|
||||
|
||||
### ImageKit.io (Enterprise scale)
|
||||
- **Price:** $0.10-0.25/image effective
|
||||
- **Feature:** URL-based generation (validates Prompt URLs concept)
|
||||
- **Target:** E-commerce, marketing teams
|
||||
- **Gaps:** No prompt enhancement, no @references, no developer tools
|
||||
|
||||
### Inference Infrastructure (Commodity)
|
||||
- fal.ai: $0.028/image
|
||||
- Replicate: $0.03/image
|
||||
- Together.ai: Similar
|
||||
- **Positioning:** Raw compute, no pipeline
|
||||
|
||||
### Manual Tools
|
||||
- Midjourney: $0.05/image, Discord workflow, no API
|
||||
- DALL-E: Via OpenAI, no consistency
|
||||
|
||||
---
|
||||
|
||||
## Our Competitive Advantages
|
||||
|
||||
### 1. Prompt Enhancement (PRIMARY MOAT)
|
||||
- Generic → Professional quality
|
||||
- 3-6 months to replicate
|
||||
- Always enabled, not optional
|
||||
- This is what justifies $0.10 vs $0.0006
|
||||
|
||||
### 2. Consistency System (@references)
|
||||
- Style/object persistence across generations
|
||||
- Unique feature, no competitor has this
|
||||
- Post-MVP (needs validation)
|
||||
|
||||
### 3. Production Pipeline
|
||||
- CDN delivery included
|
||||
- 6 aspect ratios built-in
|
||||
- Transformations (with focal point detection)
|
||||
- Zero manual work
|
||||
|
||||
### 4. Developer Experience
|
||||
- MCP (Cursor/Claude Code)
|
||||
- SDK (programmatic)
|
||||
- CLI (terminal)
|
||||
- Prompt URLs (universal)
|
||||
|
||||
---
|
||||
|
||||
## Positioning vs Competitors
|
||||
|
||||
**NOT competing on price:**
|
||||
- Runware = infrastructure ($0.0006)
|
||||
- Us = DX premium ($0.10)
|
||||
|
||||
**Analogy:**
|
||||
- Runware = AWS S3 (cheap storage)
|
||||
- Us = Vercel (developer experience)
|
||||
|
||||
**Effective cost comparison:**
|
||||
|
||||
| Solution | List Price | Hidden Costs | Effective Total |
|
||||
|----------|-----------|--------------|-----------------|
|
||||
| Runware | $0.0006 | CDN setup, transformations, prompting, 10 min manual | $4-25/image |
|
||||
| Banatie | $0.10 | Zero | $0.10/image |
|
||||
|
||||
**Target different buyers:**
|
||||
- Runware: Infrastructure teams, volume buyers
|
||||
- ImageKit: E-commerce, marketing teams
|
||||
- Banatie: AI developers, web agencies
|
||||
|
||||
---
|
||||
|
||||
## Why We Win
|
||||
|
||||
### vs Runware:
|
||||
- Quality layer (enhancement)
|
||||
- Complete solution (not just generation)
|
||||
- Developer workflow (MCP, SDK, CLI)
|
||||
|
||||
### vs ImageKit:
|
||||
- Developer-first (not marketing-first)
|
||||
- Prompt enhancement (not generic)
|
||||
- @references consistency (unique)
|
||||
|
||||
### vs Midjourney:
|
||||
- Automation (API vs Discord)
|
||||
- Integration (MCP vs manual)
|
||||
- Speed (instant vs 5-10 min workflow)
|
||||
|
||||
---
|
||||
|
||||
## Free Tier Strategy
|
||||
|
||||
**NOT competing with free:**
|
||||
- OpenRouter: 50/day free
|
||||
- Google AI Studio: 500-1000/day free
|
||||
- Combined: 16K-31K/month free
|
||||
|
||||
**Our free tier = testing only:**
|
||||
- 10 images/month with watermark
|
||||
- All features included
|
||||
- Goal: Prove quality, convert to paid
|
||||
|
||||
**Paid tier = production use:**
|
||||
- Data privacy (not used for training)
|
||||
- Professional quality (enhancement)
|
||||
- Production features (CDN, transformations)
|
||||
- Support
|
||||
|
||||
**Messaging:**
|
||||
> "Free tier = hobby projects, generic quality.
|
||||
> Paid tier = professional work, client-ready quality."
|
||||
|
||||
---
|
||||
|
||||
**Last updated:** November 2, 2025
|
||||
**Next review:** After 10 customer interviews
|
||||
|
|
@ -1,235 +0,0 @@
|
|||
# ICP Segmentation: Unified Approach
|
||||
|
||||
**Date:** November 2, 2025
|
||||
**Status:** ✅ Validated - One product, multiple segments
|
||||
**Version:** 1.0
|
||||
|
||||
---
|
||||
|
||||
## Key Insight: ONE Product, Multiple Entry Points
|
||||
|
||||
**Technical implementation:** IDENTICAL for all segments
|
||||
**Difference:** Entry point preference + use case emphasis
|
||||
|
||||
---
|
||||
|
||||
## Segment Profiles
|
||||
|
||||
### A: Studios/Agencies (3-10 people)
|
||||
|
||||
**Profile:**
|
||||
- Tech lead + 1-2 juniors
|
||||
- Build sites for clients
|
||||
- CEO/Manager makes buying decisions
|
||||
|
||||
**Pain Points:**
|
||||
- Client approval blocked without realistic images
|
||||
- Placeholder hell (projects stall 1-2 months)
|
||||
- Generic stock photos = unprofessional
|
||||
|
||||
**Preferred Entry Points:**
|
||||
- REST API (integration)
|
||||
- Web UI (client presentations)
|
||||
- Prompt URLs (easy for team)
|
||||
|
||||
**Use Case:** Client mockup approval
|
||||
|
||||
**Pricing Preference:** Subscription ($49-99/mo)
|
||||
|
||||
**Sales Cycle:** Medium (B2B, need demos)
|
||||
|
||||
---
|
||||
|
||||
### B: Power Users (Tech Leads) ⭐ PRIMARY
|
||||
|
||||
**Profile:**
|
||||
- Uses Cursor/Claude Code daily
|
||||
- Builds web projects with AI agents
|
||||
- Can influence team adoption
|
||||
|
||||
**Pain Points:**
|
||||
- Stock photos generic, overused
|
||||
- Manual Midjourney workflow tedious
|
||||
- Context switching between tools
|
||||
|
||||
**Preferred Entry Points:**
|
||||
- MCP (Cursor integration) - PRIMARY
|
||||
- SDK (programmatic)
|
||||
- CLI (terminal)
|
||||
|
||||
**Use Case:** Coding workflow automation
|
||||
|
||||
**Pricing Preference:** Subscription ($49/mo)
|
||||
|
||||
**Sales Cycle:** Fast (self-serve, product-led)
|
||||
|
||||
**Budget:** Already pays $20-200/mo for AI tools
|
||||
|
||||
---
|
||||
|
||||
### C: Freelancers (Solo)
|
||||
|
||||
**Profile:**
|
||||
- Builds sites for clients
|
||||
- Price-sensitive
|
||||
- Fast decision maker (no approval needed)
|
||||
|
||||
**Pain Points:**
|
||||
- Stock photos unprofessional
|
||||
- Client approval slow
|
||||
- Budget constraints
|
||||
|
||||
**Preferred Entry Points:**
|
||||
- REST API
|
||||
- Web UI
|
||||
- Prompt URLs
|
||||
|
||||
**Use Case:** Per-project images
|
||||
|
||||
**Pricing Preference:** Credits (pay-as-you-go)
|
||||
|
||||
**Sales Cycle:** Fast (self-serve)
|
||||
|
||||
---
|
||||
|
||||
### D: AI-Savvy Freelancers ⭐ SECONDARY
|
||||
|
||||
**Profile:**
|
||||
- Active AI tool user (Cursor, ChatGPT)
|
||||
- High project volume
|
||||
- Time = money mindset
|
||||
|
||||
**Pain Points:**
|
||||
- Manual workflows slow
|
||||
- Generic images hurt quality
|
||||
- Need fast turnaround
|
||||
|
||||
**Preferred Entry Points:**
|
||||
- MCP (automation)
|
||||
- SDK (if codes)
|
||||
- Prompt URLs (if not)
|
||||
|
||||
**Use Case:** Fast project delivery
|
||||
|
||||
**Pricing Preference:** Credits or Subscription (high volume)
|
||||
|
||||
**Sales Cycle:** Fast (self-serve)
|
||||
|
||||
**Budget:** Already pays for AI tools
|
||||
|
||||
---
|
||||
|
||||
## Technical Product = SAME
|
||||
|
||||
**Backend:**
|
||||
- Prompt enhancement (always on)
|
||||
- Gemini 2.5 Flash generation
|
||||
- 6 aspect ratios
|
||||
- CDN delivery
|
||||
- Transformations (with focal point)
|
||||
|
||||
**Interfaces:**
|
||||
- MCP Server (for B/D)
|
||||
- SDK (for B/D)
|
||||
- CLI (for B/D)
|
||||
- REST API (for all)
|
||||
- Prompt URLs (for all)
|
||||
- Web UI (for all)
|
||||
|
||||
**Features:**
|
||||
- @references consistency (post-MVP)
|
||||
- Team management (post-MVP, for A)
|
||||
- Usage analytics (all)
|
||||
|
||||
---
|
||||
|
||||
## GTM Strategy: Sequential Launch
|
||||
|
||||
### Phase 1: Developer Focus (Weeks 1-4)
|
||||
|
||||
**Target:** B + D (AI developers)
|
||||
|
||||
**Why first:**
|
||||
- Founder IS this ICP
|
||||
- Fast validation
|
||||
- Product-led growth
|
||||
- MCP = differentiator
|
||||
|
||||
**Channels:**
|
||||
- r/cursor, Discord
|
||||
- Dev.to, Twitter
|
||||
- Direct outreach
|
||||
|
||||
**Message:** "MCP for image generation in Cursor"
|
||||
|
||||
**Goal:** 5-10 paying users
|
||||
|
||||
---
|
||||
|
||||
### Phase 2: Agency Expansion (Weeks 5-8)
|
||||
|
||||
**Target:** A + C (agencies, freelancers)
|
||||
|
||||
**Why second:**
|
||||
- Product validated
|
||||
- Add use case messaging
|
||||
- Same tech, different frame
|
||||
|
||||
**Channels:**
|
||||
- r/webdev, r/freelance
|
||||
- LinkedIn (careful)
|
||||
- Agency communities
|
||||
|
||||
**Message:** "Speed up client approval with AI mockups"
|
||||
|
||||
**Goal:** 10-20 additional users
|
||||
|
||||
---
|
||||
|
||||
### Phase 3: Optimize (Weeks 9-12)
|
||||
|
||||
**Analyze:**
|
||||
- Which segment converts better?
|
||||
- Which has higher LTV?
|
||||
- Which churns less?
|
||||
|
||||
**Action:** Double down on winner
|
||||
|
||||
---
|
||||
|
||||
## Messaging by Segment
|
||||
|
||||
### For B/D (Developers):
|
||||
> "Generate unique images without leaving Cursor. MCP integration for AI coding workflows."
|
||||
|
||||
**Emphasis:** Automation, speed, quality
|
||||
|
||||
---
|
||||
|
||||
### For A (Agencies):
|
||||
> "Speed up client approval with realistic AI mockups. Stop waiting for client content."
|
||||
|
||||
**Emphasis:** Client approval, professional quality, faster payment
|
||||
|
||||
---
|
||||
|
||||
### For C (Freelancers):
|
||||
> "Stop using generic stock photos. Generate unique images for client sites."
|
||||
|
||||
**Emphasis:** Affordability, uniqueness, professionalism
|
||||
|
||||
---
|
||||
|
||||
## Overlap: Many people are BOTH
|
||||
|
||||
**Example:** Tech lead at small agency
|
||||
- Morning: Codes in Cursor (uses MCP)
|
||||
- Afternoon: Client presentation (uses Web UI)
|
||||
- **Same person, two use cases**
|
||||
|
||||
This validates unified product approach.
|
||||
|
||||
---
|
||||
|
||||
**Last updated:** November 2, 2025
|
||||
**Next review:** After customer interviews validate segments
|
||||
Loading…
Reference in New Issue